Levering Social Media To Your

Advantage

17.04.2012 www.about.me/ValJelinic 1

by Val Jelinic

17.04.2012 www.about.me/ValJelinic

Levering Social Media To Your Advantage

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* "Le paysage digital suisse" par Alphazoom Sarl, August 2011

Quelques facts: Média Sociaux en Suisse*

460’000 utilisateurs suisses

10’000 entreprises suisses y ont un compte

3’900 d’entre elles ont moins de 10 employés

370’000 suisses, 40 millions de visites/mois

10’000 entreprises suisses y ont un compte

37’000 inscriptions dont 370 entreprises romandes

70’000 utilisateurs suisses

2,6 millions d’utilisateurs en Suisse - 62% ont plus de 25 ans

17.04.2012 www.about.me/ValJelinic

Levering Social Media To Your Advantage

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Quelques facts: Média Sociaux en Suisse*

Pourquoi? Pour:

* "Le paysage digital suisse" par Alphazoom Sarl, August 2011

Recruiter

Prospecter

Réseauter

Promouvoir

Et pour développer son "capital sympathie"

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Levering Social Media To Your Advantage

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91%of employers used social media to screen applicants

* Lab42 study for Reppler , October 2011

Employers Also Use Social Media

of these employers

69%rejected candidatesbased on what they saw

howeveralso 68% of these

hired candidates due to theironline information

*

17.04.2012 www.about.me/ValJelinic

Where to begin? (The 4½ C’s)

Levering Social Media To Your Advantage

1. Create your online presence

2. Choose which site(s) to be part of

3. Commit time to building & maintaining presence

4. Be Consistent (& thus Credible)

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Tip: Think TV or Film trailer. A short, attention grabbing profile

that invites the reader to want to know more about you.

Levering Social Media To Your Advantage

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Get involved and start sharing

o Discussion GroupsIndustry, Technology, Sector, Region

o ForumsNews, Hot Topics, Questions, Debate, Advice

o BLOGsIdeas Exchange, Comments, Issues, Problems

o Dedicated WebsitesCompany, Experts, Special Interest, Associations

Tip: Be involved wherever your potential future Employer is

interacting and engaging with people.

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Levering Social Media To Your Advantage

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It’s about Giving not Getting

1. Write recommendations on LinkedIn, Xing, Viadeo, Rezonance..

2. Offer to introduce your colleagues to your contacts

3. Get to know your connections

4. Take time to reach out to new connections

5. Respond to open requests for help

Tip: Your connections are more likely to return the favour

when you have already offered to help them first.

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Levering Social Media To Your Advantage

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Things to watch for

Tip: Take control of your online reputation,

it is almost impossible to undo a bad first

impression with somone you havent even met yet.

! Google your name: see what others are seeing

! Careful what you post: strong language, personal images?

! Connect selectively: how can we help each other?

! Employers use Google: inconsistent CV versions?

! Don’t Lie: qualifications, skills, experience

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Levering Social Media To Your Advantage

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Social Media Do’s and Don’ts

� Do recommend colleagues, it also draws attention to your profile

� Do be a facilitator, helper or connector for others

� Do respect Netiquette when requesting to connect with people

� Do respect the topic/thread of a discussion when sharing input

� Do use focus groups to target your existing or desired industry

� Do focus on "What I can do for you" not "What’s in it for me?"

� Don’t send "blank" connect requests without an explanation

� Don’t post anything online without careful consideration

17.04.2012 www.about.me/ValJelinic

Levering Social Media To Your Advantage

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Remember

"Many a small thing has been made large

by the right kind of advertising."

Mark Twain

Thank-you

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www.about.me/ValJelinic