using linkedin to find a job: beyond the selfie - using social media to find a job
DESCRIPTION
Graduating soon? Find out how to use LinkedIn to find your ideal job and get contacted by recruiters.TRANSCRIPT
Beyond the Selfie
Social Media and the Job Search
Brandi Jordan Social Media Marketer & Consultant
Let’s Break It Down • LinkedIn
o Do Your Research o Where to Find Those
Jobs o How to Apply
• Beyond LinkedIn o Say Cheese o Slang o Google Never Forgets…
Neither Do Employers
• LinkedIn Profiles o Why This Isn’t Twitter o Setting It Up o Privacy Settings
LinkedIn: Why It’s Different
• LinkedIn is the most professional of all social media platforms.
• More than 300 million users in over 200 countries. • Students and college grads are the fastest growing
demographic with more than 39 million having profiles.
• 89 of the Fortune 100 Companies use LinkedIn for talent acquisition.
• More than 3 million companies have LinkedIn Company Pages
• Companies are watching. Source: hAp://press.linkedin.com/about
SeAing Up Your Profile • Your Photo
• Professional • What do hiring managers want to see?
This Not This
Name & URL • Use your real name. • If you have a common name, try
using your middle initial. • No “DJ Slim” – unless you’re a DJ. • LinkedIn lets you customize your
URL. Ex: https://www.linkedin.com/in/brandijordan
Let’s Take a Look at… • A Great Summary:
o www.linkedin.com/in/racheefagg Great Experience: o www.linkedin.com/pub/ted-mead/0/66b/792 Publications & Additional Info: http://www.linkedin.com/in/marismith
Recommendations • Great examples:
o www.linkedin.com/pub/marcia-zaruba-o-connor/0/62/735
Be honest and genuine. No one has to give you a recommendation, but it’s okay to ask.
Privacy SeAings • Profile views
• Updates and changes to your profile
• Your full name
• If your profile is public, make sure it’s what you want others to see.
Finding a Job on LinkedIn Do your research about the job.
o Keywords o Industry Jargon
Do your research on people in the position you want. Do your research on the company. In 2012, 93% of recruiters used LinkedIn to discover talent.
Where to Find Those Jobs
Knowing the right keywords can make the search much easier.
Careers on the Company Page
How to Apply • Redirected to the company online application.
Connections Count • Quality over quantity. • Connect with people
who you know. • Don’t SPAM to get
connections. • Let your connections
know you’re looking. • Ask for an introduction.
Social Media Beyond LinkedIn
• Social media is not private.
• Whatever you post online will live online forever somewhere. Plan accordingly.
• Passionate discussions are fine, but just remember that companies will be looking when you apply.
• Twitter, Facebook, Instagram, Pinterest
• 73% of recruiters check your profiles – even if you don’t provide them.
Say Cheese!
• Cover up • No bathroom selfies • Social profile images
should be “job hunting safe” – no beer, no smoking, no nudity
Slang & Tag • What you say stays. • Professional profile on
all social channels. • Careful use of hashtags
and tagging. o Ex: Really Good Stuff
• Always think about the company you want to work for looking at your profile. Does it match their culture?
Google Never Forgets
• Think twice before you type. • Mean comments reflect poorly on you. • Take complaints offline or to email. • NEVER publically badmouth your current or former
employer online.
Set Yourself Up for Success
• Get a LinkedIn profile. • Keep it up to date and
engaging. • Make connections. • Do your research about
the job you want, the people who have that job, and the company you want to work for.
• Watch all of your social profiles.
• Never publically badmouth your employer.
• Go get the job you want!
Resources: • LinkedIn Marketing 2013 by Jo Barnes:
http://www.jbu.edu/assets/cdc/resource/LinkedIn_Documents/linkedinprofile.pdf
• Applying for Jobs: • https://www.linkedin.com/today/post/article/
20130612170852-15454-hire-economics-don-t-waste-your-time-applying-to-job-postings
• How Recruiters Use Social Networks to Make Hiring Decisions: http://business.time.com/2012/07/09/how-recruiters-use-social-networks-to-make-hiring-decisions-now/
Questions? Need Help? Brandi Jordan • https://linkedin.com/in/
BrandiJordan • Brandi.Jordan31@gmail
.com • 484-362-9597