MISSIONFounded by Jerod Jerry in 2002, International Music Production and Communication Technologies, Inc. (I.M.P.A.C.T.) is a non-profit media arts organization designed to present an unprecedented opportunity for underprivileged elementary, middle, and high school students in the San Antonio and Bexar County, Texas communities. This innovative project utilizes 21st century tools for teaching the fields of music, music production, and telecommunications. The goal of I.M.P.A.C.T. is to train and develop at-risk and economically disadvantaged students in careers in the music business, while offering on the job training, as well as educational experience and leadership development.

Since its inception, we have trained over 3700 students in Bexar County. I.M.P.A.C.T. has designed an inter-active program called the Kids N Music Technology (KNMT) based on curriculum that employs music and the arts to teach core subjects. Field trips to radio stations, recording studios and behind the scene views of concert production as well as visiting artists in the classroom are used to augment class instruction. Above and beyond the arts, KNMT programs incorporate both literacy exercises as well as character building skills, such as cooperation, anger management, negotiation and compromise, assertiveness, and stress management into their classes. Each project runs for 32 weeks, serving up to 450 students per project. By the end of the session, the students’ interdisciplinary work culminates in a market place quality compact audio disc. The KNMT Project is a tool to divert at-risk youths from potential delinquent behavior while improving school attendance and achievement. Studies have shown that Fine Arts programs introduced to students at an early age are known to enhance dropout prevention, increase test scores, assist in child development, and help to make academically stronger students.

AcAdeMIc FOcuSIMPACT strives to teach the intricacies of the music industry as it relates to legal aspects (contacts), sales and income (royalties), ethics (ownership and rights), record production, and marketing.

MedIA LIterAcyAlthough we are a nation of music lovers, our national commitment to music education is slipping. American Idol, a popular Fox reality show, displays amateur vocalists competing for international stardom. How many of our youth, when watching, visualize the 300 plus employment positions?

The Kids N Music Technology program is an excellent opportunity for students to gain first-hand knowledge

and application of the combined creative and technical skills required to succeed in the music business.

–Jerod Jerry, President and CEO IMPACT

IMPACT ProgrAM InITIATIvesIt takes more than just a school system to support at-risk students, entire communities should be active in the effort to keep students engaged and interested. Studies have shown the Fine Arts programs introduced to students at an early age are known to enhance dropout prevention, increase test scores, assist in child development, and help to make students more well rounded.

KIds n MusIC TeChnology (KnMT)KNMT facilitates the study of music and brings together both cultural and social service organizations and public schools for the purposes of exposing students to music and technology as it applies to music and the recording industry. This program is an excellent opportunity for students to gain first-hand knowledge and application of the combined creative and technical skills required to succeed in the music business.

ProjeCT: MIlITAry KIdsThis program will provide free after school KNMT programming for Youth Centers on US military bases in all 50 states. With our country at war and many of our soldiers left with an unfortunate choice of leaving their children behind, we have found a way to bridge the distance between them. Songwriting is therapeutic and it allows military children to share their viewpoint as a military child. Each military base youth center will produce a CD project and have the opportunity to go behind the scenes at major concerts, recording studios and radio stations. A CD production not only makes for a great training ground, it serves as a lasting contribution to the community at large. The goal of Project: Military Kids is to distribute each CD recording to military troops across the world. US based corporations are encouraged to participate by adding the tribute albums to their care packages.

dId you KnoW In The MusIC BusIness, The BusIness CoMes BeFore The MusIC?When an agency wants to use a hit song to advertise a product, they sign a license, which allows them to do certain things during a specified period of time under certain conditions, with a termination of all rights after the agreement is over. Fees paid to the songwriter and music publisher can range from over $1,000,000 for a major campaign and product to $10,000 for a local campaign.

hoW Are royAlTIes CreATed? There are six sources of income called “royalties” that can flow from a song to the writer and their publisher if they have one. They are known as: MeChAnICAl royAlTIes are earned whenever a copy is sold that contains music that can be played. Examples would be a Digital download, CD, cassette or wind up doll that plays a song. The royalty rate is set by the Unites States Congress and is currently $0.091 (9.1 cents) per song per unit sold. It is referred to as the Statutory Mechanical Rate. It is explained in more detail below.

PerForMAnCe royAlTIes are royalties that result from the performance of music to the public whether it’s live or recorded. These performances occur on the radio (satellite and terrestrial), television, internet, in concert halls, restaurants, coffee shops, clubs, malls, and aerobic centers; anywhere that music is used by a commercial enterprise to enhance the income of the business. Publishers and songwriters feel that the songs that you hear when mobile phones ring should generate performance royalties.

synChronIzATIon royAlTIes commonly called “sync fees” are generated when music is used in a visual medium like the movies, DVDs and television (both shows and commercials). There is no fixed or statutory rate. The fee(s) and subsequent license are negotiated between the copyright owner and the production company of the film, the show or the commercial.

PrInT royAlTIes are generated by the sale (including downloads) of hymnals, anthems, songbooks and other printed materials containing music and/or lyrics (including novels and some magazines). Song lyrics projected on a computer screen in front of a church congregation also contribute to this royalty stream. Print income is very important to Christian publishers and songwriters. Popular music trends come and go but the “church” shows up every Sunday! The demand for music in our churches is continuous and serving that need is very fulfilling to many Christian songwriters and publishers. grAnd rIghTs are those rights concerning the music used in a live theatrical production. The most common example of Grand Rights usage is a Broadway musical. They are separate from the rights involved in the recording of a soundtrack or cast album/CD of a musical, print rights from sheet music or songbooks sold, performance rights concerning the broadcast of the show, or the music in a concert or the synchronization rights involved in the creation of a movie or television production of the work. Grand rights are about the live dramatic presentation.

ForeIgn royAlTIes commence when any of the aforementioned royalty uses occur outside the territories of the United States. For example, if your song is on a CD that is sold in Australia it would generate foreign mechanical royalties. If the song was used in an Italian movie it would generate foreign synch fees. If the movie was then shown on British television foreign performance royalties could ensue. An anthem translated into Spanish and sold as sheet music in Latin America could generate print income.

dIgITAl royAlTIes are created by means of the digital transmission of music. The distribution of these royalties occurs within existing royalty structures of the industry. These new technologic opportunities provide many exciting and challenging possibilities for songwriters and publishers. Some examples of this occur via iPods, satellite radio, digital cable television, website streaming and downloading, podcasts, digital mobile phones and PDAs.

IMPACT boosTs eduCATIonAl exPerIenCes Through

ClAssrooM enrIChMenTAheAd oF hIs TIMe

Guitar virtuoso and studio technology pioneer Les Paul in his home workshop, circa early 1950s. Note the Ampex tape machine in the foreground.

ProTools TrACKs Digidesign’s ProTools software allows a computer to emulate a multi-track recording studio. Here is a screen shot of the wavy colored lines that represent the sound that’s recorded on each of the program’s “virtual” audio tracks, which are mixed together to create a final, finished track.

MusIC IndusTry TIMelIne1914 - ASCAP formed to collect public performance royalties for composers, authors and publishers; Composer Victor Herbert was its first president.1916 - AT&T engineer C. G. Hensley got the idea for the loudspeaker when he thought about what would happen if he made a telephone receiver really big.1936 - Billboard magazine publishes its first chart of top-selling records.1940 - Regular FM Radio broadcasting begins in New York City.1948 - The Audio Engineering Society (The AES) is formed.1951 - The first ID jingle company to “sing-over” pre-recorded backgrounds - PAMS, Inc. is formed in Dallas, Texas by former radio studio musician Bill Meeks on August 20, 1951.1962 - Multitrack analog tape recording starts being used in recording studios.1963 - Compact stereo tape cassettes and players are developed by the Dutch company Phillips.1971 - Gloria Gaynor records “Never Can Say Goodbye” -- the first disco record on US radio.1981 - The MTV Music TV Cable Network debuts on the air at Midnight, August 1st.1982 - The first CD released (in Japan) is Billy Joel’s “52nd Street” (October, 1982).1991 - The “SoundScan” barcode tracking system of reporting music recording sales begins to bring accurate sales figures to record charts; Country music is now a bigger segment.1999 - Recordable CD-R digital audio disc technology becomes part of personal computer systems.2003 - Apple Computer introduces a downloadable music service via its iTunes music application, which proved that people would pay 99-cents-per-tune to download music legally in the wake of peer-to-peer free (but illegal) file swapping.

IMPACT reCordIng PerForMAnCe TIPs• Always bring typed full song lyrics sheets for the engineer.• The more information the engineer has regarding your session, the less time will be wasted in changing a “generic” set up to your specific needs.• The better the instrument or musician, the better the recording.• If you are using a piano for a master, request a tuning. • The best vocal performance comes from a well-rested singer. You may want to sip tea with lemon or hot water while recording. Never drink milk products or use ice!• If during the recording you make a mistake, don’t stop! Many times that is the perfect take except for that one mistake. Ask the engineer to roll back and punch in or record an adjacent track.

IMPACT INITIATIVES

HOW CAN I SUPPORT IMPACT?1. EMPLOYEE GIFT MATCHING Many companies have programs through which they will “match” the charitable contributions made by their employees. Through corporate gift matching, your employer can multiply your gift to IMPACT, making it go further.

2. Invite IMPACT annually to film your employees at your corporate headquarters in OCTOBER.Support IMPACT by purchasing our unique video holiday greeting cards. For as little as $25.00, you will receive (3) video greeting DVDs featuring professional backgrounds created by our very own IMPACT Kids. Perfect for both your personal and corporate needs, IMPACT is happy to accommodate special orders and requests such as personalized music. IMPACT will provide green screens, professional audio and HD video cameras. You can customize your order by selecting your choice of video backgrounds and quantity. Discounts are also available for bulk orders of 100 DVDs or more. You can also order by phone or email. Contact Teresa Jerry at (210) 657-9200, or info@impactsa.org, and she will be happy to assist you. Examples of the IMPACT greeting cards are available at www.impactsa.org.

3. Volunteer Opportunities Music industry professionals can volunteer your time and talent to IMPACT by participating in KNMT project sessions.

4. Project: Military Kids With our country at war and many of our soldiers left with an unfortunate choice of leaving their children behind, we have found a way to bridge the distance between them. Songwriting is therapeutic and it allows military children to share their viewpoint as a military child. Each military base youth center will produce a CD project and have the opportunity to go behind the scenes at major concerts, recording studios and radio stations. The goal of Project: Military Kids is to distribute CD recordings to military troops across the world. US based corporations are encouraged to participate by adding the tribute albums to their care packages.