impact magazine - january 2010
DESCRIPTION
Greater Phoenix Chamber of CommerceTRANSCRIPT
Stop Selling! And Start Solving
Money Matters Practical Finance Tips
Got The Look? Logos Made Easy
M A G A Z I N E
G r e a t e r P h o e n i x C h a m b e r o f C o m m e r C e
JAN. 2010
Max FosePresident, Integrated Web Strategy
It’s a New Year!p.11What’s Your Business Resolution?
Member News Calendar of Events
Arizona in Focus
RiskThe Rewards of
Entrepreneurs Tell Us Why They Rolled the Dice
now
to
next
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Client: WM Creative Director:
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www.phoenixchamber.com | I M PAC T 3
That’s right, we not only say hello to a New Year, but also goodbye to the “oughts.” Given how the last decade finished, we can be thankful to be moving on. While challenges remain, we look forward with a renewed spirit of optimism.
Perhaps nothing embodies that spirit like the Arizona entrepreneur. In this month’s cover story, you’ll meet three business people who looked at the challenge of starting their own companies and embraced it wholeheartedly. Like any game of high stakes, it involved great risk, but, as you’ll see, it has brought them satisfaction as well as success.
Maybe in 2010, it will be your turn to roll the dice. Whether you’re thinking of starting a business or just want to boost your existing business, your Chamber can help. We offer a myriad of educational opportunities, marketing venues and networking events, as well as a mutual support system made up of more than 3,000 Valley businesses.
If you’re already a member, thank you. We look forward to continuing to do great things in the years ahead. If you’re not yet a member, visit us at www.phoenixchamber.com and get in the game yourself!
Todd SandersPresident & CEO Greater Phoenix Chamber of Commerce
boArd oF dIrECTorSEXECUTIVE CoMMITTEE
ChAIrConnie PerezCEOAdvanced Reimbursement Management
IMMEdIATE PAST ChAIrAndrew K. (Andy) McCainVP & CFOHensley Beverage Company ChAIr-ELECTSteve WheelerExec. VP, Customer Service & RegulationAPS
LEGAL CoUNSELAnne Kleindienst AttorneyFennemore Craig, P.C.
SECrETArY - TrEASUrErPam ConboyArizona Regional PresidentWells Fargo Bank
VICE ChAIr – PCCdPatricia Lee Refo AttorneySnell & Wilmer
VICE ChAIr - SMALL bUSINESSTom CooperCEO Desert Fleet-Serv, Inc.
VICE ChAIr - PUbLIC AFFAIrSSusan AnableDirector of Public AffairsCox Communications
VICE ChAIr - CoMMUNITY EVENTS Kathryn MurphyPresident & CEOCorning Gilbert, Inc.
VICE ChAIr - hbLCGil ValadezPrudential
VICE ChAIr - MEMbErShIPRick Johnson Principal/OwnerExecutive Forums
VICE ChAIr - AUdIT ANd GoVErNANCEScott CelleyVP, External AffairsTriWest Healthcare Alliance
VICE ChAIr - hUMAN rESoUrCESDavid Bruno Vice Chairman/Managing PartnerDHR International
VICE ChAIr - ECoNoMIC dEVELoPMENTRichard ParkerVice PresidentSundt Construction Corp.
EXECUTIVE CoMMITTEE MEMbErS AT LArGE
Derrick M. Hall President & CEOArizona Diamondbacks
Peter Hayes Manager of Public AffairsSRP
Dan VermeerWaste Management
Susan WilliamsPresidentHR Choice
Nancy StoneV Chair & Pres.ILX Resorts Inc.
View the entire list of board members at: www.phoenixchamber.com
dawn of a New decade
January BulletinStart the New Year by making a match! The
Chamber’s Mentor Match will bring together business owners and five of the Valley’s leading business mentoring programs.
The Chamber’s ATHENA Powerlink®, APS’ Academy for the Advancement of Small, Minority and Women Owned Enterprises (AAAME), the Phoenix Mentoring Program from the National Association of Women Business Owners, the Maricopa Small Business Development Center and the Arizona Small Business Association’s (ASBA) Training Information Mentoring Education (T.I.M.E.) will all be showcased in the Chamber boardroom, giving you the chance to discover which program best fits your needs.
After a 10-minute presentation by each organization, attendees will be “matched” with the program that offers the best fit. If you’re looking for support and guidance, make plans to attend Mentor Match and get 2010 off to a great start.
Get Connected
Mentor MatchThursday, January 2810 – 11:30 a.m.Chamber Boardroom201 N. Central Ave., 27th Floor Phoenix 85004www.phoenixchamber.com/mentormatch
Last year’s Mentor Match sessions filled quickly, so act now if you plan to attend this year’s event.
4 I M PAC T | J A N . 2010
rick McCartney | PublisherMedia Publishers Group, Llc
Jody ryan | Editor-In-ChiefGreater Phoenix Chamber
Kenn Tomasch | EditorGreater Phoenix Chamber
Lori K. baker, Stephanie Conner, Christina Estes, david Lucas, russ Maloney, Kay Sperduti,
Tom Trush, Cynthia WrasmanContributing Writers
dan Vermillion, Angela Cook, Kenn Tomasch Photography
Stephen Gamble | Art Director
Louise Ferrari | Operations Manager
dee dee hixson, Cami Shore Account Executives
Todd Sanders | President & CEO
ron McElhaney | V. [email protected]
Michelle bolton | V. P.Public Affairs/Economic Development
Jody ryan | Director, Marketing & [email protected]
Katie Campana | Director, Community Relations [email protected]
Norma Macias | Director, Member Services [email protected]
daniel Ayala | Director, BidSource
debbie drotar | Director, Business Development [email protected]
201 N. Central Avenue, 27th FloorPhoenix, Az 85004
P 602.495.2195 • F 602.495.8913www.phoenixchamber.com
Published By
on The Cover: Max Fose of Integrated Web Strategy has played the entrepreneurial game to great success. Photo by Dan Vermillion. RISK is a registered trademark of Parker Brothers, a subsidiary of Hasbro.
Greater Phoenix Chamber of Commerce Impact Magazine is published monthly by Media Publishers Group, LLC. The publication is distributed to membership and made available to prospective members throughout the Greater Phoenix area. We appreciate your editorial submissions and news for review by our editorial department by e-mailing [email protected]. To subscribe to GPCC Impact Magazine, please send check or money order for $24.00 to Media Publishers Group, P.O. Box 32055, Phoenix, AZ 85064 or call (480) 588-9505.
©Copyright 2010, Media Publishers Group, LLC. All rights reserved. Media Publishers Group and the Greater Phoenix Chamber of Commerce reserve the right to refuse certain advertising and are not liable for advertiser’s claims and/or errors. The opinions expressed herein are exclusively those of the writers and do not necessarily reflect the position of the Publisher or the Chamber.
GET UP | GET oUT | CoNNECT
www.phoenixchamber.com
16 Events Calendar New Year, Same Busy Schedule
18 Member happenings See What’s Been Shaking
20 ribbon Cuttings Celebrations Abound
20 how To: Create Your Corporate Logo
21 New Members
06 Member News News, Notables & Updates
12 Ask our Members Authoritative Answers
23 Executive Q&A Snell & Wilmer’s Trish Refo
24 Money Matters Practical Finance Tips
24 Sales IQ Stop Selling and Start Solving!
26 Arizona in Focus A Preview of the Session
27 business bios Beatitudes Campus Republic Services Resolution Copper
28 Greater: PhX News & Notes from Around the Valley
30 First Person “Nothing Is Out of Reach”
Features
Departments
What’s Your business resolution? The New Year is upon us. We asked our members about their plans for 2010. p. 11
Event SpotlightGet up close and personal with lawmakers at our Legislative Kick-Off Event & Governor’s Reception.p. 15 By Kenn Tomasch
8Game TheoryEntrepreneurs reveal their strategy for starting their own businesses in this month’s cover story.
jANuARy | 2010
Contents
Member Resources www.phoenixchamber.com
SAVE THISDATE
The rewards of riskYoung entrepreneurs knew they were taking a chance, but they played the game anyway. Find out why. p. 8 By David Lucas
6360 E. Thomas Rd., Suite 210Scottsdale, AZ 85251 p 480.588.9505 • f [email protected]
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Member News
Contact Us | Send your member news and photos 45 days prior to publication to: [email protected]
Highlighting achievements, awards, new hires, promotions and notes of interest from our members.
Plain SpeakingBrett Plains has been named vice president and relationship manager for commercial banking at U.S. Bank in Arizona. Plains is responsible for partnering with middle market companies in Arizona to provide them with banking products and services, ranging from treasury management tools to debt solutions.
+www.usbank.com
Turning 80 And Looking GreatTom’s Restraurant & Tavern celebrated its 80th birthday with a weeklong celebration in early December that featured Depression-era
prices for a cup of chili and spaghetti red. “Tom’s survived not only the Great Depression, but also our present economic recession,” said owner Michael Ratner.
+www.tomstavernphoenix.com
Get ‘Em EarlyGateWay Early College High School, a division of GateWay Community College, recently earned the
Pathways to Higher Education Award from The Arizona Commission for Postsecondary Education, USA Funds, University of Phoenix, and GEAR UP Arizona. It recognizes the school’s success at transitioning students from high school to college.
+www.gatewaycc.edu
CPA is A-oKSandy Abalos, managing partner of Abalos & Associates, PLLC, has been selected as a member of the CPAConnect advisory committee, a leading association of prominent CPA
firms across America, sharing resources and leveraging expertise to improve each member’s competitive position.
+www.abaloscpa.com
Pointed in the right directionBBVA Compass received the 2009 Bank of the Year award from the Southwestern Business Financing Corporation. The honor recognizes the bank that referred the most loans to SBFC for fiscal year 2009. Tammy Pearcy of BBVA Compass earned the Banker of the Year award for her major part in the growth of SBFC’s 504 loan program.
+www.bbvacompass.com, +www.swbfc.com
Patients Are a VirtueThe University of Phoenix has stepped up to meet the demand for highly-qualified nurses by debuting an immersive learning nursing center. The 4,100-square foot center in Phoenix features state-of-the-art wireless high-fidelity SIM Man 3G “patient” mannequins that cry, talk, sweat, cough and breathe, and a high-fidelity baby that reacts astonishingly similar to its live counterpart. It is the first of several high-fidelity, immersive nursing centers the University is planning to roll out at campuses throughout the United States.
+www.phoenix.edu
building Something bigW.J. Maloney Plumbing Co., Inc. has earned a pair of recognitions recently: Women-Owned Business Enterprise (WBE) certification from the City of Phoenix Equal Opportunity Department and naming by the Arizona Division of Occupational Safety and Health (ADOSH) as a vital contributor to the acceptance of the CityScape project in Phoenix as a Voluntary Protection Program (VPP) Star Site.
+www.wjmaloney.com
Two Prime FactorsFactors Southwest LLC has added Emily Amparan as vice president of business development and promoted Candice Rice to vice president of credit. In her new position, Rice will specialize in credit review and risk monitoring for clients, while Amparan will focus her expertise on overseeing the company’s marketing efforts and increasing funding to business owners and companies in need.
+www.factors-southwest.com
She’s Got Spirit, Yes, She doesThe Phoenicians named Kim Edwards of Kim Conway and Associates the 2009 recipient of the Charlie Minning “Spirit” Award. Named after the longtime Scottsdale businessman and volunteer who lived to 103, the award celebrates an outstanding business leader who is active in the community, demonstrates an incandescent zest for life, is young at heart and is an inspiration to others.
+www.phoenixchamber.com
Putting Food on the TableSt. Mary’s Food Bank Alliance is growing, thanks in part to $12.6 million in New Markets Tax Credit financing from Wells Fargo & Company. Proceeds of the Community Reinvestment Act-qualified tax credit financing will be used for the expansion of St. Mary’s Food Bank operations, including the acquisition of a new building and extensive upgrades and renovations to existing facilities. In addition to the expansion, St. Mary’s will use the favorable financing provided by Wells Fargo to support its ongoing community programs such as Kids Café and Community Kitchen.
+ www.firstfoodbank.com, + www.wellsfargo.com
Sandy Abalos
Emily Amparan
St. Mary’s Food Bank CEO Terry Shannon (front), with (L-R) Michael Holtrup, Reine Yazbeck and Carolyn Mitchell.
Tom’s Tavern, back in the day.
Kim Edwards with Phoenicians chair Jim Edwards.
www.phoenixchamber.com | I M PAC T 7
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www.phoenixchamber.com8 I M PAC T | J A N . 2010 www.phoenixchamber.com
B y D a v i D L u c a sPhotograPhs By Dan vermiLLion anD Kenn tomasch
Following World War II, the “Greatest Generation” found steady jobs with companies that rewarded loyalty with pensions and gold watches. Conversely, Baby Boomers discovered a corporate America that embraced the 401(k), automation and outsourcing. The younger generations that follow face an uncertain future where even the largest
corporations fail, company loyalty is a thing of the past and multiple career changes are the norm.
RiskT h e R e w a R d s o f
www.phoenixchamber.com | I M PAC T 9
“There was a certain expectation for a generation or two that you would work for a company a long time,” says Lisa Barnard, founder of Brain Lab, a Phoenix marketing firm. “You just don’t find that in my generation — particularly in the line of work I chose to do, working in advertising. Very few people work at one company in that business for a long time.”
Barnard is among a generation of young entrepreneurs who have chosen to roll the dice and strike out on their own in high-risk/high-reward ventures. After working several years for advertising and marketing firms, Barnard suddenly found herself freelancing. But she became comfortable being her own boss and eventually founded Brain Lab in 2007. “I liked being part of the whole process versus just one piece of it,” she says. “I enjoyed the ability to find my own clients. That’s when my relationship with the Greater Phoenix Chamber developed. It made a lot more sense to find my own clients and the Chamber was a good resource for doing that.”
Some stumble into entrepreneurship, but for others, it is a way of life. Max Fose was a criminal justice major who took a wager on the political arena. “I started working for John McCain in 1992 and fell in love with politics,” says Fose, who started Integrated Web Strategy 10 years ago in Phoenix. “I’ve always loved setting my own pace, betting on myself, investing in myself.”
Two years after he completed his residency, Dr. Aldo Guerra, an American Board of Plastic Surgery certified physician, started a practice with a partner and in 2006 he ventured out on his own. “I feel great about being out on
my own. Especially the first few months, you feel like you’re making a lot of decisions that are positive for your practice,” the Scottsdale physician says.
The Entrepreneurial SpiritSometimes the entrepreneurial spirit is in
the DNA and is passed down from generation to generation. “Entrepreneurship is driven a lot by my parents, who always encouraged all the kids in the family to try to strive for something better,” Guerra says.
Fose’s father owns a small business in which he is still active. “There’s a direct correlation between the harder you work, the greater your success, and I saw that through my dad and wanted the same opportunity,” Fose says. “He still works six to seven days a week. I don’t think he ever sees it as work. For the past 10 years I’ve never thought of going into the office as going to a job.”
Barnard traces her entrepreneurial spirit to an early age when she was a military brat whose family moved every two or three years. “I grew up as an only child in the military, so there’s self-reliance built in,” she says. “I’m an independent spirit but, being entrepreneurial, I also surround myself with other people that are strong and supportive. A certain amount of it has been learned and a lot of it is having great people to drive you and keep you focused on your passion.”
Besides a passion for the work, it takes desire and drive to overcome challenges larger companies may not face. Guerra says he never was taught how to operate a practice in medical school, so he had to learn from experienced doctors. “I identified that as a potential weakness coming out of residency, so I joined a big group so I could learn from other people who knew how to run a practice,” Guerra says. “When you have a partner or other folks you can reach out to for help, it’s a lot simpler to do. When you’re on your own, you have to call your own shots. Every decision you make matters and you can’t necessarily reference other people.”
Finding a NicheYoung entrepreneurs sometimes struggle
to find their niche in the market and attack it profitably. “The biggest challenge we faced was letting people know you’re here,” Guerra says. “You have to set your own name brand and associate your name with good quality.”
Guerra has experimented with marketing on social networks such as Facebook with some success, but he prefers a more active approach. Guerra conducts seminars and often visits
“You have to set your own name brand and associate your name with good quality.” – Dr. Aldo Guerra, AB Guerra Plastic Surgery Center
“I liked being a part of the whole process versus just one piece of it.” – Lisa Barnard, Brain Lab
“I’ve always loved setting my own pace, betting on myself, investing in myself.” – Max Fose, Integrated Web Strategy
www.phoenixchamber.com1 0 I M PAC T | J A N . 2010
other doctors’ offices to establish referral networks. “We’re breaking the ice on new ideas,” he says. “We’re able to market and reach out to the community. We work with dentists in town and work with spas.”
Barnard has developed a sustainability niche, helping clients build brands through sustainable or “green” practices. To educate herself on the subject, she attended one of the first sustainability branding conferences in New Orleans to study the practices of large corporations. She even became certified as a Leadership in Energy & Environmental Design (LEED) Accredited Professional. Barnard also serves on the Advisory Committee for the Greater Phoenix Chamber’s Green Roundtable.
“I became passionate and have been educating myself and getting connected with people through the Chamber Green Roundtable, USGBC (US Green Building Council) and a sustainability network,” she says.
Politics has been big business for Fose, leading to him hiring four new employees last year. In fact, Integrated Web Strategy is expanding into a new building.
Finding the right support augments an entrepreneur’s ability and drive, and many small business owners have found the Chamber instrumental in their success. “I have gone to Chamber events quite frequently,” Guerra recalls. “We’re still staying busy even in this economy, so it’s working.”
Barnard says her business has not yet seen the financial benefits of her focus on sustainability, but Brain Lab has made progress in relationship building. “It’s thrived from the standpoint that it’s been a great opportunity to learn and further my knowledge and educate others,” she says. “Now that people are aware of what’s going on, definitely things are picking up.”
Lessons LearnedAspiring entrepreneurs and veterans alike can learn some lessons from
those who have taken the chance to start their own businesses. “Know what your value is and don’t settle for less because that’s going to make or break your success,” advises Fose. “There are a lot of times people negotiate down on the price and you realize you’re going to do the same amount of work for a lower price.”
But when an entrepreneur rolls the dice, they do not always produce lucky sevens. “Whenever you’re doing something like this you will bottom out. Things will get bad to the point where you start questioning yourself,” Barnard warns. “Believe in yourself and if you’ve got that thing you’re really passionate about, then believe in the power of that.”
Lastly, it’s important to have a support base, not just for the feel-good aspects, but also for reality checks. “Surround yourself with people who will hold you accountable and tell you things you don’t want to hear,” Barnard recommends. “If you surround yourself with people that want to please you all the time, perhaps you’re not reaching your full potential because they’re not providing the catalyst.”
Despite the uncertainties associated with going it alone, many who stake a claim as entrepreneurs find that the risk is worth it.
Ab Guerra Plastic Surgery Center www.MyFaceAndBody.com
brain Lab www.brain-lab.com
Integrated Web Strategy www.workwithiws.com
Get Connected
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“For the past 10 years I’ve never thought of going into the office as going to a job.”
– Max Fose, Integrated Web Strategy
RISK is a registered trademark of Parker Brothers, a subsidiary of HASBRO.
It’s 2010, and New Year’s resolutions are all the rage. We asked our members about their plans for the year ahead.
www.phoenixchamber.com | I M PAC T 11
Special Feature
“A 2010 priority is to begin construction of our Orangutan exhibit, providing them a much-needed facility that will exemplify the intelligence and charisma of this amazing and severely endangered species.”
bert Castro, President and CEOPhoenix Zoowww.phoenixzoo.org
“We’re excited about the opportunities we see in this region. We do not want to be confined to traditional ways of thinking. In 2010, we’re focusing on a new way of building that will use a more sustainable financial and building model.”
Carl Mulac, Founder and CEOJoseph Carl Homeswww.josephcarlhomes.com
“We want to be able to collaborate with each of the 16 jurisdictions that comprise Valley Metro. It’s critical that we work together as partners to remain on course to develop a regional, comprehensive transit system that cares a great deal about the people who need it most.”
david boggs, Executive DirectorValley Metrowww.valleymetro.org
“Working in the home remodeling industry has made me passionate about helping families who may not have homes at all. This passion for ending homelessness drew me to serve on the board of Save the Family Foundation. My New Year’s resolution for 2010 is to find a new board member from my circle of influence who would be a great fit for Save the Family.”
Linda Minde, Co-ownerTri-Lite Builderswww.trilitebuilders.com
“While the stress of the economy has been difficult for many of us, it has also made me pause to think about my own behavior and whether I’m adding to the chaos or assuaging it. I resolve to ask the questions: Are our affairs in order? Do we have too much debt? Are we focused on the right things? While the new norm may be less, our hope is to manage things wisely.”
“My resolution is ensuring that the 80,000 people who seek Magellan’s help receive the quality mental health care they deserve. These initiatives will be priorities in 2010: health, wellness and life expectancy; suicide prevention and intervention; crisis planning; and interpersonal clinical care case management.”
“We want to continue servicing our clients to the best of our ability and develop more cost-saving tools during these difficult economic times. We also strive to be more innovative, take risks and expand our client base in the Valley.”
“In 2010, we will celebrate our 125th anniversary. Downturns do provide opportunities and we are selectively looking at adding lawyers and growing our five offices while maintaining strong control on expenses. At the same time, we are adding systems to help us maximize efficiency and value to our clients.”
Lisa Urias, PresidentUrias Communicationswww.uriascommunications.com
richard Clarke, CEOMagellan Health Services of Arizonawww.magellanofaz.com
Steve roberts, Partner/Business Development DirectorNew Angle Mediawww.newanglemedia.com
Timothy berg, Managing PartnerFennemore Craigwww.fennemorecraig.com
www.phoenixchamber.com1 2 I M PAC T | J A N . 2010
v e r m i l l i o n p h o t o . c o m6 0 2 . 2 5 3 . 6 0 0 5
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Ask our MembersImpact Magazine offers advice from our ‘Member Experts’ to improve your business.
See Ask Our Members each month in Impact Magazine. To participate in Ask Our Members, please contact our publisher at 480.588.9505.The Q&A advice above is not intended to be specific to any particular individual or business. This information is content provided by each business participant and is not the advice of the publisher or the GPCC. Each space is a paid advertisement intended to solicit business.
Member Experts
A: There are three types of fraud common to business. Check fraud
remains the most common. Reviewing accounts regularly, separating reconciliation and payment duties and using digital images can prevent check fraud. Credit card fraud occurs when cards are misused or stolen, or when credit card data stored digitally is compromised. Limiting card access, reviewing activity regularly and installing security firewalls and software are the best defenses. Automated Clearing House fraud is less common and seldom results in financial loss to a business. Quick access to return item and exception information and debit blocks and filters are the best deterrents. For more fraud prevention tips, visit mibank.com/mytoolkit.
Q: How can a business protect itself from fraud?
dennis r. Jones, President and Chairman [email protected]
mibank.com 602.650.3886
Business Banking
Member FDIC
A: Today, more than ever, employers need a low cost, effective way to help employees and their families deal with the stress and insecurity of this economy. Employee problems at work and home drain productivity, making employers and employees vulnerable in these unforgiving times. Employee Assistance Programs [EAP’s] provide integrated services for Clinical Counseling and Work-Life Issues. Clinical Counseling helps with many problems like stress, minor depression, marital/family problems, and substance abuse. Work-Life assists employees with legal, financial, child and elder care, and again many other situations. Supervisors and managers benefit from an EAP through its guidance with employee problems.
Employee Assistance
Q: What help is there for my employee issues during this stressful time?
Paul Fleming, President [email protected]
www.eappreferred.com602.264.4600, ext. 141
A: Increase your profit margin year-round by reducing your energy costs. Simple, low-cost
improvements can cut energy expenses and maintenance demands. At nearly 50% of the typical retailer electricity costs, lighting is a good starting point. CFLs use 75% less energy than incandescent lamps, emit less heat and last 10 times longer. Still have those outdated T12 tubes in overhead fixtures? Replace with more efficient T8s and electronic ballasts to save 30-40% of lighting energy use. Install occupancy sensors in restrooms, break rooms and storage areas to save 30-75% of lighting energy in those rooms. Remember to check with your utility for rebates to reduce the upfront costs of your project.
Q: As a retailer, how can I stay profitable during the post-holiday sales lull?
bill biesemeyer Senior Program Engineer, PE, CEM
www.aps.com/businessrebates 602.385.0900
Energy Efficiency
The APS Solutions for Business Program is funded by APS customers and is approved by the Arizona Corporation Commission.
Healthcare
A: Yes, with on-site healthcare clinics HCS staff’s main focus is
to assist your employees to better manage their healthcare and health care expenses. Our health, wellness and prevention programs are designed to educate your employees through health risk assessments, screenings, and one-on-one counseling. We then allow accountability for their successes by providing individualized follow-up with our on-site nurse practitioners. Our goal is to develop a workforce willing and able to take a greater responsibility for their own health. Ultimately we are creating a healthier and more productive work force while decreasing your healthcare costs.
Frances J. ducar, FNP-C, MSN, Owner [email protected]
www.hcsonsite.com602.424.2101
Q: Are preventive and wellness programs included in an on-site healthcare clinic?
HealthcareSolutionsCenters, LLC
www.phoenixchamber.com1 4 I M PAC T | J A N . 2010
Ask our MembersImpact Magazine offers advice from our ‘Member Experts’ to improve your business.
See Ask Our Members each month in Impact Magazine. To participate in Ask Our Members, please contact our publisher at 480.588.9505.The Q&A advice above is not intended to be specific to any particular individual or business. This information is content provided by each business participant and is not the advice of the publisher or the GPCC. Each space is a paid advertisement intended to solicit business.
Member Experts
A: Yes, business owners are taking strategic steps to increase employee productivity and wellness, drive down the cost of disability, and enhance benefits without raising costs through an approach to disability called Wellability. Wellability is the integration of disability insurance and a Clinical Wellness Plan (CWP). Put simply, it is disability insurance that not only provides financial income replacement, but also includes components to reduce or eliminate risk factors that contribute to disabilities in the first place. Employers looking for a way to enhance employee benefits without raising cost find that Wellability is the solution, helping safeguard employees, lower disability costs and improve productivity.
Insurance
Q: Is there a way my business can manage disability costs and enhance employee benefits without raising costs?
Jeffrey Kirke, Vice President [email protected]
480.951.4889
A: Two great ways are the Chamber’s IMPACT Awards and the ATHENA Powerlink® program. You can nominate a client or any deserving business (even your own) now through January 13, 2010 for the IMPACT Awards, which recognize entrepreneurs who have taken their companies to a superior level of success. The IMPACT Awards take place in early May. And the application deadline for women-owned businesses to participate in the 2010 ATHENA Powerlink® mentoring program is February 1, 2010. The APL program is entering its tenth year of providing mentoring, education and connections for Valley business women. You can find out more by visiting www.phoenixchamber.com.
Your Chamber
Q: How can I grow and get exposure for my business?
Norma Macias, Member Services Directorwww.phoenixchamber.com
602.495.6484
Marketing
A: Think about your message. Most marketing opportunities are just vehicles for your message; print, direct mail, online, social media.
Many of us think the vehicle looks fine and demos well. Maybe so, but it is the message that will get the response. Three tips: 1. Know what drives your clients to your business; 2. Know what you can say or show them to get their attention; 3. Entice them to go out of their way to do business with you. Make your marketing worth the money you are spending. Print is still the most advantageous for “marketing” your business to those who do not know you. It is important to back up your print marketing with other vehicles to truly drive the message and build a credibility with your potential customer. This is where it can get expensive, so as you determine what vehicles to use, be sure you believe in their audience.
Rick McCartney, Principalwww.mediapublishersgroup.com
480.588.9505
Q: As a small business owner, what can I do to market my business when my budgets are so tight?
A: No matter the size of your business, you have strength in numbers through the Chamber. We act as the voice of business, and local and state lawmakers really listen to what we have to say on the issues that impact business owners just like you. By being a part of one of our Public Affairs committees, you can help shape policy recommendations and have a real influence on the issues. Visit www.phoenixchamber.com/publicaffairs and find a committee or an issue that you’re passionate about. We can help you get involved.
Your Chamber
Q: How can I make a difference in the political process? I’m just one small business owner.
Michelle bolton, VP Public Affairs/Economic Development
www.phoenixchamber.com602.495.6474
www.phoenixchamber.com | I M PAC T 15
Save The Date! Chamber Events and Programs
ResourcesEvent Spotlight
G R E A T E R P H O E N I X C H A M B E R M E M B E R
MARCH 5, 2010Phoenix Forum - Eco-Nomics: Sustainability & Your Bottom LinePointe Hilton Squaw Peak Resort
JANUARY 12, 2010Waste Management Phoenix Open Tee-Off LuncheonArizona Biltmore Resort & Spa
Events Calendar Member happenings ribbon Cuttings how To New Members
2010 Legislative Kick Off & Governor’s Reception
Thursday, January 21, 20105:30 – 7:30 p.m.
Phoenix Art Museum1625 N. Central Ave., Phoenix 85004FREE for Chamber members, but please register online at www.phoenixchamber.com no later than Tuesday, January 14, 2010.
RSVP TODAY!
2010 Legislative Kick off & Governor’s reception Thursday, january 21, 2010
Celebrate the second Regular Session of the 49th Arizona Legislature at the annual Legislative Kick Off & Governor’s Reception on Thursday, January 21 at the Phoenix Art Museum. The Chamber and the Arizona Technology Council are putting on this event, which helps the business community engage with elected officials as the new session begins.
Members of the Greater Phoenix Chamber of Commerce and its affiliate chambers, as well as invited guests, will enjoy the opportunity to mix and mingle with the business community and Arizona state legislators and to hear from Governor Jan Brewer. Light hors d’oeuvres and a cash bar will also be available.
The event is sponsored by SCF Arizona, APS, the Arizona Technology Council, Blue Cross Blue Shield of Arizona, Cox Communications, DMB Associates, Inc., Freeport - McMoRan Copper & Gold, Inc., Hensley Beverage Company, Intel Corporation, Salt River Project, Southwest Gas Corporation and Wal-Mart.
SAVE THISDATE
The annual Legislative Kick Off & Governor’s Reception brings the business community and lawmakers together for an exciting evening near the start of the Legislative Session.
APRIL 8, 2010Mayor’s State of the City Address & LuncheonPhoenix Convention Center
www.phoenixchamber.comwww.phoenixchamber.com
BUSINESS FOR BREAKFASTBusiness for Breakfast events offer the early-bird networker an excellent opportunity to start their day by making valuable business contacts in an energetic atmosphere. Bring your business cards and get your day off and running!
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Professional Women’s Roundtable 11:30 a.m. - 1 p.m.
Green Roundtable 8 - 9:30 a.m.Economic Dev. Committee 11:00 a.m. - NoonWaste M. Phx Open Tee Off Luncheon 11:30 a.m. - 1:30 p.m.
Deer Valley Business for Breakfast 7:15 - 8:30 a.m.
Valley Young Professionals 5:30 - 7 p.m.
Phoenix Chamber Business for Breakfast 7:15 - 8:30 a.m.
South Mountain/ Laveen Business for Breakfast 7:15 - 8:30 a.m.
Your Chamber is Your Goldmine11:15 a.m. – 1 p.m.Environment Committee 3:30 – 5 p.m.
Hispanic Business Leadership Council’s “Bridging the Gap” Luncheon 11:30 a.m. – 1 p.m.
Ambassadors Committee 7:30 - 8:30 a.m.
Downtown Phoenix: Urban Heart of Arizona 5 - 7 p.m.
Chamber at Anthem Business for Breakfast 7 – 8 a.m.Water & Agriculture Committee 1 – 2 p.m.Healthcare Committee 4 – 5 p.m.
Back to Business Series 11:30 a.m. - 1 p.m.Legislative Kick-Off & Governor’s Reception 5:30 - 7:30 p.m.
Phx. Biz for Breakfast7:15 - 8:30 a.m.
Mentor Match 10 - 11:30 a.m.Transportation Committee 3 - 4 p.m.
Chamber Offices Closed
Public Affairs Committee Noon - 1 p.m.
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PHOENIX7:15- 8:30 a.m.In partnership with the Hispanic Business Leadership CouncilComedor Guadalajara1830 S. Central Ave., Phoenix [email protected] or 602.495.6461
SOUTH MOUNTAIN/LAVEEN7:15 - 8:30 a.m.Bougainvillea Golf Club5740 W. Baseline Rd., Laveen 85339 [email protected] or 602.495.6469 ANTHEM7 - 8 a.m. Hampton Inn42415 N. 41st Dr., Anthem 85086 [email protected] or 602.495.6483
DEER VALLEY7:15 – 8:30 a.m. Cox Communications1550 W. Deer Valley Rd., Phoenix [email protected] or 602.495.6461
IDEA EXCHANGESThese events, from roundtables to luncheons to special meetings, bring together like-minded business people for conversation, collaboration and education. Expert speakers and interactive educational presentations add to the benefit of the gatherings.
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27Professional Women’s RoundtableSpeaker: Bonnie Moehle, Life Balancing Coach Topic: Reducing Fear & Stress and Living a More Peaceful Life11:30 a.m. - 1 p.m. Chamber Boardroom201 N. Central Ave., 27th Floor, Phoenix [email protected] or 602.495.2194
Green Roundtable Topic: Defining Sustainability: From the ASU Art Museum Collection Facilitated by: Chris Garcia, Global Green Integrators8:00 - 9:30 a.m. ASU Art Museum 51 E. 10th St., Tempe [email protected] or 602.495.2194
Back to Business Series Speaker: Loretta Love Huff, Emerald Harvest Consulting Topic: I Want More Clients Now! 11:30 a.m. – 1 p.m.Chamber Boardroom
PHOENIX7:15 - 8:30 a.m. Paradise Valley Mall4568 E. Cactus Rd., Phoenix [email protected] or 602.495.6461
AFTER 5 MIXERSAfter 5 Mixers provide the perfect ending to the business day and let you make new contacts or renew familiar ones in a relaxed, informal atmosphere.
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7Downtown Phoenix: Urban Heart of Arizona5 - 7 p.m.TGI Friday’s Front Row416 E. Jefferson St., Phoenix [email protected] or602.495.2194
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28201 N. Central Ave., 27th Floor, Phoenix [email protected] or 602.495.2194
Valley Young Professionals Speakers: David Eichler and Sam Alpert, Co-founders of David and Sam PR Topic: Making a Brand Stronger: Your Company, You, and Your City5:30 - 7 p.m.David & Sam PR 2410 E. Osborn Rd., Ste. 2, Phoenix [email protected] or 602.495.2194
Hispanic Business Leadership Council’s “Bridging the Gap” Luncheon Speaker: Ricardo Valencia, ZAMAS Holdings Topic: Establishing Alliances to Build a Sustainable Business11:30 a.m. – 1 p.m.Hyatt Regency Phoenix$20 includes lunch.122 N. 2nd St., Phoenix [email protected] or 602.495.6461
COMMITTEESChamber Members have the opportunity to take on leadership roles with important committees that contribute time and energy to enhance the Chamber’s programming. Committees meet regularly for the benefit of members, who come together to discuss important issues and remain connected to each other and to the Chamber.
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Ambassador Committee 7:30 - 8:30 a.m. (meets every 1st Thurs.)Chamber Boardroom201 N. Central Ave., 27th Floor, Phoenix 85004 [email protected] or 602.495.6461
Economic Development Committee11a.m - NoonChamber Boardroom201 N. Central Ave., 27th Floor Phoenix [email protected] or 602.495.6497
Water and Agriculture Committee1 – 2 p.m.Chamber Boardroom201 N. Central Ave., 27th Floor Phoenix [email protected] or 602.495.6497
Health Care Committee4 - 5 p.m.Chamber [email protected] or 602.495.6497
Environment Committee3:30 – 5 p.m.Chamber Boardroom [email protected] or 602.495.6497
Public Affairs CommitteeNoon - 1:30 p.m.Chamber Boardroom [email protected] or 602.495.6497
Transportation Committee3 - 4 p.m.Chamber [email protected] or 602.495.6497
January 2010 Calendar of Events
www.phoenixchamber.com | I M PAC T 17
The Chamber offers numerous special events throughout the year. From luncheons to business expos to legislative events, these get-togethers serve to enlighten, educate or entertain while connecting the membership.
SPECIAL EVENTS
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Waste Management Phoenix Open Tee-Off Luncheon11:30 a.m. – 1:30 p.m.Arizona Biltmore Resort & Spa 2400 E. Missouri Ave. Phoenix, 85016Price: $75 per individual, $750 for table of [email protected] or 602.495.2182
GET ORIENTEDOkay, you’ve joined the Chamber. Now what? Find out how to make the most of your membership at regular orientation events. Members who have joined the Chamber in the last six months are welcome to attend.
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20Your Chamber Is Your Goldmine11:15 a.m. – 1 p.m.Facilitated by: Victoria Trafton, Referral Institute of Central ArizonaChamber Boardroom201 N. Central Ave., 27th FloorPhoenix [email protected] or 602.495.6461
Female entrepreneurs have their marching orders!
“You have to take control of your own stimulus package,” said Susan Ratliff, who will stage her sixth annual Women Entrepreneurs’ Small Business Boot Camp next month in Scottsdale.
“The government is not going to bail you out,” Ratliff continued. “Everybody around you is depressed. The economy is in the tank. But by surrounding yourself with inspiring stories and valuable information from successful entrepreneurs in the Valley, I think you will get renewed courage and encouragement to go forward and realize this isn’t going to last forever.”
The day-long event at the Chaparral Suites Resort features two keynote speakers – Ratliff herself on “How to Succeed When You Don’t Feel Successful” and Kathy Kerchner on “Master Your Message, Then Master the
Fall In! Basic Training for Business Women
Chamber Highlight
LEADS GROUPSLeads Groups are free referral/lead generation groups designed to enhance member businesses. Membership is limited; only one person per industry in each group. Please view the rosters at www.phoenixchamber.com to check availability or contact Debbie Drotar at [email protected] or (602) 495-6483.
NORTH VALLEYBlack Bear Diner2410 W. Bell Rd., Phoenix 85023Fridays, 7 a.m.
NORTHWEST VALLEYDeer Valley Airport Restaurant702 W. Deer Valley Rd., Phoenix 85027Thursdays, 7:30 a.m.
NORTHEAST VALLEY Marie Callender’s 4573 E. Cactus Rd. Phoenix 85032 Tuesdays, 7:15 a.m.
SOUTHEAST VALLEYMimi’s Cafe (@ Fiesta Mall)1250 S. Alma School Rd., Mesa 85210Fridays, 7:15 a.m.
SOUTH CENTRAL PHOENIXRaven Golf Club3636 W. Baseline Rd., Laveen 85339Wednesdays, 7:15 a.m.
CENTRAL VALLEYScott’s Generations5555 N. 7th St., Phoenix 85014Wednesdays (except 1st Wed.) 7:15 a.m.
BILTMORE AREA Half Moon Sports Grill2121 E. Highland Ave. Phoenix 85016Thursdays, 11:15 a.m.
LOOKING FOR MORE INFO?
Unless otherwise noted, all events are FREE to GPCC members. Remember, you can always find out more information on any event, including speaker bios, directions and program descriptions, at www.phoenixchamber.com. There you can also register for any event or contact us to get answers to any other questions you may have.
Legislative Kick-Off & Governor’s Reception5:30 – 7:30 p.m.Phoenix Art Museum1625 N. Central Ave., Phoenix [email protected] or 602.495.2182
Mentor Match10 - 11:30 a.m.Chamber Boardroom201 N. Central Ave., 27th Floor Phoenix [email protected] or 602.495.6461
Get Connected
Women Entrepreneurs’ Small business boot CampSaturday, February 6, 2010Chaparral Suites Resort5001 N. Scottsdale Road Scottsdale 85250(602) 437-3634www.womensbusinessbootcamp.com
Media” – and nine seminars in areas like customer service, sales & marketing, finance, leadership, branding and social networking. The day wraps up with “Ready, Aim, Fire Up Your Business,” a rapid-fire session with ten industry experts on small business issues.
You can attend this event for as little as $89. There are other options, including a “Meet the Speakers” reception.
www.phoenixchamber.com1 8 I M PAC T | J A N . 2010
Member Happenings
Green Roundtable
01 | Members of the Green Roundtable thought the November 10 presentation was a gas. Bryan Beaulieu, who has created a house that runs on hydrogen, spoke about its sustainable benefits and a potential energy future.
Back to Business Series
02 | Lynn Moran of Sonoran Life Transitioning & Performance Coaching (right) took time to speak with one of the attendees after the November 12 Back to Business Series presentation “The Four P’s of Business.”
Bridging the Gap Luncheon
03 | Rick Lynch of Tristar Group (right) greets US Marshal David Gonzales, who spoke at the Hispanic Business Leadership Council’s “Bridging the Gap” Luncheon on November 17. Marshal Gonzales spoke on “The Impact of Criminal Activity on Business.” The HBLC’s monthly luncheons help support the growth and development of Hispanic businesses and keep them informed, connected and prosperous within our community. Check the calendar on page 16 for details about January’s luncheon.
After 5 Mixer at Deer Valley
04 | This colorful group was part of the crowd at November 5th’s Deer Valley After 5 Mixer at the Hilton Garden Inn. Mixers are a great cap to the business day and provide a chance for relaxed networking in a casual environment.
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Chamber members have the opportunity to attend numerous interesting and exciting events. From luncheons and mixers to expos and professional development sessions, they’re all part of the Chamber experience. Here’s a look at what your fellow members have been up to recently.
Deadline: 5pm, Wednesday, January 13, 2010 Winners will be announced at the Impact Awards Luncheon, May 6, 2010
The Greater Phoenix Chamber of Commerce is looking for enterprising owners and executives whose approach to business deserves special recognition. We’re looking for a company that has made an impact through Community Involvement, Innovation, Company Culture or Response to Adversity, as well as the 2010 IMPACT Business of the Year.
NOMINATE A BUSINESS TODAY!
Nomination form available at: www.phoenixchamber.com/IMPACT
602.495.6461 or [email protected]
SM Drive. Passion. Commitment.
2009 Impact Award Recipients
www.phoenixchamber.com | I M PAC T 19
Member Happenings
Valley Young Professionals
05 | Raise your glass to the next generation of business leaders in our community. The Valley Young Professionals did at their November 17th Holiday Mixer that instructed them in Wine Tasting 101. The seeds of future success are sown when the VYP meets, as they will on Tuesday, January 26th at David & Sam PR.
Phoenicians Luncheon
06 | Arizona Governor Jan Brewer (left center) posed with members of The Phoenicians after their November 4th luncheon. The Phoenicians are the Chamber’s longest-running committee and are an organization of business people dedicated to the enhancement of the Valley through the exchange of business information and knowledge between communities.
Downtown Phoenix Event
07 | Through a lens, smartly. The top of the After Hours Gallery was the perfect venue for stargazing on a pleasant November evening. Regular events in downtown Phoenix spotlight all the goings-on in the “Urban Heart of Arizona.”
“A Taste of South Mountain”
08 | Another event that will bear fruit in the future was this scholarship fundraiser for South Mountain Community College. South Mountain-Laveen Chamber Executive Director Steve Glueck and his wife, Dorothy, partook of this wine tasting event at Amano’s Restaurant.
This is no time to be absent.
480.588.9505
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How To:
Create Your Corporate Logo
Ribbon Cuttings
2 0 I M PAC T | J A N . 2010
Contact us if you are celebrating a grand opening, anniversary or relocation at 602.495.2194.
By Kay Sperduti
www.phoenixchamber.com
Perhaps the most recognizable aspect of any company brand is the logo — a unique graphic element and/or company name logotype. According to Sherri May, President of Sherri May & Company, logo creation is not a place to skimp on time or resources. Her advice:
n Research other logos in your industry to get a feel for what’s out there.
n Select an agency or designer you trust, one you feel has a good understanding of your business and culture.
n If you don’t have an agency, get referrals. n Give general guidance as to your company’s
mission, vision and objectives along with brand colors, fonts and any graphic standards.
n Don’t art direct. Trust your designer to create a logo that incorporates your input and reflects your corporate personality.
n Keep it simple. Remember the Nike swoosh.n Have your designer create versions in color,
black and white and in high and low resolution appropriate for use in various mediums (online and in print).
n Once a logo is chosen, protect your brand equity investment by creating standards to ensure consistent usage.“Logos can be very subjective,” said May. “The
version chosen may not be everyone’s favorite but if you’ve done your homework, your logo should resonate with your audience.”
Family-owned since 1928, CorPorATE TrANSPorTATIoN ‘N ToUrS has relocated its motorcoach business to a new, larger facility at 3255 S. 44th St. in Phoenix.
+ www.corporatetnt.com
We didn’t get those scissors at hobbY LobbY, but the store at 4643 E. Cactus Road in Phoenix has everything else you could need, whatever your pastime.
+ www.hobbylobby.com
PhoENIX ProPErTY ShoP is long on experience with short sales and foreclosures. They celebrated their ribbon cutting at 2301 W. Dunlap Ave., Ste. 105 in Phoenix.
+ www.phoenixpropertyshop.com
The folks at SAGE APArTMENT hoMES were fired up for the ribbon cutting at their “Smart Living” location at 28425 N. Black Canyon Highway in Phoenix.
+ www.sageapthomes.com
Get Connected
Sherri May & Companywww.sherrimayco.com
The Kindest CutTo celebrate its 10th anniversary,
V’s Barbershop donated 10 percent of its entire day of service earnings from all seven of its Valley locations to The Salvation Army.
Jim Valenzuela, V’s Barbershop Founder and CEO, said “The community has truly embraced us and we are very grateful for having the opportunity to grow our business over the years. Giving back is a large part of our business and it will continue to be a focus for us.”
What is YOUR company doing to give back to the community? Tell us about it at [email protected].
V’s Barbershop recently cut The Salvation Army in on its success.
Accountants - CPA
MDS Financial3114 Captain Dreyfus Ave.Phoenix, AZ 85032(602) 740-6529www.mdsfin.com
Apartments and Vacation Rentals - Corporate Housing
Areté Apartment Homes2506 W. Dunlap Ave.Phoenix, AZ 85021(602) 944-7002www.areteapartments.com
Assisted Living
Classic Residence at Silverstone23005 N. 74th St.Scottsdale, AZ 85255(480) 219-2742www.hyattclassic.com
Banks
Comerica Bank1950 E. Camelback Rd.Phoenix, AZ 85016(602) 297-8450www.comerica.com
Business Directory
Seccion Amarilla USA, LLC4120 N. 20 St., Ste. HPhoenix, AZ 85016(602) 240-5491www.seccionamarilla.com
Commercial and Industrial Construction
Willmeng Construction2500 S. Power Rd.,Bldg. 8, #120Mesa, AZ 85209(480) 968-4755www.willmeng.com
Consulting Services
Collaborative Consulting13026 E. Saddle Horn TrailScottsdale, AZ 85259(623) 217-3260www.collaborativeconsulting.biz
Couriers and Delivery Services
Skoda Express Delivery, LLCPO Box 60484Phoenix, AZ 85082(602) 626-8000www.skodaexpressdelivery.com
Electrical Contractors
Kortman Electric, Inc.2416 S. 17th Pl.Phoenix, AZ 85034(602) 256-6103www.kortmaninc.com
Employment Placement Agencies
Kelly Services, Inc.3030 N. 3rd St., Ste. 790Phoenix, AZ 85012(602) 264-0717www.kellyservices.com
Entertainment
Citron Sound Services9450 E. Nance St.Mesa, AZ 85207(480) 966-2929www.citronsound.com
Event and Meeting Planning, Promotion and Management
Business Etiquette International4301 N. 21st St., Ste. 27Phoenix, AZ 85016(602) 476-1941www.actwelldowell.com
Financial Services - Planners
Crowe & Associates, Inc.1108 E. Greenway Rd., Ste. 1Mesa, AZ 85203(602) 952-0505www.valleyincomespecialists.com
Florists
Garden of England Flowers1219 E. Glendale Ave., Ste. 6Phoenix, AZ 85020(602) 277-9947www.gardenofenglandflowers.com
Health Spas and Personal Care Services
Rodan & Fields Dermatologists5317 E. Arcadia Ln.Phoenix, AZ 85018(602) 432-6053karen4skincare.myrandf.com
Home Health Care Services
Cypress HomeCare Solutions, LLC5225 N. Central Ave., Ste. 212Phoenix, AZ 85012(602) 264-8009www.cypresshomecare.com
Home Repair Services
Wright Hand Handyman338 E. Orange Dr.Phoenix, AZ 85012(602) 626-8598
Hotels, Motels and Resorts
America’s Best Value Inn / I-10 West1550 N. 52nd Dr.Phoenix, AZ 85043(602) 484-9257www.americasbestvalueinn.com/bestv.cfm?idp=1514
West Valley Resort at Northern Avenue1661 N. Swan, Ste. 116Tucson, AZ 85712(520) 321-1111www.tonation-nsn.gov
Investigation Services
Gus P.I. & G. Groce Sr. Security Company17793 N. White Horse TrailSurprise, AZ 85374(623) 546-4177
Janitorial Services
Care-Takers Building Maintenance, LLC5780 S. 32nd St.Phoenix, AZ 85040(602) 275-6373www.caretakersinc.com
Orbit Cleaning, LLC2914 N. NorfolkMesa, AZ 85215(480) 516-0281www.orbitcleaning.net
Medical / Health - Pain Management
Preferred Pain & Rehab Center2813 E. Camelback Rd., Ste. 430Phoenix, AZ 85016(602) 507-6550www.preferredpaincenter.com
Non - Profit Organizations
Habitat for Humanity Central Arizona9133 NW. Grand Ave., Ste. 1Peoria, AZ 85345(623) 583-2417www.habitatcaz.org
Non - Profit Organizations - Health/Education
Arizona Autism United, Inc. (AZA United)5025 E. Washington St., Ste. 212Phoenix, AZ 85034(602) 773-5773www.azaunited.org
Office Equipment and Supplies
Canon Business Solutions1475 N. Scottsdale Rd., Ste. 400Scottsdale, AZ 85257(480) 295-3048www.solutions.canon.com
Payroll Services
QTS Payroll Services, Inc.9420 E. Doubletree Ranch Rd., Ste. C-109Scottsdale, AZ 85258(800) 586-0549www.qtspayroll.com/
Photography
Tom T Photos2347 W. Muirfield Dr.Anthem, AZ 85086(623) 551-6620
www.phoenixchamber.com | I M PAC T 21
Welcome New Members
We welcome these businesses who have seen the benefit of becoming a part of our Chamber.
Physicians and Surgeons
Camelback Family Health Care4901 N 44th St., Ste. 102Phoenix, AZ 85018(602) 368-5861www.camelbackhealth.com
Printing Services
PostNet - Laveen5130 W. Baseline Rd., Ste. 117Laveen, AZ 85339(602) 237-0232www.postnet.com/AZ136
Public Relations Agencies - Public Affairs/Government Relations
Arena Government Communications, Inc.8850 E. Altadena Ave.Scottsdale, AZ 85260(480) 860-2727
Real Estate Development
Joseph Carl Homes7904 E. Chaparral Rd., Ste. A110-467Scottsdale, AZ 85250(480) 306-4592www.josephcarlhomes.com
Residential Property Management
Tiger Mountain Foundation836 E. South Mountain Ave.Phoenix, AZ 85042(602) 687-7325www.tigermountainfoundation.org
Restaurants - Catering
Amano Bistro, LLC1541 E. Baseline Rd.Phoenix, AZ 85042(602) 305-9466 www.amanobistro.com
Mimi’s Cafe10214 N. Metro Pkwy. WestPhoenix, AZ 85051(602) 997-1299www.mimiscafe.com
Security Systems and Services
Apollo Security Group, Inc.2330 W. Missouri Ln., Ste. 14Phoenix, AZ 85021(623) 463-6300www.apollosg.com
Short Term Consumer Credit
ACE Cash Express1231 Greenway Dr.Irving, TX 75038(972) 550-5032www.acecashexpress.com
Specialty Food Stores
Phoenix Public Market Urban Grocery & Wine Bar14 East Pierce St.Phoenix, AZ 85034(602) 254-1799www.phoenixpublicmarket.com
Travel Arrangement and Reservation Services - Vacation Packages
TRIPSwithPETS.com50 Market St.South Portland, ME 04106(207) 767-7387www.tripswithpets.com
Welcome New Members
We welcome these businesses who have seen the benefit of becoming a part of our Chamber.
Use The Watsons for all your residential real estate needs.
C u s t o m e r s e r v i C e | C o m m u n i C at i o n | C o m m i t m e n t
It’s ElEmEntary to use the watsons for all
your real estate needs
John Hall & associates11211 n. tatum Blvd. #[email protected] - 602.791.2830 Cheryl - 602.791.2554
the Watsons don & Cheryl
www.phoenixchamber.com2 2 I M PAC T | J A N . 2010
www.phoenixchamber.com | I M PAC T 23
MarCom CornerYour Answers to Marketing& Communication
Topic: Your Brand, Personified
Think about your best friend; chances are you know them pretty well. What is it that defines them in your mind? Just as every person has a distinct personality, every brand projects an identity as complex, nuanced and real as any other. Think of your brand not as an engineered abstraction, but as a living, breathing entity. Flesh out its bones with a bona fide personality.
n Dress to the nines. People are quick to judge others on outward appearances, and brands are processed no differently. A logo, typeface set and color palette collectively illustrate a specific style at a first glance. Spend a little extra time building your brand’s wardrobe, then take a look in the mirror. Who do you see?
n Watch your mouth. Vocabulary, tone and conversation style are often the most defining aspects of one’s personality. With the rise of social media, it’s never been easier—or more important—for a brand to personally interact with users. Is your brand interesting to talk to? Genuine? Relevant? Your brand doesn’t have to be the life of the party, but it should be aware of what it’s saying about itself.
n Create value with values. Like one’s steadfast convictions and beliefs, a company’s mission statement serves as the driving force behind everything the brand says and does. Google’s credo of “Don’t be evil” is not always stated, but the idea is evident in everything the company does, from user interfaces to logo variations. Make sure your brand’s heart is in the right place.
Get Connected
Keane Creativewww.keanecreative.com
Executive Q&A
Q. What was your first job?
A. My first real job was working in the store at Busch Gardens in Williamsburg, Virginia, hawking all of the Michelob and Budweiser merchandise for minimum wage for a summer. I began learning the responsibility of showing up on time, and going to work even when you didn’t want to.
Q. When did you decide that the law was what you wanted to do?
A. As an undergrad at the University of Michigan, I had a Constitutional Law professor who was particularly inspiring. That’s what set me on a course to law school.
Q. What do you love most about your job now?
A. Helping my clients solve their problems. I am most typically a defense lawyer, representing businesses, and clients come to me when something negative has happened. My job is to help them manage the situation and resolve it as quickly and as cost-effectively as I can. Trying a case, advocating a client’s position – in an oral argument or a contested evidentiary proceeding – is the most fun I get to have.
Q. Do lawyers watch legal dramas on television?
A. Sure, and you can learn a lot from them. The truth of it is, a good advocate needs to be able to boil down the client’s position into the equivalent of a TV show closing argument. That doesn’t mean you necessarily give that and nothing else, but we should be able to deliver it succinctly in a persuasive way. And TV shows remind us sometimes that lawyers talk too much (laughs).
Q. If you weren’t doing this, what might you be doing?
A. I think I would have gone into journalism or politics – not as a candidate, but as a staffer. I’ve always been very interested in current affairs and political issues and that might well have smitten me had I not decided to go to law school. But I have no regrets. This is very rewarding. I get to help businesses solve their problems, I’m very active in Bar Association matters and so I can take my law degree and help find ways to improve the justice system.
Q. What’s some of the best advice you have ever received?
A. “Only touch a piece of paper once.” It works for email, too, in terms of saving time. Also, that the best business development you can do is to do your very best work on whatever project is on your desk right now. That’s more important than going out and trying to find a new client. Make sure the client you have right now, today, is pleased by your work product.
Q. Any advice for other business people?
A. No matter what business you’re in, being involved in your community is a key to your success. Find a way to contribute and to give back and the truth is, you will get more than you ever give. That’s the secret. Find something you’re passionate about in the community, get involved and do something.
With this issue, we begin a bimonthly series of Q&A sessions that will help you get to know your fellow Chamber members. First up: Patricia Lee Refo, partner at Snell & Wilmer, L.L.P. in Phoenix.
Get Connected
Snell & Wilmerwww.swlaw.com
Snell & Wilmer’s Trish Refo (far right) was a 2007 ATHENA Award finalist.
www.phoenixchamber.com2 4 I M PAC T | J A N . 2010
Money Matters
Slips, trips and falls account for 15 percent of all accidental deaths in the workplace, second only to motor vehicle accidents as a cause of fatalities, according to the Occupational Safety & Health Administration (OSHA). In an effort to help businesses maintain safe workplaces, the Chamber presented a seminar on slips, trips and falls on December 3rd at the Phoenix Zoo.
Instructor Linda Howard of E&S Research Consultants noted that these types of accidents resulted in 16 percent of the claims presented by GPCC Association Safety Program participants and about 33 percent of the claims dollars incurred. That’s a dramatic impact on our members’ bottom lines. Also, two thirds of the claims incurred were for employees with more than six months of service, stressing the importance of ongoing safety instruction for your workers.
Thanks to Zoo CFO Bonnie Mendoza, a member of the GPCC Association Safety Committee, for sponsoring this event and to Fabulous Food - Fine Catering & Events for providing lunch for all the attendees.
When it comes to worker safety, the Chamber reminds you that even if you have just one employee, you’re required to have worker’s compensation coverage. When you obtain such coverage through SCF Arizona and also enroll in the Chamber’s safety program, your organization qualifies for a 10 percent discount on premiums.
Practical Finance TipsThink Ahead for 2010By Christina Estes
Safety First
If you’re looking for ways to save money, try asking your employees. It’s paying off at Sky Harbor International Airport, where one worker’s suggestion has saved nearly $2.5 million. Rather than have different-colored shuttle buses for employees and travelers, all buses are now the same color, so they can be used for everyone.
“When they go down for routine maintenance or repairs, there’s a ready supply of buses,” says Sky Harbor Deputy Human Resources Director Jame May. “(And) they were able to reduce the number of buses.”
Employees at Tempe-based Sundt Construction offered a variety of ways to improve the bottom line: eliminating fax machines, dumping paper pay stubs for electronic ones and doing away with bottled water in favor of a reverse osmosis system that turns non-potable water into drinkable water.
Sundt’s Chief Administrative Officer Richard Condit says they’re also better at managing printing jobs for collateral materials and business cards and making better use of video and teleconferencing technology to reduce travel costs.
Other money saving tips used by businesses include: setting printers to automatically use both sides of paper, recycling printer cartridges and re-using packing supplies.
As you look for ways to save, however, Condit warns business owners to think before cutting. “It is important to maintain your discipline around
the business processes that have made you successful to this point and avoid the tendency to return to detrimental behaviors, such as reducing investment in the development of your people,” he says.
Sales IQ
$elling $uggestions?do:n open the program to all workersn encourage and reward managers who
actively solicit suggestionsn establish a timeline so employees n solicit feedback on suggestionsn reward suggestions
doN’T:n provide a lukewarm invitation
for suggestionsn be slow to respondn be inconsistent in rewarding ideas
Topic: Stop Selling and Start Solving!
Sales IQ is a bimonthly column with sales tips from your fellow Chamber members. Cynthia Wrasman of Women Winning Worldwide spells it out for you.
In today’s challenging business environment, entrepreneurs need to be at the top of their games. Value-based selling requires a shift in mind-set. If we think about selling as an opportunity to solve our customers’ challenges versus selling them a product or service, we are well on our way. The three components of value-based selling are Relationships, Assessments and Solutions (RAS).
n Relationships: There are three components to the relationship building process in sales: lead generation, conversion and retention. The key to becoming a successful chief sales officer for your business is that the relationship must be reciprocal. When both parties work together to create results, value is delivered.
n Assessments: There are critical questions to ask and research to conduct to uncover the client’s business drivers and desired outcomes. Mastering the sales conversation through asking broad strategic questions is what top sales professionals perfect so they can deliver the highest value to their customers.
n Solutions: Once the business drivers and outcomes are discovered, customized products or services can be offered as solutions to achieve customer’s outcomes. Make sure that we can quantify the return on investment for your customers as part of your solutions offered.
Get some RAS! Set yourself apart from your competitors and succeed even in the toughest of times. Happy solving!
Get Connected
Women Winning Worldwidewww.womenwinningworldwide.com
Get Connected
Sky harbor International Airportwww.skyharbor.com
Sundt Construction www.sundt.com
Get Connected
ron McElhaney(602) [email protected]
SCF Arizona www.scfaz.com
Call (602) 506-WORK (9675) to schedule a meeting with a local workforce professional or visit www.maricopaworkforceconnection.com today!
More than 20 years of helping area businesses succeed.
Let Us Meet Your Company’s NeedsWhether your business is changing in size or structure, Maricopa Workforce Connections’ no-charge strategic assistance and support may be just what is needed.
One contact is all you’ll need to access Maricopa County’s entire array of high-value, no-charge workforce system services. One contact to recruit and network within a City or throughout the County. MWC will connect you with its job seekers at its One-Stop Career Centers, Community-Based Organizations, Faith-Based Organizations and online.
Invest in the bottom line without touching your pocketbook. By using MWC’s high-value no-charge resources businesses save valuable recruiting dollars while gaining exposure to job seekers with the
diverse backgrounds, skills, education and experience most desired.
Your business should take advantage of MWC services!n Qualified talent recruitment, screening and skills assessment n No cost meeting space n Business to Business Networking n Specialized trainings for current employees n Transition services n Retention assistance
Equal opportunity employer/program. Auxiliary aids and services are available upon request to individuals with disabilities.
All services are provided at no charge to employers and job seekers.Funding is made available through the Workforce Investment Act (WIA).
Right on TargetEmployer Business Services
www.phoenixchamber.com2 6 I M PAC T | J A N . 2010
Arizona in Focus
A Look Ahead to the 49th Legislature
Spotlighting the Chamber’s Legislative Advocacy and Economic Development Efforts
Session drumbeats
ThE STATE bUdGET
The legislature is still looking to close the 2009-2010 fiscal year’s budget deficit of some $2 million, but the 2011 fiscal year (which begins July 1, 2010) looks even worse – a deficit of between $3 and $4 billion. According to The Economist, Only California has a worse budget situation than Arizona. Not much more can be cut from the budget, so we could see almost anything: reform of Proposition 105 (see below), another try at a temporary sales tax increase, changes in the state’s shared revenue agreements with cities, or even expansion of state sales tax to include groceries.
ProPoSITIoN 105 rEForM
Because of the budget crisis, Proposition 105 reform is one of the most-talked-about issues at the Capitol. Also known as the Voter Protection Act, Prop. 105 “protects” initiatives that have been passed at the ballot box from legislative action. Changes can only be made if a “supermajority” – three-fourths of legislators – approve and if the change “furthers the intent” of the original law. Reform could mean giving the Legislature power to repeal an initiative several years after it was approved or suspend it in case of an economic crisis, or require initiatives to be voter-approved in two consecutive elections.
rEGULATorY rEForM
Regulations can increase the cost of doing business in the state of Arizona. The Public Affairs team looks to help ease the regulatory burdens and to ensure that rules are understandable, well thought-out and fair. Other priorities include improving access to regulatory information and giving businesses the chance to correct or comply with a regulation rather than accept an immediate fine.
The Chamber’s 2010 Public Affairs Agenda is available at www.phoenixchamber.com.
Get Connected
Greater Phoenix Chamber of Commerce Public Affairs(602) 495-6497 or www.phoenixchamber.com
Much about the Legislative Session is up in the air.
When the 49th Arizona Legislature convenes on Monday, January 11, the Chamber’s Public Affairs Team will be closely monitoring these important issues:
doN’T ForGET!The Chamber’s Legislative Kick-Off & Governor’s Reception is Thursday, january 21 at the Phoenix Art Museum. This is an excellent chance for the business community to mix and mingle, get face time with Arizona state legislators and hear from Governor jan Brewer. The event is free to all Greater Phoenix Chamber of Commerce and affiliate chamber members and invited guests. Light hors d’oeuvres and a cash bar will be available. To attend you must register online at www.phoenixchamber.com no later than Tuesday, january 14, 2010.
www.phoenixchamber.com | I M PAC T 27
Ever wonder what happens to that empty water bottle, Styrofoam coffee cup or outdated report you just heaved in the circular file beside your desk?
To find out, we talked trash with Mark Creswell, general manager for Republic Services (formerly Allied Waste). The Phoenix-based company provides trash collection services to commercial, industrial, municipal and residential customers in 40 states and Puerto Rico.
Republic Services’ expertise can keep landfills from turning into a heap of trouble. The company recently landed two big contracts to implement recycling on all Southwest Airlines
Garbage In, Garbage outRepublic Services Tames Paper Tigers
By Lori K. Baker
Get Connected
republic Serviceswww.republicservices.com
Business Bios
No longer satisfied with a life of leisure, today’s retirees seek choices that allow them to maintain the type of active lifestyle the Beatitudes Campus has supported for decades.
Active Ingredients Seniors Count Their Blessings
Get Connected
beatitudes Campuswww.beatitudescampus.org
By Tom Trush
planes and to handle Home Depot’s recycling operations nationwide.
While corporate giants can throw big bucks behind green campaigns, small and medium-sized businesses can take several no-cost or low-cost steps to reduce waste. Creswell says the first step is like an energy audit provided by a utility company. For no charge, a Republic Services expert can tour your business and offer an estimate of how much recyclable trash is being thrown out, plus offer specific advice on solid waste management and recycling options.
“Today companies are much more in-tune with what they are throwing away,” says Creswell.
Creswell suggests these four easy things you can do to be an eco-friendly business:n Hold lunch-and-learn meetings educating
employees on waste management tips, such as what items can be recycled that are often thrown away, including corrugated cardboard boxes in the mail room and tins, aluminums and plastics in the cafeteria.
n Make recycling convenient by having a
recycling bin next to each desk, a shredder available for sensitive documents and an aluminum can collector in the break room.
n Include a reminder on e-mails to consider the environment before printing it.
n Purchase recycled paper for printers.
A pioneer in a continuing care design for retirement living since 1965, the not-for-profit ministry of the Church of the Beatitudes serves approximately 650 residents on its 22-acre site in north-central Phoenix.
The Campus offers several levels of care, including independent and assisted living in an apartment setting, as well as a 24-hour skilled nursing option with respite, rehabilitation, physical therapy and long-term care. One “neighborhood” also serves residents with moderate to severe cases of dementia or Alzheimer’s disease.
According to President and CEO Peggy Mullan, the slumping housing market has affected the Beatitudes Campus’ cash flow. But adjustments were made to combat the growing number of potential residents who were delaying relocation to the community.
“We have created incentives to help people – including discounts, moving assistance, security services – while their homes are vacant and on the market, and delayed payment of entrance fees,” she said.
Recently, the first phase of a community redevelopment at the Beatitudes Campus was completed. In addition to refurbishing several buildings, 199 new residences were added, as was an 18,000-square-foot Town Plaza to give residents more shopping and dining options.
As for the future, Mullan believes meaningful healthcare reform could make things brighter for elders and the senior care industry.
“Preventative medicine and flexible benefits will give people the option to care for themselves in a manner that fits their values, and open tremendous opportunity for providers in home-based services, telemedicine and adaptive housing,” she added.
Cardboard doesn’t have to box your business in if you have a recycling plan.
Despite challenges, Beatitudes Campus is still providing smiles for seniors.
Business Bios continued on page 28
www.phoenixchamber.com2 8 I M PAC T | J A N . 2010
Greater: PHX
barry Gregory of Print Station is Anthem’s Small business Person of the Year. Gregory took home the honor at the sixth annual awards ceremony on december 2 at the Anthem Golf and Country Club.
Gregory, who was nominated for the award for the second time, is a huge supporter of Boulder Creek High School and is also heavily involved with Rotary and their youth programs and scholarships.
The Anthem Small Business Person of the Year Awards, sponsored by M&I Bank and Boates & Crump, Attorneys at Law, recognize the efforts and contributions to the community by a member of the Chamber of Commerce at Anthem. This year’s other nominees were John Hasslacher of Hasslacher Tax & Financial, Catherine Scrivano of CASCO Financial and Andrew Zychowski of Andrew Z. Diamonds and Fine Jewelry.
ALSo: Valley Metro opened its new Superstition Springs Transit Center in November. A project in partnership
News & Notes From Around the Valley
Proving Their MettleMining Company Thinks Community First
When Resolution Copper Mining President and CEO David Salisbury thinks about the future of his company, he considers the future of the larger community as well. It’s this understanding that has helped drive his optimism and success during the economic downtown.
“We recognize it’s not just about Resolution Copper,” Salisbury says. “It’s about the communities around us.” In part, he says, this means preserving the environment and enhancing the local economy.
Resolution’s community focus has also led to relationships with the state’s universities to develop new mining technologies. Salisbury says this provides Arizona an opportunity to become a center for mining technology.
Resolution is committed to a thorough environmental review before construction can start, putting the mine about 10 years away from production. Once fully operational, the project could produce up to 25 percent of the country’s copper supply, Salisbury says.
Salisbury estimates that at its peak, the mine will generate about $798 million a year in economic activity in Arizona, producing 1,200 full-time jobs and 200 contract positions at the mine itself. Over the life of the mine, about $46 billion in economic activity is expected.
By Stephanie Conner
Get Connected
resolution Copperwww.resolutioncopper.com
Get Connected
Chamber of Commerce at Anthemwww.phoenixchamber.com
Valley Metrowww.valleymetro.org
roosevelt School districtwww.rsd.k12.az.us
ideas*Collidewww.ideascollide.com
between Valley Metro RPTA, the City of Mesa and Westcor, the facility is funded by Proposition 400, the half-cent sales tax to fund transportation projects and services in Maricopa County. It features 80 new parking spaces, six new bus bays and provides overflow spaces for Superstition Springs Center on weekends. The roosevelt School district is in the early stages of planning a Sustainable Science Park that would educate pre-school through adults about green technology, develop food service and nutrition, conduct sustainable research and renovate the community and rejuvenate the neighborhood. ideas*Collide has hired Barb Melnick as Operations Manager and John Kenney as Senior Designer. The duo brings a combined 32+ years of experience to the Scottsdale-based marketing communications firm.
It’s all part of integrating into the larger community.“This is a project that brings private money to generate jobs,”
Salisbury says. “We will produce long-term well-paying jobs. And we’re doing it in a way that protects the rights of the environment.”
Located in the Pioneer Mining District just three miles east of Superior, the Resolution Project may be one of the largest copper resources in North America.
Business Bios from page 27
Anthem Small Business Person of the Year Barry Gregory (middle, with plaque) with (L-R) Chamber at Anthem board members Eric Kilstrom, Shelly Spence and Maggie Chamberlin, Pat Kersey of sponsor M&I bank, board member Bonnie Smith, Debbie Drotar of the GPCC and board member Doug DeMuth. Photo by Mike Spinelli.
Newest experieNce.
DowNtowN’s
All-iNclusive
MeetiNg
EXECUTIVE CONFERENCE CENTER
at Phoenix Convention CenterWest Building - 200 Level
PCC_148 Impact_Sept09_OL.indd 1 8/21/09 9:06:08 AM
www.phoenixchamber.com3 0 I M PAC T | J A N . 2010
First Person Profile
The Valley’s business community has a story to tell. We asked them to do just that.
Let us know about it. Send your ideas to [email protected] An Inspirational Story To Tell?
“In the Summer of 2008, I was asked to be part of a group of 17 guides leading eight blind mountaineers up Mount Kilimanjaro, the tallest free-standing mountain in the world (19,340 feet). As crazy as it sounds, there was no hesitation. I just thought ‘Sure, sounds like a great adventure.’
I trained for a year with blind climber Tom Hicks. Getting to know him and understand what he goes through on a daily basis was really life-changing. His willingness to trust me to be his eyes on the trails for a year, and then going up one of the tallest mountains in the world with him was amazing and humbling.
The feeling I had when Tom touched the sign at the summit just summarized everything we had been going through for a year and in those eight days on the mountain. It was the most incredible moment of my life.
When I look back, my greatest accomplishments have always come from my greatest fears. If there’s a little bit of fear in something and then you accomplish it, it means that much more.”
reach.Nothing’s
out of
Kristy KevittPrincipalBusiness DevelopmentSmithGroupwww.smithgroup.com
Kristy Kevitt (left) and Grahame Richard (right) guided blind climber Tom Hicks up Mount Kilimanjaro this summer. They recount their journey at www.seekiliourway.org.
To invest in my dreams. To give it everything I have. To inspire people every day.
08-0770 09-1
705
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