Implementing Sustainablity for your meetings

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Objective of the presentation Share experiences of engaging a destination in

producing a global event in a very sustainable fashion How to stretch the value chain to build the brand and

improve the ROI

Introductions Presentations Engaged discussions Audience participation Wrap up

Today – what might happen

What will happen

We will finish on time – in 60 minutes from now, so without further ado….

Speaker

Jonathan Cohen

International Sales & Marketing Manager, VisitDenmark

What was COP15?• Conference Of the Parties• UN conference on climate change

• 7th – 18th (19th) December 2009 in Bella Center, Copenhagen

• 47.000 registered for the meeting

• Expectation of 8,000 – 15,000 delegates

• Actual attendance of 30,222 (22.000 delegates and 8,000 technical staff)

• 90.000 hotel room nights

• Organized by Danish Ministry of Foreign Affairs on behalf of the UNFCCC

Largest international political meeting ever

outside New York

• 300 tons food: 185,889 organic meals

• 350,000 glasses of tap water

• 250,000 cups of Fair Trade coffee

• A total of 2,500 meetings held

• Estimated costs for Denmark of $250 million

122 Heads of State

6000 NGOs

4000 Press & Media

COP15 – How did we make it more than just a mega event?

How did we capitalise on this opportunity?

Copenhagen Sustainable Meetings Protocol

A unique and innovative private-public partnership

Copenhagen Sustainable Meetings Consortium

SHARE

KNOWLEDGE AND LEARNING from the organisation of

COP15

Mission

Vision

ACCELERATE

THE TRANSFORMATION OF THE MEETINGS INDUSTRY

TOWARDS SUSTAINABILITY

What is the Protocol?

A flexible umbrella framework that can be used to organise large complex meetings in a sustainable way.

It integrates local and international sustainability initiatives, standards, systems and certifications programs

Simplifying the integration of standards

CSMP FRAMEWORK

GRI

APEX

CSMP FRAMEWORK

GRI

APEX

Leadership from the top

“We have tried to make a new and different conference in Copenhagen. We have no bottled water, only pure,

clean drinking water from the tap. Two thirds of all food here at the

conference is organic. We have tried as hard as possible to limit the carbon

footprint of the conference.”

COP15 Opening Address byH.E. Lars Løkke RasmussenPrime Minister of Denmark

Strategic Approach

COP15 was not the greenest conference

ever – it was created to be as sustainable as

possible under the given conditions of a large international political

summit.’

Jan Christoph Napierski, Head of Section, COP15,

Royal Danish Ministry of Foreign Affairs

Priorities

COP15 Stakeholder Engagement

Creation and management of multi-lateral teams

COP15 – Stretching the value chain and building a brand

• A large convention can do a lot more than just produce hotel room nights (even if this is still important)

• Mobilize and engage locals: build the brand from inside

• More effective and longer lasting than advertising

• Validate investment and political value

The “basic stuff”: Information, making your city accessible • Development of on-line tools & guides

• Distribution of COP15 event calendar

• Information booth at conference venue

• Press & media service

More than 500 local climate initiatives engaging all aspects of the community

LOCAL Outreach programmes to engage the community and add Copenhagenism to Cop 15

Virtual Participation

Web: 1,650,000 visitors during the conference

Webcast: 200 sessions

COP15 Facebook: 42,000 fans

Twitter - 13,000 followers

YouTube - 5.2 million channel views

Leverage mega event to attract other events

More than 100 related international meetings and events

Global outreach with a Copenhagen touch

Times Square

Massive brand coverage through media partnerships with low investment

Stretch Value Chain

Activities you can do in your proposals

- Basic stuff

- Propose outreach programs

- Attract related meetings

- Propose global outreach programs

- Develop Media partnerships

Hotels

From 12% to 53% in 18months

ECO CERTIFIED HOTELS

1. PRIORITY:

Free public transport

Facilitate use and easy access

94% of delegates used public transport

2. VIP-transportation

More than 200 low CO2 cars/vans/buses

(hydrogen, biofuel, electric)

Green Transportation

Food and Beverage

75 % organic food at Bella (65% contractual)

Almost eliminated bottled water

Climate Menus (No beef – More Veg – Local)

AudioVisuals

$33.000 SAVED

Communication

No gift policy

537.000€ saved

11 sponsored students

20% reduction in CO2 emissions at the Bella Center

22% reduction in local emissions

100% emissions offset

Externally certified with BS8901

GOOD GOVERNANCE

Was it important?

Source: Survey by Deloitte among 411 COP15 delegates

Was it successful?

Source: Survey by Deloitte among 411 COP15 delegates

Event benchmarked against other event sustainability

Conclusion and Insights

Agreenment

Power of collaboration

Use sustainability to build the brand

Stretch the value chain

For more information: www.csmp.dk