SOCIAL NETWORKING TEAM MATES

HAJRA ZAMANMALIHA ASAD

AMAIZA SHAFIQTASMEENA ZAKAFAIZA SHAHZAD

By : Hajra Zaman

What are search engines?• A program that searches documents for

specified keyword and returns a list of documents where the keyword were found.

• Search engines are used for searching information from websites through internet.

• Examine information personally.• The search engines and directories help you

sift through all those 1’s and 0’s to find out specific information you need.

• Example is Google.

History of Google

History of Google• Google is an American Company.• Created by Larry Page and Sergey Brin.• They were Doctoral Students of Stanford

University.• Google’s idea was born in 1996.• Search machines had serious problems all

how to show up information.• That was the reason Page and Brin decided to

make a new and better Search Machine.

The Search Machine

• They had to download all the web pages in their servers and make a good connection between search machine result and users searches.

• This problem arisen from other search machines and they had to solve it.

• The solution called Page Rank Algorithm.• Very soon Google reached the top.• They turned all the disadvantages into advantages.

More Google Technologies

•Gmail•Google Chrome•Google+

Gmail

• In 1st of April 2004, Gmail operated.• A safe way to send Emails.• Free registration because company’s profit

comes from adds.• In the beginning the storage that was offered,

was 1GB.• Today, Gmail offers a storage of 25 GB.• In June 2012, Gmail users were more than

425 million.

Google Chrome

• In 11th December 2008, Google presented Google Chrome.

• It was the basic Browser.• We can find Google Chrome in three versions,

1. Google Chrome for laptops and desktops.2. Chrome Android for mobile phones and tablets.3. Google Chrome OS for Linux Software

Google +• In 28th of June 2011, entered in social

media world by the creation of Google +.

• Google + has 540 million registered users.

• Is in on 5th position of social media.

Google new productsGoogle Music Cloud Service

A program that helps people spend more time listening their music and less time managing it. Once their music is online, Its always available.

Play lists are automatically kept in sync and then don’t have to worry about files transfers or running out of storage space.

Chrome Books They are personal computers that run

Google Chrome OS. The devices comprise a distinct class of personal computers falling between pure cloud client and traditional laptop.

Google users Who uses Google

1. Travelers.2. Businessmen.3. Researchers.4. Students.5. Basically all literate people.

Why they use Google:6. To determine location.7. To be updated about the stocks.8. To find information on certain subjects.9. To look for specific person. and so much more……

Why is it successful until now?

• Ability to adapt.• Their work ethic philosophy, their aggressive stance in terms

of acquiring business, which they believe add value to their business.

• Providing an outstanding services to its users.

Conclusion

• Google is one of the most important achievements of our ages.

• Offers job to the people who are trying to make it more powerful.

• It tries to keep them mentally and physically restful.

• The policy of Google make its employees be more successful.

BY :MALIHA ASAD

What is social networking? Social networking is defined as:• A phenomena defined by linking people to each

other in some way. by topicguru.com• A social networking service focuses online

communities of people who share interests or activities or who are interested in exploring the interests and activities of others.

by wikipedia.com

WHAT IS FACEBOOK ?

• Facebook is a “social networking website.”• Facebook is a free service that allows you to

create an online page to connect with friends family or make new friends with anyone anywhere.

• On facebook page you can share pictures, personal information messages, videos, join groups and add applications.

History of Facebook

• Facebook was founded in 2004 by Harvard student Mark E.Zuckerberg with the help of his roomates Dustin Moskovitz and Chris Hughes.

• Facebook was for Harvard students then expanded to other other colleges then to anyone over the age of 18, and now currently to anyone 13 years of age or older.

• Company’s over view: “Facebook’s mission is to give people the

power to share and make the world more open and connected”.

Facebook is a social networking website. You can access facebook by

login into www.facebook.com

Staying safe on Facebook

Available on www.facebook.com/safety :Some important safety tips using facebook:

•Keep amount of private information you post to a minimum .

•Never post information like your address, birthday, telephone number, class

schedule, or anything else that you would not want a stranger to know.

• Keep your password a secret.

•Be cautious about posting and sharing personal information, especially information that could be used to identify you or locate

you offline, such as your address or telephone number.

•Block and report anyone who sends you unwanted or inappropriate

communications.

Advantages of Facebook

• Facebook is the free and its one of the best medium of communication.

• Facebook allows people to connect, to learn from each other, to discuss issues, view points and share advice.

• Facebook provides entertainment, tons of gaming and other applications.

• Facebook as a source of information & news.

• Through Facebook Ads and Fans page you can advertise your business.

• As it is a social network it’s a great way to keep people in touch with friends and also make new friends.

• Facebook has the good privacy setting which gives you the option to customize according to your wish.

• You can also join groups having same likes and dislikes.

Disadvantages of Facebook

• Facebook addiction causes many problems.• Fake profile.• Bad effects on students results.• Used by criminal minds.• Sharing too much information could become

a problem so share only what you a comfortable with your sharing.

Conclusion

Facebook should be used in limit and for any good purpose. One should not be addict to it.

By :AMAIZA SHAFIQ.

What is twitter?• Twitter is an online social

networking and micro blogging service that enables users to send and read short 140-character text messages, called "tweets". Registered users can read and post tweets, but unregistered users can only read them

Founders of Twitter Bizz stone Noah glass

Evan William Jack Dorsey

History of Twitter

History of Twitter• Twitter was started on 21st March 2006.• Site launched : July 2006.• When the podcasting company Odeo

realized they needed to reinvent themselves and began brainstorming new creative ideas.

• Jack Dorsey introduced the idea of creating an SMS: first twitter message 9:50 pm,

"just setting up my twttr"

Twitter’s title• Dorsey has explained the origin of

“Twitter’s” title: we came across the word 'twitter', and it was

just perfect. The definition was 'a short burst of inconsequential information,' and 'chirps

from birds'. And that's exactly what the product was

In 2007

• The tipping point for Twitter's popularity was the 2007 South by Southwest Interactive (SXSWi) conference. During the event, Twitter usage increased from 20,000 tweets per day to 60,000

Head Quarters •SAN FRANCISCO

•CALIFORNIA•UNITED STATES

OFFICES•NEY YORK CITY •BOSTON

•SAN ANTONIO•DETRIOT

2009• Twitter moved up to the third-

highest-ranking social networking site in January 2009 from its previous rank of twenty-second.

2010•March 2010: 70,000 registered

applications.• In August 2010, the company

appointed Adam Bain from News Corp's Fox Audience Network as president of revenue.

Award • Twitter staff received the

festival's Web Award prize with the remark

"we'd like to thank you in 140 characters or less. And we

just did!"

2012• On June 5, 2012, a modified

logo was unveiled through the company blog, removing the text to showcase the slightly redesigned bird as the sole symbol of Twitter

• The service rapidly gained worldwide popularity, with 500 million registered users in 2012, who posted 340 million tweets per day.• In 2013 Twitter was one of the

ten most-visited websites

Features FeaturesSite Features:

Photo UploadingPublic Message

Posting Video Uploading Networking Features:

Event/Activity InvitesGroups

Instant MessagingPrivate Messages

Real-time updates from other users

By: Tasmeena Zakaullah

LinkedIn

• LinkedIn is a business-oriented social networking service. Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking.

• The site is available in 20 languages, including English, French, German, Italian, Portuguese, Spanish, Dutch, Swedish, Danish, Romanian, Russian, Turkish, Japanese, Czech, Polish, Korean, Indonesian, Malay, and Tagalog.

• The company was founded by Reid Hoffman• Founder Reid Hoffman, previously CEO of

LinkedIn, is now Chairman of the Board• LinkedIn is headquartered in Mountain View,

California, with offices in Omaha, Chicago, New York, London, and Dublin.

• AS of 2 July 2013, Quantcast reports LinkedIn has 65.6 million monthly unique U.S. visitors and 178.4 million globally, a number that as of 29 October 2013 has increased to 184 million. In June 2011, LinkedIn had 33.9 million unique visitors, up 63 percent from a year earlier and surpassing MySpace. LinkedIn filed for an initial public offering in January 2011 and traded its first shares on May 19, 2011, under the NYSE symbol "LNKD".

• As of 2013, LinkedIn has more than 259 million members in over 200 countries and territories. It is significantly ahead of its competitors Viadeo (50 million) and XING (10 million). The membership grows by approximately two new members every second. With 20 million users, India has the fastest-growing network of users as of 2013.

• In January 2014, the countries with the most LinkedIn users were.

Country user penetrationUnited states 93 millions 29.90%

India 24 millions 2.02%

Brazil 16 millions 7.69%

United kingdom 14 millions 22.41%

Canada 9 millions 25.82%

France 7 millions 9.91%

Spain 6 millions 11.54%

Italy 6 millions 9.88%

Mexico 6 millions 4.72%

Australia 6 millions 23.88%

• Purpose of the sites is to allow registered users to maintain a list of contact details of people with whom they have some level of relationship, called Connections. Users can invite

anyone (whether a site user or not) to become a connection.

the list of connection can then be used

in a number of ways.

• A contact network is built up consisting of their direct connections, This can be used to gain an introduction to someone a person wishes to know through a mutual contact.

• It can then be used to find jobs, people and business opportunities recommended by someone in one's contact network.

• Employers can list jobs and search for potential candidates.

• Users can post their own photos and view photos of others to aid in identification.

• Users can see who has visited their profile page.

• Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them.

• Users can now follow different companies and can receive notifications about the new joining and offers available.

• Users can "like" and "congratulate" each other's updates and new employments.

• A mobile version of the site was launched in February 2008, which gives access to a reduced feature set over a mobile phone.

• The mobile service is available in six languages: Chinese, English, French, German, Japanese and Spanish

By: Faiza Shahzad

What is you tube?• Founded in 2005 .• site where user can views videos and( if

willingly) create their own content for the world to see.• Some have created video blog sand

based on factual we have opinions are now what we called “citizen journalism”.

You tube video sharing sites

• Founded by:• Ched Hurley• Steve Chen• Jawed Karim

• You tube early head quarter were situated above a pizzeria and Japanese restaurant in San Mateo, California. The domain name www.youtube.com was activated on 14 February 2005.The first

you tube video was entitled “ME AT THE ZOO” and shows co-founder Jawed

Karim at the SAN DEIGO ZOO. The video was uploaded on April 23,2005 and can

still be viewed on site.

Table of content• Dates and figures.• Facts about YouTube.• Factor which made YouTube a hit.• Launch and marketing strategy.• Exit analysis.

Dates and figures • Founded on 14 February 2005.• Launched its product in may 2005.• Got their first funding of $3.5mn from

sucoia capital in October 2005.• Got the second phase of funding of $8mn

from sucoia capital in April 2006.• Acquired by goggle in $1.65mn in October

2006.

Facts about you tube

• Fastest growing website in internet industry.• On average 100mn videos streamed per day.• 65,000 videos are uploaded daily.• You tube has 45 tetra bytes= 45,000 GB of

videos.• More than 13 millions new users every

month.• An average user spend 30min on you tube.

What are the other factors which made a company a big hit ?

• Widget marketing.• Distribution of popular content.• Right technology for the desired user

experience.• Environmental factors.

Exits analysis

• You tube was acquired by Google in $mn.• Sequoia, who invested $11.5mn in two

phases has 30% stake in you tube which worth around $495mn.

• Ched Harley (CEO) got $345.6mn.• Steve Chen (CTO) got $326.2mn.• Jawed Karim got $64.6mn.

• On October 2006 Google purchase you tube for more than $1.7B.Goggle name it “THE NEXT STEP IN THE EVOLUTION OF INTERNET”.• In summer 2007 ads first appear on

YouTube. They take up bottom 20% of each video. Today, you tube advertising revenues will top $ 5.6billion for 2013.

• In December 2008 you tube first offer high

definition content. Actually, there is only 10% of HD content total on you tube.

• In 2010 you tube registered one billion video views per day.

• By 2011 you tube had more than 1 trillion total views. It mean there were almost 140 views for every person on earth.

In December 2012 “GANGNAM STYLE” becomes the first you tube video to reach a

billion views. Its the most popular video overate 1.95billion views since April 2014.

Today more than 6billion hour of video are watched each month on you

tube.100 hours of video are uploaded to you tube every minute.

Analysis and review Based also upon the fact that you tube has had

an ever increasing role in opinion and what we view in the media, especially political…I decided to see what question and specific

answers were given during the 2007 Presidential debate that you tube and CNN

sponsored.