JOGROUP

JOGROUPCOMPANY BACKGROUND

Jogroup was established in 1967 and was subject to a management buyout in 2005.  Jogroup specialises in procurement for retail stores as well as for professional promotional marketing purposes and customer incentive schemes.

We believe we offer the highest standard of bespoke product ranges with the emphasis on excellent quality and price competitiveness.

We work directly with the factories, with on-site shipment inspections by our quality control teams.

Our experience in development, sourcing and manufacturing ensures the customer that every detail from the design to delivery is covered.

Our fields of expertise include: Soft plush toys; Plastic collectables; Bags; Ceramics; Insulated take-away mugs; Framed Pictures & Mirrors; Clocks; Accessories; Clothing; General Sourcing.

COMPANY BACKGROUND

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Jogroup’s management systems are bespoke for each customer and product produced, but as a general overview, we offer:

JOGROUPPRODUCTS & SYSTEMS

PRODUCTS & SYSTEMS

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• Trend advice• Product advice• Design• Prototyping• Bespoke critical path management• EU safety testing certifications• Factory audit supervision• Production control

• Product inspection• Logistics control. We can deliver anywhere in the

world• Franchise distribution advice• Bespoke sourcing for extra-ordinary projects. This is

primarily done through our operational centres in Bulgaria, China and Egypt

JOGROUP

CUSTOMER PORTFOLIO

CUSTOMER PORTFOLIO

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JOGROUP

4JOGROUPCase Study 1BGL

PROMOTIONALCASE HISTORIESThe Compare the Market ad campaign is

arguably one of the most famous of its generation. The Meerkats have become cult characters – despite representing a product category that is inherently low-interest.

So wouldn’t a free toy of the popular characters prove the perfect purchase incentive?We are responsible for the manufacturing and development of the toys; accreditation/ethical compliance, ongoing quality control, shipping and UK warehousing – fundamentally ensuring that the famous meerkats make it safely from Russia (well, China actually) to reach their adoring public!

.JOGROUPCase Study 2COSTA COFFEE

CASE HISTORIES5RETAIL

Following a 17 company 3 phase competitive supplier pitch process, Jogroup were appointed preferred supplier to design and manufacture Costa’s range of merchandise. Jogroup design, produce, inspect, take regulatory responsibility, control global logistics and even supply all the visual merchandising guides for the ranges that are due to roll out into over 30 countries in 2017.Every business wants to increase their revenue stream just by utilising their existing real estate space and at the same time extend their brand identity. With the rolling out of merchandise across the world Jogroup has helped Costa do just this.

JOGROUPCase Study 2THE DISNEY STORE

CASE HISTORIES6RETAIL

Seen the film, got the T-shirt. Actually, that’s not the half of it. We worked closely with The Disney Store for over 15 years, being their major supplier we helped them to grow from relatively small beginnings to the substantial European retailer it is today.

As one of its main children’s wear suppliers, we have designed, sourced, produced and distributed worldwide millions of highly complex, unique and attractively embellished products for them; whilst always adhering to their highest safety requirements.

.JOGROUPCase Study 4EDF

CASE HISTORIES7PROMOTIONAL

EDF Energy’s Zingy character has brought its cheerful personality to a challenging sector for a while now, in keeping with EDF’s “Feel Good Energy” proposition. Zingy merchandise is proving very popular with EDF’s own employees, just as it most surely will with it’s loyal customers.In a cost-obsessed category, Zingy merchandise provides a branded point of difference for EDF while helping to convey energy efficient messages.

.JOGROUPCase Study 5KELLY BROOK

CASE HISTORIES8RETAIL

“Kelly Brook at New Look” was one of the UK’s first celebrity tie-ins by a major UK retailer. We conceived the idea for the collection, brought the parties together and then designed and executed the ranges. But that’s not all we did; we also followed up on the fine detail to give the collection a point of difference both with the design and the fit. Kelly’s hourglass figure helped New Look to attract tens of thousands of new customers away from their competitors.

In the celebrity obsessed country we live in, where stars fall in and out of favour like in a soap opera, Kelly’s collection still endures after more than 8 years.

JOGROUPCase Study 6MATT ROBERTS

CASE HISTORIES9RETAIL

We were approached by the team at Matt Roberts as they wanted to revolutionise the performance sportswear clothing market. Working in close collaboration with John and Matt Roberts, Jogroup designed, sourced the performance fabrics, developed and produced a range of high performance sportswear that was sold into Selfridges, Harrods and John Lewis. The range of clothing was designed to recognise the requirements of the body when exercising whether that be temperature control, wicking, muscle support or even practical requirements such as pocket placements, but above all look and feel good whilst wearing.Matt Roberts, personal trainer to the stars and newspaper columnist didn’t believe that the sports clothing on the market was good enough to recommend to his clients, so he approached Jogroup to help him change this.

JOGROUPBRANDED MERCHANDISEKey Facts

BRANDED MERCHANDISE KEY FACTS

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83%of people like receiving branded

merchandise

45%of people want to receive branded

merchandise more often

58%of people keep it at least a year and many over 5

years

of people keep a branded merchandise piece in the

kitchen (mug)

74%91%of people keep a branded merchandise piece in the

kitchen (mug)

55%of people keep a branded merchandise piece in the

kitchen (mug)

Ref: adsource global research 2014

JOGROUPPROMOTIONAL MARKETING CASE STUDY

BRANDED MERCHANDISE KEY FACTS

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• In 2009, insurance aggregators were the most hated and mistrusted advertisers on TV

• By 2013, Comparethemarket was one of the top 10 most trusted brands in the UK, despite not even having a product of their own to sell

• The toy scheme moved CtM from the no. 4 car insurance provider to no. 1 in the UK

• The toy scheme created CtM’s pet insurance category and they now have 80% of the category in the UK

• As a result of the toy programme, CtM is now the no. 1 insurance aggregator across ALL categories

COMPARE THE MARKET’S “SIMPLES” REWARD SCHEME

Back in 2006, Comparethemarket.com was a small player in what was the ‘car insurance comparison’ category at the time. This is a category where market share is king. The bigger you are the more likely you are to survive. In a category where market share is determined by spend, CtM were fourth in a category of four.

And everybody's facts and benefits were the same. By increasingly focusing on ‘differentiating' claims in advertising, all the sites increasingly blended into one. CtM’s only option was to do something different. In a context where the competition are perceived to be irritating and disliked, they worked out that if they could entertain and get people to like them, then they might just be able to stand out.

And so, Aleksandr Orlov was born. A loveable but complex character who was desperately frustrated by the confusion between Comparethemarket.com and Comparethemeerkat.com.

As a result, the love people grew to have for Aleksandr had an outstanding impact on the fortunes of the brand.

JOGROUP CONTACT12

JOGROUP 2 PALACE GATE

HAMPTON COURT ROADEAST MOLESEY

KT8 9BN

+44 (0)208 827 0190marketing@jogroup.co.uk

www.jogroup.co.uk

Contacts:Nick Adams

-Managing Director

Tracy Murphy -

Creative Director