The Future of

Team #4

Jay Ford Karl Schwartz Kiran Jasti Arjun Shankar

V ision

To be the leading site for online business networking, and to

provide productivity tools used by professionals

The Problem

Potential Erosion of Customer Usage by Competing Networking Services

Decision

Professional Network Services

Vs

Social Network Services

Recommendations

• Protect our Niche

• Grow Capabilities & Functionalities

• Maintain a Walled Garden Philosophy

Results• Revenue Growth by June 2010

$310 Million$310 Million

The Problem

Potential Erosion of Customer Base by Competing Services

Industry Trends• Facebook has plug-ins from Career Builder and

Jobster• Facebook has corporate pages• Google is exploring open platform services

LinkedIn’s Goals• To continue to meet customers’ demands

while staying true to the vision

• To increase LinkedIn’s membership and usage while pre-empting efforts by services targeting the professional market

A lternative Choices

• Move into Social Networking Services?– Erodes our brand identity– Deviates from our core competency– Uses significant resources for little value

added

A lternative Choices

• Move toward an Open Platform Architecture?– Dan Nye about open platform:

“It isn’t going to happen anytime soon. So much will play out before now and [then]…”

Customer• Professionals• Job Seekers• Recruiters• College Graduates• Businessmen

Needs• Networking• Job Search• References• Company Research• Business News

S .W.O.T

Strengths• Unique Identity• Strong Brand Image• Professional Membership

Weaknesses• Only 23 Millions Users• Low Language Compatibility

Opportunities• Overseas Markets• Mobile Markets• Language Capacities

Threats• Other PNS Providers• Other SNS Providers

Competitive A nalysis

Social

Professional

Open Closed

A dditional Product Features

• Webinar / Conference calls• Instant Messenger with contacts• Online career fair• Cover letter / Resume clinic

A dditional Product Features

• Transcript / Certification upload• Mock Interviews• University resources (research

topics, publications)• Online tutoring / mentoring

User Growth

As Is Projected

Revenues

As IsProjected

The Future of

Q & A

Appendix

Currently UsersRevenue Earned

Per User Total Revenue2006 7000000 * $1.43 $10,000,000.002008 23000000 * $4.35 $100,050,000.00

Projected2009 37400000 * $4.35 $162,690,000.002010 51800000 * $4.35 $225,330,000.00

Value Added2009 43000000 * $5.00 $215,000,000.002010 62100000 * $5.00 $310,500,000.00

AppendixUser Growth

Currently % Growth Users2006 70000002008 229% 23000000

Projected2009 63% 374000002010 39% 51800000

Value Added Additional2009 87% 43000000 15%2010 44% 62100000 20%