i've done user research - now what? - kyle hearnshaw
TRANSCRIPT
Created by Kyle Hearnshaw
I’ve done user research.Now what?
Do more smarter user research
How to do smarter user research
Build it into your testing
Do research in context
Connect your tools
Hypothesis(What we’re going to prove/disprove)
+Research objectives
(What more we’re trying to learn)
HypothesisRe-ordering the features table will encourage more users to
choose the pro plan.
+Research objectives
Why do users choose the pro plan over the basic plan?Which features of the product are the users unclear about?
Test results
Test results
Pro
Control 26%
Variation 29%
Hypothesis only
Hypothesis+
Research objectives
Pro
Control 26%
Variation 29%
Heatmap results Survey results
+ +
Hypothesis(What we’re going to prove/disprove)
+Research objectives
(What more we’re trying to learn)
=Better insight
(Into our test results and our users)
How to do smarter user research
Build it into your testing
Do research in context
Connect your tools
How to do smarter user research
Build it into your testing
Do it in context
Connect your tools
Customers that chose the video
course
Customers that chose the text course
How to do smarter user research
Build it into your testing
Do it in context
Connect your tools
rec
hi, i got error while trying to signup for trial period.
http://www.inspectlet.com/dashboard/watchsession/1253610730/2301086867?pn=1
+
Qualaroo response
“I get an error on the reg page”
“The postcode finder isn’t working”
“I can’t log in to my account”
“Why is the pro plan more expensive?”
“How much does it cost?”
“Is this a legitimate site?”
“I’m worried this site is a scam”
Response category
Usability issue
Usability issue
Usability issue
Price
Price
Trust
Trust
Session Recording
Watch
Watch
Watch
Watch
Watch
Watch
Watch
How to do smarter user research
Build it into your testing
Do it in context
Connect your tools
