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www.marshmc.com

LinkedInCreate a Profile that Resonateswith Your Target Audience

January 6, 2012

Caryn Ojeda, New Business Coordinator

http://www.linkedin.com/in/cawaldbaumojeda

http://www.linkedin.com/in/cawaldbaumojeda

2Marsh & McLennan Agency

Agenda

Why Leverage LinkedIn

How to Create and Tailor Your LinkedIn Profile to Your Niche

Best Practices for Your Profile

Next Steps

Questions


Did You Know…

LinkedIn is the 37th largest website in the U.S.

There are over 100 million people LinkedIn.

There are 7 million companies on LinkedIn.

Of these companies, approximately 45% are in the U.S.


Why Leverage LinkedIn:

Great place to:– conduct research– get noticed– connect!

Position yourself as a thought leader in your niche

Position yourself on key search engines

Establish credibility

Market and communicate

Stay ahead of competition (most of your competitors are not using LinkedIn effectively)

It’s free!


Creating or Tailoring Your LinkedIn Profile

Components of a LinkedIn Profile:– Photo– Headline– Recommendations– Connections– Summary– Experience– Education– Additional Information

Interests Groups and Associations Honors and Awards Skills


Producer Profile



Photo– Professional and polished– Head and shoulder shot– Dress like you would for an appointment

Headline– Most important part of your profile– Suggested title: Business Strategist

Note: You have 120 characters in the headline to say what you do. Be specific and make a statement… Remember, this is your first impression to viewers.

Components of a LinkedIn Profile:



Recommendations– Should be results-oriented recommendations from clients or key

influencers within your niche.– Establishes and supports your credibility.


Connections– Ability to hide your connections from competition.– More is better.

“Peter Producer is the go-to-guy for your manufacturing Workers’ Comp issues. Peter and his company helped move us out of the assigned risk, and wound up saving our company $50,000 on our Workers’ Comp premium.”

Dan Smith, ControllerABC Manufacturing Company

“In these precarious and challenging economic times, where virtually every healthcare provider is faced with finding new ways to curb and control costs, it is worth your time and effort to meet with Peter and MMA.”

Jane Smith, PresidentABC Nursing Home Facility



Additional Information– Interests

This section can be a mix of personal and professional information

Keep it “G”-rated. – Groups and Associations

Mix of trade, professional, non-profit and community-based organizations.

– Honors and Awards Honors and awards are important, even if you have to dig deep.

Make it humorous!– Skills




Summary– 2,000 characters– Use the template provided to you and tweak for your niche/expertise.– Write in the first person, it personalizes your content.– What can you do for other people, what do you have to offer, how can they

benefit from choosing you?– Establish credentials, be authentic.– Show what you are passionate about .– You have an additional 500 characters to list specialties. List, in bullet

points, your specific expertise and proficiencies.




Experience– Current Position

Explain what you do at MMA, what you have accomplished, not just résumé information.

How has your work experience affected your main objectives. Show what makes you an expert in your niche. Make sure the web site is MMA. Use the MMA summary in the sample producer profile to describe MMA.

– List at least 2 past positions Think Out of the Box

Education – Awards / Clubs / Extra-Curricular Activities, such as sports, music, etc.



Best Practices for Your Profile:

This is your Personal Brand. Be authentic and let your personality shine through!

Have a Professional Profile picture.

All Profiles should say MMA, not NIA. Website must also reflect this. Use: www.marshmclennanagency.com

Check for misspellings.

Refer to Marsh’s Social Media policy. Make sure your Profile is aligned with it.

Remember this is an online network for business. It is not personal like Facebook.

Get Active! The more connections you have, the easier it will be for someone else to find you.


Caryn Ojeda website | LinkedIn | vcard New Business Coordinatorwww.marshmclennanagency.comDirect Dial: (201) 336-1361 · F: (866) 795-119866 Route 17 · PO Box 285 · Paramus, NJ 07652

Where We are Heading


Next Steps

Create your LinkedIn page.

Consult and share with Marketing.

Next session to cover postings and how to acquire and maximize connections within your niches.


Questions

Caryn OjedaNew Business CoordinatorMarsh & McLennan Agency

66 Route 17Paramus, NJ 07652

[email protected]

www.marshmc.com

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