linkedin for coaches

Download LinkedIn for Coaches

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Guidelines for coaches on making the most of LinkedIn.

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  • 1. LinkedIn for CoachesBuilding Your Professional Presence 2010 Laura Poole. Archer Coaching, www.archercoaching.com

2. LinkedInFacebook is like a college party. Twitter is like an ofceparty. LinkedIn is like a professional networking event.Only social media that is strictly for professional networking.85 million users in 200+ countries (half in United States).A new member joins every second. 2010 Laura Poole. Archer Coaching, www.archercoaching.com 3. LinkedIn PayoffsBuild your presenceBuild your networkFind new opportunities 2010 Laura Poole. Archer Coaching, www.archercoaching.com 4. Lauras PayoffsOne paid speaking engagement1014 seminar attendees (at $250$450 apiece)Book contract (advance and royalties) 2010 Laura Poole. Archer Coaching, www.archercoaching.com 5. Key TopicsProleRecommendationsConnectionsCompany PagesOther Tips 2010 Laura Poole. Archer Coaching, www.archercoaching.com 6. Prole 2010 Laura Poole. Archer Coaching, www.archercoaching.com 7. Prole Key PartsYour rsum on steroidsDifferent sections to highlight experienceUpdate regularly 2010 Laura Poole. Archer Coaching, www.archercoaching.com 8. Highlight Box Summary line Photo (professional) Highlights of work history Websites 2010 Laura Poole. Archer Coaching, www.archercoaching.com 9. Parts of a ProleExperience: Your work history and current positionsEducationRecommendations (by me and of me)Honors and awards, personal info, contact settingsApps 2010 Laura Poole. Archer Coaching, www.archercoaching.com 10. Prole: Additional Information Key information for contact and to promote your ownwebsites and interests. Gives contacts a quick glimpse of youand a way to nd out more about you. 2010 Laura Poole. Archer Coaching, www.archercoaching.com 11. Prole TipsList a blog and get somerecommendationsUpdate regularly (every 3 mos.)Your connections are alerted when youmake changes 2010 Laura Poole. Archer Coaching, www.archercoaching.com 12. More Prole Tips Update your status regularly A tool like Hootsuite will help you cross-post a status to Twitter, LinkedIn, Facebook Do not automatically cross-post Twitter to LinkedIn 2010 Laura Poole. Archer Coaching, www.archercoaching.com 13. Trick Out Your ProleNew features specically benet coaches: Skills Certications PublicationsAdd applications to show more of what you do 2010 Laura Poole. Archer Coaching, www.archercoaching.com 14. Skills & CerticationsSpecically highlight and drawattention to these points. Easier than digging through yourExperience section to nd it.Name of certicationWho granted itWhen it was granted (and expires)Skill, expertise level, and years of experience 2010 Laura Poole. Archer Coaching, www.archercoaching.com 15. PublicationsList your key publications Easy for contacts to nd 2010 Laura Poole. Archer Coaching, www.archercoaching.com 16. Adding Skills,1. Go to Prole2. Look for NEW under highlight boxPublications, 3. Click Add sectionsCertications 4. Fill out information 2010 Laura Poole. Archer Coaching, www.archercoaching.com 17. Adding ApplicationsKey: Add an app that automatically imports your blog(WordPress or BlogLink) to your proleSlideShare or Google Presentations: share your knowledge!Reading List (Amazon)TripIt (My Travel): connect with others when travelingCompany Buzz, Tweets, Polls, Events 2010 Laura Poole. Archer Coaching, www.archercoaching.com 18. Application TipsUse the Events app to nd live eventsto attendCreate your own events (free or paid)Market yourself through your events(use lots of keywords) 2010 Laura Poole. Archer Coaching, www.archercoaching.com 19. Recommendations 2010 Laura Poole. Archer Coaching, www.archercoaching.com 20. RecommendationsEssential for complete proleAsk for them, and give themBuild your reputationYou can review and approve each oneRecommendations for specic positions 2010 Laura Poole. Archer Coaching, www.archercoaching.com 21. RecommendationsUnder your Prole menu, select RecommendationsRequest Recommendations for a particular positionChoose from among contacts (you can ask multiple people)You receive notice when one is written, you can approve anddisplay it on your prole 2010 Laura Poole. Archer Coaching, www.archercoaching.com 22. Ask for Recommendations 2010 Laura Poole. Archer Coaching, www.archercoaching.com 23. Recommendations Tips Include a personal note in your request to be endorsed, with specic items you want mentioned Give recommendations generously (you can do this without being asked) 2010 Laura Poole. Archer Coaching, www.archercoaching.com 24. Recommendations Tips You can reprint a recommendation on your website (with permission) as a testimonial If feasible, ask LI recommenders to give you a Review on your Facebook fan page 2010 Laura Poole. Archer Coaching, www.archercoaching.com 25. Connections 2010 Laura Poole. Archer Coaching, www.archercoaching.com 26. ConnectionsBuild your network. The bigger, the better!500+ connections makes you a LION: LinkedIn OpenNetworkerYou can follow inuential people 2010 Laura Poole. Archer Coaching, www.archercoaching.com 27. ConnectionsAdd everyone you know professionallyConnect with classmates and friendsRegularly go through biz cards you collect, connect there 2010 Laura Poole. Archer Coaching, www.archercoaching.com 28. Connection Tips Add a personal note to each invitation to connect Check out the People You May Know box (on your home page) regularly Browse your contacts connections 2010 Laura Poole. Archer Coaching, www.archercoaching.com 29. Connecting with GroupsJoin Groups to network withlike-minded professionalsEasy to nd and joinPromote yourself and buildyour reputation in groups 2010 Laura Poole. Archer Coaching, www.archercoaching.com 30. Tips for Groups When joining, select Weekly Digest email instead of daily Comment and add value to the group Create your own group, if it adds value to what you do or interests you 2010 Laura Poole. Archer Coaching, www.archercoaching.com 31. Discussions, QuestionsJoin the conversation by answering relevant questions fromgroups and individualsAsk your own question, start a new conversationFollow a discussion (but stop following once it disinterestsyou or lls up your inbox) or people 2010 Laura Poole. Archer Coaching, www.archercoaching.com 32. Answering QuestionsAnswer relevant questions to make new connections,establish reputationAnswering more questions marks you as an expert (withstar status)From top-level menu, select More, then choose AnswersBrowse questions from network or in categories 2010 Laura Poole. Archer Coaching, www.archercoaching.com 33. Company Pages 2010 Laura Poole. Archer Coaching, www.archercoaching.com 34. Company PagesA prole for companies (your coaching practice)Highlight your coaching practice and be specic in what youoffer (Products and Services)Ask for testimonials for the companyUpload a logo, photos, more 2010 Laura Poole. Archer Coaching, www.archercoaching.com 35. Company PagesOverview (mission statement, what you do, specialties)Employees (you, any connections who work with you)Recent blog postsCompany activity 2010 Laura Poole. Archer Coaching, www.archercoaching.com 36. Company PagesOn the Services tab, you can break down what you offer(types of coaching, speaking, consulting)use artwork!You can request recommendations for each service/productYou can also promote your products and services with adsAnalytics shows you information about your company pageview 2010 Laura Poole. Archer Coaching, www.archercoaching.com 37. Services 2010 Laura Poole. Archer Coaching, www.archercoaching.com 38. Other Tips 2010 Laura Poole. Archer Coaching, www.archercoaching.com 39. Whos Viewed Your Prole?Check out who has viewed your prole andhow often you show up as a search result.Free accounts will only see 5 of the most recent prole views 2010 Laura Poole. Archer Coaching, www.archercoaching.com 40. System UpdatesCheck regularly for new features (LinkedIn has a blog forthis)Learn how to take advantage of LinkedIn through theirLearning Center 2010 Laura Poole. Archer Coaching, www.archercoaching.com 41. Daily PracticeTo keep it sane and manageable, add a daily practice (orweekly) for keeping up with LinkedIn.Once you are established, 510 min a day can easily helpyou stay on top of whats going on professionally.