Leveraging Technology in a

Learning Environment

Jessica L. Levin, MBA, CMP

About Me

Hash  tag:    #IACC12    

Other  acceptable  alterna7ves:  #jessicaissosmart;  #whatarockstar;  

 #its5oclocksomewhere    

@Jessicalevin  

STRATEGY FIRST!

Technology  

Connec7ng  

Learning  

Teaching  Entertainment  

Produc7vity  

Role of Conference Center

Still Offering the Standards?

Flipchart with Assorted Colored Markers Podium with Microphone Internet Access Pens, Pads Screen Easel

Sound Familiar?

Equipment vs. Solutions

Brain Rule #4

“We Don’t Pay Attention to

Boring Things” –

John Medina

Go Mobile!

300,000  apps  exist.    Downloads  =    11  Billion!!!  

Mobile Apps for Events

Benefits

•  Paper-­‐light  •  Quick  Access  to  Info  •  Sponsorship  Opportuni7es  •  Social  Interac7on  •  Q&A  •  Customer  Service  •  Concierge  

Return

•  BeVer  AVendee  Experience  •  BeVer  Sponsorship  Opportuni7es  •  Cost  Savings  

Remember:

ROI is a mathematical

formula. Determine

what you are measuring

when setting goals.

Adoption

•  Promo7on  •  Training  •  Connec7vity                          (Selling  factor  for                  conference  centers)  

•  Lather.  Rinse.  Repeat   What can you do to support clients?

Native App v. Mobile Site

“Native App”

OS = Operating System RIM – Blackberry iOS – Apple Droid - Google

•  Made  for  that  device/”OS”  •  Higher  “Usability”  •  Exposure:  App  Store  •  Requires  Manual  Upda7ng:  

User  and  Organizers  •  Inconsistencies  •  Speed  

“Mobile Web” •  Custom  mobile  website  •  Similar  features  •  Universal  •  Requires  Web  Access  •  Instant  Updates  •  Accessibility  

The Must-Haves

•  Schedule/Agenda  •  Sponsorship  •  Maps  •  Exhibitor  Informa7on  •  Messaging  to  AVendees  •  Messaging  between  AVendees  (opt-­‐in)  •  Repor7ng  capabili7es  •  Ask  permission  before  upda7ng!!!  

The Should-Haves

•  Social  Networks:  Facebook,  Private  Community,  TwiVer  

•  Customized  Agendas  •  What’s  on  Now  •  Speaker  Profiles  •  AVendee  Profiles  

The Would-Love-to-Haves

•  Full  Social  Media  integra7on  •  Mul7media  accessibility  and  sharing  •  Social  Gaming  elements  •  Audience  Response  Systems  •  Instant  Surveys  •  Match  Making    

Mobile for Learning

•  Presentation Materials •  Feedback/Polling •  Collaboration •  Idea Sharing/ Commentary •  Multimedia •  Testing

Creating QR Codes

•  Bit.ly  •  My.qr.co  •  Qrstuff.com  •  Trakqr.com  

Static vs. Dynamic QR Codes

Uses of QR Codes

for Learning

•  Learning about location •  Team Learning •  Learning about each other •  Extended Learning

Accessing QR Codes

•  i-Nigma  -­‐  iPhone,  Android  •  Red  Laser  -­‐  iPhone,  Android    •  QuickMark  -­‐  iPhone,  Android  •  QR  Droid  -­‐  Android  

•  ScanLife  -­‐    iPhone,  Android,  Blackberry  •  QR  Code  Scanner  -­‐  Blackberry  

You Poken What?

• NFC Technology •  Exchange Contact

Information •  Track CEUs

GetYoo’s Clicky and Mingle Sticks are alternatives!

iPad

Conference  Pad  

Polling/ARS

IML

Personalization

Personalization

Social Media

New  kid  on  the  block!  

Text-to-Screen

•  Text-to-Screen –  (MobileStorm)

•  Twitter – Wiffitti – Twitter Fall – Visible Tweets

•  Today’s Meet (private)

Video

Discussion

What Technology Makes the Most Sense for Conference Centers to Support?

“The Speakers Who Don’t Leave”

Jessica  L.  Levin,  MBA,  CMP  President  and  Chief  Connector  Seven  Degrees  Communica7ons  

@jessicalevin  www.linkedin.com/in/jessicalevin  

jlevin@sevendegreescommunica7ons.com  908-­‐912-­‐4418