leveraging goseeoregon.com

Leveraging “Go-See”

Bryan WhiteDirector of Interactive Strategy, Travel

Portland

& Mo Sherifdeen

Interactive Marketing Manager, Travel Oregon

OREGON. WE LOVE DREAMERS.

“Go See” Network

http://www.goseeoregon.com/

Why GoSee?


1. A place for Oregonians and fans to share their stories (stories resonate more than ratings/scores)

2. Opportunity to stay relevant with today’s consumers who’re looking for authenticity and objectivity

3. Allows us to proactively respond to customer service issues

Ahh…Stories.

Current Statistics

GoSeeOregon.Com + GoSeePortland.com:

GSO: Average of 12,000 visitors/month Over 4,000 registered Nearly 500 Users with Profile Photos Over 3,000 Tips Over 600 Tips with Photos Most content for Portland, Corvallis,

Eugene

Engagement High…

0

10

20

30

40

50

60

70

GSO Blog SEM DisplayEngagement

Content You Can Use

There is already content for many Oregon towns, cities and regions in GoSeeOregon.com

Simplest: Link to your town / city from your site

Embed “Guide” Maps created at GoSeeOregon.com in your websites

Use Newsfeed Content in your websites and other content


Example: Lincoln City


Content for Locations Statewide


So How Do I Leverage it?

“Editorial” Opportunities– Embeddable DMO “guides”– Embedded destination content on

your site (via RSS feeds)– Special promotions to increase

tips/reviews

Paid Opportunities– PPC/targeted advertising module

Embeddable Guide Maps

“Guides” are user-created maps of collected locations that any user can create

Guides can be embedded on your destination sites– Use to enrich existing editorial content– Provides additional perspective via

User-Generated-Content on GoSeeOregon.com


Example: Guide on GoSeeOregon.com


Guide Embedded in DMO Site


Guide Maps: Simple to Embed

1. Create your guide at GoSeeOregon.com

2. From the URL of your guide, note the ID of the guide

3. Insert this ID in 1 line of boilerplate “iframe” HTML

4. Include this line of HTML where you want the guide to appear in your site


Location Tips Newsfeeds

All places - cities, towns, individual properties (anything – hotels, dining, attractions, etc.) have an associated “Newsfeed” at GoSeeOregon.com

These newsfeeds use the RSS standard : While integrating newsfeeds is dependant on server platform, host, etc., there are many existing implementations to use / follow


Travel Portland Newsfeed Example


Travel Oregon Integration Example


Latest Tips Feed


Promotions – Travel Portland

Links to GoSeePortland.com from front page in form of “Recent Tips” newsfeed + static, promotional links – drives traffic but little engagement

Calls-to-action included in e-newsletters drive traffic, deeper engagement

Incentive programs drive deepest engagement/ spur content creation

Dining card incentive for creation of three tips per user drove creation of 800+ accounts and nearly 1000 tips in a 60 day period


Other Ways to Encourage Involvement

Encourage visitors to share their stories– Encourage your members and partners to

encourage their customers / visitors to share their stories

Link from your website to GoSeeOregon.com Include links and tips from

GoSeeOregon.com in newsletters / e-newslettters

Encourage your promotional partners to use these tools as well


Promotional Partners Linking to Guide Maps


Paid Opportunities

Targeted search: Targeted to match interests of users, e.g. show this ad to people who like skiing or like to stay at B&Bs. Ads can be targeted to match interests of users, e.g. show this ad to people who like skiing or like to stay at B&Bs.

Appx. $30 per month ($1/day) Details: Contact Martin Stoll,

[email protected]

mailto:[email protected]

Come On In…the water is fine…

The conversation is happening with or without you

Brand advocates are vocal

They write positive reviews (90% of the time!)

Thanks!

leveraging goseeoregon.com

Technology