using social media to find your next job
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Our Lady of Assumption Hope & Help MinistryUsing Social Media to find your Dream Job - WorkshopTRANSCRIPT
WelcomeOLA Help & Hope
Using Social Media to find your Dream Job
Andrew VanConas
Pinstripe Social Media is a Ventura-based internet and social media marketing firm.
We create websites, blogs, podcasts, and manage various social media and networking
campaigns.
Social Media
is online content created by people using highly accessible and scalable publishing technologies. Social media is a shift in how people discover, read and share news, information and content; it supports the human
need for social interaction with technology, transforming broadcast media monologues (one to many) into social
media dialogues (many to many).
Social Media is
About
Why use social media to find your dream job?
According to Jobvite.com survey of 440 Human Resource Professional
• 72% plan to spend more time recruiting via social media this year
• Half expect to spend less time on job boards• The most Popular sites for Recruiters and HR pros;
– LinkedIn (used by 95% of those who responded)– Twitter (42%)– Facebook (59%)– Other (13%)– MySpace (11%)
• 66% Have successfully hired a candidate through an online social network
• Only 24% of candidates disclose social networking presence
• 2 copies of Survey – Please share
Why did the surveyed hiring managers fail to consider a candidate
• Information about drinking and drug use• Provocative or inappropriate photographs• Discriminatory remarks about race, gender, religion,
sexual orientation, etc.• Unprofessional screen names
Google!
65% of all searches14 billion total searches in June 2009
Google accounted for 9.1 billion searches
Social media info shows up first
Blog
Your Social Media Job Search Strategy
You are a “Brand”
Write a simple paragraph describing your qualities and career highlights
• Do not be shy• Engage everyone• Join Groups• Put yourself in the employer’s shoes, what’s their
brand and how can you demonstrate “you get it”
Play with the tools yourself first
Be sure to check out Learning Center for LinkedIn, and Facebook About page
• Check out groups in various applications and see what they are doing
• Learn by emulating
• Participate in your community
36 million members
Executives from all Fortune 500 companies
• Homepage-use it• Profile – importance, add apps, build in keywords• Company pages – profile and search• Build and maintain a meaningful network• Join Groups• Ask/answer questions
Profile
• Summary – who are you, what you do. Elevator pitch, optimize for keywords
• Education – use for connections• Interests – maybe too personal for business use –
you decide• Security settings – decide how open and visible you
want to be• Add apps for credibility – depth
Build Your Network
• Upload from Outlook, ACT, GMail, AOL etc. and invite all
• Search your connection’s connections• Let LinkedIn suggest connections• Search for your old contacts, school mates, work-
mates• Peruse members of relevant groups• Quality and relevance trumps quantity
100 million users log on daily600,000 new users daily
Fastest growing demographic = age 35+
Start by building a personal profile
Basic infoPersonal profile
Contact infoEducation
Connect with Friends
Use networks and groupsInvite friends
Think strategically about why you are connecting
Privacy Settings
• Who can see your profile• Who can search for you• How much they can see• Control what of your activity is visible on your wall
and newsfeed
• Social Network and micro-blogging service that enables its users to send and read other users’ updates (tweets). Updates are displayed on the user’s profile page and delivered to other users who have signed up to receive them.
• Tweets- 160 character messages• Fasted growing, hottest social network• Fully searchable, free and easy to set up and use
• An information tool – Provide information to others• A conversational tool – respond to other peoples
tweets, engage in dialogue• Twitter allows people to stay connected in real-time• Great way to communicate and network with new
and old contacts• You choose the message – not the recipient
• Put your job pitch in your Twitter bio (160 chars)• Use a professional picture• Tweet about your job search• Include a link to your resume• Establish yourself as an expert
• Many recruiters use Twitter– View Bios– Read Tweets– Gather Links to website
• Use Twitter Search– # or hash tag helps search
• Tweet My Jobs http://tweetmyjobs.com/
Photos Can Kill A Job
Create – Connect - Engage
Create
• Create content - – Link to your website or blog– Link to articles, resume– Link to pictures, videos, podcasts
• Often• Be of Value
Connect
Be Strategic
Engage
• Post/comment often• Pose questions publicly to other members• Answer queries• The secret sauce for all social media is in the
engagement. • The more you connect, the more will come back to
you.
Search – Search – Search - Search
• Facebook – Twitter – LinkedIn• Company• Interviewer
Resources
• Mashable - http://mashable.com/• Delicious - http://delicious.com/• Google – http://www.google.com/• Facebook - http://www.facebook.com• LinkedIn - http://www.linkedin.com/• Twitter - http://www.Twitter.com/• SlideShare - http://www.slideshare.net/avanconas
