ilari kuittinen, housemarque
TRANSCRIPT
Two Decades of Game Industry Experience
White Nights Helsinki ´1620160212
About
Shortly on speaker & company
Now vs Then – Finnish game industry
Two Decades of Game Industry Experience
Our golden guideline & key value
Speaker
Company
Award-winning independent game studio
Based in Helsinki, Finland
Creates original titles for console and PC
Finnish game industry then & now
1995 2015
First companies in the start-up phase 250+ companiesMany international success stories
No revenues to speak of20-30 developers employed
A few dozen enthusiastic people
Revenues up to 2 Bn EUR+2500+ people employed
Pre-internet eraOnly retail opportunities
Explosion of opportunitiesGaming breaking mainstream
Little funding available Plenty of funding opportunities
Two Decades of ExperiencePartnering key to success
Partners Create value
Outsourcing to marketing to publishing
Partners Create value
Time for complex network of partners• Financing deals
• Strategy consultation
• Promotional channels
Developer collaboration as a trend
Two Decades of ExperienceCompetition matters
Competition console
The first Finnish console game 2002
• Tough direct competiton
• Platform realities
Competition mobile
1st iOS Game 2012
New definition of competition
• Business models
• Number of titles
• Dominatingcompanies
Two Decades of ExperienceChange of strategy a necessity
Necessity of change
What has stuck over the years?
• Game developer in the value chain
• Focus on creating new IPs
• Partnering with a publisher
• Trying new game genres & changing with times
Strategic changes
• Platforms come and go
• Distribution
• Selfpublishing iOS-PC-Console
In the radar
• Developing new partnerships & Exploring new frontiers
Mobile Pioneer
SpringToys spin-off in 2000• Games for WAP-phones (!!!)
• Way, way too early
Second time doing mobile in 2004-2006
• Mobile game based on the Narniamovie
Third time 2010-2014
• Two iOS projects
Another try 2016-?
• If so, partnerships matter
HMQ 20th Anniversary Year
Games of Housemarque
How did we get here
And most importantly...
THE GAME IS KINGEverything else is details.
