Overview

• Optimizing your LinkedIn Profile• Answers & Polls• Profile • LinkedIn and Twitter• Other LinkedIn Tools & Resources• Q&A

Optimizing Your LinkedIn Profile

• Optimize Your Header• Optimize Your Content• Optimize Your Updates• Optimize Your Summary• Customize Your Website• Customize Your Public Profile

“Old Fashioned”Etiquette”

• Be Courteous.• Be Relevant!• “Be Responsive• " Email!• " Pick up the phone!• " Help some one out!

Using Linkedin For Job Search

Before using LinkedIn: Set a step backFirst define your goals:

Where do you want to go with your career?

What do you expect from a new job?Which function? What type of

organisation? Which industry?What location?

Then ask yourself: who are the people in the best position to help me reach my

goals?

Take this fundamental principle of networking into account

• The real power of the network is in the second degree.

• The real power is in the network of your network.

• So don’t focus on your own network, but ask them to introduce you to their network!

Tap into the single most important “feature” of LinkedIn

• Tap into the single most important “feature” of LinkedIn

• LinkedIn shows the connections between people.• LinkedIn shows you which of your own contacts

can introduce you to their connections who can hire you or help you to get a new job.

• LinkedIn allows you to easily tap into the power of the second (or third) degree.

• LinkedIn eliminates “cold” calling

Basic Strategy how to REALLY use LinkedIn

• Set a goal for your new job and modify your Profile with this goal in mind

• Decide who are the people in the best position to help you reach that goal

• Use LinkedIn to find them.• BUT you need a “basic” or first degree network

first before you can get in touch with the people whocan help you reach your goal

Building your “basic” network in 3 steps

• Upload the contacts from your email program to LinkedIn.

• Connect with (old) colleagues and (old) classmates using LinkedIn tools.

• Join the Groups which are in line with your goals:

– People who already have the function you desire.– Professional Organisations– Industry Organisations– If applicable: Recruiters

• If applicable: Alumni associations of a formerschool/university or employer

How to find the people in the best position to help you via LinkedIn?

• Search with their name (if you know their name)

• Use the criteria you used to get your goal clear in Advanced Search

• Browse in the network of your connections • Look in the Groups you are

member of• Use “Companies” to find the

Basic Tips for your Profile• Use a neutral picture (only a headshot with a

gentle smile!) and no holiday picture!• Your “Professional Headline” is very

important, use words that show what you are looking for and that invite people to click on

• Always use the “I” form and not the “he” or “she” form

Basic Tips for your Profile

• Distribute the information throughout your Profile:

A few interesting characteristics in Summary(no jargon!) and keep it short

Expertise in Specialties (here you use jargon)

Per function: more elaborate description of results you have achieved and projects you have worked on

A few Do’s and Don’ts• Be proactive. Just crafting/adapting your

Profile most of the times is not enough.• Don’t be too direct/pushy: build relationships

with people. They might be able/willing to introduce you to the person who can give you your new job.

• Be active in Groups and help others: this helps to raise your visibility and credibility.

• Use the JobInsider and other free tools you find on LinkedIn for extra results.

• Invest every week some time to buildand maintain your network.

More tips• How to craft an attractive LinkedIn Profile?• Advanced strategies to find a new job• Advanced strategies to be found by recruiters

and potential employers • 22 Answers to Burning Questions • 24 Little known, but important features and

behaviour of LinkedIn that can make or break your LinkedIn strategy

• 11 time saving tools when workingwith LinkedIn