Leveraging LinkedIn: The B2B Search & Social Network

2

130 million

800 million

100 million

The three big social networks:

3

The business meeting

The reunion/night out

The cocktail party

The three big social networks:

Social Networks = Online Referrals

Why LinkedIn

• Best social network for B2B• Helps target market find you• Controls what they do find• Set it and forget it• Make new contacts• Reconnect • Stay connected• Research

Passive

Active

How do search engines work?

Top sites in the world

1. Google

2. Facebook

3. YouTube

4. Yahoo!

5. Amazon.com

6. Wikipedia

7. eBay

8. Twitter

9. LinkedIn

10.Craigslist.org

11. Blogspot

12. Windows Live

13. MSN

14. Go

15. Bing

16. Pinterest

17. PayPal

18. AOL

19. CNN Interactive

20. ESPN

LinkedIn: Not just a profile, but a portfolio

14

Leveraging LinkedIn: Active participation

Spontaneous networking

Intentional networking

Leveraging LinkedIn: Information network

Networking

• Who can you link to?

– People you know (have email address)

– Intros to people your friends know

– Can message people: in your group, in your friends’ networks

• Tips for linking:

– Customize your invite

– LinkedIn Open Networkers (LIONs)

– Defer Facebook friend requests

Networking

• Keep your name out there:

– Update your profile

– Write recommendations

– Status updates

– Add presentations/links to white papers

– Add 5 new contacts per week

• Interact with others:

– Groups

– Answers

Thank you!

New Media Marketing Consulting

Email: Diane@DKDnewmedia.com

Twitter: @DKDnewmedia

www.DKDNewMedia.com