Maximizing Social Mediato Get Your Next Dream Job

Kurt StollFounder and Principal Marketing Consultant

for MetaBrand Marketing

Thoughts on Social Media

• Most people think of Social Media as a means to socialize– Where I’m At– What I’m doing– What I’m thinking

• Hiring companies think of Social Media as a means to find and recruit new talent, as well as research new applicants

Do’s and Don’ts for Social Media

• Do– Use social media to let people know what you are

working on and what you’ve done– Let people know your thoughts on interesting

topics in your field– Let people know about things that you are doing

that make you unique, interesting, and someone they want to know more about

Do’s and Don’ts for Social Media

• Don’t

Do’s and Don’ts for Social Media

• Don’t

Clean up your act

• Delete old Facebook posts that you wouldn’t feel comfortable talking to someone in HR about

• Delete old Tweets that you wouldn’t feel comfortable talking to someone in HR about

• Delete Flickr and TwitPics … You Get the Picture

Leveraging

Leveraging

• Make sure that you have updated your experience on LinkedIn with all of the latest information

• Look up other LinkedIn profiles with similar terms as your experience to see how they have described their business experience and rework it to describe your work history experience

LinkedIn Applications

• Box.net– Store an MS Word version of your resume– Store other files that are part of your portfolio

LinkedIn Applications

• SlideShare– Host any presentations you have given (like this

one)

LinkedIn Applications

• TripIt– Share any interesting Business Trips (or otherwise)

that you have been on or are going on.

LinkedIn Discussion Groups

• Participate in LinkedIn Discussion Groups• Join groups that are affiliated with your

profession– Try Joining AITP Houston (hint, hint)

• Pose questions• Answer questions and participate in

discussions

LinkedIn Recommendations

• Get Recommendations for previous work– Get at least 3

• Don’t be afraid to solicit recommendations– Best time to ask is right after you do a good job on

a project or deliverable– “If you thought I did a good job, can you provide a

recommendation for me on LinkedIn?”• Giving someone else a good recommendation

increases your odds of getting one in return

“Be Findable” on LinkedIn

• Figure out what you want to be known for– Think up terms that describe this– Include those terms in your ‘Headline’ and your

‘Summary’

“Be Findable” on LinkedIn

• Drive searches to your LinkedIn page– Search NetworkSolutions.com or GoDaddy.com

for those terms as URLs– Register those URLs– Redirect them to your LinkedIn page

“Be Findable” on LinkedIn

Let’s Try It Just to Be Sure

Start a Blog• Where– Wordpress.com– Blogger.com– Tumblr.com

• What– Talk about what you are doing that is interesting– Talk about your thoughts on issues in your industry

• How– Link your Blog to Social Media Services like Flickr, Twitter,

Facebook, & LinkedIn– Post once, update many

Personal Business Cards

• Use all of the available space on the card• Front

What You Do

Links

Contact Info

Picture (optional)

Personal Business Cards

• Use all of the available space on the card• Back

Experience summary

LinkedIn Link

Personal Business Cards

• Use all of the available space on the card• Use a good business card service– Vista Print (vistaprint.com)– Moo Cards (us.moo.com)– Shinebox (shineboxprint.com)

Questions

Follow Me

• Email: kurt@metabrand.me• Web: http://www.metabrand.me• Blog: http://www.metabrand.me/blog

• Twitter: @kurtstoll• Facebook: facebook.com/kurtstoll• LinkedIn: linkedin.com/in/kurtstoll