key facts document - 2009

Key Facts Document - 2009

Overview

Cadbury World opened on 14th August 1990

and remains the only purpose built visitor

centre in the UK devoted entirely to

chocolate and the heritage of one of the

UK’s best-loved brands.

More than 8.5 million people have visited

Cadbury World since it opened and research shows an increasing number are

re-visiting as new attractions are introduced.

This unique chocolate visitor centre cost approximately £6 million to design and

build.

Cadbury World Key Facts Document 2009

Leading the way in the leisure industry, Cadbury World was one of the UK’s

first leisure attractions to introduce a telephone booking system to improve

customer service to all visitors (bookings can also now be made by following

the link on the Cadbury World Website).

Costing approximately £6m to design and build in 1990, there have been

several major capital investments subsequently as part of its programme of

continuous improvement:

1997 Cadabra - a gentle ride through a magical Chocolate Wonderland.

1998 Chocolate Coronation Street – as featured in Cadbury’s sponsorship

of ITV’s flagship serial.

2000 The Professor: Visitors discover more tricks of the trade as interactive

video stations and the “professor” bring to life the chocolate making

process for leading Cadbury brands.

2001 £0.5 million invested to refresh three sets: The Cadbury Story,

Making Chocolate and The History of Advertising.

2003 £0.5m refurbishment of the reception area and creation of The

World’s Biggest Cadbury Shop.

2004 A total of £350,000 was spent on the refurbishment of The

Demonstration Area and The Packaging Plant including the

installation of a 3D cinema screen to bring to life the packing and

wrapping process.

2005 £100,000 was invested to revamp The Aztec Jungle -

installing waterfalls, boardwalks and a ship. A further

£20,000 was spent on a special Centenary Time Tunnel

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to commemorate Cadbury Dairy Milks 100th birthday. In addition to

this, £100,000 has been spent on a new feature The Happiness

Room - an interactive dance room replacing Cocoa Road.

2006 In April 2006, £2 million was spent on removing The Cadburyland

and Fantasy Factory exhibitions – replacing them with two fantastic

new attractions called Essence and Purple Planet.

2007 At the beginning of the year, £150,000 was spent on re-designing

The Demonstration Area and in September, £240,000 was spent on

transforming The Cadbury Collection into the new Bournville

Experience.

The Exhibition 2009 The Cadbury World exhibition is a one-way self-guided tour which the visitor can enjoy at their own pace. It is recommended that the visitor allows around three hours to fully enjoy their Cadbury World experience. As of January 2009, the exhibition consists of: Zone 1: The Aztec Jungle Stroll through the Aztec jungle over boardwalks and waterfalls in search of the cocoa bean to discover more about cocoa’s history and the origins of the UK’s favourite chocolate. Zone 2: The Journey to Europe

Jump aboard our ship and learn how Hernan Cortez brought the wonderful cocoa bean back to Europe, and how drinking chocolate soon became the drink of choice for high society.

Zone 3: Bull Street See the recreation of Victorian Bull Street where, in 1824, John Cadbury establishes his shop selling tea, coffee, and drinking chocolate next door to his father’s store. Then allow John to introduce himself and tell you his story…

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Zone 4: The Cadbury Story

Take a seat and hear John and his sons Richard and George share their

philanthropic vision, how they founded Bournville and the

entrepreneurial birth of a British success story and Cadbury Dairy Milk.

Zone 5: Chocolate Making

From its humble origins, watch as the Professor takes you through a

short film on how Cadbury makes its chocolate in our special-effects

cinema; watch out for a few surprises along the way!

Zone 6: Manufacturing

Discover how chocolate is made with our interactive videos and learn how

different types of Cadbury chocolate are produced.

Zone 7: Packaging Plant

Although Cadbury World isn’t a factory tour and you can’t walk

through the whole plant; you CAN have a sneak peek at some of it

and meet Flex6 – the robot, as he brings to life the wrapping and

packing process on our 3D cinema screen.

Zone 8: Cadbara

All aboard one of our Beanmobiles and enjoy a gentle ride through a magical

Wonderland full of chocolate characters on Cadabra – smile as we take your

picture as you go around.

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Zone 9: Demonstration Area

Watch as our Cadbury Chocolatiers work their magic demonstrating

the traditional chocolate-making skills – have a go at writing your

name at writing your name in warm liquid chocolate.

Zone 10: Advertising

Take a nostalgic trip through over 50 years worth of Cadbury

adverting and see how many television commercials you can

remember.

Zone 11: Purple Planet

Play in chocolate rain, grow cocoa beans and see yourself as a

chocolate sculpture – enter the Purple Planet and experience a

world of digital and interactive chocolate delights

Zone 12: Essence

Go back in time and discover the secret behind Cadbury Dairy Milk’s

unique taste, then add your own choice of treat to a sample liquid

chocolate.

Zone 13: The Bournville Experience

Discover more about the Quaker ethics of the Cadbury family and how the

Bournville Village came to be built. See how the values of the

company’s founders are still relevant today.

Zone 14: The World’s Biggest Cadbury Shop

Special treats and offers can be found in the world’s biggest Cadbury Shop.

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Admission Prices 2009 (correct at time of publish)

Individual

Adult - £13.45 Senior Citizens - £10.30

Children (4-14) - £10.30 Students (with NUS Card) - £10.30

Family Ticket (2 Adults/2 Children) - £41.20 Under 4 Years - Free

Family Ticket (2 Adults/3 Children) - £48.90

Passports

Passport books are available for adults, children, senior citizens and families (2 x 2

and 2 x3). These are available to purchase at anytime throughout the year and

are valid for 12 months.

For 2009 Passport prices, please contact the booking office on 0845 450 3599.

Groups

Ticket prices for groups of 15 people or more:

Adult Peak Time - £10.30 Children Peak Time - £8.10

Adult Off-Peak - £9.00 Children Off-Peak - £6.85

- One free admission ticket for an organiser bringing 15 or more visitors

- One free admission and meal voucher for coach driver of groups of 15 or more

visitors

- Please see www.cadburyworld.co.uk or contact 0845 450 3599 for details of

peak and off peak times

- Groups arriving without a booking or whose numbers fall below 15 upon arrival

will not be eligible for the discounted group rates and will be charged full

admission price

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Education

Cadbury is committed to education.

Tracing back to 1879, and the company’s creation of and subsequent move to

Bournville, George Cadbury introduced the first employee and community

education programmes. Cadbury have maintained this tradition ever since. With

over 1,400 school groups attending each year, Cadbury World has become a

valuable education resource for students of all ages.

Educational Talks

To complement an education visit, Cadbury World offers talks everyday during

term time:

Key Stages 1 &2:

Design & Technology, Aztecs, Victorians

Key Stages 3, 4, & 5:

To support GCSE and equivalent programmes, talks are available on Marketing,

People in Organisations, Investigating Business, Food Technology, Leisure and

Tourism, Customer Service, ICT Applications, Geography, and Science

Individually-Tailored Talks:

A specifically-tailored talk can be arranged for a group of 30 or more

Prices:

Standard visit - £6.85 per pupil

Visit + Talk - £8.00 per pupil

A packed-lunch deal for children only is available. This includes the admission

price, ham or cheese roll, apple, crisps and a still drink. The meal deal is available

with or without a talk. Please see www.cadburyworld.co.uk or contact 0845 450

3599 for further information.

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- Payment in full is due on arrival and should be made by the teacher before the

group leaves the coach

- Groups larger than 60 people may be divided into smaller groups in order to

accommodate them in the exhibition at timed intervals

- Groups arriving without a booking or whose numbers fall below 15 upon arrival

will not be eligible for the discounted group rates and will be charged full

admission price

- One free adult admission for every ten pupils – subject to a minimum of 15

paying children (additional adults will be charged at the off-peak group rate of

£9.00)

- Work and study books to compliment the educational visit can be downloaded

from www.cadburyworld.co.uk

- A free-of-charge teacher preview visit is recommended to review content and

prepare risk assessment

Contact Details

For additional information please see www.cadburyworld.co.uk

Information and booking telephone line: 0845 450 3599

For press information contact:

Neil Anderson

Marketing Manager

Cadbury World

Linden Road

Bournville

Birmingham

B30 2LU

Direct Line: 0121 451 4188

Email: [email protected]

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key facts document - 2009

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