hr 2.0 - ahrma
DESCRIPTION
This is a presentation about the impact of Social Networking sites for HR professionals. In it, I give an overview of the Social Media industry and its key players - how they came to be, who owns them, how many people are using them, and their key audiences. From there, I detail some of the functionality of the most popular business applications and uses available from LinkedIn. I also give examples of how and, maybe more importantly, WHY I use so many of these tools and you can too.TRANSCRIPT
HR HR 2.0 2.0 What You NEED to Know About What You NEED to Know About
How Social Networking Platforms Impact HRHow Social Networking Platforms Impact HR
Presented By:Presented By:
Tom Daly, IITom Daly, IIManaging PrincipalManaging Principal
Hartwig Moss BenefitsHartwig Moss Benefits
• Who am I? Why am I talking about this?Who am I? Why am I talking about this? Me, and my Social Networking story.Me, and my Social Networking story.
•What is going on?What is going on? Social Networking. What is it? Who are the players?Social Networking. What is it? Who are the players?
•How Can I Use These Platforms?How Can I Use These Platforms? Uses for HR Professionals.Uses for HR Professionals.
•Questions and (hopefully) AnswersQuestions and (hopefully) Answers
Meeting AgendaMeeting Agenda
Who am I? Why am I talking about this?Who am I? Why am I talking about this?
Me, and my social networking story.Me, and my social networking story.
““We are who we are, even if we sometimes forget.” We are who we are, even if we sometimes forget.”
Men in Black 2 - 2002Men in Black 2 - 2002
What is going on?What is going on?
Social Networking. What is It? Who’s Using It? Social Networking. What is It? Who’s Using It? Who are the players?Who are the players?
““No one wants advice, only collaboration.”No one wants advice, only collaboration.”
John SteinbeckJohn Steinbeck
Social Networking – In Plain EnglishSocial Networking – In Plain English
The PlayersThe Players
Name Description/Focus Registered users Launched
General. Owned by Fox Interactive Media. Revenues and Profits not disclosed. According to
comScore, MySpace has been overtaken by main competitor
Facebook in April 2008, based on monthly unique visitors
253,000,000 2003
General. The free-access website is privately owned and operated .
Mark Zuckerberg founded Facebook while he was a student
at Harvard University.
144,000,000 2004
Business. Mainly used for professional networking. As of
December 2007, its site traffic was 3.2 million visitors per month, up 485% from the end of 2006. As of
May 2008, it had more than 24 million registered users, spanning
150 industries.
30,000,000 2003
Business and Personal. Micro-blogging service that allows its users to send and read other
users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in
length.
5,000,000 2006
Social Networking Growth by Worldwide RegionJune 2008 vs. June 2007
Total Worldwide Audience, Age 15+ - Home and Work LocationsSource: comScore World Metrix
Unique Visitors (000)
Jun-07 Jun-08 Percent Change
Worldwide 464,437 580,510 25%
Asia Pacific 162,738 200,555 23%
Europe 122,527 165,256 35%North America 120,848 131,255 9%
Latin America 40,098 53,248 33%
Middle East - Africa 18,226 30,197 66%
Worldwide Growth among Selected Social Networking SitesJune 2008 vs. June 2007
Total Worldwide Audience, Age 15+ Home and Work Locations
Source: comScore World Metrix
Total Unique Visitors (000)
Jun-2007 Jun-2008 % Change
Total Internet : Total Audience 778,310 860,514 11%
Social Networking 464,437 580,510 25%
FACEBOOK.COM 52,167 132,105 153%
MYSPACE.COM 114,147 117,582 3%HI5.COM 28,174 56,367 100%FRIENDSTER.COM 24,675 37,080 50%Orkut 24,120 34,028 41%BEBO.COM 18,200 24,017 32%Skyrock Network 17,638 21,041 19%
““Nothing is really work unless you would rather be Nothing is really work unless you would rather be doing something else.” doing something else.”
James M. BarrieJames M. Barrie
How Can I Use These Platforms?How Can I Use These Platforms?
Uses for HR ProfessionalsUses for HR Professionals
human resources
Any Questions?Any Questions?