SwitchGang 7 Key Facts

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Post on 09-Feb-2017




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<ul><li><p>7 Key Facts AboutRx to OTC</p><p>Switch</p><p>Anna Maxwell MRPharmS </p></li><li><p>7 Key Facts About Rx to OTC Switch</p><p>ABOUT SWITCH</p><p>In simple terms, Switch is when a medicine that is under the control of a doctor is</p><p>transitioned into a medicine that can be bought from a pharmacy or a grocery</p><p>store through a combination of legal and marketing initiatives. </p><p>1. Switch is the process whereby a medicine is transitioned from prescription</p><p>to a non-prescription status so that it can be made more widely available and</p><p>can be bought by the general public in a pharmacy or a supermarket, so that</p><p>they can look after themselves better.</p><p>2. Switch empowers those people to take a more active role in maintaining</p><p>their health without having always to refer to their doctor.</p><p>3. Switch aimed at treating common symptoms or preventing lifestyle-related</p><p>disease can have a long-term impact on reducing healthcare costs for</p><p>governments.</p><p>4. Switch enables untapped potential in the portfolios of drug companies to be</p><p>harnessed as a source of innovation and portfolio development.</p><p>5. Switch can only work if pharmacists and doctors are on side so, as they are</p><p>both very important drivers of the switch process, you have to learn what</p><p>makes them tick.</p><p>6. Switch involves turning a patient mindset into a consumer mindset - a</p><p>process that can take quite a while.</p><p>7. It is often said that most of the easy switches have been done and there are</p><p>only complex ones left, but I believe that there are many possibilities still</p><p>available.</p><p>7 Key Facts About Rx to OTC Switch</p><p>mailto:info@maxwellia.com</p></li><li><p>It's A Different Journey</p><p>Join SwitchGang the only regularly updated Rx to OTC Switch News Centre on</p><p>LinkedIn by clicking this link now https://www.linkedin.com/groups/4547098 </p><p>7 Key Facts About Rx to OTC Switch</p><p>https://www.linkedin.com/groups/4547098https://app.designrr.io/#</p></li></ul>