For Business

LinkedIn Demographics

Twitter Demographics

Benefits of LinkedIn for Businesses

• Networking• Establish credibility• Stay updated • Promote your website• Increased awareness• Re-connect with business contacts you’ve lost

touch with

Benefits of Twitter for Businesses

• Extend customer service• Catch problems early• Run special deals/promotions• Build your personal brand • Find new business contacts• Boost visibility on search engines

Benefits of LinkedIn: The Numbers

• 39% success rate for B2C in customer acquisition vs. 61% success rate for B2B

• 45% of B2B companies have gained a customer vs. 26 % of B2C companies

Benefits of Twitter: The Numbers• Over 67% of users are following their favorite

brands• 34% of marketers have generated leads and

20% have closed deals• B2B companies are more likely to use Twitter

than B2C companies - 75% vs. 49%

LinkedIn Business Case Study

• James Filbird, owner of JMF International Trade Group, used LinkedIn to grow his company to $5 million in annual revenue and finds 75 percent of his business via LinkedIn.

Twitter Business Case Study

• Dell Inc. (the third-largest maker of PCs) • Twitter helped generate more than

$6.5 million in orders for PCs, accessories and software via direct customer interaction over two years.

Tips for LinkedIn

1. COMPLETE Your Profile 2. Join Groups3. Make Connections4. SEO Yourself5. Remain Active

Tips for Twitter

1. Make Tweeting a Daily Habit2. Tweet Valuable Content3. Reciprocity is Key4. Timing is Important5. Personalize Your Brand