7 steps using linkedin and social media to find a job (college students)
DESCRIPTION
Presented at Chapman University in September 2013. First prepare for social media (not play, personal brand) and then 7 things to do: 4 in LinkedIn, 1 Facebook, 1 create content, 1 keep up with changes.TRANSCRIPT
Using LinkedIn &
Social Media
Sigmund Fidyke IIISeptember 2013
To Find a Job
Sigmund Fidyke III
Chief Technology Officer witha passion for innovation
• Innovation in products• Innovation in development• Innovation in marketing
Finding a Job Using Social Media
• It’s easy and quick
• Set it up once and you’re done
• Just be online & people will find you
• Companies care about your opinion
• There is no bad publicity
The Basics
• Stop playing
• What is your brand?
• Engage!
Not For Fun Anymore
A Tool, Not a Toy
• Purposeful activity
• Every post fits your brand
• Never stop promoting you
Your Personal Brand
• Who you are
• What you are known for
• What you promise
• What you deliver
Engage!
• A plan without action is a dream
• Set goals and metrics
• Follow up
• Reward yourself
7 Steps to Success
1. LinkedIn: Profile2. LinkedIn: Interests3. LinkedIn: Network4. LinkedIn: Skills5. Facebook6. Create content7. Keep up with changes
P I N SLinkedIn
LinkedIn: Profile
• Keyword Optimization
• Heading
• Summary
• Recommendations
LinkedIn: Keywords
• People you want to find you: What keywords are they using?
• Do those searches yourself (highlighted)
• Copy the experts!• Areas to focus on:
Headline, Job Titles, Summary, Interests
LinkedIn: Heading
• This shows up everywhere!
• Be careful
• Job title + Skill + Passion
LinkedIn: Summary
• NOT a resume summary!
• Marketing brochure / elevator speech
• Make it easy to contact you
• Add links & update often
LinkedIn: Recommendations
• Hard to get while you are a student• Replaces references in job app• Make it easy (write it for them!)• Give as many as you get
LinkedIn: Interests
• Groups
• Companies
• Education
LinkedIn: Network
• Contacts
• L I O N
LinkedIn: Skills
• Important for recruiters
• Be specific
• Get endorsements
• Manage your list
• Your pages will be searched!
• Follow target companies
• Engage with target companies
Create Content
• Blog
• YouTube
• Website
The Online World Changes Fast
• Don’t keep up – stay ahead
• Vine, KickStarter
• Mobile
Steps to Success
• Basics: Serious, Brand, Engage• LinkedIn: P I N S• Facebook• Create content• Keep up with changes
Sigmund Fidyke [email protected]