martini media omma premium display
Post on 18-Oct-2014
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The New Shining Star of Display
Digital Advertising Has Evolved
Banners Email Rich Media IAB Rising Stars
Scale Distribution is a Key Challenge
Rising Stars are Now Standard Ad Units
Sidekick Portrait Billboard
Slider
Filmstrip
Rising Stars Deliver Valuable Engagement…
Interaction Rate3x
Interaction Time2x
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SOLUTIONEngagement increases when ads include premium content.
PROBLEMDifficult to grab the consumer’s valuable attention
…But Challenges in Digital Persist
Content Represents the Next Evolution in Digital
Have or plan to have a content strategy in
place
92%
Brands Leverage it Consumers Crave it
Want exclusive content and information
76%
Brands Prioritize it
#1The #1 digital
marketing priority for 2013
Success Rests On 2 Core Pillars
CONTENT +
MARKETING
Aggregating Trusted
Journalism
Driving Consumers to
Engage & Share Content
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PAIDMEDIA
CALL-TO-ACTION
CONTENTINTEGRATION
Injecting Rich Media with Rich Content
• Align content with brand message
• Content valuable to target audience
• Content easily integrated within high-impact ad unit
• 100% SOV on all publisher articles
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Mixing the
Right Ingredients to Serve Up Success
ServeCurateContextualize Socialize
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PremiumContentJournalists & Editors
Contextualize Content
Social Content
Bloggers & Influencers
Align content from
With Brand’s Message
+
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Curate Content
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Serve Campaign
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Socialize Content
Premium content is pushed to premium users who create social
activity
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Martini optimizes the content and creative, not
just the ad unit
Premium ContentJournalists & EditorsSocial ContentBloggers & InfluencersVideo ContentSight, Sound, MotionLocal ContentGeo-targeted ContentProduct ContentCustomer Reviews
Continually Optimizing ContentTo Drive Engagement
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Content Fuels Engagement & Interaction
Engagement increases 33% with content integration
Interaction (seconds)
Engagement Rate
17
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Thank You
Luke BurkeVP Sales, West
www.martinimediainc.com