how to improve chateau martinat as a ebusiness model ?
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TRANSCRIPT
www.chateau-martinat.com
Core products
What problems does it solve for …
• OWNERS– Visibility and modern image– Personnalize the wine people
bought– Eases the first contact : you
can contact them at any time wherever you are in the world
– Press release directly on the web site
What problems does it solve for …
• CUSTOMERS– INDIVIDUALS
• Buy a quality wine directly to the producer
• Quick way and home delivery
– COMPANIES• Buy personnalize gifts for
clients
• PARTNERS– Cavistes– Importators
Customer group• French Company Officers, Managers in their forties
(between 35 to 50)• Annual revenue more than 50.000 euros• People who take pleasure in tasting the gastronomy and
local products with family and friends• who are looking for the culture of wine-tasting and wish
to be able to talk about it with simplicity• People who are looking for very good and for special
wines in at a reasonable price • People who want to discover new things which are based
on strong educational and traditional values• People who enjoy a natural and high standard lifestyle :
travelling, sports activity .
Customer group
50%
18%
32%
France
European Economic community
International 5%
10%
20%
23%
40%
2%
UKBelgiumSwitzerlandJapanCanadaChina
Revenue sources
• Selling wine directly at the property,in fairs (Lyon,Paris,Reims), by delivery
• Increase the visibility of château Martinat on the web BUT no revenue sources directly from the web site actually.
Is the model sustainable ?
• They are very involve in the local wine activity and contribute to its improvement
– Active membre of the « syndicat viticole des côtes de Bourg »
– Vignerons indépendants
Stretch …
• How can we increase the customers ?– International market and specially target the Chinese Market because
they are looking for small producer to celebrate with french wine special family events
– Translate the site into other language– Professionnal : Hotels and restaurants
Stretch …
• How can we increase the revenue sources ?– Payment on line for impulsive purchase– Selling wine carafes or glasses– Partnership with smartbox – Gift certificates– Cobranding : CAUDALIE ?– Sell web site for independant vineyard
(subonctractors)
Stretch …• How can we create a growth model for the
business ?
– Internet auction on specific millesime– Members applying for a newsletter = data base– Create a private access for individuals : – Create a special access for professionnal like
restaurants, cavistes, importators : B2B