Japan’s Fukushima Daiichi Nuclear Disaster.pptx

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<ul><li><p>8/10/2019 Japans Fukushima Daiichi Nuclear Disaster.pptx</p><p> 1/22</p></li><li><p>8/10/2019 Japans Fukushima Daiichi Nuclear Disaster.pptx</p><p> 2/22</p><p> On March 11, 2011 Japan was hit by a tsunami that was triggered by a</p><p>magnitude 9.0 earthquake.</p><p> The Tokyo Electric Power Companys (TEPCO) Fukushima I Nuclear Power</p><p>Plant was built improperly.</p><p> Resulting in the meltdown of three out of six nuclear reactors.</p><p> Substantial amounts of radioactive material were released.</p><p> The largest nuclear accident since Chernobyl in April 1986.</p><p> Level 7, a major accident, on the International Nuclear Event Scale.</p></li><li><p>8/10/2019 Japans Fukushima Daiichi Nuclear Disaster.pptx</p><p> 3/22</p><p> Radioactivity : spontaneously emitting radiation resulting from changes in the nuclei of</p><p>atoms of the element.</p><p> Radiation: complete process in which energy is emitted by one body, transmitted through</p><p>an intervening medium or space, and absorbed by another body.</p><p> Radiation sicknessis damage to your body caused by a large dose of radiation often</p><p>received over a short period of time. The amount of radiation absorbed by the body</p><p>determines how sick youll be.</p><p>Definitions:</p></li><li><p>8/10/2019 Japans Fukushima Daiichi Nuclear Disaster.pptx</p><p> 4/22</p></li><li><p>8/10/2019 Japans Fukushima Daiichi Nuclear Disaster.pptx</p><p> 5/22</p><p>Research:</p></li><li><p>8/10/2019 Japans Fukushima Daiichi Nuclear Disaster.pptx</p><p> 6/22</p></li><li><p>8/10/2019 Japans Fukushima Daiichi Nuclear Disaster.pptx</p><p> 7/22</p></li><li><p>8/10/2019 Japans Fukushima Daiichi Nuclear Disaster.pptx</p><p> 8/22</p><p>MUST INFLUENCE SHOULD INFLUENCE</p><p>LIKELYTO</p><p>INFLUENCE</p><p> TEPCO Employees</p><p> Japans Residents (In Fukushima</p><p>and those whove lost in previous</p><p>disaster)</p><p> Japans Health Organizations</p><p> World Health Organizations</p><p> World Nuclear Association</p><p>UNLIKELYTO</p><p>INFLUENCE</p><p> Japanese Government</p><p> Red Cross</p><p> International BroadcastMedia</p><p> International Public</p></li><li><p>8/10/2019 Japans Fukushima Daiichi Nuclear Disaster.pptx</p><p> 9/22</p><p> Objective 1: Increase full time TEPCO Employees by 20%.</p><p> Objective 2: Educate public about radiation safety in order to reduce fear.</p><p> Objective 3: Obtain media impressions containing the phrases legislation</p><p>with greater transparency, corporate culture changes, and ongoing</p><p>relief efforts within the first year.</p><p>Objectives</p></li><li><p>8/10/2019 Japans Fukushima Daiichi Nuclear Disaster.pptx</p><p> 10/22</p><p>All part-time/contracted TEPCO</p><p>employees lacked the propertraining in dealing with a nuclear</p><p>crisis.</p><p>Increase full time TEPCOEmployees by 20%.</p><p>Loss of reputation</p><p>Revenue loss due to property and</p><p>health damage.</p><p>Obtain media impressions</p><p>containing the phrases legislationwith greater transparency,</p><p>corporate culture changes, and</p><p>ongoing relief efforts within the first</p><p>year.</p><p>The impact on public health through</p><p>exposure to radiation.</p><p>Educate public about radiation</p><p>safety in order to reduce fear.</p><p>Issues Objectives</p></li><li><p>8/10/2019 Japans Fukushima Daiichi Nuclear Disaster.pptx</p><p> 11/22</p><p> Strategy 1.1: Educate employees about proper Nuclear Power plant protocols.</p><p> Tactic 1.1.1: Hold mandatory 3 month training with Atomic Energy Agency (IAEA) prior to</p><p>beginning work in TEPCO and all of Japans other Nuclear Power Plants.</p><p> Tactic 1.1.2: Follow up training sessions every 5 years.</p><p> Strategy 1.2: Position TEPCO as a viable and trustworthy working place.</p><p> Tactic 1.2.1: Recruit university students through career fairs for available positions at the</p><p>TEPCO Nuclear Plant (ex. Seniors and Graduate Students)</p><p> Tactic 1.2.2: Promise TEPCO interns a full time position post graduation.</p></li><li><p>8/10/2019 Japans Fukushima Daiichi Nuclear Disaster.pptx</p><p> 12/22</p></li><li><p>8/10/2019 Japans Fukushima Daiichi Nuclear Disaster.pptx</p><p> 13/22</p><p>Objective 3:Obtain media impressions containing the phrases legislation with greater</p><p>transparency, corporate culture changes, and ongoing relief efforts within</p><p>the first year.</p></li><li><p>8/10/2019 Japans Fukushima Daiichi Nuclear Disaster.pptx</p><p> 14/22</p><p>Objective 3: Obtain media impressions containing the phraseslegislation with greater transparency, corporate culture changes, and</p><p>ongoing relief efforts within the first year.</p><p>(Continued)</p></li><li><p>8/10/2019 Japans Fukushima Daiichi Nuclear Disaster.pptx</p><p> 15/22</p><p>Ethical Analysis</p><p> Is it ethical to tell the media what the company wants</p><p>communicated? Or should the individual also be guided by</p><p>what he or she thinks is truthful and accurate?</p></li><li><p>8/10/2019 Japans Fukushima Daiichi Nuclear Disaster.pptx</p><p> 16/22</p><p>Potter Model</p><p>Definition</p><p>PR: It is important to be truthful with the publicfor better management of TEPCOs reputation.</p><p>CEO:It is more important to not lose profit.</p><p>Loyalties</p><p>PR: The people.</p><p>CEO: Shareholders</p><p>Values</p><p>PR: General public opinion, honesty andTEPCO reputation.</p><p>CEO: Stock price, shareholders, and marketsituation.</p><p>Principles</p><p>PR: Judeo / Christian Principle, treat others asyou would be treated yourself.</p><p>CEO: Kants Categorical Imperative, What is</p><p>good for one is good for all</p></li><li><p>8/10/2019 Japans Fukushima Daiichi Nuclear Disaster.pptx</p><p> 17/22</p><p>Our Analysis</p><p> We feel the crisis management team was</p><p>unethical.</p><p> TEPCO needs to consider the publics well-</p><p>being before TEPCOs reputation and</p><p>shareholders.</p></li><li><p>8/10/2019 Japans Fukushima Daiichi Nuclear Disaster.pptx</p><p> 18/22</p><p> Ultimately, TEPCO failed at Crisis Management throughout the</p><p>Disaster.</p><p> TEPCO was accused not only of providing erratic and</p><p>contradictory information about safety during the crisis, it was</p><p>also accused of lying about conditions.</p><p> TEPCO was not well prepared and was too slow in its</p><p>response.</p></li><li><p>8/10/2019 Japans Fukushima Daiichi Nuclear Disaster.pptx</p><p> 19/22</p><p> Objective 1: Increase full time TEPCO Employees by 20%.</p><p> Our Evaluation:Perform a content analysis of how many employees have</p><p>been hired as full time workers of TEPCO within a year .</p><p>Evaluation</p></li><li><p>8/10/2019 Japans Fukushima Daiichi Nuclear Disaster.pptx</p><p> 20/22</p><p> Objective 2: Educate public about radiation safety in order to reduce</p><p>fear.</p><p> Our Evaluation:Perform random survey of Japans public</p><p>regarding their knowledge of nuclear power safety and research.</p><p>Evaluation</p></li><li><p>8/10/2019 Japans Fukushima Daiichi Nuclear Disaster.pptx</p><p> 21/22</p><p> Objective 3: Obtain media impressions containing the phrases legislation</p><p>with greater transparency, corporate culture changes, and ongoing</p><p>relief efforts within the first year.</p><p> Our Evaluation: Perform random survey of Japans public regarding</p><p>their knowledge of nuclear power safety and research.</p><p>Evaluation</p></li><li><p>8/10/2019 Japans Fukushima Daiichi Nuclear Disaster.pptx</p><p> 22/22</p></li></ul>