Email, Mobile & Social Media: Collision Course

Today’s Agenda. Goal: Leave with a broad understanding of these new mediums and how they can be applied to your organization.

- Macro trends. - 3 core mediums (Email, Mobile, Social Web).

- The low lying fruit (marketing in action).

- Questions.

About Blue Sky FactoryAbout Blue Sky Factory

We sent more than 1 Billion emails in 2009.We sent more than 1 Billion emails in 2009.

Our Company:

Headquartered in Baltimore, MD

Offices in Boston, Salt Lake City, San Francisco, Charlotte, Altanta

30 full-time employees including Client Services, Training/Educ, Technology, Product Development, and Creative Services.

Our Company:

Headquartered in Baltimore, MD

Offices in Boston, Salt Lake City, San Francisco, Charlotte, Altanta

30 full-time employees including Client Services, Training/Educ, Technology, Product Development, and Creative Services.

Our Customers:

Over 600 clients

Operate in all major markets throughout the US, Canada, and Europe.

Relationships with major ISPs, agencies, and businesses of all sizes.

Our Customers:

Over 600 clients

Operate in all major markets throughout the US, Canada, and Europe.

Relationships with major ISPs, agencies, and businesses of all sizes.

It's an EXCITING time to be a marketer.

Macro Trends.

Marketers "Get it"

 Media really is two way now. In so many

ways, through so many different mediums.

 

The digital experience now goes with you everywhere you go. It is integrated into the fiber of our daily

lives.

 

Everything is Connected.

The emerging metric is engagement.  

Email, mobile, social media offer the most interactive ways for people

to engage your brand.  

Uber Metric: Engagement

 

Publishing is Marketing 2.0

  

Content is Marketing Currency

Email.

Email is THE dominant online

application.

Social.Marketing.

Transactional.

"48% of marketers are increasing their email marketing efforts in 2009, according to MarketingSherpa’s

September 2008 Marketing and the Economy Survey."

Email is a key driver of social content...   

...now more than ever before.

Email is the"digital glue" 

of the new web

Email is the currency of all

accounts. The only commonality in a web 2.0 world

The Mobile Revolution.

Over 85% of people 18-49 have a mobile phone.

(Pew Internet & American Life Project, August 2008)

In two years, the average number of text messages we send every month has grown nearly 500%. (Nielsen Mobile, September 2008)

     source: eMarketer

39% of teens believe the mobile is the only type of phone they will own. 

(CTIA, Harris Interactive, September 2008)

 

68% of consumers say the mobile Internet is an important factor in their

next mobile phone purchase. (AKQA/dotMobi, June 2008)

 

Mobile is a brand extension.

The iPhone is a game changer.  

Types of Mobile Marketing

InteractiveText-Messaging

 - Auto-reply channel

- Text Alerts- Voting/Polling

- Mobile coupons- Text-to-Win

Interactive Mobile

Multimedia 

- Music- Pictures- Video

Mobile Web

- Advertising- Display

- Banners, etc.

Email Marketing with Text-Messaging Cross Promotion  Brand: MGM Grand Hotel LLCCategory: Data Acquisition Campaign for SMSVendors: Cellit Mobile MarketingRuntime: January 9-13, 2009

Summary:The primary objective behind adding an SMS call to action to e-mail campaigns is data acquisition through e-mail marketing. Supporting a larger property initiative of building an SMS database.

 Results:o Total opt-ins via SMS call to action on e-mail blasts: 6,192o Total Room Bookings: 404o Estimated Revenue Generated: $49,632

Social Media.

752% growth in 2008.

30.1M users & growing.

100M Videos viewed daily.

3B images uploaded.

Converting Community to Subscribers.

Converting Subscribers to Community.

  • Email marketing through Blue Sky Factory (Email)• Corporate facebook, twitter, LinkedIn  (Social Media)• iPhone app for branch location (Mobile)

   

The low lying fruit. (Put your marketing into action.)

- Send professional, timely, relevant and targeted communication.  - Reach out and touch customers (and prospects) regularly via voice, text, mobile, email, and in person.  - Provide a platform that allows your customers to let you know their preferred communication channel.

1. Monitor and listen to the conversation. 2. Send regular, timely communications via email. 3. Start a blog for your organization. 4. Develop a facebook presence (group and fan).5. Start a group on LinkedIn.6. Use twitter as a distribution / engagement channel.7. Leverage new media as often as possible.

Low lying fruit hit list:

Thank You!

Q&A  Doug Broujos Connect.410.230.0061 x116 - phonedbroujos@blueskyfactory.com - emailwww.blueskyfactory.com - webwww.twitter.com/dbroujos - twitterwww.twitter.com/blueskyfactory - brand twitter