1400 omma social kevin arrix
TRANSCRIPT
September 2011
©2012 Confidential and proprietary. All rights reserved.
Tuesday, May 15, 2012
September 2011
©2012 Confidential and proprietary. All rights reserved.
Watch TV, Get Rewards
The !irst rewardsprogram for people
who love TV.
Tuesday, May 15, 2012
September 2011
Proprietary and Confiden/al Informa/on of Viggle, Inc.
3
How Does it Work?
2. Audio Fingerprintmatches with shows in data center
1. Tap the Appto check into your favorite shows
3. Con!irmsand checks you into the show
4. Rewardsyou points forwatching shows
5. Play, Share & Discovershows with friends and engage with brands
6. Redeempoints and getreal rewards
+60
Tuesday, May 15, 2012
September 2011
©2012 Confidential and proprietary. All rights reserved.
Viggle Promotion for Olympics
The Viggle Editorial and Marketing teams are developing a program for the 2012 Olympic games around driving live tune-in & engagement, social sharing and gamification. Each program will allow Viggle users to earn points for real rewards during the 12-day broadcast.
Viggle will also drive user awareness for the Olympics program through its digital and social channels.
Tuesday, May 15, 2012
September 2011
©2012 Confidential and proprietary. All rights reserved.
Delivering on Samsung’s Objectives
Viggle will build and implement a fully integrated media package that delivers on Samsung’s objectives during the Olympic games:
• Reinforce Samsung’s position as o!icial Olympic sponsor• Drive social engagement and activation• Increase awareness and sales of Samsung product
Viggle will help drive Samsung’s KPIs through:• targeted media• engagement via Viggle points and gami"ication• editorial integration• drive to retail
Tuesday, May 15, 2012
September 2011
©2012 Confidential and proprietary. All rights reserved.
Targeted Media
Check-in Takeover What’s On Video Rotation
Slider Engagement
Check-in Takeover
What’s On Video Rotation
Slider Engagement
Targeted ad units can serve by genre, day-part, age, gender or DMA
Tuesday, May 15, 2012
September 2011
©2012 Confidential and proprietary. All rights reserved.
Through Viggle points, Viggle users will be incentivized to share their Olympics check-ins through Facebook, Twitter as well as the Viggle social graph.
Viggle can also help drive sharing of Samsung content via Viggle Points (gami!ication).
Engagement - Check-ins
Share within Viggle Social Post on FB
Tuesday, May 15, 2012
September 2011
©2012 Confidential and proprietary. All rights reserved.
Viggle will put Samsung in the center of the Olympics action with Viggle’s new cutting-edge live engagement platform, Viggle LIVE. With real-time quizzes, polls, sentiment-meters and ratings, Viggle LIVE is the ultimate platform to drive engagement during an entire broadcast. Brand RecallViggle will weave in commercial or brand recall questions throughout the Viggle LIVE game• Commercial content recall questions• Brand a"inity questions• Product feature questions
Engagement - Viggle LIVE
What’s On Promotion
Tuesday, May 15, 2012
September 2011
©2012 Confidential and proprietary. All rights reserved.
Engagement - Viggle LIVE
Slider engagement driving to Viggle LIVE
Quiz Unit Bonus Points Awarded Set Reminder for Viggle LIVE
Tuesday, May 15, 2012
September 2011
©2012 Confidential and proprietary. All rights reserved.
Engagement - Gami!ication
Slider Engagement Full Screen HTML 5 game
Samsung Activation Opportunity
Tuesday, May 15, 2012
September 2011
©2012 Confidential and proprietary. All rights reserved.
Samsung’s Olympic content can come to life within Viggle’s Olympic show pages. Custom content will be fully integrated within organic Olympics editorial content. Custom links can include:
• Games• Branded content• Product slideshows• Sponsored Athlete sports profiles
Editorial Integration
Show Page w/Custom Content Links
Tuesday, May 15, 2012
September 2011
©2012 Confidential and proprietary. All rights reserved.
Viggle can feature one of Samsung’s top retail partners in rewards offerings as a Viggle Deal of the Day to drive users in-store during the Olympic games.
Drive to Retail - Viggle Rewards
Featured Reward
Tuesday, May 15, 2012
September 2011
©2012 Confidential and proprietary. All rights reserved.
Drive to Retail - Mobile Coupon
Slider Engagement Mobile Coupon Additional Activation
Samsung can reward top Olympic fans with valuable mobile coupon to redeem at top Samsung retail partner(s).
Tuesday, May 15, 2012
September 2011
©2012 Confidential and proprietary. All rights reserved.
Samsung & Viggle Custom Olympic Program elements
• Targeted media• Tailored engagements leveraged through Viggle Points &
custom games• Editorial integration via custom show page content links• Custom rewards & mobile coupon engagements to drive retail
sales and product awareness
Package cost: More than $100K
The Opportunity for Samsung
Tuesday, May 15, 2012
Thank you.
Tuesday, May 15, 2012