keith pape dynamic creative presentation at omma la 2015
TRANSCRIPT
Dynamic CreativeA Unique Ad For Everyone
© ONE+K a space150 company 2015
Keith PapeVP, Managing Director—Digital Engagement [email protected]@keithpape
PROGRAMMATIC TRENDShare of Digital Advertising Revenue (US)
• Gradual shift from programmatic to RTB type spend
• Dynamic content for a specific audience or situation
• Real-time information
• Campaigns for users with tailored browsing and shopping experiences
PRESENT
• Personalized
• Relevant
• Real-Time
• Authentic
• Engaging
The Future
Google Maps Case StudyPre-created rich media that targets based on real-time geolocation
© ONE+K a space150 company 2015
DYNAMICProgrammatic Convergence
User GeneratedContent
Real-timeMarketing
Pre-createdRich Media
Local Social Geolocation
DynamicAuthenticity
Programmatic Targeting© ONE+K a space150 company 2015
Acura Case StudyReal-time marketing create generated by advertiser
© ONE+K a space150 company 2015
DYNAMICProgrammatic Convergence
User GeneratedContent
Real-timeMarketing
Pre-createdRich Media
Local Social Geolocation
DynamicAuthenticity
Programmatic Targeting© ONE+K a space150 company 2015
Madden 15 StudyLocation based dynamic content with real-time
characteristics and user generated content
© ONE+K a space150 company 2015
DYNAMICProgrammatic Convergence
User GeneratedContent
Real-timeMarketing
Pre-createdRich Media
Local Social Geolocation
DynamicAuthenticity
Programmatic Targeting© ONE+K a space150 company 2015
• Automated (Programatic)
• Personalized
• Relevant
• Real-Time
• Authentic
• Engaging
What’s Next
Thank you!Keith PapeVP, Managing Director—Digital Engagement [email protected]@keithpape
weareonek.comspace150.com
© ONE+K a space150 company 2015