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Highlights

DMG is the global leading manufacturer of machines for the production of stators for alternators and electric motors and has a strong reputation to expertly meet each client̀ s specifi c requirements.

After successfully attending the CWIEME Berlin show for many years, the company decided to use CWIEME Chicago as a launch platform to build its brand in the USA.

At CWIEME Chicago 2014, DMG achieved exceptional results and is confi dent this will lead to new contracts in the near future.

WITH A SALES CYCLE THAT TAKES MANY MONTHS, BUILDING STRONG CUSTOMER RELATIONSHIPS IS ESSENTIAL. WE SEE CWIEME AS AN EXCELLENT EVENT TO MEET CLIENTS AND HAVE

OPEN DISCUSSIONS TO EXPLORE THEIR SPECIFIC NEEDS AND START TO DEVELOP TAILORED SOLUTIONS. THIS IS CORE TO OUR BRAND OFFERING AND CWIEME CHICAGO ATTRACTS

DECISION-MAKERS FROM COMPANIES WE ARE TARGETING AND WE GET TO MEET THEM ALL IN ONE PLACE IN JUST A FEW DAYS.

Lorenzo Veglia, Sales Manager – DMG Meccanica

CWIEME Chicago 2014 proved to be very benefi cial to DMG Meccanica helping them to build on their existing client relationships and generate new sales opportunities

The CWIEME solution

Integrate CWIEME into DMG’s business development programmes

CWIEME brings the right decision-makers and influencers to one place

Bring the brand to life at the show by showing captivating graphics and videos of the core products

On-going presence at the show to support its positioning as a reliable long term solution provider

Benefits

Participating in CWIEME Chicago was a logical move for DMG after successfully attending CWIEME Berlin. The event is opening up new opportunities and potential revenue for the company in the strategically important North American market.

Explore client needs in-depth

Informal discussions help build a clear picture of each client’s challenges and opportunities

Demonstrate the flexibility and expertise of DMG to meet any specific stator requirement

Bring the solutions to life

Use graphics and videos to enable clients to see the DMG capabilities in action

On-stand meeting room for private discussions

Identify new opportunities

Cross-sell the portfolio of products and services

Gain market insight on customer trends and competitor developments

To learn more about CWIEME, visit www.coilwindingexpo.comFor more information about DMG Meccanica, visit www.dmgmeccanica.eu

Results

Achieved event success criteria

Identified significant new business opportunities

High confidence that the results of the show will directly lead to new contracts

Cost-effective brand and sales pipeline development

Company Focus and Challenges

DMG Meccanica is a leading manufacturer of machines for the production of stators for alternators and electric motors. It was founded in 1992 in Italy, by a team of engineers with many years of experience in coil winding machines. Over the last 10 years, DMG has focused on designing and manufacturing high efficiency stators – today their products are considered the most efficient on the global market.

DMG delivers effective solutions by tailoring its products to meet each customer̀ s specific requirements through a combination of consultancy, technical expertise and flexibility. Being well established in Europe it is now looking to build a strong brand reputation in the US market.

The Objective

Identify further opportunities in a new market that will lead to in-depth discussions with customers, helping to clarify their specific needs and demonstrate DMG’s expertise.

IT IS EARLY DAYS FOR US WITH CWIEME CHICAGO, BUT IT WAS A VERY GOOD SHOW AND

WE HAD LOTS OF MEETINGS WITH POTENTIAL CUSTOMERS THAT WE’RE CONFIDENT WILL TAKE US INTO NEW AREAS AND GENERATE REVENUE.

Lorenzo Veglia, Sales Manager – DMG Meccanica