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Agenda

• What LinkedIn is• What LinkedIn isn’t• Creating your professional brand• Importance of keywords• Connecting for success• Engage with insightful groups• Becoming a thought leader• Building strong relationships

LinkedIn is Growing

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Clean-up your posts

Why use LinkedIn?More than 85% of employers use LinkedIn to

find employees.

Some employers are no longer accepting resumes…

…they are using LinkedIn

Creating a Professional Brand on Social Media

1. Clean-up your posts (Facebook, Twitter etc.)2. Eliminate future inappropriate posts (Even… 3. Create/Update Your LinkedIn Profile– Complete 100% of profile– Create your background– Utilize keywords to build your brand– Share successes & skills– Make quality “connections”– Engage with insightful groups– Become a thought leader

Creating a Professional Brand

Create visual engagement

Develop immediate credibilitywith comprehensive header

Demonstrate your skills andpromote your company/organization.Quantify to deliver proof.

5 Ways to drive traffic (employers) to you with keywords

1. Determine keywords you want (words that employers will use)

2. Include your location – employers will search based on location

3. Use an effective headline to position yourself (120 very important characters)

4. Make your LinkedIn Summary engaging (2,000 important characters)

5. Focus on keywords within your job descriptions and other experiences

Personalized URL

Create a public profile URL

Use badge/Link on your resume’ and email signatures

Creating a Professional Brand

Engage with video, images &presentations

Share your knowledge,skills and abilities

Build credibility with recommendations

Creating a Professional Brand

Share youreducational foundation

Substantiate your skills withendorsements

Creating a Professional Brand

Showcase Honors Awards & Organizations

Share interests to create commonPersonal interest bonds

Connecting

Be selective with your connections.You will be judged by those whoyou are connected to…

Follow relevant groups

You are who you follow too. Follow relevant insightful groups.

PowerfulProspecting

Learn about and connect withIndividuals at prospective clients.Request introductions through primary connections

Become a Thought Leader

Become a thought leader and valued connectionthrough posting insightful and engaging content to become

LinkedIn on Your Resume’

Add credibility and depth to your resume’

Ultimate Job Seeking Tool

If you are feeling competitive…