How to create online viewbooks that really work.

Download How to create online viewbooks that really work.

Post on 01-Nov-2014

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http://www.twgplus.com/blog - Scott Novak discusses the 10 things that you need to know to about integrating traditional and online viewbooks for colleges and universities.

TRANSCRIPT

  • 1. Creating an online viewbook that really works
  • 2. Agenda 2 The Viewbook 2012 Top 10 rules for developing a great viewbook Sample electronic viewbook Trends in mobile adoption How to track effectiveness How to add Social Media
  • 3. The Viewbook 2012 3 Not your glorified catalog anymore Print has a role, electronic has more Less is more Impactful, engaging, informative but concise Still a central piece for Seniors and parents It is not going away, but the role has changed
  • 4. Top 10 rules 410. Make it special9. Complement the printed piece with an online experience for everyone else8. Not for the lonely people7. Invest in photography6. 8.5x11 is boring!5. Have a flow4. QR, QR, QR, QR3. Accompany with a good letter2. Run it by your students1. No kitchen sink
  • 5. MMC Viewbook 5 Award winning Impactful
  • 6. Sample Electronic Viewbook 6 Took the creativity of the printed piece, transferred it to electronic Easy to use, easy to distribute KIS..S Trackable Incorporated social media
  • 7. MMC 7
  • 8. Trends in mobile adoption 8
  • 9. How to track effectiveness 9
  • 10. Adding Social Media 10 Make it easy Keep current Respond frequently Keep material honest and relevant Reflect your personality Engage the campus
  • 11. What really matters is that 11 your brand is a conversation
  • 12. The Enrollment Experience 12 is about the students
  • 13. Q&A 13 Questions Answers
  • 14. Connect 14 Scott Novak scott.novak@twgplus.com 704.321.1986 Chris Tyburski chris.tyburski@twgplus.com 973.985.6660 twgplus.com/blog @twgplus info@twgplus.com