LinkedIn for graduating students

Why LinkedIn should be part of your preparation or leaving University

for grads

Dorje McKinnon@dorjem

I just want a job !

Step 1 : The boss needs staff

Step 2 : Recruiter starts looking

Step 3 : Thousands apply for the job

Step 4 : How to choose?

Step 5 : LinkedIn check

check

Step 6 a : the person who put in minimal effort

Step 6 b : the person who put in the extra effort

Step 7 a : before the interview, internet stalking photos

Step 7 b : before the interview, internet stalking social media profiles

Step 8 : the boss gets a short list to interview

LinkedIn <> Job

≠ Job

Careers advice

FREE!

Curriculum Vitae

In NZ 14,000 of 40,000 grads are on LinkedIn

Reference : http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10742034

HR / Recruiter’s perspective

Company pagesFollow the ones that you want to work for

Why follow company pagesFollow them because - They get analytics about you- They know that 70% of their followers want to work for them

70%

Summary for part 1• Have a profile• Fill it out • Follow companies• LinkedIn is only one part of the puzzle.• Get careers advice

Why are you using LinkedIn

Part 2 – Your profile•Photo•Banner image•Headline•Summary•Courses, languages, volunteer experience

•Show don’t tell•Connections•Work experience•Pulse & Groups•Endorsements & recommendations

Which photo would you prefer?

Photos and banners

Photos and banners 2

LinkedIn profile top section

LinkedIn Summary

Add media to your LinkedIn profile

Add positions• Make sure you add supporting material as well

Other LinkedIn profile fieldsX

X X

X

Other LinkedIn profile fields part 2X X

X X

X

LinkedIn is a social network

Mobile is part of the picture

Notify your networks?• Set this to No while you get your profile ready, then when you’re sure

it is great turn it to Yes then add a summary statement so your networks are notified of a change to your profile.

Where is notify your networks button ?

LinkedIn profile summary• Fill it in• Make it very clear what your goals are• Don’t use your profile to document what you did • Use your profile to SHOW what you did, what you thought, what

others thought of you, how you felt and WHY you want to do what ever it is you want to do.

Jobs are advertised on LinkedIn

You can search for jobs

Join groups

Profile views

References to help you• https://

www.linkedin.com/pulse/10-tips-students-new-grads-linkedin-omar-garriott long article on making your profile really useful• http://www.dannyhrubin.com/2015/01/27/how-to-write-a-linkedin-profile-s

ummary-recent-grad/ very short with examples of how to make your LinkedIn profile effective• http://www.wordstream.com/blog/ws/2014/09/09/improve-linkedin-profile

advice on most aspects of LinkedIn• http://theundercoverrecruiter.com/all-star-graduate-linkedin-profile/ advice

to help your profile be noticed• http://

www.slideshare.net/linkedinhighered/everything-i-knew-about-the-college-job-hunt-was-wrong-and-heres-how-you-can-succeed-29337226/79 great slide deck about why it’s worth filling in your profile

Photo credits• Graduates - https://www.flickr.com/photos/philia17/15601597778• Jobs newspaper -

https://www.flickr.com/photos/124247024@N07/13903388778; • Beijing job fair - https://www.flickr.com/photos/yotut/3640958078; • Paper stack - https://www.flickr.com/photos/lyssah/5539143302; • Interview desk - https://www.flickr.com/photos/davies/3288235207; • Curriculum Vitae -

https://www.flickr.com/photos/124247024@N07/13903383190; • Why - https://www.flickr.com/photos/ksayer/5614813544;