hr 2.0 2008 anita lettink (english)
DESCRIPTION
Presentation given at Mediaplaza about the implications of Web 2.0 for the HR function.TRANSCRIPT
Web 2.0 to HR 2.0
A new way of working (together)
Anita Lettink
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Web 2.0 quiz
1. Web 2.0 was invented bya) the creator of web 1.0 b) a publisher
2. Wiki is aa) Viking in a television show b) way of publishing
3. A weblog is aa) journal b) file with IT messages
4. Open source is aa) licensing method b) developer’s network
5. What is grassroot journalism?a) online gardening site b) online news by amateur journalists
6. Nieuwsfeeds are a) news messages b) online updates
7. Tag clouds area) rain clouds b) key words
8. What is Flex?a) flash application b) a temp
9. Flickr isa) a flash light b) a website displaying photographs
10.AJAX is a a) Javascript with XML b) weblog of a soccer club
11.A mashup is aa) combination of programs b) special dish
12.Web 3.0 isa) successor of Web 2.0 b) semantic web
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Web 2.0 quiz answers
1. Web 2.0 was invented bya) the creator of web 1.0 b) a publisher
2. Wiki is aa) Viking in a television show b) way of publishing
3. A weblog is aa) journal b) file with IT messages
4. Open source is aa) licensing method b) developer’s network
5. What is grassroot journalism?a) online gardening site b) online news by amateur journalists
6. Nieuwsfeeds are a) news messages b) online updates
7. Tag clouds area) rain clouds b) key words
8. What is Flex?a) flash application b) a temp
9. Flickr isa) a flash light b) a website displaying photographs
10. AJAX is a a) Javascript with XML b) weblog of a soccer club
11. A mashup is aa) combination of programs b) special dish
12. Web 3.0 isa) successor of Web 2.0 b) semantic web
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The score
• All answers correct?
• Congratulations, you receive your Master’s in web 2.0. You can start a
conversation with Generation Y in your company and understand what they are talking about.
• Between 7 and 11 answers right?
• You get your Bachelor’s. You need to study a little more to get your
Master’s. Don’t hesitate to ask GenY for a demonstration.
• Less than 7 answers right?
• You’re off to a promising start, but need to brush up your knowledge. Until then, better avoid GenY in the coffee corner!
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From Web 1.0 to Web 2.0
Web 1.0
Hierarchy
Fixed communication
pattern
Statistic information
Knowledge Islands
Information overload
Centrally lead
innovation
Software as product
Product versions
Web 2.0
Collaboration in
networks and projects
Communication
by everyone
Organic knowledge
development
Knowledge is
everywhere
Personalized
information
Innovation by
combination
Software as a service
Never ending beta
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From Web 1.0 to Web 2.0
Web 1.0
Hierarchy
Fixed communication
pattern
Statistic information
Knowledge Islands
Information overload
Centrally lead
innovation
Software as product
Product versions
Web 2.0
Collaboration in
networks and projects
Communication
by everyone
Organic knowledge
development
Knowledge is
everywhere
Personalized
information
Innovation by
combination
Software as a service
Never ending beta
COMMERCECOMMERCECOMMERCECOMMERCE PEOPLEPEOPLEPEOPLEPEOPLE
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New way of working (together)
From:
• Dominant Multinationals
• Stability
• Activities
• Capital intensive
• Full time position
• Face2Face
• Hierarchy
• 2 generations at work
• Career
• Function
• Work vs. Life
• Focus
• Business cards
• One - many
To:
• Explosion of micro businesses
• Flexibility
• Results
• Knowledge intensive (expertise)
• Partnerships & Professionals
• Virtual
• Networks
• 4 generations at work
• Employability
• Competencies
• Work/Life balance
• Multi-tasking
• Online branding of yourself
• Many - Many
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What are the trends?
Personal development:Employees developthemselves based on theirambition
Organization development:The right employee at the right time at the right place
Globalization
War for talent
Outsourcing
Business Partnerships
Compliance
International alignment
Integrated Services
Virtualization
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The lines between companies are fading
Enterprise 2.0
But what does this have to do with HR?
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HR 2.0
• This is not changing:
• Human Capital remains the most strategic ‘asset’ of an organization
• HR must ensure that the organization is “Employer of Choice”
• The employee is changing:
• In the new way of working Web 2.0 tools play a crucial role
And that is why HR must be familiar with HR 2.0!
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5 focal points for HR
1. Cultural Development
2. Workforce Performance
3. Internal Communications
4. Knowledge Management
5. Partner Networking
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1. Cultural Development
• Trends demand a different mindset within the organization
• New way of working
• Labor flexibility
• Working in virtual teams
• Extern = intern and vice versa
• Communities
• HR facilitates:
• Recruitment
• New generations
• Contractors for projects
• Profiles
• Productivity increase
• Attitude
• Learning
• Personalized Contracts
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2. Workforce Performance
• Employee Engagement
• Knowledge Workers/Virtual teams
• Personal network
• Entrepreneurial attitude
• “Innovation Creators”
• Skills management
• Rewarding
• Project blogs and wiki posts lead to
collaboration and performance evaluation
• Leadership Development
• Breakthrough Performance
• Do the right things
• Management by Intention
• Intellectual Property
• Who owns the result of knowledge?
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3. Internal Communications
• Open Communication
• Share internal information
• Attitude towards communication
• Open culture
• Blogs by executives and employees
• Recruitment
• Chat with new hires
• Video interviews
• Online networks for alumni and new hires
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4. Knowledge Management
• Use the collective intelligence inside and outside the organization
• ‘Open’ knowledge management
• Communities of practice
• User adds content: “contribute as
much as you consume”
• On the fly, dynamic changes
• Free exchange of ideas
• Innovation platform
• Stimulate contribution through formal
evaluation
• Write once, link many times
• Seamless incorporation of external
sites
• Focus on usage and output
SDN
Employees
Clients
Projects
TeamsThemes
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5. Partner Networking
• Share information fast and simple with a
large audience
• Create communities of interest and tie
people to the organization
• Build social networks
• Outside the regular network
• Extent network with suitable candidates
• Employees:
• Alumni network
• Actively identify and contact new hires
• Integrate contractors and temps
• Suppliers, customers & partners:
• Information and applications
• Education, seminars online
• Projects
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Why is this HR’s responsibility?
• The introduction of Enterprise 2.0 requires a different “state-of-mind”from employees and management, a change in attitude and culture
• HR, as “strategic partner” and “change agent”, is in a unique position to initiate and lead this change within the organization
• It is an unavoidable change in order to attract and retain the new generations
• The technical features of Web 2.0 offer the opportunity to introduce and stimulate a new way of working and innovation
A few examples…
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Enterprise Blogs
• blogs.sun.com/jonathan
• www.blogs.marriott.com/
• www.jetblue.com/about/ourcompany/flightlog/
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Mashup
• GoogleEarth+
• Platial.com
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RSS
• PWNET.nl
• Gidsonline.nl
• SHRM.org
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Wiki
• Wikipedia
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Social networking
• Hyves
• YouTube
• MySpace
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Role of HR 2.0
• The role of HR will be:
• Introduce the new way of working and be an advocate
• Create and activate networks
• Formalize the role of the network within the organization
• Facilitate virtual teams and communities
• Adopt reward policy based on participation
• Establish frameworks
• Introduce standards (of behavior) and protocols
• Stimulate innovation
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Innovation as living HR Ecosystem
•
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Thank you for your attention
And remember:
It’s not what you know or how much you know…
…it’s how many people you can reach who know
Questions?
[email protected]: +31 (0)30-605 88 88
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