leveraging video

51
Leveraging Video By Jay Chowdhury, Director of Digital Marketing

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Post on 13-Aug-2015

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Marketing


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TRANSCRIPT

  1. 1. a. Yes, its vital to our marketing efforts b. Yes, sometimes c. Not really, but wed like to d. Nope Do you use video to market your events? Quick question
  2. 2. tap
  3. 3. 6 billion hours watched on YouTube
  4. 4. Just this month!
  5. 5. Second largest search engine.
  6. 6. So what does that mean for you?
  7. 7. A GREAT OPPORTUNITY!
  8. 8. Promote Your Events
  9. 9. Continue Engagement
  10. 10. Deliver More Value
  11. 11. Testimonials Case Studies How-To Guides Teasers Time Lapse More!
  12. 12. but videos are expensive!
  13. 13. but videos are hard to produce!
  14. 14. but Id rather watch videos than make them!
  15. 15. VIDEO PRODUCTION PLAN
  16. 16. Story Checklist Schedule Plan
  17. 17. Characters Journey Storyboard Plan / Story
  18. 18. Characters Journey Storyboard Plan / Story
  19. 19. Supplies Release Forms AV Equipment Plan / Checklist
  20. 20. Clamp Lights $10 - $15 Softbox Lighting Kit $150 - $300 LED Lighting Kit $1000 - $1500 Plan / Checklist
  21. 21. Whats in your pocket GoPro $150 - $300 Point & Shoot $150 - $300 DSLR $350 - $3500 Plan / Checklist
  22. 22. Lavalier Mic $25 - $500 Digital Recorder $75 - $200 Shotgun Mic $50 - $200 Plan / Checklist
  23. 23. Production Scene Log Location Plan / Schedule
  24. 24. VIDEO PRODUCTION PLAN SHOOT
  25. 25. SoundLights Camera Action! Shoot
  26. 26. Shoot / Action!
  27. 27. Focus
  28. 28. White Balance
  29. 29. Tripod
  30. 30. Action / Shoot!
  31. 31. Sound
  32. 32. Log Scenes Have Fun!Storyboard Shoot / Action!
  33. 33. VIDEO PRODUCTION PLAN SHOOT EDIT
  34. 34. Software Craft Story Export Edit
  35. 35. Apps iMovie Final Cut Pro Edit / Software
  36. 36. Edit / Craft Story Bumper
  37. 37. Transitions Edit / Craft Story
  38. 38. Transitions Edit / Craft Story
  39. 39. Edit / Craft Story Hold Shots
  40. 40. Edit / Craft Story Hold Shots
  41. 41. Edit / Craft Story B-Roll
  42. 42. Edit / Craft Story B-Roll
  43. 43. Edit / Export
  44. 44. iPhone Video Example Example
  45. 45. VIDEO PRODUCTION PLAN SHOOT DISTRIBUT E EDIT
  46. 46. Email Website Social Event Distribute
  47. 47. Plan Shoot Edit Distribute You can do it!
  48. 48. Get back to watching videos!
  49. 49. Thank You