LINKEDIN FOR BUSINESS AND PROFESSIONAL GROWTHKIM VERBRUGGE L INKED IN CONSULTANT

C O N N E C T T H E W O R L D ’ S P R O F E S S I O N A L S T O M A K E T H E M M O R E P R O D U C T I V E A N D S U C C E S S F U L

TALENT SOLUTIONS

SALES SOLUTIONS

LINKEDIN LEARNING

MARKETING SOLUTIONS

WHY SHOULD LINKEDIN BE IMPORTANT TO YOU?

✓ W O R L D S L A R G E S T P R O F E S S I O N A L N E T W O R K

✓ R E S E A R C H T O O L F O R D E C I S I O N M A K I N G

✓ R A N K S H I G H LY O N G O O G L E S E A R C H

✓ E S TA B L I S H Y O U R P R O F E S S I O N A L B R A N D

LINKEDIN FOR VISIBILITY

P R A C T I C E E X P E R T I S E

1Q U A L I T Y O F

S E RV I C E

2T R U S T &

R E P U TAT I O N

3AT T R A C T I N G

TA L E N T

4

LINKEDIN FOR OPPORTUNITIES

C O N N E C T I O N S

1L E A D

G E N E R AT I O N

2 3R E A C H

B E Y O N D Y O U R N E T W O R K

4W E A LT H O F

C O N T E N T

WHAT MAKES A GREAT PROFILE?

• P H O T O • B A C K G R O U N D I M A G E • H E A D L I N E • S U M M A RY

BENEFITS OF A COMPLETED PROFILE

• 3 X M O R E T R A F F I C F R O M S E A R C H E S • Y O U R P E R S O N A L

W E B S I T E • L A N D I N G PA G E F O R

Y O U R N E T W O R K

CREATE A VALUABLE NEWS FEED

INFLUENCERS COMPANIES HASHTAGS #LAW

NETWORK SUGGESTIONS

GROUPS F I N D Y O U R E X P E R T C O M M U N I T Y

HOW TO GROW YOUR COMPANY PAGE

● T E A M T O S H A R E E V E R Y P O S T W I T H T H E I R N E T W O R K

● U S E A L L S M C H A N N E L S T O S H A R E L I N K O F C O M PA N Y PA G E

● W E B S I T E A N D E M A I L M A R K E T I N G W I T H E M B E D E D B U T T O N

● U R L I N E M A I L S I G N AT U R E

● S P O N S O R E D U P D AT E S

● TA R G E T I N G AVA L I B L E I N P O S T S

CONNECT Vs FOLLOW

• F O L L O W P E O P L E Y O U WA N T T O K N O W M O R E A B O U T

• C O N N E C T W I T H P E O P L E Y O U K N O W A N D T R U S T

• A L L O W P E O P L E T O F O L L O W Y O U T O R E A C H A L A R G E R A U D I E N C E

MAKING GOOD CONNECTIONS• D O N ’ T S E L L • M A K E I T A B O U T T H E M

NETWORK Vs AUDIENCE

HOW TO REACH YOUR AUDIENCE

DIVERSIFY YOUR NETWORK

FOLLOW & USE HASHTAGS JOIN GROUPS

START ENGAGING

PERSONALISE CONNETION REQUESTS

RESEARCH TOOL

ADVERTISE

ROBIN HOOD NEWS FEED

RICH GETTING RICHER TREND • Influencers are a sure bet • Preventing members talking to

each other • Creators dropping

NEW OPTIMISED NEWS FEED • +5% weekly reatined creators +15% comment relpiers

EVERYONE BENEFITS inc RB! • +50% YOY

POSTING CONTENT

• A R T I C L E S

• P O S T S

• V I D E O S

• I D E A S

HOW TO INCREASE YOUR ENGAGEMENT

• P O S T A M W H E R E Y O U R A U D I E N C E I S

• S U M M A R I S E S H A R E D C O N T E N T

• A S K Q U E S T I O N S

• U S E H A S H TA G S

• I M A G E S R E S U LT I N 9 8 % H I G H E R C O M M E N T R AT E ( T E X T & V I D E O )

• 1 0 X Y O U R C O N T E N T

• E X P E R I M E N T

• E N G A G E W I T H O T H E R S / S H A R E T H E L O V E

THANK YOU & CONNECT WITH ME!