linkedin for journalists training - linkedin api platform
DESCRIPTION
Training delivered to members of the LinkedIn for Journalists group covering LinkedIn's publisher platform / API offeringsTRANSCRIPT
LinkedIn For Journalists
Publisher Offerings – full reference guide
January 2013
Agenda
I. Overview of LinkedIn content ecosystem
III. InPlatform (core elements):InShare Plugin / Share API and LinkedIn Today
Member Profile plugin
Company Insider
Sign In with LinkedIn
III. APIs: Groups API
IV. Q + A
Use LinkedIn 5X more to get professional content and insights than they use our job properties2
2X more likely to trust info from LinkedIn compared to competitors1
Follow companies for professional content and insights
Our context is a trusted environment where users crave relevant content and insights
3Sources: 1. LinkedIn Internal study – Audience 360; 2. LinkedIn internal data, September 2012
The value we bring to our members
IdentityConnect, find and be foundLinkedIn Profile, Address Book, Search
InsightsBe great at what you doHome Page, LinkedIn Today, Groups
Work wherever our members workEverywhereMobile, APIs, Plug-InsDesktop
Rolodex, Resume, Business Card
Newspapers, Trade Magazines, Events
Value to Publishers
Increased content distribution
Exposure to LinkedIn’s high quality audience
Brand Awareness – publisher slice page
Traffic
Access to unique data and insights
LinkedIn offers publisher partners a host of benefits, including …
Your content reaches many areas of the LinkedIn ecosystem
Top Headline Emails
Mobile
Homepage news module
LinkedIn Today
Groups
Connections
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Network Update Stream
LinkedIn Today homepage module
How sharing appears on LinkedIn Today
LinkedIn Today shows the most shared news on
LinkedIn Today provides info on who
is sharing what
Articles are organized by publisher and
industry Members can follow individual publishers
and industries
Most shared publishers are displayed as Top Sources
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How sharing appears on the Profile
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News on the new LinkedIn Profile
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Add InShare and receive a Publisher slice pagehttp://www.linkedin.com/today/bloomberg.com
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Publisher slice page – feature your brand on LinkedIn
On the LinkedIn profile – part of a professional’s identity
On LinkedIn Today – discover and follow sourcesViral discovery on Network Update Stream
The InPlatform Full information at Developer.LinkedIn.com
LinkedIn Share Tools - InShare plugin and Share API
LinkedIn.com/Publishers
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Select publishers using LinkedIn Share
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Example: LinkedIn Share on Business InsiderLI Share button at the top of articles
Since Jan 2011, referral trafficfrom LinkedIn is up over 50x
Referral Visits from LinkedInto Business Insider
LinkedIn is driving traffic and engagement for publishers across the web
Mike Rodov, Director of BDSeeking Alpha
MG SieglerTechCrunch
“LinkedIn users have very high page views per visit compared to our other distribution partners”
“Yes, LinkedIn, the professional social network .. is now by far our 2nd biggest referrer of social traffic.”
Bruce Upbin - Managing Director, Forbes. "LinkedIn, man. Big wet smack to you. You are a traffic driver par excellence"
Andrew Lipsman, VP Industry Analytics, ComScore “the trend you’re honing in on, and that I see, too, is a lot more ‘insharing’ going on now, which I think has to do with LinkedIn’s effort to turn its network into less of a utility and more of a content site.”
LinkedIn is driving traffic and engagement for publishers
“Traffic from LinkedIn to BBC News jumps tenfold in six months.”
“Average monthly referrals from LinkedIn have quadrupled in the third quarter, compared to the first quarter of 2011.”
Sarah MarshallJournalism.co.uk July 15, 2011
Raju Narisetti, Former Managng EditorWashington Post
“Since the launch of LinkedIn Today, Mashable has seen growth in both visitors and engagement from the LinkedIn community."
“CNET has seen extraordinary increases in LinkedIn traffic -- up to a tenfold increase! And these users visit our site more frequently than our site avg."
Meghan Peters, Community ManagerMashable
Mark Kaufman, Former AVP Audience DevCNET
LinkedIn Share drives high clicks back to publishers
“For every article a user "shares" with her network, LinkedIn drives an average of 1.5 clicks back to the publisher. "That is better than the average across all of our networks, of about 1.1 clicks, and is about as effective as Twitter,“ Greg Cypes – Director of Product, AddThis
“Linkedin Share is disproportionately powerful given the size of the network because "people care much more about what they're sharing [on Linkedin]," Cypes says. You can share all kinds of random nonsense on Facebook and Twitter -- and no one cares, or remembers. On Linkedin, however, your future bosses and employees are watching. People think before they share”
Linkedin's 'Share' Button: Here's The Secret Behind Its Disproportionate Power In Social MediaSource
Source Social Media Smackdown: LinkedIn vs. Twitter (Inc. Magazine)
Roughly speaking LinkedIn shares generate 4 – 5 X more traffic to my Inc.com articles than tweets, Facebook likes, and Google +1s combined.
Sharing interface – web (via InShare plugin)
Articles can be shared as updates…
Or shared directly with connections.
Or shared with groups…
Sharing interface – mobile web (via InShare plugin)
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Sharing interface – mobile apps (via Share API)
Associated Press iPhone app
TechCrunch iPad app
Publisher Tools - Plugins
Member Profile Plugin on Forbes “30 Under 30”
http://www.forbes.com/special-report/2011/30-under30-12/30-under-30-12_finance.html
Company Insider on CNN – Most Powerful Women
http://money.cnn.com/magazines/fortune/most-powerful-women/
Sign In With LinkedIn
Give users an easy way to sign in to your site, while gaining valuable profile information you can use to enhance their experience. Profile info passed to site (e.g. title, industry, location, education history)
Intuitive and seamless user experience with upside of rich, personalized experience
Easy integration – Javascript-based, in-browser experience
Access to the JS API is currently available on our Developer Site
Granular member permissions – get user’s email ID
Example publisher use cases:
1) User registers for a [site] with their LinkedIn credentials. Reduce friction to new account creation.
2) User posts a comment on a [site] article and shares the comment back to LinkedIn, inducing a viral loop.
Sign In With LinkedIn example - GigaOmSign in and comment on an article with your LinkedIn identity and photo
http://gigaom.com/cloud/5-real-world-uses-of-big-data/#
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Sign In With LinkedIn – Business Insider
Groups API
Get Group Discussions by Popularity and Recency Get My Group Memberships Get Suggested Groups Join a Group Post new group discussions Comment, like and follow group discussions Establish connections with other professionals
LinkedIn Groups API: Professional Engagement Anytime, Anywhere
https://developer.linkedin.com/apis#groups
Groups API - Citi
Citi website with Groups API: https://www.citibank.com/womenandco/info/connect.jspLinkedin Group: http://www.linkedin.com/womenconnect
Summary of Tools Currently Available
Add a Share on LinkedIn button to your articles and posts
Build a Company page and attract followers
Get the code at www.linkedin.com/publishers
Build a page hereConsider adding a prominent call-to-action on your site (eg. AOL Small Biz) You can find these and other buttons on our logo page
Add a Login with LinkedIn button to your siteGet the code at http://developer.linkedin.com/community/jsapi
Summary of Tools Currently Available
Add the Company Insider and Profile Plugins to article pages
Company Insider allows readers to see how they are connected to companies mentioned in articles
Profile widget displays a person’s public profile on hover-over. Especially useful for publications with articles mentioning company executives
All developer resources (API documentation, FAQ, support forums) are located at http://developer.linkedin.com
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Share button code for web and mobile: https://developer.linkedin.com/publishers
Add LinkedIn share into your app:1) https://developer.linkedin.com/documents/share-api 2) https://developer.linkedin.com/documents/authentication
receive your publisher page, please contact [email protected] after integrating the share button
Resources
Thank you