impact magazine - april 2010
DESCRIPTION
Greater Phoenix Commerce MagazineTRANSCRIPT
Brainstorming From Drizzle to Sizzle
Not Just Networking… Networking With a Purpose
Mission of Mercy A Tale of Two Doctors
M A G A Z I N E
G r e a t e r P h o e n i x C h a m b e r o f C o m m e r C e
Apr. 2010
Former Award Recipients Livethe Sweet Life
ImpactMember News
Calendar of Events Arizona in Focus
Meet the 2010 IMPACT Award Finalists!
Success Stories10Find out more
about the Greater Phoenix Chamber of Commerce.
Visit our website for more information
on membership privileges at
www.phoenixchamber.com.
They Made an
To mosT communicaTions companies,
ALL BUSINESSES Look thE SAmE.
We’d like to talk about
WhAt mAkES YoU dIffErENt.
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www.phoenixchamber.com | I M PAC T 3
Past meets present this month as we look toward the 23rd annual IMPACT Awards luncheon May 6 at The Phoenician.
In these pages, you’ll meet the 10 finalist companies for our awards celebrating the best in local business. Each has a story to tell, and all are worthy of your respect and support. We also look back at three former award recipients to see how the honor changed how they do business and how they’ve managed to stay successful through the years.
Your Chamber is a great place to meet these terrific business people and thousands more like them. It’s a community, a resource, a venue for mutual support and a great way to build your business.
I invite you – member and non-member alike – to join us on Thursday, May 6 at The Phoenician to celebrate this year’s finalists, recipients and nominees. They truly represent the best the Valley's business community has to offer.
If you are a non-member, you're receiving this issue of IMPACT Magazine because we want you to see just one of the benefits of belonging to the state's most established and largest business organization. I hope you'll take a moment to visit us at www.phoenixchamber.com/join to discover all the ways we can help you grow your business, save money, and have a voice in government.
Todd SandersPresident & CEO Greater Phoenix Chamber of Commerce
BoArD oF DIreCTorSeXeCUTIVe CoMMITTee
ChAIrConnie PerezCEOAdvanced Reimbursement Management
IMMeDIATe PAST ChAIrAndrew K. (Andy) McCainVP & CFOHensley Beverage Company ChAIr-eLeCTSteve WheelerExec. VP, Customer Service & RegulationAPS
LegAL CoUNSeLAnne Kleindienst AttorneyFennemore Craig, P.C.
SeCreTAry - TreASUrerPam ConboyArizona Regional PresidentWells Fargo Bank
VICe ChAIr – PCCDPatricia Lee Refo AttorneySnell & Wilmer
VICe ChAIr - SMALL BUSINeSSTom CooperCEO Desert Fleet-Serv, Inc.
VICe ChAIr - PUBLIC AFFAIrSSusan AnableDirector of Public AffairsCox Communications
VICe ChAIr - CoMMUNITy eVeNTS Kathryn MurphyPresident & CEOCorning Gilbert, Inc.
VICe ChAIr - hBLCGil ValadezPrudential
VICe ChAIr - MeMBerShIPRick Johnson Principal/OwnerExecutive Forums
VICe ChAIr - AUDIT AND goVerNANCeScott CelleyVP, External AffairsTriWest Healthcare Alliance
VICe ChAIr - hUMAN reSoUrCeSDavid Bruno Vice Chairman/Managing PartnerDHR International
VICe ChAIr - eCoNoMIC DeVeLoPMeNTRichard ParkerVice PresidentSundt Construction Corp.
eXeCUTIVe CoMMITTee MeMBerS AT LArge
Derrick M. Hall President & CEOArizona Diamondbacks
Peter Hayes Manager of Public AffairsSRP
Dan VermeerWaste Management
Susan WilliamsPresidentHR Choice
Nancy StoneV Chair & Pres.ILX Resorts Inc.
View the entire list of board members at: www.phoenixchamber.com
IMPACT-ful Businesses
April Bulletin
After 25 years of listing the 500 most successful privately-held companies in the US, Inc. magazine expanded its reach and created the Inc. 500|5000 in 2007 to capture a broader spectrum of entrepreneurial success. Now your company has a chance to be recognized in the rankings that reflect overall revenue growth over a three-year period.
You can submit your company to be considered for the list through this exclusive partnership between the Greater Phoenix Chamber of Commerce and Inc. The top 500 will be featured in September's issue of Inc., while all 5,000 honorees will be
individually profiled at www.inc.com.Being recognized by the Inc. 500|5000
can bring national, local and industry recognition; media exposure; public acknowledgment for company-wide success despite the recession; and new sales and partnership opportunities through high-quality networking.
Apply today! Visit our Web site and submit your company's success story.
get Connected
2010 Inc. 500|5000www.phoenixchamber.com/inc
4 I M PAC T | A P r . 2010
rick McCartney | PublisherInMedia Company
Jody ryan | Editor-In-ChiefGreater Phoenix Chamber
Kenn Tomasch | EditorGreater Phoenix Chamber
Lori K. Baker, Stephanie Conner, Christina estes,ginger Lamb, Angela Leavitt, David Lucas,
Mark ogden, Tom TrushContributing Writers
Dan Vermillion, Angela Cook, Kenn Tomasch, Justine Mellody
Photography
Stephen gamble | Art Director
Louise Ferrari | Operations Manager
Derrick Boehs, Cami Shore Account Executives
Todd Sanders | President & CEO
ron Mcelhaney | V. [email protected]
Michelle Bolton | V. P.Public Affairs/Economic Development
Jody ryan | Director, Marketing & [email protected]
Katie Campana | Director, Community Relations [email protected]
Norma Macias | Director, Member Services [email protected]
Daniel Ayala | Director, BidSource
Debbie Drotar | Director, Business Development [email protected]
201 N. Central Avenue, 27th FloorPhoenix, Az 85004
P 602.495.2195 • F 602.495.8913www.phoenixchamber.com
Published By
on The Cover: Eileen Spitalny and David Kravetz of Fairytale Brownies have a recipe for success. Photo by Dan Vermillion.
Greater Phoenix Chamber of Commerce Impact Magazine is published by InMedia Company, LLC. The publication is distributed to membership and made available to prospective members throughout the Greater Phoenix area. We appreciate your editorial submissions and news for review by our editorial department by e-mailing [email protected]. To subscribe to GPCC Impact Magazine, please send check or money order for $24.00 to InMedia, 6360 E. Thomas Road, Suite 210, Scottsdale, AZ 85251 or call (480) 588-9505.
©Copyright 2010, InMedia Company, LLC. All rights reserved. InMedia and the Greater Phoenix Chamber of Commerce reserve the right to refuse certain advertising and are not liable for advertiser’s claims and/or errors. The opinions expressed herein are exclusively those of the writers and do not necessarily reflect the position of the Publisher or the Chamber.
geT UP | geT oUT | CoNNeCT
www.phoenixchamber.com
18 events Calendar See What’s About to Spring
20 Member happenings Members Out and About
22 ribbon Cuttings Congratulations are in Order
22 how To: Turn Brainstorming Sessions from Drizzle to Sizzle
23 New Members
28 Safety First
06 Member News News, Notables & Updates
25 Ask our Members A Wealth of Information
27 Smart growth Networking With a Purpose
27 MarCom Corner Building Credibility for Your Brand
28 guest Column Build Influence at the Legislature
28 hr IQ Healthy Tips on Employee Wellness Programs
30 Arizona in Focus Tough Times Call for Tough Choices
31 Business Bios Athletes Performance
Merchants Info Solutions
32 greater: PhX News & Notes from Around the Valley
34 First Person "It's very good for your heart."
Features
Departments
Meet the 2010 IMPACT Finalists 10 Finalists, 10 Success Stories. Find out about the companies up for the 23rd Annual IMPACT Awards. p. 11By Kenn Tomasch
event SpotlightYour orders are to attend an important event on the impact the military has had on our economy on April 23. p. 17 By Kenn Tomasch
APRIL | 2010
Contents
Member Resources www.phoenixchamber.com
SAVE THISDATE
They Made an IMPACTWe check in with former IMPACT Award recipients to see how their lives – and businesses – have changed. p. 8 By David Lucas
6360 E. Thomas Rd., Suite 210Scottsdale, AZ 85251 p 480.588.9505 • f [email protected]
The Taste of SuccessWinning an IMPACT Award was a treat, but what's happened since then?
8
Cancer does not play by the rules.
Cancer has no ethics.
It doesn’t see the big picture.
Or care about the plan.
But it’s my goal to make sure that cancer patients know there is more hope than ever before.
Peter S. Fine - Cancer PatientPresident/CEO, Banner Health
We see cancer every day, but not just in our patients. It touches people at every level of our organization, making it that much more important to us. That’s why we’re teaming up with America’s leading cancer hospital to open the M. D. Anderson Banner Cancer Center in Fall 2011 on the Banner Gateway Campus. M. D. Anderson has been ranked number one in cancer care in the United States by U.S.News & World Report’s “America’s Best Hospitals” survey. Our commitment to bringing this level of care to Arizona will give new hope to cancer patients for generations to come. Hear our stories at BannerHealth.com/MDAnderson.
Our stories. Your hope.
Banner Cancer Center
To support M. D. Anderson Banner Cancer Center, please call (602) 747-GIVE (4483).
www.phoenixchamber.com6 I M PAC T | A P r . 2010
Member News
Contact Us | Send your member news and photos 45 days prior to publication to: [email protected]
Highlighting achievements, awards, new hires, promotions and notes of interest from our members.
ATheNA UpdateWendy K. Akbar, an attorney in the Phoenix office of Quarles & Brady LLP, has been elected to the Board of Directors of the Arizona Center for Disability Law. The ACDL is a not-for-profit public interest law
firm that is dedicated to protecting the rights of individuals with a wide range of physical, mental, psychiatric, sensory and cognitive disabilities. Akbar was the 2009 ATHENA Young Professional Award recipient. +www.quarles.com
An Amazing FeetStonecreek Golf Club held a Shoe Scramble on January 31 to aid victims of the devastating earthquake in Haiti. More than 50 members donated more than 400 pairs of shoes. Donations were then paired with the North Scottsdale Sports Chalet and Soles for Souls, raising a combined 20,000 pairs of shoes. +www.stonecreekgc.com
Marking a Milestone2010 marks the 25th year the American Subcontractors Association of Arizona (ASA of Arizona) as a chartered chapter of the American Subcontractors Association, Inc. Governor Jan Brewer noted the occasion by proclaiming Friday, February 19 as “American Subcontractors Association of Arizona Day” as a tribute to the organization's commitment to providing advocacy and support to all trades in the construction industry statewide. +www.asa-az.org
Six Become oneThe new Sunrise Bank of Arizona, which was formed in December when six Capitol Bancorp Limited affiliate banks consolidated, has launched its new tagline, “The bank that works for you.” CEO John S. Lewis says it represents Sunrise Bank of Arizona’s commitment to help their clients succeed and achieve their financial goals. The six former banks
(Arrowhead Community Bank, Asian Bank of Arizona, Camelback Community Bank, Colonia Bank, the original Sunrise Bank of Arizona and Mesa Bank) now operate as Sunrise Bank of Arizona with offices in Phoenix, Glendale, Mesa and Scottsdale. +www.sunrisebank.com
heading off InjuriesTamara McLeod PhD., ATC, and athletic training associate professor at A.T. Still University’s Arizona School of Health Sciences will lead a two year research project aiming to enhance the pursuit of research in sports-related concussions and injuries, primarily in young adults. The project will be funded by a recent grant awarded to ATSU-ASHS of $102,153 approved by the National Operating Committee on Standards for Athletic Equipment (NOCSAE). +www.atsu.edu
resourcefulDavid J. DePippo has joined Gallagher & Kennedy's 19-person Environmental and Natural Resources Department as of counsel. DePippo has represented private and public clients in numerous states in environmental disputes, with a specific focus on civil and criminal environmental law and litigation and complex real estate development transactions.
+www.gknet.com
They're Tops!Marketing Coordinator Melissa Montoya and Administrative Assistant Jamie McClellan have been named Staff Persons of the Year by Colliers International-Greater Phoenix. McClellan also won Colliers' Community Involvement Award, while Marketing Administrative Assistant Cheryl Foster shared the Spirit Award and Dedication & Teamwork Award. Others honored include Renee Russell (Spirit Award), Cristiana Zarr and Shasta Broyles (Commitment to Service Excellence), Stephanie Rupp (Dedication & Teamwork) and Melanie Kosach(Community Involvement).
+www.colliers.com
hire and higherJennings, Strouss & Salmon, P.L.C. has added Jonathan F. Weisbard as an associate in the firm’s Phoenix office in its Litigation Practice Group. Another associate, Sunita A. Krishna, has been appointed to the Arizona Board of Behavioral Health Examiners by Governor Jan Brewer.
+www.jsslaw.com
Melissa Montoya
John S. Lewis
Tamara McLeod
Desiree Hoogerhuis (middle, standing) of First Credit Union presents a check to staff, students and patients at Phoenix Children's Hospital’s “One Darn Cool School,” the in-hospital program that provides K-12 education to hospitalized kids.
Wendy Akbar
MiraculousFirst Credit Union has been honored by Phoenix Children's Hospital for their outstanding support of the 2009 Children's Miracle Network “Credit Unions for Kids” fund-raising campaign. First Credit Union raised $50,500 for Children's Miracle Network (CMN) as a result of the generous donations made by credit union members, employees and vendors. First Credit Union's fundraising efforts included selling candy bars, piggy banks, placards, stuffed kangaroos and yo-yos at its branch teller lines. The credit union also sold casual days to its employees with all money going towards CMN. The credit union also participated in CO-OP Financial Services Miracle Match Program, which matches 150% of money raised through new fundraising projects. + www.firstcu.net
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www.phoenixchamber.com8 I M PAC T | A P r . 2010 www.phoenixchamber.com
Most small business owners live and breathe their operations day and night,
working hard to be profitable while providing service that will keep their customers coming back. Their focus is not on winning awards or accolades; when recognition does come along, however, it can make a big impact on their company’s future.
As the Greater Phoenix Chamber of Commerce prepares to bestow the coveted IMPACT Awards on May 6, we look at what the Chamber’s highest honor has meant to three local businesses. Though it’s been over a decade since they received the honor (called the Small Business Person of the Year Award until 2007), it has left a lasting impact on three previous recipients.
“Winning it was one of the best things that happened to us,” recalls Dan Schweiker, China Mist Brands co-founder and co-recipient of the 1994 honor. “One of the things it did was to increase our local visibility. We got to network and meet a lot of other companies around the Phoenix area.”
Rick Dircks of Dircks Moving Services in Phoenix received the award for Development and Customer Service in 1998 and immediately earned praise for his company. “It allowed us to get recognition in the Valley. We were able to use that to our business advantage,” Dircks says. “It also gave us a lot of confidence. It opened my eyes that we’re better than we think we are and other people will recognize we are a good company.”
IMPACTThey MAde An
For Former Award Recipients, the Past Was Prologue to Success
By David LucasPhotographs by Kenn Tomasch
Despite changes in his industry, Rick Dircks of Dircks Moving Services just keeps on trucking.
www.phoenixchamber.com | I M PAC T 9
Fairytale Brownies of Phoenix garnered the award in the Innovation category in 1999 and the exposure had a positive effect on the small company’s employees. “It’s a morale booster,” says Eileen Spitalny, who co-founded Fairytale Brownies along with childhood friend David Kravetz. “We got recognized by one of the biggest chambers of commerce in the country.”
In addition to extensive press coverage, the recipients found themselves more involved in the business community as well as in charitable causes. “It was probably the biggest single event that threw me into community involvement, because, since that point, I’ve been much more involved in the community,” says Dircks, who served on the Greater Phoenix Chamber Board for six years. “The award was the first big step. I got more involved in the Chamber and ended up on the Board, so it was a great growing experience for me.”
Fairytale Brownies became more focused on charitable causes and has donated more than $25,000 and thousands of brownies to organizations such as the Society of St. Vincent De Paul since 2001. In 2009, their customers contributed more than $3,000 through their orders to KaBOOM, a non-profit organization dedicated to creating safe places for kids to play. It was an appropriate cause for the company’s founders. “That’s how David and I met - on the playground,” Spitalny says.
Changing Business Landscape
The business landscape has changed dramatically in the years since these companies received their awards, with recessions, the Internet and other technologies greatly impacting their business.
China Mist is a global operation, distributing its brands to 20,000
restaurants and hotels in the U.S., Canada, Mexico, the Pacific Rim and even Dubai. Yet, the company’s workforce has increased by only about 10 since 1994. The increased productivity can be attributed largely to automation and a business model that relies on a distributor network. “In the packaging of tea, a lot of it is automated, so we put on new equipment since 1994 that allows us to dramatically increase our production without increasing the number of people,” Schweiker says.
As American fast food restaurants have expanded globally, China Mist has hitched a ride. “We’re following ice cubes around the world,” Schweiker says. “As American fast food restaurants travel around the world and introduce foreign countries to iced drinks, we follow behind that.”
The recent recession impacted China Mist, but the company has survived and is positioned to thrive as the economy improves. “We actually came out of this economic mess much stronger than we went into it,” Schweiker says. “A lot of our competitors ran into the same problem we did—people went into a survival mode. Even though we did a couple of rounds of layoffs, we put on several new sales positions. So we’ve gone out and picked up a ton of new business around the country. We put on so much new business that when the tide starts raising everybody, we’re going to be in a very good place.”
The recession and dramatic changes in the moving industry have forced Dircks Moving Services to adjust its operations. “Our business mix has changed, so we’ve been forced to find new products and services to sell,” Dircks says.
Since earning the Chamber award, Dircks Moving has acquired two companies and expanded into warehousing and commercial storage.
Childhood friends and business partners David Kravetz and Eileen Spitalny can’t help but display their enthusiasm for their thriving company.
www.phoenixchamber.com1 0 I M PAC T | A P r . 2010
The Internet Effect
The Internet has been a change agent for most businesses, Dircks Moving included. “It has completely changed our business,” Dircks attests. “It used to be we would do all the educating of customers before they made a decision. Now they’ve got the Internet to do shopping and learning more about us and becoming better consumers. We’ve got to find out how to get to them because they don’t come to us in the channels they used to. They come through Web-based channels to do business.”
The Internet also changed the way Fairytale Brownies does business—for the better. More than 60 percent of the company’s business comes from online customers. During the peak holiday season, Fairytale receives up to 1,300 orders a day, and thanks to computer technology, the company can quickly process those orders without much human intervention. “In the early days orders were re-keyed by hand, but now it’s fully automated—they just flow through the system and they ship out the back door,” Kravetz says.
But some things don’t change because tasty brownies depend on quality ingredients, reliable equipment and the special recipe Kravetz coaxed from his mother. “We’ve had the same mixer for the past 13 years,” Kravetz says.
The company made a strategic decision in 2006 to relocate to a 26,000-square-foot facility in Tempe to accommodate rapid growth. Now it ships 3 million brownies annually, although the expansion tested the bottom line. “We
made the decision to reinvest for the next stage, so we put a lot of our money into the new building. That took an immediate hit to profitability, and the economy at same time softened. We could have stayed in the old facility and maintained that level of sales and profitability, but growth potentially would be limited. So we made the decision to invest in the next stage of growth, which had an impact on short-term profits,” Kravetz says.
For more than two decades, IMPACT Award recipients have been recognized for their innovation, employee development and superior customer service - the very attributes that have served these companies ever since. They have leveraged the honors to increase their visibility and become household names in an ever-changing and competitive marketplace.
get Connected
China Mist Brandswww.chinamist.com
Dircks Moving Serviceswww.dircks.com
Fairytale Brownieswww.brownies.com
It’s always tea time somewhere, and Dan Schweiker’s China Mist Brands are taking advantage of a global market.
There are certain key moments that all closely held businesses face. How these moments are negotiated makes the difference between survival and closure. Navigating these critical points successfully requires guidance. How prepared is your business? Answer the following questions:
How Prepared Is Your Business for Its Crucial Defining Points?
Has your business been appraised by a specialist?
Do you have periodic meetings with your specialized business advisors?
Do you have a plan in the event something unexpected happens to you or any co-owners?
Have you identified a successor for your business?
Have you decided when you want to transfer your business?
Have you determined what income you will need after you transfer the business?
Yes No
Life Insurance is issued by The Prudential Insurance Company of America. Neither Prudential, its affiliates, nor licensed financial professionals render legal, accounting or tax services or advice. Such services should be provided by the business owner’s own advisors. Accordingly, any information in this document cannot be used by any taxpayer for purposes of avoiding penalties under the Internal Revenue Code.
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Growing and Protecting Your Wealth®
Contact: Margaret Ann Kurtz, CLU, CLTC, LUTCF
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LAST yEAR’S IMPACT AwARD RECIPIENTS: (L-R) Anthony B. Narducci (O’Neil Printing, Inc., Innovation), Karen Watts-Edwards and Bill Edwards (Advantage Urgent Care, Response to Adversity), Dale Walters and Roberts Keats (Keats, Connelly & Associates, Corporate Culture), Linda and Wayne Minde (Tri-Lite Builders, Community Involvement) and William Hinz (Western National Bank, IMPACT Business of the Year).
10 '10
For
www.phoenixchamber.com | I M PAC T 11
For more than two decades, the finalists
for the Greater Phoenix Chamber of
Commerce’s IMPACT Awards have
represented the “best of the best” in Valley
business. This year’s 10 finalists follow in that
tradition, and five of them will take home the
hardware at the gala luncheon on Thursday, May
6 at The Phoenician.
As always, choosing the ten companies you’ll
meet in the following pages from the field of
more than 50 nominees presented a challenge.
“I was curious and a little concerned that
the state of our economy would have a negative
influence on businesses looking to compete
for this year’s awards,” said Tom Cooper,
CEO of Desert Fleet-Serv, the 2002 Response
to Adversity recipient and a member of the
selection committee. “I am happy to report
that the entrepreneurial flame is still burning
brightly! Nominations were up nearly 40
percent. Each of the finalists has a unique,
inspiring story to tell, and the passion to see
it through. Making the final selections will be
challenging.”
we thank and recognize everyone who
submitted a nomination for this year’s
awards, which promise to be the biggest and
best in the program’s history. Join us on May
6 at The Phoenician to celebrate outstanding
achievement by your fellow members, and
get to know each of the finalists in the pages
that follow.
2010IMPACTAwards
23rd Annual IMPACT AwardsThursday, May 6The Phoenician6000 E. Camelback Rd., Scottsdale 8525111 a.m. – 1:30 p.m.
Members: $65 individual, $750 table of 10Non-Members: $75 individual, $850 table of 10
Register online at: www.phoenixchamber.com/impact/
By Kenn Tomasch
www.phoenixchamber.com1 2 I M PAC T | A P r . 2010
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Driven to SucceedEntrepreneur takes the road less traveled
It started with a toolbox and a dream. Literally not much more than that.
“I was fixing cars in my carport. I didn’t even have a garage,” remembers Bogi Lateiner of the humble beginnings of her auto repair business. Three and a half years later, its north central Phoenix shop isn’t big enough for 180° Automotive, and Lateiner is part of a small, but growing, number of professional female mechanics.
180° Automotive has grown from one person and one driveway to a four-bay, three-employee shop and seen its revenues quadruple without traditional advertising. Utilizing word-of-mouth and social media to steer the spread of its message and by offering car care classes and personal service, the shop now has a base of some 500 customers.
“It blows me away to think about how this has grown,” Lateiner admits. “The day-to-day can get so hectic and overwhelming, and sometimes I go home and feel defeated. But I was talking with one of my customers, and he said ‘I remember when you were back in your driveway.’ It’s good to get a little perspective.”
Doing things differently comes naturally to Lateiner, who went to college to be a lawyer but put that in her rearview mirror years ago. Now carloads of customers reinforce the idea that she definitely made a right turn.
A Different SpinAd Firm is a Sign of the Times
Sign-holding is nearly as old as the concept of advertising itself, but AArrow Advertising has taken it in a new direction. By combining outdoor advertising with street performance techniques, the seven-year-old company has been pointed towards success since its recent expansion to the Valley.
“How many billboards that you passed today can you remember?’ asks local franchisee Robert Graham. “Our sign-spinners catch people’s attention, and once we catch that attention, we deliver the message. I think we’re the most effective kind of outdoor advertising there is.”
Frequent sights at high-traffic street corners, AArrow’s army of sign-spinner’s provide a one-on-one advertising experience in support of everything from furniture stores to apartment communities to political causes. Sign-spinning has even become a worldwide competitive sport and its participants have been featured in music videos and national ad campaigns.
When the recession impacted housing developers (who accounted for more than 50 percent of AArrow’s sales), the company kept things pointing in the right direction by focusing on sports and entertainment. Operating much like a team or a league, AArrow holds “practices” three nights a week, with expert “spinstructors” teaching drills, tricks and performance tips to its young, hip, enthusiastic workforce. It’s definitely turning heads.
“Some people drive by two or three times, our guys are that good,” Graham says.
2 0 1 0 I M P A C T F I N A L I S T S
Sarah “Bogi” Lateiner re-tooled her life and 180° Automotive is now hitting on all cylinders.
All signs point to continued success for Robert Graham and AArrow Advertising.
get Connected
AArrow Advertisingwww.aarrowads.com
get Connected
180° Automotivewww.180auto.com
www.phoenixchamber.com | I M PAC T 13
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LONG LIVE YOUR BUSINESS.SM
Corporate Banking | Commercial Banking | Institutional Wealth Management | International Banking | Treasury Management
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If overnight success was your goal, you would have cashed out years ago.
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A livelihood.
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To that we say…
Winning CombinationLocksmith Combines Technology, Education
The key, Robert Vallelunga says, is in understanding his profession has changed.
“Everybody thinks a locksmith is just one old guy in a shop who unlocks cars and houses. It’s not that anymore,” notes the president of ACME Locksmith in Mesa.
Vallelunga himself is a contrast to that archetype: an electrical engineer by training, he later worked in marketing and for an internet startup during the dot-com boom. Given the opportunity to purchase his own business (“one with a good reputation and good talent, just in need of some direction,” he recalls), he jumped at it.
ACME has weathered the recession by re-focusing from commercial clients to residential customers. “People still lock themselves out, and they’re buying foreclosed homes and need them re-keyed,” Vallelunga says.
Technology has helped the company unlock its potential. Besides offering expertise with the latest programmable vehicle keys and security systems, ACME Locksmith uses its Web site to educate customers on securing their homes and protecting themselves from overcharging by unscrupulous competitors. The company now does more than one million dollars in annual sales and has nine full-time employees, and its personal touch has resulted in 55 percent of its current business coming from repeat customers or referrals.
“We are educating the consumer about what a locksmith does in this day and age,” Vallelunga says.
Expanding ContractorUnderground Utility Company Follows Successful Blueprint
Big dreams are built from the ground up. Luis De La Cruz has gone from general laborer in East Los Angeles to business owner in Phoenix (“From zero to hero,” he says) by laying solid foundations and raising a successful company through safety, quality workmanship and professional standards.
Since starting ANDALE Construction three years ago, De La Cruz and his two partners have built a company that operates completely above board while specializing in underground utilities (horizontal drilling, water, sanitary sewer, irrigation, storm drains, etc.). Even in a challenging economy that has seen the construction industry hit hard, ANDALE has managed to make a profit each year. Their business fortunes are expected to rise due to a new mentor-protégé relationship with Sundt Construction that will allow ANDALE to learn from one of the Valley’s largest construction firms.
ANDALE has also worked to build bridges in the community, with charitable outreach to local organizations such as Habitat for Humanity of Central Arizona, Young Life and Goodyear Elementary School.
“My partners and I have optimism that comes from the heart,” De La Cruz says. “We have all worked hard, and it is a team effort. I hope to be an inspiration, that if I can do it, others can.”
Sounds like a plan.
2 0 1 0 I M P A C T F I N A L I S T S
Luis De La Cruz (left) and his partners in ANDALE Construction have built a successful business from the ground up.
Robert Vallelunga points to customer education as just one key to the success of ACME Locksmith.
get Connected
ACMe Locksmithwww.acmelocksinc.com
get Connected
ANDALe Constructionwww.andaleci.com
www.phoenixchamber.com1 4 I M PAC T | A P r . 2010
“Tearing up roads and disrupting traffic is a major concern in any city. That’s why our future focuses on consulting & educating clients about the benefits of trenchless construction.”Arvid Veidmark, IIIEVP/Sr. EstimatorSpecialized Services Company
Tunneling under the light rail in downtown Phoenix minimizes traffic delays during an extensive underground utility expansion project.
sscboring.com602-997-6164
Congratulations Impact Award Finalists!
Up In The AirTheir Business is Ballooning
Angela Lepore remembers her husband, Mario, coming home and floating an idea.
“He said, ‘What do you think about buying a balloon business?’ and I said ‘How do you make money with that?” Angela recalls.
Seven years later, the fortunes of Arizona Air Boutique are soaring. It’s one of the largest helium distributors in Phoenix and has diversified its product line: they provide CO2 to a national restaurant chain, supply Valley bars and restaurants with Beer Mix for their taps and furnish nitrogen to tire shops and local breweries. And while these two high school sweethearts still do balloons, they have added imprinted promotional flags, banners and other items to create a one-stop exposure shop.
“We’re not just a helium business now, we’re a promotions and marketing business,” says Mario.
Arizona Air Boutique’s offerings are as colorful as the balloons that have dropped from Wells Fargo Arena at Arizona State University’s graduation ceremonies for the last four years and as colorless as the helium that fills the inflatables at the Phoenix Veteran’s Day Parade. And they provide it all with a smile and personal service.
“People complain everything is automated and you can never talk to a real person,” Mario says. “We always have a real person on the other end of the phone, every time. We’re very service-driven.”
Two Of A KindPR Firm is a Different Animal
David Eichler and Sam Alpert will never forget their first client.
“The first thing he said was, ‘I hate your name. It’s juvenile,’” recalls Alpert, the “Sam” half of David and Sam PR.
Five years later, the six-person studio has made a name for itself as one of the top small public relations, marketing and advertising firms in the Valley. Like many agencies, DSPR represents a diverse client base including large companies like Dunkin’ Donuts and Verizon Business and non-profits such as Free Arts of Arizona and Sojourner Center. Unlike many agencies, they work in a stress-free, trust-based environment including flexible schedules, no dress codes, impromptu table-tennis matches and, above all, fun.
“We’re not driven by money,” Eichler says. “We want to enjoy our lives and have balance and we want the same for our staff. Of course, we want to be successful and make money, it just doesn’t consume us.”
While Eichler and Alpert know their firm may never be the 800-pound gorilla, they do boast an enormous green gorilla mascot named Reggie. Reggie inspired a new strategic creative initiative “Unleash Your Brand’s GorillaTM,” which helps DSPR’s clients re-connect with what makes their brands dynamic.
As for that first client? That didn’t work out, but the studio with the “juvenile” name is all grown up and a creative force in the Valley.
Sam Alpert (left) and David Eichler practice gorilla marketing at their eponymous PR firm.
2 0 1 0 I M P A C T F I N A L I S T S
get Connected
David and Sam Prwww.davidandsampr.com
Life is a gas for Mario and Angela Lepore.
get Connected
Arizona Air Boutiquewww.azairboutique.com
www.phoenixchamber.com | I M PAC T 15
desertfleet-serv.com | Sales Dept. at 602-437-1291 | Phoenix, AZ
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ATM_ANM_P0_1366_O.indd 2-16-2010 5:12 PMSaved at NonePrinted At Client AT&TMedia Type MagazineLive NoneTrim 3.625” x 4.85”Bleed NoneJob Title Greater Phoenix COC AdPubs Greater Phoenix Chamber of Com-merce IMPACT MagazineAd Code None
DEPARTMENT:
NAME:
APPROVAL:
Addl. Notes: None
Art Director Copywriter Acct. Manager Studio Artist Proofreader Traffic Production
Studio None Shelby Zimdahl Mark Buchanan N/A Rashma Prasad Courtney Saffer
AT&T. The nation’s
fastest 3G network.
3G not available in all areas. Coverage is not available in all areas. See coverage map at stores for details. Voice plan, minimum $30/mo. data plan required & with 2-year contract. ©2010 AT&T Intellectual Property. Service provided by AT&T Mobility. All rights reserved. AT&T, the AT&T logo, and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
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Important IssuesMultimedia Company Spreads the Message
The business of communication changes at lightning speed, and successful companies must constantly stay ahead of the game. Scottsdale-based InMedia succeeds in a highly-competitive, ever-dynamic marketplace with a variety of print, digital and film content.
Local publications such as IMPACT Magazine, You Are Here for Central Phoenix, the Northwest Valley and Scottsdale, Properties Magazine and Scottsdale@Work are just the tip of the iceberg for this growing multimedia concern. The re-branded company (which changed its name from Media Publisher’s Group in February) looks to build on its printed offerings with “digital hubs,” promoting content through mobile applications, Web sites, social media and other cutting-edge products.
“What we really are is a sales organization and creative services company,” says founder and President Rick McCartney. “We design products that maximize exposure for businesses.”
The recession created a soft advertising market as many businesses cut their marketing budgets, but InMedia concentrated on continuing to provide excellent customer service while offering added value to every client’s advertising investment. As a result, the company’s revenues have more than doubled in the last two years.
Later this year, InMedia will debut Arizona Magazine Monthly, a city and regional publication that will showcase the voice of Arizona throughout the state and the nation. No matter the medium, the message is clear: InMedia is poised for success.
Financial SenseAccountant Is About More Than Money
Just has she has often reinvented herself, Pamela Smith has reinvented the idea of the accountant. A former chef, corporate controller and consultant, Smith founded NUMBERSetc in 1999 to work primarily with charter schools. When that boom waned, she refocused her business and now provides accounting, business organization, payroll and income tax and consulting services to for-profit and not-for-profit clients.
The new approach has brought business growth, but Smith focuses on adding relationships rather than simply adding numbers.
“We are the anti-accountant,” Smith says. “We look to mentor first, then provide the best and most accurate accounting services we can.”
An active mentor, Smith is a part of the Chamber’s ATHENA Powerlink® program, the National Association of Women Business Owners and Women in Insurance and Financial Services. By assessing clients’ individual accounting needs, NUMBERSetc lets them focus on day-to-day operations. The approach has paid dividends: the bulk of the firm’s business comes from repeat and referral customers.
Though NUMBERSetc has grown from a home-based startup to an eight-person company with more than 125 clients in 75 industries, Smith’s simple approach is still the best equation.
“Giving back and helping people grow are my passions,” Smith says. “They are what I live for!”
The proof is in the pages: Rick McCartney and InMedia are printing a publishing success story every day.
2 0 1 0 I M P A C T F I N A L I S T S
Mentoring and partnering with her clients all adds up to success for Pamela Smith of NUMBERSetc.
get Connected
NUMBerSetc.www.numbersetc.biz
get Connected
InMediawww.inmediacompany.com
www.phoenixchamber.com
Since 1988, the Greater Phoenix Chamber of Commerce has recognized the best in local small business through the IMPACT Awards (formerly the Small Business Person of the Year Award). This year’s nominees follow in the tradition set by these outstanding companies and individuals:
ALL-TIME IMPACT RECIPIENTS
1988: Harvey Hodesh, Capitol Metals1989: Joan Watson, Sunflowers1990: Earl de Berg, Behavioral Research Center1991: John Drexler, Ace Asphalt1992: John Treffers, Treffers Precision1993: Emmett “Buddy" Jobe, Phoenix International Raceway1994: Dan Schweiker, China Mist Tea Co. and Darrell Sawyer, Sawyer Aviation1995: G.D. “Rab" Paquette, Commercial Blueprint Company; Kristy Riding Moore, Continental Catering; Preston McMurry Jr., McMurry Publishing, Inc. 1996: Hernandez Companies, Inc. (Overall), FNN 1510 AM (Innovation), Dave Reiff Printing (Response to Adversity) , Rolf's Salon (Staff Development), Sierra Screenprinting (Customer Service)1997: Johnson Carlier, Inc. (Overall, Staff Development & Customer Service), Griggs Paint (Community Service), Apartments & More (Innovation), Terri's
Consign & Design (Response to Adversity)1998: NetPro Computing, Inc. (Overall), 1-800-FLOWERS (Community), The Shop (Innovation & Response to Adversity), Dircks Moving Services (Staff Development & Customer Service)1999: Auto Body World (Overall, Staff Development & Customer Service), Stein Cox Group (Community Involvement), Fairytale Brownies (Innovation), Fast Signs on Central (Response to Adversity)2000: Oregano's (Overall & Customer Service), Growth Strategies Group (Community Involvement), Connection Couriers (Innovation), Arvizu Advertising and Promotions (Response to Adversity), Jet Products (Staff Development)2001: Mi Ranchito Mexican Food Products (Overall), Denise Resnik & Associates (Community Involvement), Valwest Technologies (Innovation), Jackson Airport Enterprises (Response to Adversity)2002: As You Wish Pottery (Overall), Sunrise Community Bank of Arizona (Community Involvement), Newport Furnishings (Innovation), Desert Fleet Serv (Response to Adversity)2003: Auction Systems Auctioneers &Appraisers (Overall), Prensa Hispana (Community Involvement), ProLink, Inc. (Innovation), Complete Print Shop (Response to Adversity)2004: Go Media (Overall), Sitewire Marketspace
Solutions, LLC (Community Involvement), Horticulture West II, Inc. (Innovation), Specialized Service Co. (Response to Adversity)2005: Rush Auto Recyclers (Overall), Stampede Plumbing, LLC (Community Involvement), The Christmas Light Company (Innovation), American Janitorial Services, LLC (Response to Adversity)2006: BestBill (Overall), It's a Ruff Life (Community Involvement), RDS Electric (Innovation), Furniture Affair (Response to Adversity)2007: Engenuity Systems (Overall), Reliance Build, Inc. (Community Involvement), bluemedia (Innovation), Excaliber Precision Machining (Response to Adversity)2008: Community Tire & Auto ServiceSpecialists (Overall), Elontec (Community Involvement), PerfectPower, Inc. (Innovation), Challenge Charter School (Response to Adversity)2009: Western National Bank (Overall), Tri-Lite Builders (Community Involvement), O’Neil Printing, Inc. (Innovation), Advantage Urgent Care Center (Response to Adversity), Keats, Connelly & Associates, LLC (Company Culture)
Urban RenewalHome Is Where His Heart Is
To see the American Dream in action, look no further than South Phoenix, where Victor Vidales is helping others realize their own dreams. Vidales has overcome childhood tragedy to become the CEO of RE/MAX New Heights Realty, and is committed to improving the lives of those in the neighborhoods where he grew up.
One of eight children, Vidales endured the tragic murder of his single mother and a sister when he was a high school freshman. Three years in the US Army provided him with self discipline, perspective, and the funds to attend Phoenix College. He worked to purchase his first home, then began investing in others. Now he’s investing in revitalizing all of South Phoenix and turning it into a lower downtown the envy of cities like Denver and San Diego.
Vidales’ 23-person firm introduces new investors to the area to back developments bringing residential and commercial expansion, leading to future prosperity. He is helping establish the Spirit of Service Scholars to honor students committed to giving back to their communities and is working to help transform the blighted Rio Salado into a wildlife habitat.
“Growing up, the riverbed was a place I would go to break bottles, smash car windshields and roll tires down the banks,” Vidales admits. “Today, I’m helping the community understand they must protect this natural asset for future generations.”
Intelligent Re-DesignTwo Smarts Make Savvy Business Pair
Partners in life, love and business, Gina and Blair Smart have it all. They’ve created and nurtured a successful full-service building and contracting firm while raising five children and serving their community.
Smart Construction, a commercial and residential remodeling and insurance restoration contractor, has weathered economic shifts and built lasting relationships. When the travel and hospitality industries took a hit in 2001, the Smarts refocused on residential remodels and small renovations. When the housing market softened recently, they took on more commercial clients. Throughout, they’ve relied on excellent customer service to keep customers.
“We took care of our clients through the good times, and now they’re taking care of us through the tough times,” says Blair Smart.
The Smarts are as committed to their community as to the success of their business. Active in their children’s school, they also sponsor and coach youth sports teams and support the Children’s Miracle Network. “There are things that bring you true happiness, and service does that for us,” says Blair.
With a loyal customer base, years of experience and the support of family and faith, the Smarts feel their business and their marriage are stronger than ever.
“We’ve been married 20 years now,” Gina says. “We’re really lucky, we’re really good friends.”
2 0 1 0 I M P A C T F I N A L I S T S
Gina and Blair Smart frame their business success in terms of relationships made and service to the community.
get Connected
Smart Constructionwww.smartconstructioninc.com
Victor Vidales is a hometown success story, determined to be an agent of change in his beloved South Phoenix.
get Connected
re/MAX New heights realtywww.phoenixnewheights.com
1 6 I M PAC T | A P r . 2010
History of the IMPACT Awards From 1988 to Today
www.phoenixchamber.com | I M PAC T 17
Save The Date! Chamber Events and Programs
ResourcesEvent Spotlight
G R E A T E R P H O E N I X C H A M B E R M E M B E R
APRIL 7Bid for Business: Increase your Profits in 2010Comedor Guadalajara
events Calendar Member happenings ribbon Cuttings how To New Members
Military operations and support have nearly a $10 billion impact on Arizona’s economy, and that influence will be the subject of a special event on Friday, April 23 at the Sheraton Phoenix Downtown Hotel.
"Economic Forces: The Military and Arizona's Economy" offers a look at the status of our military bases and their economic impact. It will also examine how business can support the continued presence and vitality of the military in Arizona.
Luke Air Force Base is being considered as a home for the Department of Defense’s Joint Strike Fighter Program. Bringing the next generation strike fighter aircraft, the F-35, to Arizona, would be a boon to the state’s economy.
Speakers include economist Alan Maguire and representatives from Boeing and Luke Forward. Attendees will come away with an understanding of the vital importance of active military bases in Arizona and the value proposition the state has to offer in the private and military sectors.
JUNE 18Business Expo & Annual Member ReceptionWestin Kierland Resort & Spa
MAY 623rd Annual IMPACT Awards LuncheonThe Phoenician
Economic Forces: The Military and Arizona’s EconomyFriday, April 2311 a.m. – 2 p.m.Sheraton Phoenix Downtown340 N. 3rd St. Phoenix 85004
Luncheon PricingIndividual: $65Table of 10: $750
Register online at: www.phoenixchamber.com
RSVP TODAY!
SAVE THISDATE
economic Forces: The Military and Arizona’s economy Friday, April 23
The F-35 Lightning II Program (also known as the Joint Strike Fighter Program) could find a home at Luke Air Force Base.
Presenting Sponsor
www.phoenixchamber.com1 8 I M PAC T | A P r . 2010 www.phoenixchamber.com
BUSINESS FOR BREAKFASTBusiness for Breakfast events offer the early-bird networker an excellent opportunity to start their day by making valuable business contacts in an energetic atmosphere. Bring your business cards and get your day off and running!
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Professional Women’s Roundtable 7:30 - 9 a.m.
Green Roundtable 7:30 - 9 a.m.
Econ. Dev. Cmte. 11 a.m. - Noon
Deer Valley Business for Breakfast 7:15 - 8:30 a.m.
Valley Young Professionals 5:30 - 7 p.m.
Bid for Business: Increase Your Profits in 2010 7:30 - 10 a.m.
South Mountain/ Laveen Business for Breakfast 7:15 - 8:30 a.m.
DV Biz for Breakfast 7:15 - 8:30Your Chamber is Your Goldmine 11:15 – 1 p.m.
Environment Committee 3:30 - 5 p.m.
Los Tres Amigos Mixer 5 - 7 p.m.
Ambassadors Committee 7:30 - 8:30 a.m.
Anthem Biz for Breakfast7 - 8 a.m.
Water/Agric. Cmte. 1 - 2 p.m.Budget/Tax Cmte. 2 - 3 p.m.
Back to Business Series 11 a.m. - 1 p.m.
Education Committee 2 - 3 p.m.
PHX Biz for Breakfast 7:15 - 8:30 a.m.
Transportation Committee 3 - 4 p.m.Downtown Phoenix: Urban Heart of Arizona 5 - 7 p.m.
Public Affairs Committee Noon - 1 p.m.
Economic Forces: The Military and Arizona’s Economy 11 a.m. - 2 p.m.
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April 2010 Calendar of Events
1 8 I M PAC T | A P r . 2010
ANTHEM7 - 8 a.m. Hampton Inn42415 N. 41st Dr., Anthem [email protected] or 602.495.6483
SOUTH MOUNTAIN/LAVEEN7:15 - 8:30 a.m.Bougainvillea Golf Club5740 W. Baseline Rd., Laveen 85339 [email protected] or 602.495.6469 DEER VALLEY7:15 - 8:30 a.m.Speaker and Location TBACheck www.phoenixchamber.comfor [email protected] or602.495.2194
PHOENIX7:15 - 8:30 a.m. Paradise Valley Mall 4568 E. Cactus Rd., Phoenix [email protected] or 602.495.2194
IDEA EXCHANGESThese events, from roundtables to luncheons to special meetings, bring together like-minded business people for conversation, collaboration and education. Expert speakers and interactive educational presentations add to the benefit of the gatherings.
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Green Roundtable Topic: Going Green with Utility Construction Projects Speaker: Dr. Sam Ariaratnam7:30 a.m. – 9 a.m. Chamber Boardroom 201 N. Central Ave., 27th Floor, Phoenix [email protected] or 602.495.2194
Back to Business Series Speaker: David Eichler and Sam Alpert, Co-Founders of David and Sam PR Topic: If You Don't Say Something, How Can You Expect Your Customers to Hear You? 11:30 a.m. – 1 p.m.Chamber Boardroom201 N. Central Ave., 27th Floor, Phoenix [email protected] or 602.495.2194
AFTER 5 MIXERSAfter 5 Mixers provide the perfect ending to the business day and let you make new contacts or renew familiar ones in a relaxed, informal atmosphere.
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28Los Tres Amigos Mixer in Conjunction with Scottsdale and Tempe Chambers of Commerce5 - 7 p.mDevil's Martini - North10825 N. Scottsdale Rd. Scottsdale [email protected] or 602.495.2194
Downtown Phoenix: The Urban Heart of Arizona 5 - 7 p.m.Orpheum Penthouse114 W. Adams, Penthouse 11th Floor, Phoenix [email protected] or 602-495-2194
Valley Young Professionals Speaker: Jason Duffy, Dunkin Donuts FranchisorTopic: Phoenix Runs on Dunkin 5:30 – 7 p.m.Hula’s Modern Tiki4700 N. Central Ave, Phoenix [email protected] or 602.495.2194
NOTE: The Hispanic Business Leadership Council's "Bridging the Gap" Luncheon is taking April off, but will return in May.
COMMITTEESChamber Members have the opportunity to take on leadership roles with important committees that contribute time and energy to enhance the Chamber’s programming. Committees meet regularly for the benefit of members, who come together to discuss important issues and remain connected to each other and to the Chamber.
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Ambassador Committee 7:30 - 8:30 a.m. (meets every 1st Thurs.)Chamber Boardroom201 N. Central Ave., 27th Floor, Phoenix 85004 [email protected] or 602.495.2194
Water and Agriculture Committee1-2 p.m.Chamber [email protected] or 602.495.6497
Budget and Tax Committee2-3 p.m.Chamber Boardroom [email protected] or 602.495.6497
Public Affairs Committee Noon - 1 p.m.Chamber Boardroom201 N. Central Ave., 27th Floor, Phoenix 85004 [email protected] or 602.495.6497
Economic Development Committee11a.m - NoonChamber [email protected] or 602.495.6497
Education CommitteeNoon - 1:30 p.m.Chamber Boardroom [email protected] or 602.495.6497
Environment Committee3:30 – 5p.m.Chamber [email protected] or 602.495.6497
Transportation Committee3 – 4 p.m.Chamber [email protected] or 602.495.6497
April 2010 Calendar of Events
www.phoenixchamber.com | I M PAC T 19
The Chamber offers numerous special events throughout the year. From luncheons to business expos to legislative events, these get-togethers serve to enlighten, educate or entertain while connecting the membership.
SPECIAL EVENTS
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Bid for Business: Increase Your Profits in 20107:30 – 10 amComedor Guadalajara 1830 S. Central Ave., Phoenix 85004$20 in advance, $25 at [email protected] or 602.495.2194
Economic Forces: The Military and Arizona’s Economy11 a.m. – 2 p.m.Sheraton Phoenix Downtown Hotel340 N. 3rd Street, Phoenix [email protected] or 602.495.2182
The biggest event of the summer is coming, and you can be a part of it by reserving exhibit space now for the Chamber’s Business Expo on Friday, June 18 at the Westin Kierland Resort & Spa in Scottsdale.
Companies of all sizes and from a variety of industries as well as local government purchasing officials will present their products, services and business opportunities during this afternoon of networking and promotion. The day will also include educational workshops before you wind down at the annual Member Reception that evening.
Exhibit space is on sale now, starting at just $300. You can save with early-bird pricing if you reserve your space today at www.phoenixchamber.com.
Be An exhibitionist! Space on Sale Now for June 18 Business Expo
Chamber Highlight
LEADS GROUPSLeads Groups are free referral/lead generation groups designed to enhance member businesses. Membership is limited; only one person per industry in each group. Please view the rosters at www.phoenixchamber.com to check availability or contact Debbie Drotar at [email protected] or (602) 495-6483.
NORTH VALLEYThe Black Bear2410 W. Bell Rd., Phoenix 85023Fridays, 7 a.m.
NORTHWEST VALLEYDeer Valley Airport Restaurant702 W. Deer Valley Rd., Phoenix 85027Thursdays, 7:30 a.m.
NORTHEAST VALLEY Stonecreek Golf Club4435 E. Paradise Parkway S.Phoenix 85032Tuesdays, 7:15 a.m.
SOUTHEAST VALLEYMimi’s Cafe (@ Fiesta Mall)1250 S. Alma School Rd., Mesa 85210Fridays, 7:15 a.m.
SOUTH CENTRAL PHOENIXRaven Golf Club3636 W. Baseline Rd., Laveen 85339Wednesdays, 7:15 a.m.
CENTRAL VALLEYScott’s Generations5555 N. 7th St., Phoenix 85014Wednesdays (except 1st Wed.) 7:15 a.m.
BILTMORE AREA Half Moon Sports Grill (B2B Only)2121 E. Highland Ave. Phoenix 85016Thursdays, 11:15 a.m.
LOOKING FOR MORE INFO?Unless otherwise noted, all events are FREE to GPCC members. Remember, you can always find out more information on any event, including speaker bios, directions and program descriptions, at www.phoenixchamber.com. There you can also register for any event or contact us to get answers to any other questions you may have.
GET ORIENTEDOkay, you’ve joined the Chamber. Now what? Find out how to make the most of your membership at regular orientation events. Members who have joined the Chamber in the last six months are welcome to attend.
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21Your Chamber Is Your Goldmine11:15 – 1 p.m.Facilitated by: Victoria Trafton, Referral Insti-tute of Central ArizonaChamber Boardroom201 N. Central Ave., 27th Floor, Phoenix [email protected] or 602.495.2194
get Connected
Business expoFriday, June 18Expo 12:00 – 4:30 p.m.Member Reception 5 – 7 p.m.Westin Kierland Resort & Spa6902 E. Greenway Parkway, Scottsdale 85254www.phoenixchamber.com
Chamber Business Expos like this one last June in Scottsdale are great ways to network and find potential suppliers and partners.
Member Happenings
After 5 Mixer
01 | These were just three of the members who came for the After 5 Mixer February 11 at Casino Arizona and stayed for a free performance from Showstoppers Live! After 5 Mixers are an excellent way to unwind and make new business connections in a relaxed atmosphere.
Downtown Phoenix: The Urban Heart of Arizona
02 | The Arizona Latino Arts & Cultural Center was a unique setting for February’s Urban Heart of Arizona event. Attendees regularly explore hidden (and not-so-hidden) treasures of the downtown area in this ongoing series of events.
Professional women’s Roundtable
03 | Lois Zachary of Leadership Services addressed February’s Professional Women’s Roundtable on “Making Mentoring Work for You.” Dr. Zachary is a former chair of the ATHENA PowerLink® governing board and an expert on mentoring. The Professional Women’s Roundtable meets monthly and encourages business women to achieve success in their personal and professional lives.
Green Roundtable
04 | Introductions were an abundant natural resource at the February meeting of the Green Roundtable as “Speed Networking” allowed attendees to make many eco-friendly connections. Chris Garcia of Global Green Integrators facilitated the session, at which business people got right to it in a series of 90-second meetings.
Hispanic Business Leadership Council’s “Bridging the Gap” Luncheon
05 | Attendees of the Hispanic Business Leadership Council’s “Bridging the Gap” Luncheon heard about “Efficiencies for Small Business Contractors” from Israel Torres of Torres Consulting and Law Group, LLC. The HBLC hosts a special procurement event, “Bid For Business: Increase Your Profits in 2010” on Wednesday, April 7. See the calendar on page 19 for more information.
Councilmember Connect
06 | Phoenix City Council member Peggy Neely (District 2) met with Community Tire & Automotive Service Specialists President Howard Fleischmann as part of the first Councilmember Connect tour on February 10. The regular events are designed to highlight the economic strengths and contributions of local businesses and forge understanding between members and their elected officials. For more, see Arizona in Focus on page 30.
Spirit of South Mountain Awards
07 | South Mountain/Laveen Chamber Executive Director Steve Glueck (standing) welcomed members to a reception prior to the fifth annual Spirit of South Mountain Awards on February 25 at The Secret Garden in Phoenix. Find out about the award winners on page 32.
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02Chamber members have the opportunity to attend numerous interesting and exciting events. From luncheons and mixers to expos and professional development sessions, they’re all part of the Chamber experience. Here’s a look at what your fellow members have been up to recently.
2 0 I M PAC T | A P r . 2010 www.phoenixchamber.com
How To:
Turn Brainstorming Sessions from Drizzle to Sizzle
Ribbon Cuttings
2 2 I M PAC T | A P r . 2010
Contact us if you are celebrating a grand opening, anniversary or relocation at 602.495.2194.
By Tom Trush
www.phoenixchamber.com
Brainstorming has long been a popular buzzword in board rooms, though new tools like bubbl.us, Skype and GoToMeeting have brought the masterminding activity online. However and wherever you gather your group, there are steps you can take to ensure a successful exchange of ideas.
Carlie Back, a Keller Williams Lifestyle Realty agent in the South Mountain/Laveen area, meets monthly with local agents to brainstorm. She’s also part of an international mastermind group that meets quarterly. “All of my best ideas I’ve learned from other people,” Back stressed.
Here are her seven tips for creating successful brainstorming sessions:
n warm up. Get minds moving with an easy task, like describing business activities that are working or not working.n Establish guidelines. Prolonged complaining and product/service promotion (for gatherings involving people outside your company) are two major brainstorm buzzkills. n Maintain focus. A targeted objective helps participants explore a problem or tackle a pressing issue more easily.n Capture ideas and make them visible to others. Seeing the suggestions can help trigger new thoughts. n when the pace slows, take one idea and build off it. If it has negative undertones, Back recommends answering the following question: “What can we do and what can we learn to make a positive impact given the situation?”n Encourage outside involvement. A diverse group – from inside or outside your company, region or industry – will often result in overlooked ideas and (as was the case for Back with the changing real estate market) early insight into trends. n Take immediate action. No matter how many great ideas you generate, a brainstorming session becomes worthless when no one acts on them.
The folks at ANyTIMe FITNeSS at 3220 E. Baseline Rd., Ste. 126 in Phoenix can point you in the right direction to a healthier you.
+ www.anytimefitness.com
BIg BroTherS BIg SISTerS celebrated the opening of a new donation center at 4731 E. Greenway Rd., Ste. 7 in Phoenix.
+ www.bbbsaz.org
The ribbon cutting for the new hALF PrICe BooKS store at 2102 E. Camelback Road in Phoenix was a real page-turner!
+ www.halfpricebooks.com
Got a hobby? They’ve got you covered at the new hoBBy LoBBy at 7645 W. Bell Road in Peoria.
+ www.hobbylobby.com
get Connected
The Carlie Back Teamwww.carlieback.com
Sincerely ours!We’re proud that Sincerely Yours Salon in
Phoenix has renewed their Chamber membership. The north Phoenix salon has been a member since 2007, and owner Patricia Mitchell says “I have seen the difference I can make in my business community as a member of the Greater Phoenix Chamber of Commerce. It has given me the opportunity to refer, network, and grow with other business owners who are equally passionate about their success.” Thank you, Patricia!
get Connected
Sincerely yours Salonwww.syshair.com
Patricia Mitchell's Sincerely Yours Salon is here today, here tomorrow.
A/C and Heating Dealers and Service
Cool Touch A/C22475 W. Wlliams Rd.Surprise, AZ 85387(623) 584-3762www.cooltouch.us
Accounting Services
Arbinger Business Services563 W. 500 S., Ste. 200Bountiful, UT 84010(801) 292-3131www.arbingerbusiness.com
Auto - Car Washes
Velt’s Personalized Car CarePO Box 63841Phoenix, AZ 85082(480) 857-1216www.veltsmobiledetailing.com
Banks
Alerus Bank2425 E. Camelback Rd., Ste. 950Phoenix, AZ 85016(602) 348-5301www.alerusfinancial.com
Chiropractors
Schofield Health Services4621 W. Waltann Ln.Glendale, AZ 85306(602) 938-8868www.whiplashhealthcenter.com
Contractors - Construction
Woods Construction Company130 N. Sunway, Ste. 3Gilbert, AZ 85233(480) 833-7113www.woodsco.net
Contractors - General
Smart Construction, Inc.7707 E. Acoma, Ste. 106Scottsdale, AZ 85260(480) 367-8114www.smartconstructioninc.com
Sun Eagle Corporation461 North Dean Ave.Chandler, AZ 85226(480) 961-0004www.suneaglecorporation.com
Document Imaging Services
FlexPrint, Inc.1911 E. 5th St.Tempe, AZ 85281(480) 368-0011www.flexprintinc.com
Electronics and Appliances
Taylor Freezer Sales of Arizona2825 E. Chambers St.Phoenix, AZ 85040(602) 276-1733www.taylorarizona.com
Employment Placement Agencies
Accounting & Finance Personnel, Inc.1702 E. Highland Ave., Ste. 200Phoenix, AZ 85016(602) 277-3700www.afpersonnel.com
Environmental Consulting Services
Tierra Dynamic2222 W. Parkside Ln., Unit 106Phoenix, AZ 85027(602) 864-3887www.tierradynamic.com
Financial Services - Planners
Briter Days5110 N. Central Ave., Ste. 100Phoenix, AZ 85012(866) 243-4106www.changeyourdebt.com
Fitness and Recreational Sports Centers
Counter Attack Fitness4048 E. Palo Brea Ln.Cave Creek, AZ 85331(888) 987-6646www.roninproducts.com
Food Service Contractors
Mi Ranchito Mexican Food Products601 N. 43rd Ave.Phoenix, AZ 85009(602) 272-3949www.mi-ranchito.com
Human Resources and Executive Search Consulting Services
HR on Demand, LLC27909 N. 18th Dr.Phoenix, AZ 85085(623) 692-9213www.hrondemandllc.com
Information Technology
Valor IT14269 N. 87th St., Ste. 203Scottsdale, AZ 85260(888) 825-6748www.valorit.com
Interior Design Services
RC Interior Design Group, Inc.3527 N. 24th St.Phoenix, AZ 85016(602) 667-5632www.rc-interiors.com
Non - Profit Organizations - Business/Professional
NSHMBA - Phoenix Chapter2511 N. Pinnule Cir.Mesa, AZ 85215(602) 819-1772www.phoenix.nshmba.org
Non - Profit Organizations - Recreation/Youth Programs
Big Brothers Big Sisters of Central Arizona1010 E. McDowell Rd., Ste. LL4Phoenix, AZ 85006(602) 393-4102www.bbbsaz.org
www.phoenixchamber.com | I M PAC T 23
Welcome New Members
We welcome these businesses who have seen the benefit of becoming a part of our Chamber.
Payroll Services - Human Resources/Payroll/Staffing Services
Total Employer SolutionsPO Box 22067Phoenix, AZ 85028(602) 955-5502
Physical, Occupational and Speech Therapy
Swing Orthopedic9745 W. Happy Valley Rd.Peoria, AZ 85383(623) 572-0422www.swingpt.com
Printing Services
Pacific Office Automation4415 E. Cotton Center Blvd., Ste. 150Phoenix, AZ 85040(602) 472-3322www.pacificoffice.com
Professional Services
Inner Capital7550 E. McDonald Dr., Ste. EScottsdale, AZ 85250(602) 980-0102www.innercapitalaz.com
Promotional Products and Services
Wright Choice Promotions4601 W. Calavar St.Glendale, AZ 85306(602) 795-7300www.wrightchoicepromotions.com
Real Estate Agents and Brokers - Leasing
Urman Enterprises, LLC16050 N. 76th St., Ste. 103Scottsdale, AZ 85260(480) 483-7211www.urmanent.com
Remediation Services
Servpro of Avondale/Goodyear/ Southwest PhoenixPO Box 949Laveen, AZ 85339(623) 537-9999www.servproofavondalegoodyearsouthwestphoenix.com
Restaurants - Catering
Culver’s of Phoenix, AZ - Camelback Road825 E. Camelback Rd.Phoenix, AZ 85014(602) 595-7876www.culvers.com
Smashburger1949 E. Camelback Rd., Ste. 164Phoenix, AZ 85016(602) 790-3514www.smashburger.com
The Urban Tea Loft11 W. Boston St., Ste. 2Chandler, AZ 85225(480) 786-9600www.urbantealoft.com
Retail Stores
Souvia Tea15414 N. 7th St., Ste. 8Phoenix, AZ 85022(602) 938-1216www.souvia.com
Technical Consultants - Business
FinComm Systems, Inc.1535 W. Harvard Ave., Ste. 101Gilbert, AZ 85233(480) 635-3550www.fincomm.net
Tire Dealers
Phoenix Tire, Inc.4820 W. Buckeye Rd.Phoenix, AZ 85043(602) 269-2509www.phxtire.com
www.phoenixchamber.com2 4 I M PAC T | A P r . 2010
Welcome New Members
We welcome these businesses who have seen the benefit of becoming a part of our Chamber.
Banking That Means BusinessWith over 31 years in the Valley, we continue to actively lend* to businesses in our community.
“ I enjoy the excitement business owners bring to the table. By helping them meet their goals, I am not only strengthening the foundation of my clients, but helping the Valley prosper. ”Kevin Drapervice president, Commercial Banking Call me direct at 602.636.5165
MeridianBank.com
Meridian Bank. We Mean Business.
*Subject to credit approval.
www.phoenixchamber.com | I M PAC T 25
Ask our MembersImpact Magazine offers advice from our ‘Member Experts’ to improve your business.
See Ask Our Members each month in Impact Magazine. To participate in Ask Our Members, please contact our publisher at 480.588.9505.The Q&A advice above is not intended to be specific to any particular individual or business. This information is content provided by each business participant and is not the advice of the publisher or the GPCC. Each space is a paid advertisement intended to solicit business.
Member Experts
A: A well-integrated voluntary benefits component complements the core package of Employee Benefits by offering additional, optional coverage through payroll deduction. This is an often-overlooked employee recruitment and retention solution. Although voluntary benefits are paid for by the individual, are portable, and not a function of employment, having them available and administered through the employer contributes to employee satisfaction. For employers, the right Employee Benefits broker makes all the difference. Turning to trusted independent insurance brokers who specialize in “worksite marketing” will ensure the program is run smoothly, increasing the level of employee satisfaction.
Insurance
Q: why is it important for our company to offer voluntary benefits?
Jeffrey Kirke, Vice President [email protected]
480.951.4889
A: Concern is warranted as IRS audit activity is at a 15 year high. IRS is launching a comprehensive audit initiative focused on classification of
workers as employees or independent contractors; reasonableness of executive compensation; and tax treatment and reporting of fringe benefits and employee reimbursements. This program will likely focus on the underpayment of compensation to shareholder-employees of S corporations and reclassification of independent contractors to employee status. Audits may be unavoidable, however things you can do to be prepared in the event of audit include: 1) Record the origin of each deposit into every banking account; 2) Keep organized receipts of tax deductible items; 3) Prepare all required 1099’s and W-2’s. Tax laws are complex, so consulting with a qualified tax advisor is recommended.
Business Accounting
Q: How can I avoid an IRS audit?
Sandy Abalos, CPA, MA, managing partner www.abaloscpa.com
602.943.1984
A: Factors and Asset Based Lenders are still lending money. If you have a sufficient Accounts Receivable base they may be able to replace the Bank’s line of credit or work a structured participation with your lender. Factors and Asset Based Lenders always have the ability to be more flexible to accommodate your financing needs. They are able to put together a package to meet your requirements.
Lou Wallace, Managing Partner [email protected]
602.912.0200
Business Financing
Q: My bank has cancelled or frozen my credit line availability and I can’t borrow to fill a large order or contact. what can I do for additional working capital if I have a chance to pick up some new business?
A: Network security continues to be a major concern for all companies. We’ve found that a phased approach
that includes a group of solutions working together is most effective. To determine the appropriate solutions, we recommend working with a professional to conduct a security audit to assess network vulnerabilities and review security policies. Implementing security best practices is also a must. Some of these include: 1) Ensuring that operating systems are updated with the latest security patches; 2) Requiring users to change their passwords frequently and ensuring that passwords are void of common language and personal information; and 3) Disabling remote access to administrative functions or using a secure VPN for these functions.
Information Technology
Bryan Colby, President [email protected]
www.fincomm.net480.635.3551
Q: How can I ensure that my company’s computer network is secure?
www.phoenixchamber.com2 6 I M PAC T | A P r . 2010
Life Insurance is issued by The Prudential Insurance Company of America and its affiliates. Neither Prudential, its affiliates, nor their licensed financial professionals render legal, accounting or tax services or advice. Such services should be provided by the business owner’s own advisors. Accordingly, any information in this document cannot be used by any taxpayer for purposes of avoiding penalties under the Internal Revenue Code.
Securities and Insurance Products: Not Insured by FDIC or Any Federal Government Agency. May Lose Value. Not a Deposit of or Guaranteed by Any Bank or Bank Affiliate.
Prudential, Prudential Financial, the Rock logo, and the Rock Prudential logo are registered service marks of The Prudential Insurance Company of America and its affiliates.
©2010 The Prudential Insurance Company of America, 751 Broad Street, Newark, NJ 07102-3777.0175285-00001-00 Ed. 03/10
Most business owners can’t imagine the day when they will be unable to participate in their business. However, that day arrives sooner or later, and business owners need to plan for the continuation of the business to protect wealth and determine ongoing control. Without proper planning, death, disability, or retirement can create chaos for all parties involved. However, a well-written buy-sell agreement paired with life insurance policies can help make the transition more tolerable.The following are some of the benefits that a well-drafted buy-sell agreement funded with life insurance can provide to the parties to the arrangement:
• Unwanted parties are prevented from acquiring an ownership interest.• A market for the owner’s interest is created.• An independent mechanism is provided for determining a price or pricing formula for the business interest, decreasing the potential for disputes.
• The family of a deceased owner is ensured that they will receive cash for estate liquidity, survivors’ income, or other family needs.
For more information about how a buy-sell agreement can benefit your business, call Margaret.
Benefits to BusinessWhat are the benefits to the business and its owners when a buy-sell arrangement is established?
Margaret Ann KurtzCLU, CLTC, LUTCF
Agent The Prudential Insurance
Company of America (602) 667-4712
www.prudential.com/us/m.a.kurtz [email protected]
Growing and Protecting Your Wealth®
Receive a Quick Quote in just three easy
steps when you visit SCF Arizona online at
www.scfaz.com. SCF is the state’s largest
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This fast, convenient online tool is one of many
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When you visit www.scfaz.com, check
out SCF’s new Safety Net training videos –
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From downloadable forms to applications
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business with SCF is more convenient than
ever. Look for more services and products
to be added to www.scfaz.com in 2010.
Get your quote – instantly!
w w w.sc faz .com | 1. 888 .70 6 .4070
www.phoenixchamber.com | I M PAC T 27
Smart Growth
By Christina Estes
MarCom CornerYour Answers to Marketing& Communication
Topic: Building Credibility for Your Brand
your brand may be visible, but is it credible? Angela Leavitt, director of marketing at Telesphere, has some advice.
No matter the size or age of your business, establishing and maintaining credibility should be a focus of your branding and marketing strategy. When competition is tough, often the most credible company will beat a lower price. Here are a few tips for building and maintaining credibility for your brand:
n Apply for Awards: A great way to build credibility, awards act as third party endorsements and showcase your company’s strengths. Many also come with free publicity and award logos, which you can incorporate into your corporate communications. You can find award application at chambers of commerce, trade associations and major print publications. (Nominations for the Chamber's annual ATHENA Awards for women in business open this month).
n Get Them Singing your Praises: Your customers, that is. Build strong relationships so you can use them as a reference for potential customers. You could build a testimonial campaign, highlighting what your customers have to say in email blasts, newsletters, or on your Web site. And the more recognizable and respected your customer is, the more credibility their endorsement brings.
n Go Public! Well, not literally. But staying in the public eye consistently is another great way to showcase your company. Send press releases around major company milestones, regularly attend and sponsor events and encourage your employees to volunteer for causes they care about. Consistency is key here, but will pay off when you begin to hear from people, “You guys are everywhere!”
get Connected
Telespherewww.telesphere.com
As a software solutions provider to the construction industry Hagen has built her business and reputation by using a three-pronged networking approach:
1. Join, attend and participate
2. Connect people
3. Continuously learn and share
Just joining groups and attending events aren't enough, Hagen says. “Serving on committees affords you an opportunity to make deeper connections. Many committee members are often well connected. Put those two together, it's a winning combination.”
Hagen has the numbers to back it up. She says 30 percent of her customers have served on committees with her and another 20 percent have sent new clients her way.
Introducing people in person and via social media also pays off as you become a hub for people looking for connections. “What happens in the process is they become more than clients,” Hagen says. “They change into raving fans.”
Hagen keep current on industry trends and spreads the word through speaking engagements and her blog. Her social media presentation for the American Subcontractors Association in Phoenix netted five new clients.
Marketing specialist Nancy Sanders says networking is about building relationships, not pushing sales. She suggests members make the most of their investment by participating in Chamber roundtables and committees.
“I hate to hear people say that they joined an organization and didn’t get any business,” she says. “I always think ‘How much did you give and what did you offer to others?’”
get Connected
hagen Business Systemswww.hagenbusiness.com
Smart networking moves:
n Serving on committees builds relationships
n Introducing people who can help each other
n Sharing your expertise
Bad Networking Moves
n Failing to have a plann “Hard selling” yourselfn Not staying in touch
Carol Hagen says there’s more to networking than just meeting new people.
Networking With a Purpose Planning For Success
you've heard the saying “It's better to give than to receive.” Social media strategist Carol Hagen is proof that you can enjoy both.
www.phoenixchamber.com2 8 I M PAC T | A P r . 2010
Employer Focus
In an economic climate where every dollar counts, an effective safety program can make a significant contribution to your company’s bottom line. Chamber members who participate in the GPCC’s Safety Program are seeing a difference.
Safety Program participants saw their aggregate unlimited loss ratio (the percentage of dollars paid in claims versus premiums paid) drop again in 2009 (continuing a three-year trend). As that percentage continues to drop (from a high of 86 percent in 2006 to 38 percent in 2009), the result is lower insurance premiums for participating businesses.
Creating your own safety program is about to get easier. Later this spring, in conjunction with a seminar on reducing injuries from strains, SCF Arizona will unveil a template
you can use to get started on making your workplace safer – and a safer workplace is one with a healthier bottom line. Watch this space for details.
When it comes to worker safety, the Chamber reminds you that even if you have just one employee, you’re required to have worker’s compensation coverage. When you obtain such coverage through SCF Arizona and also enroll in the Chamber’s safety program, your organization qualifies for a 10 percent discount on premiums.
guest Column: Build Influence at the LegislatureSmall Business Can Have a Big Impact
By Ginger Lamb, Arizona Capitol Times
Safety First
How engaged are you at the Legislature and how well-versed are you on politics? Regardless of the size of your organization, it is valuable for you to be knowledgeable about legislative matters so you can plan for short and long-term success for yourself and your business.
More than 1,200 bills were introduced in the first month of the 49th Legislature’s second regular session, covering everything from tax cuts for businesses related to job creation and new technology to less regulation in everything from the sale of fireworks to possession of firearms. An election year is upon us and nine of our 90 lawmakers have either resigned or announced their intent to seek a Federal office. Turnover could amount to one-third.
If you aren’t a lobbyist or someone who is actively engaged at the Capitol, there are a few things you can do to build influence at the Capitol for yourself and your organization.
n Get to know your lawmakers: build a relationship with the legislators who represent you at home and at work.n Attend political functions: the Greater Phoenix Chamber of Commerce hosts a number of political events during the year. Among them are the Legislative Kick-Off Event with the Governor and the annual Legislative Wrap-Up breakfast.
n Grassroots marketing: if there is an issue that affects you and your business, write a letter to the members of the committee who will hear the bill. Lawmakers value input from the private and public sector on what impact changes will bring.n Rely on tools to stay informed: Arizona Capitol Times and azcapitoltimes.com chronicle what’s happening in statewide politics. In addition, azlobbyists.com can help you find a lobbyist, Legislation On-Line Arizona (azcapitolreports.com) will help you track legislative bills and action, the Yellow Sheet Report is an insider tip sheet and Arizona Legislative Report features a hard copy of all bills and the amendment record. You can also review legislation on the state Legislature’s Web site, azleg.gov
Navigating legislation and what happens at the Capitol can be a daunting task. But it doesn’t have to be. With these tips you can quickly find your way through the process and be connected to the Capitol.
Ginger Lamb is vice president and publisher of the Arizona News Service and a member of the GPCC’s Board of Directors.
HR Iq
Topic: Legal Pitfalls of Employee Wellness Programs
Employee wellness programs – for weight management or smoking cessation, for example – are increasingly popular as a way to contain healthcare costs. But they are not without their legal headaches, especially with regard to laws prohibiting discrimination on the basis of a disability or genetic information.
Mark Ogden, managing shareholder of the Phoenix office of employment law firm Littler Mendelson, says one of the biggest legal pitfalls to watch for is the health risk assessment (HRA) employees fill out to participate in a wellness program.
The Americans with Disabilities Act requires employers to ensure that an HRA does not penalize people with disabilities. Generally, the HRA must be of a voluntary nature and any financial incentives for wellness program participation – like reduced insurance premiums – must have a relatively low value.
The Genetic Information Nondiscrimination Act prohibits employers from including questions about family medical history on HRAs required for health insurance plans that offer wellness programs – particularly those with financial incentives.
Because interpretation of the law in these two areas remains relatively vague, you should work with an employment law specialist to review your wellness program and to stay current with the latest developments to avoid costly penalties.
Carefully-designed wellness programs are worth the effort, as benefits include lower healthcare costs and healthier, more productive employees.
get Connected
Littler Mendelson, P.C.www.littler.com get Connected
ron Mcelhaney(602) [email protected]
SCF Arizona www.scfaz.com
get Connected
Arizona Capitol Times www.arizonacapitoltimes.com
Ginger Lamb
RJ Lam
b Photography
www.phoenixchamber.com | I M PAC T 29
ServiceOpening Worlds of Opportunitythrough the Science of
There’s a science to competing through service, which is why we are worlds apart from other universities and consulting organizations.
As a thought leader and groundbreaking research center, The Center for Service Leadership (CSL) brings together insights from the academic world and business strategy from the real world to solve the unique set of challenges companies face today.
To learn more about how you can compete strategically through the science of service, visit wpcarey.asu.edu/csl today.
W. P. Carey School of Business Arizona State University n P.O. Box 874106 n Tempe, AZ 85287-4106
Phone: 480-965-6201 n Fax: 480-965-2180 wpcarey.asu.edu/csl
Twitter.com/WPCCSL
ScienceWe are in the business of the science of services – we base our understanding on research, not just platitudes.
SignificanceWe are in the business of developing and sharing what works in the real business world, not just pure theory.
SymbiosisWe are in the business of building a network that can discover ways to compete through service, not just business as usual.
CFSL00086.indd 1 1/22/10 4:02 PM
www.phoenixchamber.com3 0 I M PAC T | A P r . 2010
Arizona in Focus
Spotlighting the Chamber’s Legislative Advocacy and Economic Development Efforts
Tough Times Call for Tough Choices
get Connected
greater Phoenix Chamber of Commerce Public Affairs(602) 495-6497 www.phoenixchamber.com/publicaffairs
“Generally speaking, chambers of commerce don’t support tax increases,” admitted GPCC President & CEO Todd Sanders. “However, these are unusual times and our state finds itself at on the precipice of a full financial collapse.
“The Legislature and the governor have made historic budget cuts (eliminating more than $1 billion in spending over the past year), and now we need a bridge to help us try to balance this year’s budget.”
Even with the deepest budget cuts in state history, Arizona still faces a monstrous deficit, one that demands we consider alternative sources of revenue to cover critical needs while the economy recovers. While the Chamber would prefer not to raise taxes - taxes that businesses must pay as well – it has come to the undeniable conclusion there is no way to balance the budget without additional revenues and more difficult and deeper cuts.
“It was hotly-debated and our members were understandably split on this,” Sanders said. “It’s tough to raise taxes during a downturn, there’s no question. But these are unprecedented times. And the three-year limit on the increase is key to our supporting it.”
The Chamber understands this increase is not a long-term solution to our unprecedented
financial crisis and that the burden of solving this crisis cannot lie solely with taxpayers. We are confident the Legislature will do its part to right our fiscal ship of state and return Arizona to prosperity.
We believe this short-term assistance is a step in the right direction, if combined with further strategic cuts in spending, implementation of pro-growth legislative policies and the reformation of government to become more efficient. These steps are critical to stabilizing our economy and charting a course to fiscal prosperity.
Find It online
Stay apprised of the progress of important bills as they move through the legislative process with our online Bill Tracker (www.phoenixchamber.com/billtracker).You can also view important legislative documents, including policy recommendations, white papers, presentations and bill summaries, online at www.phoenixchamber.com/publicaffairs.
Making More Connections
“Councilmember Connect: Showcasing Businesses That Fuel the District” continues April 13 as Councilman Bill Gates will make
The times facing our State have never been tougher; nor have the choices all Arizonans must make. In our extreme economic situation, Arizona’s citizens and elected officials must work together to find solutions. To that end, the Greater Phoenix Chamber of Commerce urges a YES vote on Proposition 100, a temporary, one-cent sales tax proposal that is a critical step toward balancing Arizona’s budget.
stops at member businesses in District 3. On April 28, Councilwoman Thelda Williams visits companies in District 1, and Councilman Sal DiCiccio will tour District 6 on May 20.
Launched in February of this year in an effort to spotlight our community’s entrepreneurial spirit, Councilmember Connect brings together GPCC members and their Phoenix City Council representatives to invite discussion on important issues and to seek solutions to the challenges facing the Valley’s business community. If you’d like your business to be a stop on an upcoming tour, contact the Chamber’s Public Affairs Department.
www.phoenixchamber.com | I M PAC T 31
This month’s NFL Draft might be a little something to hold you over until football’s preseason. But for Phoenix-based Athletes’ Performance, it’s a serious day for business.
That’s because the company trains elite athletes like NFL draft picks. In fact, they had nine first-round picks in 2009 and have trained the number one overall pick
for four straight years. Founded in 1999, the company offers integrated performance training for elite athletes, military personnel and business executives.
“When a client — whether it’s an athlete or an executive — comes to us, that client is not just working with a personal trainer,” explains CEO Dan Burns. “They’re working with eight to 10 professionals,” including coaches in speed, power and agility, a physical therapist, a nutritionist and even a chef.
Athletes’ Performance also trains C-level executives and partnered with CEO Challenges, which runs sports competitions specifically for execs, to launch the CEO Fitness Challenge. Facilities in Phoenix, Los Angeles and Dallas are testing local executives this spring to help identify and honor the “Fittest CEO” in each city and the nation.
“We’re trying to introduce more of our executive clientele to the CEO Challenges,” says Athletes’ Performance VP Marty Weems.
“It’s a great motivational opportunity.”Burns acknowledges Athletes’ Performance
has benefited from having professional athletes as a significant part of the client base. Still, he says, all businesses are affected by the recession, and like other companies, Athletes’ Performance had to reallocate resources last year — leading to top line revenue growth. Burns attributes much of this success to the strength of the brand.
“We treat our brand very carefully and hold it to very high standards,” he says.
That has meant saying “no” to potential revenue generators that they believe might have diminished the brand. The short-term revenue sacrifice, Burns says, is worth it.
“We haven’t lost a sponsor in five years,” he adds. “Our brand really stands for something.”
Staying StrongAthletes’ Performance finds success through brand loyaltyBy Stephanie Conner
get Connected
Athletes' Performancewww.athletesperformance.com
Business Bios
Future pro football stars have called this workout facility home away from home.
Just Be yourselfThey’ve Got Your ID Covered
Should Valley entrepreneurs be more concerned about identity theft than those elsewhere?
Russ Johnson, president and CEO of Merchants Information Solutions, Inc., says the answer is yes. “Arizona has the unenviable position of being number one in the nation in identity theft for at least five years in a row, according to the Federal Trade Commission,” says the head of the Phoenix-based company that provides identity theft and background screening services. “And small businesses with 100
employees or fewer appear to be most vulnerable to business ID theft.”Identity theft can take a heavy financial toll, with $200,000 as the
median fraud loss suffered by organizations with fewer than 100 people, according to the Association of Certified Fraud Examiners.
By Lori K. Baker
get Connected
Merchants Information Solutions, Inc. www.merchantsinfo.com
And who are the typical identity thieves? Not cyber hackers, Johnson says, but the “insider threat” from current and former employees, clients and vendors—people who have access to your valued and sensitive information.
Merchants Information Solutions has teamed up with NXG Strategies, LLC, to provide an innovative new fix for the problem. The new service, called IDSafeBiz, responds to fraud in which a company’s name, address, tax identification number, bank accounts, credit cards and other identifying information are used without the business principals’ knowledge or consent. IDSafeBiz provides fully-managed restoration services for a business victim of ID theft or fraud, response services following a data breach, and identity theft recovery for principals, owners and titled officers.
“It’s not a question of if, but when will a small business experience an ID theft, fraud or data breach event,” Johnson warns.Positive ID: Merchants Information
Solutions CEO Russ Johnson
www.phoenixchamber.com3 2 I M PAC T | A P r . 2010
The South Mountain/Laveen Chamber of Commerce celebrated its fifth annual Spirit Of South Mountain Awards with a gala awards banquet on February 25 at The Secret Garden in Phoenix. This year’s recipients were:
n Education: Rachel Bennet, Phoenix Collegiate Academy Director
n Nonprofit Agency: Tigermountain Foundation
n Individual Volunteer: Cody Williamsn Local Government Agency:
Esther Thomas, U.S. VETSn Local Business: Cigna Medical
Group, South Mountain Office
Also, Commander Jeff Alexander presented the 2010 South Mountain Precinct Officer of the Year Award to Officers Dustin Hooker and Daniel Jones
The Spirit of South Mountain Awards recognize the business and social accomplishments, unique history and cultural diversity that define the communities in the South Mountain, Laveen and the historic South Phoenix area. Salt River Project was the presenting sponsor of this year’s awards, with supporting sponsors Arizona Lottery, Gust Rosenfeld, South Mountain Community College, Wal-Mart Supercenter Laveen and Wal-Mart Neighborhood Market.
ALSO: Sierra Pointe Senior Living Community celebrated its tenth anniversary with a gala party on March 6. Residents and guests enjoyed a buffet, hosted bar and live entertainment, and a ribbon
cutting marked the occasion of the first decade of the upscale Scottsdale retirement community. Chandler-Gilbert Community College (CGCC) and Paradise Valley Community College (PVCC) have each announced four finalists in their searches for new presidents. The CGCC finalists are Dr. Mitjl Carvalho Capet, College of the Canyons, Santa Clarita, Calif.; Dr. Diane Chaddock, Southwestern Michigan College; Dr. Robert E. Johnson, Sinclair Community College, Dayton, Ohio; and the current interim president, Dr. Linda Lujan. PVCC's finalists are Dr. Brad Bartel of Fort Lewis College, Durango, Colorado; Dr. Paul Dale, the school's current interim president; Dr. Mark Robinson, City
College of San Francisco; and Dr. Penelope (Penny) Wills of Northeast Iowa Community College in Calmar, Iowa.
get Connected
South Mountain/Laveen Chamber of Commercewww.phoenixchamber.com
Sierra Pointe Senior Living Community www.sierrapointe.com
Maricopa Community Colleges www.maricopa.edu
Greater: PHX
News & Notes From Around the Valley
Cody Williams (center), the Individual Volunteer Award recipient, with fellow finalists Karen Mischlispy (left) and Leah Landrum Taylor.
capture your bestit’s simple at vermillion photo vermillion photo
www.vermillionphoto.com
602 .253 .6005
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www.phoenixchamber.com3 4 I M PAC T | A P r . 2010
First Person Profile
The Valley’s business community has a story to tell. We asked them to do just that.
Let us know about it. Send your ideas to [email protected] An Inspirational Story To Tell?
It’s very good for your heart because you get to impact people.
“We’ve been taking a team of doctors to South America for the last twenty years, usually to Ecuador. Doctors come with us from Seattle and Wyoming and last year we had doctors from Italy and France and Belgium.
We try to take care of the women and children because they are the most forgotten down there. We go down for about seven days and see over 3,000 patients, at least 500 a day in the clinics, and we do about 3,000 surgical procedures in that week. It’s pretty amazing. We take care of fractures, cleft palates, club feet, things like that. It just impacts their lives. It’s the difference between walking and not walking, having sores or being healed.
The people are incredibly grateful for what we do, which is nice.We can give good care to patients unfettered by the insurance
and legal hassles we have here, and it’s very rewarding to work with other individuals who are really good at what they do. Now we’ve been asked by the International Union of Phlebology to spearhead their efforts, so we’re talking about going to India to help there to start these satellite programs to spread the good work that we do.”
The Morrisons are part of an international team of physicians and nurses that makes annual trips to impoverished Ecuador to provide medical treatment.
Terri Morrison, rNDr. Nick Morrison, MD, FACPhMorrison Vein Institute Chamber Member Since 2007www.morrisonvein.com
Newest experieNce.
DowNtowN’s
All-iNclusive
MeetiNg
EXECUTIVE CONFERENCE CENTER
at Phoenix Convention CenterWest Building - 200 Level
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To invest in my dreams. To give it everything I have. To inspire people every day.
08-0770 10-0
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