How to find job using social media

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A Swedish perspective on building your career using social media.

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  • 1. How to use social media to nd a job- examples from a Swedish point of viewAnna F Sderstrm, the ICT-studio, Linkping UniversityMonday, May 20, 2013
  • 2. How to use social media to nd a job Anna F Sderstrm www.liu.se/iktstudioniktstudion@liu.seTwitter: @iktstudionFacebook: IKT-studion LiUBambuser: IKTstudionwww.liu.se/iktstudionMonday, May 20, 2013What is the ICT-studio: We provide lectures, workshops within the ICT-area.Our focus areas: Social media, video, eyetracking, interactive whiteboards, podcasts, online games in relation to the University and the education provided here.We help out primarly at the faculties: Arts & Sciences and Educational Sciences.We try to keep in touch with other facilities at LiU through social media and we learn a lot from it. Its necessary in such a big organization.
  • 3. How to use social media to nd a job Anna F Sderstrm www.liu.se/iktstudionSocial mediaMonday, May 20, 2013What do YOU think of when the word social media is used?Do you use it? How do you use it?
  • 4. How to use social media to nd a job Anna F Sderstrm www.liu.se/iktstudionHere is wherethe action isSocial mediaMonday, May 20, 2013What do YOU think of when the word social media is used?Do you use it? How do you use it?
  • 5. How to use social media to nd a job Anna F Sderstrm www.liu.se/iktstudionHere is wherethe action isTechnologySocial mediaMonday, May 20, 2013What do YOU think of when the word social media is used?Do you use it? How do you use it?
  • 6. How to use social media to nd a job Anna F Sderstrm www.liu.se/iktstudionHere is wherethe action isBeing social TechnologySocial mediaMonday, May 20, 2013What do YOU think of when the word social media is used?Do you use it? How do you use it?
  • 7. How to use social media to nd a job Anna F Sderstrm www.liu.se/iktstudionHere is wherethe action isBeing social TechnologyContentSocial mediaMonday, May 20, 2013What do YOU think of when the word social media is used?Do you use it? How do you use it?
  • 8. How to use social media to nd a job Anna F Sderstrm www.liu.se/iktstudionMonday, May 20, 2013Internet and the Swedes:Some thoughts about online habits in Sweden today.85% of all Swedes have access to Internet in their homes and the main tool used is Google.97% uses the Internet to search with Google and as many as 56% uses Google on a daily basis.We like to google health issues, its the number one search query in all ages.The social use of the web is mainly focused on social networks, blogs and online gaming. Especially in the ages 18-24.The development of tablets such as iPad got its real break-through on the Swedish market between 2011 and 2012 - especially in families with young kids.The typical Swedish teen texts a lot, uses the smartphone on the go and it will probably affect the society more in the future as it already affects howwe use social media.The use of social media is very much driven by young people - and when I say young I mean the ages 13-19.
  • 9. How to use social media to nd a job Anna F Sderstrm www.liu.se/iktstudionPicture from: http://tosh.comedycentral.com/blog/2012/02/07/social-media-explained-in-terms-of-donuts/Monday, May 20, 2013Social media is a important part of the web today, and sometimes it might be hard to keep yourself updated. In many ways you get stuck talking about the tools, ratherthen the possible use. I know what Facebook is, but how can I use the functions built into this gigantic social network? A basic understanding of the tools is necessary to beable to use them in a more strategic and professional way.One addition to this list is Vine - a Twitter-own mobile app (to Mac OS) where you post short movie clips.Other chat-like services in the phone such as Whats app, Viber and Snapchat are also being used more frequently.
  • 10. How to use social media to nd a job Anna F Sderstrm www.liu.se/iktstudionRead the entire post at http://mashable.com/2013/05/06/digital-skills-college/Monday, May 20, 2013Digital skills to be prepared when you leave college / or the university - list made by the online news service/blog Mashable
  • 11. How to use social media to nd a job Anna F Sderstrm www.liu.se/iktstudionRead the entire post at http://mashable.com/2013/05/06/digital-skills-college/Monday, May 20, 2013Digital skills to be prepared when you leave college / or the university - list made by the online news service/blog Mashable
  • 12. How to use social media to nd a job Anna F Sderstrm www.liu.se/iktstudionRead the entire post at http://mashable.com/2013/05/06/digital-skills-college/Monday, May 20, 2013Digital skills to be prepared when you leave college / or the university - list made by the online news service/blog Mashable
  • 13. How to use social media to nd a job Anna F Sderstrm www.liu.se/iktstudionRead the entire post at http://mashable.com/2013/05/06/digital-skills-college/Monday, May 20, 2013Digital skills to be prepared when you leave college / or the university - list made by the online news service/blog Mashable
  • 14. How to use social media to nd a job Anna F Sderstrm www.liu.se/iktstudionRead the entire post at http://mashable.com/2013/05/06/digital-skills-college/Monday, May 20, 2013Digital skills to be prepared when you leave college / or the university - list made by the online news service/blog Mashable
  • 15. How to use social media to nd a job Anna F Sderstrm www.liu.se/iktstudionRead the entire post at http://mashable.com/2013/05/06/digital-skills-college/Monday, May 20, 2013Digital skills to be prepared when you leave college / or the university - list made by the online news service/blog Mashable
  • 16. How to use social media to nd a job Anna F Sderstrm www.liu.se/iktstudionRead the entire post at http://mashable.com/2013/05/06/digital-skills-college/Monday, May 20, 2013Digital skills to be prepared when you leave college / or the university - list made by the online news service/blog Mashable
  • 17. How to use social media to nd a job Anna F Sderstrm www.liu.se/iktstudionRead the entire post at http://mashable.com/2013/05/06/digital-skills-college/Monday, May 20, 2013Digital skills to be prepared when you leave college / or the university - list made by the online news service/blog Mashable
  • 18. How to use social media to nd a job Anna F Sderstrm www.liu.se/iktstudionRead the entire post at http://mashable.com/2013/05/06/digital-skills-college/Monday, May 20, 2013Digital skills to be prepared when you leave college / or the university - list made by the online news service/blog Mashable
  • 19. How to use social media to nd a job Anna F Sderstrm www.liu.se/iktstudionRead the entire post at http://mashable.com/2013/05/06/digital-skills-college/Monday, May 20, 2013Digital skills to be prepared when you leave college / or the university - list made by the online news service/blog Mashable
  • 20. How to use social media to nd a job Anna F Sderstrm www.liu.se/iktstudionRead the entire post at http://mashable.com/2013/05/06/digital-skills-college/Monday, May 20, 2013Digital skills to be prepared when you leave college / or the university - list made by the online news service/blog Mashable
  • 21. How to use social media to nd a job Anna F Sderstrm www.liu.se/iktstudionRead the entire post at http://mashable.com/2013/05/06/digital-skills-college/10. Branding yourself (using social media)Monday, May 20, 2013Digital skills to be prepared when you leave college / or the university - list made by the online news service/blog Mashable
  • 22. How to use social media to nd a job Anna F Sderstrm www.liu.se/iktstudionCC: http://www.ickr.com/photos/andy_5322/Your digital footprintMonday, May 20, 2013Where do I start? I am online, I use the social networks, but how can I use it to nd a job?Start by analyzing and look at your own digital footprint. Are you easy to nd, is the information available correct, how can you change/improve it?Social media is an important part of this.Why is it important to know more about the web as a professional tool?Job ads dont always get posted through the official channels. Only 20% of all job ads where published through paper ads, online ads, at the established forums online.80% of all jobs where posted through informal networks both online and offline, and sometimes in a combination of both. A lot of the recruitment was made through pro-active work, a person showing interest before the company even have posted any ads at all.These numbers are from the Swedish job market 2011.The web as a tool for looking up companies, nding jobs hidden in your social network is getting more and more important.
  • 23. How to use social media to nd a job Anna F Sderstrm www.liu.se/iktstudionMonday, May 20, 2013My personal digital footprints - a short reection on what you can nd googling my name and what I think about it.- The social media I am using are always ranked higher then for instance my very much static webpage from 1999 until today.The blog, Linkedin-page and other social media tools are often updated. Dynamic - good!- The page were information about me is published affects how Google rates the information. Information in for instance www.liu.se is ranked high since its a well-visitedwebpage with a lot of links/trackbacks, traffic, its often up-dated etc.- Media such as pictures and video are also ranked rather high.You can always delete pages, but it might not be totally gone since somewhere there might be a cache copy of the page. Annoying, but its part of the web.- How to change the search result about you? Be more active in the channels you want to use - but be genuine!
  • 24. How to use social media to nd a job Anna F Sderstrm www.liu.se/iktstudionMonday, May 20, 2013My personal digital footprints - a short reection on what you can nd googling my name and what I think about it.- The social media I am using are always ranked higher then for instance my very much static webpage from 1999 until today.The blog, Linkedin-page and other social media tools are often updated. Dynamic - good!- The page were information about me is published affects how Google rates the information. Information in for instance www.liu.se is ranked high since its a well-visitedwebpage with a lot of links/trackbacks, traffic, its often up-dated etc.- Media such as pictures and video are also ranked rather high.You can always delete pages, but it might not be totally gone since somewhere there might be a cache copy of the page. Annoying, but its part of the web.- How to change the search result about you? Be more active in the channels you want to use - but be genuine!
  • 25. How to use social media to nd a job Anna F Sderstrm www.liu.se/iktstudionMonday, May 20, 2013My personal digital footprints - a short reection on what you can nd googling my name and what I think about it.- The social media I am using are always ranked higher then for instance my very much static webpage from 1999 until today.The blog, Linkedin-page and other social media tools are often updated. Dynamic - good!- The page were information about me is published affects how Google rates the information. Information in for instance www.liu.se is ranked high since its a well-visitedwebpage with a lot of links/trackbacks, traffic, its often up-dated etc.- Media such as pictures and video are also ranked rather high.You can always delete pages, but it might not be totally gone since somewhere there might be a cache copy of the page. Annoying, but its part of the web.- How to change the search result about you? Be more active in the channels you want to use - but be genuine!
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