THE BACKGROUND……..THE BACKGROUND……..

In 2002, National Tourism Policy outlined the central principle of “ ATITHI DEVO BHAVA”

To meet the objective it also defined the core demarcated areas of action:• SWAGAT - WELCOME• SOOCHANA INFORMATION• SUVIDHA FACILITATION

• SURAKSHASURAKSHA SAFETYSAFETY• SAHYOG COOPERATION •SAMRACHANAM INFRA’STR DEV’PMT• SAFAI CLEANLINESS

                                 

WHY A CODE OF CONDUCTWHY A CODE OF CONDUCT

TO STRENGTHEN THE MOST CRITICAL PILLAR OF

SURAKSHA (SAFETY)SURAKSHA (SAFETY)ToTo

ENSURE that Indian Tourism follows International standards of safe tourism practices

applicable to TOURISTS, STAKEHOLDERS

& LOCAL CITIZENS

                                 WHY A CODE OF CONDUCTWHY A CODE OF CONDUCT

•Samvedan Sheelta Sensitisation

•Prashikshan Training and Induction

•Prerna Motivation

•Pramani Karan Certification

•Pratipushti Feedback

•Samanya Bodh General Awareness

•Swamitwa Ownership

•Hygiene Cleanliness

                                 

OBJECTIVEOBJECTIVE

•ENCOURAGE tourism activities to be undertaken with respect for BASIC RIGHTS – DIGNITY, SAFETY ETC for both - TOURIST AND LOCAL COMMUNITIES.

• PREVENTION OF IMMORAL AND ILLEGAL ACTIVITIES LIKE ABUSE, ASSUALT AND MOLESTATION, SEXUAL HARASSMENT AND DRUGS

• ENHANCE PREVENTION OF MANIPULATED AND INCORRECT INFORMATION & CULTURAL AND SOCIAL INTOLERANCE WHICH COULD INCREASE VUNERABILITY

                                 

APPLICABILITYAPPLICABILITY

THIS CODE OF CONDUCT IS applicable to ALL and ANYONE EVEN HE IS INDERECTLY INVOLVED IN TOURISM OR TOURIST AND VISITORS.

Owners of tourism businessSuppliers, Contractors, Employees of travel and tour sectors including hotels, restaurants, lodges, guest houses, tour and travel agents ………to event managers

                                 GUIDELINES OF THE TOURISM INDUSTRYGUIDELINES OF THE TOURISM INDUSTRYAS PER THE CODE OF CONDUCTAS PER THE CODE OF CONDUCT

INFORMATION & TRAINING OF PERSONNEL

PUBLIC AWARENESS AND GUEST NOTIFICATION

REGULATED USE OF PREMISES AND OFFICIAL EQUIPMENT

ETHICAL BUSINESS PRACTICES & MARKETING

IMPLEMENTATION AND MONITORING

8

The future belongs to QUALITY of “intangibles”

Satisfied Satisfied TOURISTSTOURISTS

People are the key:People are the key:invest in “intangibles”invest in “intangibles”

The future: People certification The future: People certification

30%30%

70%70%

Weight

PhysicalPhysical

The “moment of truth”The “moment of truth”

Attractions & Attractions & EnvironmentEnvironment

Valuation factors

9

= +

Resultsproduced

for the client

Price+

Process quality

Inconveniences /Discomforts

Feelings

Insecurities/Uncertainties

Net value Net value perceived perceived

bybythe marketthe market

What we give to clients (value)

What we ask from clients (efforts)

The "Value for effort” formula

                                 THE CODE OF CONDUCT THE CODE OF CONDUCT

FORFORSAFE & HONOURABLE TOURISMSAFE & HONOURABLE TOURISM

Tourism is a complex industry that involves

ALMOST ALL SECTION OF A DESTINATIONTHE ADMINISTRATION…THE GOVERNMENT….THE LOCAL

PEOPLE AND SERVICE PROVIDERS…

Tourism is about obtaining experiences which involves a number of steps in the tourism industry

chain

                                 SUCCESSFUL Tourism Industry is THE essence ofGOVERNMENT –BUSINESSES – CITIZEN PARTNERSHIP

Tourism Businesses are all in the Private Sector WORKING FOR PROFIT

BUTRequires PUBLIC SECTOR Guidance & Direction

WHY • Tourism takes place where other people live so impacts

their living environment• Tourism has major infrastructure, education and training

& regulatory and organizational needs• Use of Natural Resources and bio diversity