linkedin for coaches
DESCRIPTION
Guidelines for coaches on making the most of LinkedIn.TRANSCRIPT
LinkedIn for CoachesBuilding Your Professional Presence
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
“Facebook is like a college party. Twitter is like an office party. LinkedIn is like a professional networking event.”
Only social media that is strictly for professional networking.
85 million users in 200+ countries (half in United States).
A new member joins every second.
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
LinkedIn Payoffs
Build your presence
Build your network
Find new opportunities
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Laura’s Payoffs
One paid speaking engagement
10–14 seminar attendees (at $250–$450 apiece)
Book contract (advance and royalties)
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Key TopicsProfile
Recommendations
Connections
Company Pages
Other Tips
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Profile© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Profile Key Parts
Your résumé on steroids
Different sections to highlight experience
Update regularly
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Highlight Box• Summary line• Photo (professional)• Highlights of work history• Websites
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Parts of a Profile
Experience: Your work history and current positions
Education
Recommendations (by me and of me)
Honors and awards, personal info, contact settings
Apps© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Profile: Additional Information
Key information for contact and to promote your own websites and interests. Gives contacts a quick glimpse of you
and a way to find out more about you.
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Profile Tips
List a blog and get some recommendations
Update regularly (every 3 mos.)
Your connections are alerted when you make changes
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
More Profile Tips
Update your status regularly
A tool like Hootsuite will help you cross-post a status to Twitter, LinkedIn, Facebook
Do not automatically cross-post Twitter to LinkedIn
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Trick Out Your Profile
New features specifically benefit coaches:
Skills
Certifications
Publications
Add applications to show more of what you do
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Skills & Certifications
Specifically highlight and draw attention to these points. Easier
than digging through your “Experience” section to find it.
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
•Name of certification•Who granted it•When it was granted (and expires)•Skill, expertise level, and years of experience
Publications List your key publicationsEasy for contacts to find
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Adding Skills, Publications, Certifications
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
1. Go to Profile2. Look for “NEW” under highlight box3. Click Add sections4. Fill out information
Adding Applications
Key: Add an app that automatically imports your blog (WordPress or BlogLink) to your profile
SlideShare or Google Presentations: share your knowledge!
Reading List (Amazon)
TripIt (My Travel): connect with others when traveling
Company Buzz, Tweets, Polls, Events© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Application Tips
Use the Events app to find live events to attend
Create your own events (free or paid)
Market yourself through your events (use lots of keywords)
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Recommendations© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Recommendations
Essential for complete profile
Ask for them, and give them
Build your reputation
You can review and approve each one
Recommendations for specific positions
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Recommendations
Under your Profile menu, select Recommendations
“Request Recommendations” for a particular position
Choose from among contacts (you can ask multiple people)
You receive notice when one is written, you can approve and display it on your profile
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Ask for Recommendations
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Recommendations Tips
Include a personal note in your request to be endorsed, with specific items you want mentioned
Give recommendations generously (you can do this without being asked)
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Recommendations Tips
You can reprint a recommendation on your website (with permission) as a testimonial
If feasible, ask LI recommenders to give you a Review on your Facebook fan page
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Connections© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Connections
Build your network. The bigger, the better!
500+ connections makes you a LION: LinkedIn Open Networker
You can “follow” influential people
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Connections
Add everyone you know professionally
Connect with classmates and friends
Regularly go through biz cards you collect, connect there
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Connection Tips
Add a personal note to each invitation to connect
Check out the People You May Know box (on your home page) regularly
Browse your contacts’ connections
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Connecting with Groups
Join Groups to network with like-minded professionals
Easy to find and join
Promote yourself and build your reputation in groups
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Tips for Groups
When joining, select “Weekly Digest” email instead of daily
Comment and add value to the group
Create your own group, if it adds value to what you do or interests you
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Discussions, Questions
Join the conversation by answering relevant questions from groups and individuals
Ask your own question, start a new conversation
“Follow” a discussion (but stop following once it disinterests you or fills up your inbox) or people
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Answering Questions
Answer relevant questions to make new connections, establish reputation
Answering more questions marks you as an “expert” (with star status)
From top-level menu, select More, then choose Answers
Browse questions from network or in categories© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Company Pages© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Company Pages
A profile for companies (your coaching practice)
Highlight your coaching practice and be specific in what you offer (Products and Services)
Ask for testimonials for the company
Upload a logo, photos, more
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Company Pages
Overview (mission statement, what you do, specialties)
Employees (you, any connections who work with you)
Recent blog posts
Company activity
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Company Pages
On the Services tab, you can break down what you offer (types of coaching, speaking, consulting)—use artwork!
You can request recommendations for each service/product
You can also promote your products and services with ads
Analytics shows you information about your company page view
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Services© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Other Tips© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Who’s Viewed Your Profile?Check out who has
viewed your profile and how often you show up as
a search result.Free accounts will only
see 5 of the most recent profile views
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
System Updates
Check regularly for new features (LinkedIn has a blog for this)
Learn how to take advantage of LinkedIn through their Learning Center
© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Daily Practice
To keep it sane and manageable, add a “daily practice” (or weekly) for keeping up with LinkedIn.
Once you are established, 5–10 min a day can easily help you stay on top of what’s going on professionally.