how to produce the right book...how to produce the right book joel friedlander saturday, november...
TRANSCRIPT
How to Produce the Right Book
Joel Friedlanderwww.TheBookDesigner.com
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How do you figure out what to do?
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1.There are a lot of reasons
to publish a book
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2.There are a lot of kinds of books
you can publish now
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3.When you connect these you get
your Publishing Strategy
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1.There are a lot of reasons
to publish a book
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2.There are a lot of kinds of books
you can publish now
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3.When you connect these you get
your Publishing Strategy
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Publishing Strategies
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Publishing Strategies
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Publishing Strategies
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Publishing Strategies
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Publishing Strategies
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Publishing Strategies
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1.There are a lot of reasons
to publish a book
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Each reason involves certain kinds of readers:
• You have to position, price, produce and promote your book to match the habits and expectations of those readers
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2.There are a lot of kinds of books
you can publish now
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• You have to create the kind of book that fits in with your marketing plan
Each kind of book has its own economic and distribution requirements:
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3.When you connect these you get
your Publishing Strategy
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When you know who your readers are, and you have a marketing plan, every step of your publishing
strategy will be predictable
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Coming soon!
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