Learning Target

• I can explain the advantages and disadvantages of the different types of advertising media.

PROMOTION

4 P’s of Marketing Mix

Marketing Mix

Product

Price

Place

Promotion

Promotion Defined

• Communication used to – Inform– Persuade– Remind – Improve image

Promotional Mix

Advertising

Direct Marketing

Sales Promotion

Public Relations

Personal Selling

Promotional Mix

Advertising

• Advertising is everywhere!– TV, radio, magazines, newspapers, stores, Internet,

billboards, sports arenas, theaters, highways, train stations, etc.

• Average person is exposed to more than 2,000 advertisements each week!– Think of what you have seen or heard so

far today

Group Activity

In your groups of three, create a poster explaining your advertising media. Include:• Description and/or examples• Advantages / Disadvantages• Pictures• Anything else we should know

Sales Promotion

Sales Promotion

All marketing activates – other than personal selling, advertising, and public relations – that are used to stimulate sales.

Promotion Activities

Coupons Deals / Premiums

Gifts or price reductions Product Samples Contests/Sweepstakes Product Placements

Product placed in a movie or tv show

Product Placements

http://www.youtube.com/watch?v=wACBAu9coUU

Promotion Activities

Loyalty Programs– Programs that reward customers for patronizing a

company.

Promotion Activities

Special Events

Public Relations (PR)

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”Key Areas:• Media Relations• Community Relations• Investor Relations