Download - Japan’s Fukushima Daiichi Nuclear Disaster.pptx

8/10/2019 Japans Fukushima Daiichi Nuclear Disaster.pptx

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On March 11, 2011 Japan was hit by a tsunami that was triggered by a

magnitude 9.0 earthquake.

The Tokyo Electric Power Companys (TEPCO) Fukushima I Nuclear Power

Plant was built improperly.

Resulting in the meltdown of three out of six nuclear reactors.

Substantial amounts of radioactive material were released.

The largest nuclear accident since Chernobyl in April 1986.

Level 7, a major accident, on the International Nuclear Event Scale.


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Radioactivity : spontaneously emitting radiation resulting from changes in the nuclei of

atoms of the element.

Radiation: complete process in which energy is emitted by one body, transmitted through

an intervening medium or space, and absorbed by another body.

Radiation sicknessis damage to your body caused by a large dose of radiation often

received over a short period of time. The amount of radiation absorbed by the body

determines how sick youll be.

Definitions:


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Research:


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MUST INFLUENCE SHOULD INFLUENCE

LIKELYTO

INFLUENCE

TEPCO Employees

Japans Residents (In Fukushima

and those whove lost in previous

disaster)

Japans Health Organizations

World Health Organizations

World Nuclear Association

UNLIKELYTO

INFLUENCE

Japanese Government

Red Cross

International BroadcastMedia

International Public


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Objective 1: Increase full time TEPCO Employees by 20%.

Objective 2: Educate public about radiation safety in order to reduce fear.

Objective 3: Obtain media impressions containing the phrases legislation

with greater transparency, corporate culture changes, and ongoing

relief efforts within the first year.

Objectives


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All part-time/contracted TEPCO

employees lacked the propertraining in dealing with a nuclear

crisis.

Increase full time TEPCOEmployees by 20%.

Loss of reputation

Revenue loss due to property and

health damage.

Obtain media impressions

containing the phrases legislationwith greater transparency,

corporate culture changes, and

ongoing relief efforts within the first

year.

The impact on public health through

exposure to radiation.

Educate public about radiation

safety in order to reduce fear.

Issues Objectives


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Strategy 1.1: Educate employees about proper Nuclear Power plant protocols.

Tactic 1.1.1: Hold mandatory 3 month training with Atomic Energy Agency (IAEA) prior to

beginning work in TEPCO and all of Japans other Nuclear Power Plants.

Tactic 1.1.2: Follow up training sessions every 5 years.

Strategy 1.2: Position TEPCO as a viable and trustworthy working place.

Tactic 1.2.1: Recruit university students through career fairs for available positions at the

TEPCO Nuclear Plant (ex. Seniors and Graduate Students)

Tactic 1.2.2: Promise TEPCO interns a full time position post graduation.


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Objective 3:Obtain media impressions containing the phrases legislation with greater

transparency, corporate culture changes, and ongoing relief efforts within

the first year.


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Objective 3: Obtain media impressions containing the phraseslegislation with greater transparency, corporate culture changes, and

ongoing relief efforts within the first year.

(Continued)


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Ethical Analysis

Is it ethical to tell the media what the company wants

communicated? Or should the individual also be guided by

what he or she thinks is truthful and accurate?


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Potter Model

Definition

PR: It is important to be truthful with the publicfor better management of TEPCOs reputation.

CEO:It is more important to not lose profit.

Loyalties

PR: The people.

CEO: Shareholders

Values

PR: General public opinion, honesty andTEPCO reputation.

CEO: Stock price, shareholders, and marketsituation.

Principles

PR: Judeo / Christian Principle, treat others asyou would be treated yourself.

CEO: Kants Categorical Imperative, What is

good for one is good for all


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Our Analysis

We feel the crisis management team was

unethical.

TEPCO needs to consider the publics well-

being before TEPCOs reputation and

shareholders.


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Ultimately, TEPCO failed at Crisis Management throughout the

Disaster.

TEPCO was accused not only of providing erratic and

contradictory information about safety during the crisis, it was

also accused of lying about conditions.

TEPCO was not well prepared and was too slow in its

response.


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Objective 1: Increase full time TEPCO Employees by 20%.

Our Evaluation:Perform a content analysis of how many employees have

been hired as full time workers of TEPCO within a year .

Evaluation


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Objective 2: Educate public about radiation safety in order to reduce

fear.

Our Evaluation:Perform random survey of Japans public

regarding their knowledge of nuclear power safety and research.

Evaluation


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Objective 3: Obtain media impressions containing the phrases legislation

with greater transparency, corporate culture changes, and ongoing

relief efforts within the first year.

Our Evaluation: Perform random survey of Japans public regarding

their knowledge of nuclear power safety and research.

Evaluation


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Download - Japan’s Fukushima Daiichi Nuclear Disaster.pptx

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