Improving Email Marketing Deliverability (Blue Sky Factory User Conference)

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Post on 19-May-2015

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  • 1. Improving Deliverability The Contract Between ESP, ISP and Client

2. About Ken and DJ 3. Flickr: dok1 4. WITHOUT DELIVERABILITY EMAIL WOULD BE 5. TOTALLY USELESS. 6. The Email Deliverability Triangle 7. Created using Wordle 8. Infrastructure: What BSF Does (so you dont have to) (Warning: The next few minutes will consist of nerdy/technical stuff.) Flickr: 9. Infrastructure: What BSF Does (so you dont have to) 10. Permission This phrase is NOT TRUE when it comes to email marketing Flickr: andymangold 11. Whats Wrong? 12. Permission Email Subscription Landing Page 13. List Maintenance Retail Email Unsubscribe Benchmark Study 2010 (PDF) 14. Instead of Best Practices Practices that are best for you 15. Helping to make you better email marketers 16. Deliverability vs. Placement 17. The Secret to Email Deliverability 18. Send timely, targeted, relevant, valuable email to subscribers who have asked 19. Memorize This Email delivery is a contract: ESP-ISP- YOU Infrastructure Permission List Maintenance Best Practice BSF is here to help make you a better email marketer. The Secret 20. Did we mention that were here to help?