what they really want: how to create innovative research that people will actually use
TRANSCRIPT
What They Really Want
How to Create Innovative
Research People Will
Actually UseAmelia Costigan Senior Associate Librarian
Cheryl Yanek Director Librarian
copy Catalyst 20151
copy Catalyst 20152
Catalyst Information Centerhellip
Who We Are
bull Catalyst is the leading non-profit organization expanding
opportunities for women and business
bull The core of Catalystrsquos work is its original research
bull The Information Center (IC) is a library within the
organization and works to support the organizationrsquos
mission
copy Catalyst 20153
Catalyst Information Centerhellip
What We Do
Each day the IC engages directly
with bull many of the over 700 Catalyst
member companies
bull the media
bull scholars
bull the general public
copy Catalyst 20154
How to do more with less
We transform data into information
information into knowledge and
knowledge into insights
Or we take reference to the next
level
copy Catalyst 20155
Data Knowledge Products
copy Catalyst 20156
Insight Knowledge Products
First Steps
bull Diversity Councils
bull Women in the World
bull Gender Identity in the
Workplace
bull Engaging Men
Country Overviewsbull India
bull Mexico
copy Catalyst 20157
Insight Knowledge Products
Products in Process =
cleaned up reference
requests for reuse Topics
include
bull Unconscious Bias
bull Guide to Benchmarking
bull Origins of ldquoGlass Ceilingrdquo
bull Analysis of the Current
State of the ldquoOpt-Outrdquo
Story
copy Catalyst 20158
Insight Knowledge Products
Visualizations
The IC is converting some
of its
most popular
knowledge products
into visualizations
copy Catalyst 20159
We Measure Usage of
Knowledge Products
copy Catalyst 201510
Just Because You Can Doesnrsquot
Mean You Should
Have a strategic plan in place before embarking on any
product development
copy Catalyst 201511
How do we choose what
becomes a knowledge product
bull Benefit the mission
bull Benefit the Information Center
bull Benefit our work flow
bull Benefit the users And which users
bull Are people asking for it
copy Catalyst 201512
If You Are Going To Do It
Do It Well
Credibility depends on accuracy
bull Involve an editor (or second reader)
bull Fact check
bull Proofread
copy Catalyst 201513
Know How You Will Measure
Success
How do you measure success
bull Page views and downloads
bull Media usage
bull Brand awareness of IC
bull Comments
copy Catalyst 201514
Social Media
bull Social media is sometimes made up of a series of
knowledge products
bull Graphics quotes stats and tweets engage potential
knowledge users in different ways
copy Catalyst 201515
Whatrsquos Next
Figuring out what knowledge products serve what purposebull Figuring out how to make knowledge products that go viral on
social media
Anticipating what users want next
Determining how to spread the Catalyst mission beyond
current Catalyst users
copy Catalyst 201516
Go Knowledge
Knowledge Products are a Win-Win
bull Increased visibility for a special library
bull Support service
bull Support mission
bull Itrsquos a value add
bull Spread message beyond your immediate audience
copy Catalyst 2015 1
7
Resources
Catalyst Information Center Resources
bull Quick Takes
bull First Steps
bull Infographics
bull Charts
Image Sourcesbull Slide 4 Gluehlampe 01 KMJ by KMJ - dewikipedia original upload 26 Jun 2004 by deBenutzerKMJ Licensed under CC BY-SA 30 via
Wikimedia Commonsbull Slide 11 By ProjectManhattan (Own work) [CC BY-SA 30] via Wikimedia Commonsbull Slide 12 By AlphaZeta (Own work) [CC0] via Wikimedia Commonsbull Slide 13 Metre pliant 500px Licensed under CC BY-SA 30 via Wikimedia Commons
copy Catalyst 201518
Questions
Amelia Costigan
acostigancatalystorg
costigana
Cheryl Yanek
cyanekcatalystorg
cherylkathleen
copy Catalyst 20152
Catalyst Information Centerhellip
Who We Are
bull Catalyst is the leading non-profit organization expanding
opportunities for women and business
bull The core of Catalystrsquos work is its original research
bull The Information Center (IC) is a library within the
organization and works to support the organizationrsquos
mission
copy Catalyst 20153
Catalyst Information Centerhellip
What We Do
Each day the IC engages directly
with bull many of the over 700 Catalyst
member companies
bull the media
bull scholars
bull the general public
copy Catalyst 20154
How to do more with less
We transform data into information
information into knowledge and
knowledge into insights
Or we take reference to the next
level
copy Catalyst 20155
Data Knowledge Products
copy Catalyst 20156
Insight Knowledge Products
First Steps
bull Diversity Councils
bull Women in the World
bull Gender Identity in the
Workplace
bull Engaging Men
Country Overviewsbull India
bull Mexico
copy Catalyst 20157
Insight Knowledge Products
Products in Process =
cleaned up reference
requests for reuse Topics
include
bull Unconscious Bias
bull Guide to Benchmarking
bull Origins of ldquoGlass Ceilingrdquo
bull Analysis of the Current
State of the ldquoOpt-Outrdquo
Story
copy Catalyst 20158
Insight Knowledge Products
Visualizations
The IC is converting some
of its
most popular
knowledge products
into visualizations
copy Catalyst 20159
We Measure Usage of
Knowledge Products
copy Catalyst 201510
Just Because You Can Doesnrsquot
Mean You Should
Have a strategic plan in place before embarking on any
product development
copy Catalyst 201511
How do we choose what
becomes a knowledge product
bull Benefit the mission
bull Benefit the Information Center
bull Benefit our work flow
bull Benefit the users And which users
bull Are people asking for it
copy Catalyst 201512
If You Are Going To Do It
Do It Well
Credibility depends on accuracy
bull Involve an editor (or second reader)
bull Fact check
bull Proofread
copy Catalyst 201513
Know How You Will Measure
Success
How do you measure success
bull Page views and downloads
bull Media usage
bull Brand awareness of IC
bull Comments
copy Catalyst 201514
Social Media
bull Social media is sometimes made up of a series of
knowledge products
bull Graphics quotes stats and tweets engage potential
knowledge users in different ways
copy Catalyst 201515
Whatrsquos Next
Figuring out what knowledge products serve what purposebull Figuring out how to make knowledge products that go viral on
social media
Anticipating what users want next
Determining how to spread the Catalyst mission beyond
current Catalyst users
copy Catalyst 201516
Go Knowledge
Knowledge Products are a Win-Win
bull Increased visibility for a special library
bull Support service
bull Support mission
bull Itrsquos a value add
bull Spread message beyond your immediate audience
copy Catalyst 2015 1
7
Resources
Catalyst Information Center Resources
bull Quick Takes
bull First Steps
bull Infographics
bull Charts
Image Sourcesbull Slide 4 Gluehlampe 01 KMJ by KMJ - dewikipedia original upload 26 Jun 2004 by deBenutzerKMJ Licensed under CC BY-SA 30 via
Wikimedia Commonsbull Slide 11 By ProjectManhattan (Own work) [CC BY-SA 30] via Wikimedia Commonsbull Slide 12 By AlphaZeta (Own work) [CC0] via Wikimedia Commonsbull Slide 13 Metre pliant 500px Licensed under CC BY-SA 30 via Wikimedia Commons
copy Catalyst 201518
Questions
Amelia Costigan
acostigancatalystorg
costigana
Cheryl Yanek
cyanekcatalystorg
cherylkathleen
copy Catalyst 20153
Catalyst Information Centerhellip
What We Do
Each day the IC engages directly
with bull many of the over 700 Catalyst
member companies
bull the media
bull scholars
bull the general public
copy Catalyst 20154
How to do more with less
We transform data into information
information into knowledge and
knowledge into insights
Or we take reference to the next
level
copy Catalyst 20155
Data Knowledge Products
copy Catalyst 20156
Insight Knowledge Products
First Steps
bull Diversity Councils
bull Women in the World
bull Gender Identity in the
Workplace
bull Engaging Men
Country Overviewsbull India
bull Mexico
copy Catalyst 20157
Insight Knowledge Products
Products in Process =
cleaned up reference
requests for reuse Topics
include
bull Unconscious Bias
bull Guide to Benchmarking
bull Origins of ldquoGlass Ceilingrdquo
bull Analysis of the Current
State of the ldquoOpt-Outrdquo
Story
copy Catalyst 20158
Insight Knowledge Products
Visualizations
The IC is converting some
of its
most popular
knowledge products
into visualizations
copy Catalyst 20159
We Measure Usage of
Knowledge Products
copy Catalyst 201510
Just Because You Can Doesnrsquot
Mean You Should
Have a strategic plan in place before embarking on any
product development
copy Catalyst 201511
How do we choose what
becomes a knowledge product
bull Benefit the mission
bull Benefit the Information Center
bull Benefit our work flow
bull Benefit the users And which users
bull Are people asking for it
copy Catalyst 201512
If You Are Going To Do It
Do It Well
Credibility depends on accuracy
bull Involve an editor (or second reader)
bull Fact check
bull Proofread
copy Catalyst 201513
Know How You Will Measure
Success
How do you measure success
bull Page views and downloads
bull Media usage
bull Brand awareness of IC
bull Comments
copy Catalyst 201514
Social Media
bull Social media is sometimes made up of a series of
knowledge products
bull Graphics quotes stats and tweets engage potential
knowledge users in different ways
copy Catalyst 201515
Whatrsquos Next
Figuring out what knowledge products serve what purposebull Figuring out how to make knowledge products that go viral on
social media
Anticipating what users want next
Determining how to spread the Catalyst mission beyond
current Catalyst users
copy Catalyst 201516
Go Knowledge
Knowledge Products are a Win-Win
bull Increased visibility for a special library
bull Support service
bull Support mission
bull Itrsquos a value add
bull Spread message beyond your immediate audience
copy Catalyst 2015 1
7
Resources
Catalyst Information Center Resources
bull Quick Takes
bull First Steps
bull Infographics
bull Charts
Image Sourcesbull Slide 4 Gluehlampe 01 KMJ by KMJ - dewikipedia original upload 26 Jun 2004 by deBenutzerKMJ Licensed under CC BY-SA 30 via
Wikimedia Commonsbull Slide 11 By ProjectManhattan (Own work) [CC BY-SA 30] via Wikimedia Commonsbull Slide 12 By AlphaZeta (Own work) [CC0] via Wikimedia Commonsbull Slide 13 Metre pliant 500px Licensed under CC BY-SA 30 via Wikimedia Commons
copy Catalyst 201518
Questions
Amelia Costigan
acostigancatalystorg
costigana
Cheryl Yanek
cyanekcatalystorg
cherylkathleen
copy Catalyst 20154
How to do more with less
We transform data into information
information into knowledge and
knowledge into insights
Or we take reference to the next
level
copy Catalyst 20155
Data Knowledge Products
copy Catalyst 20156
Insight Knowledge Products
First Steps
bull Diversity Councils
bull Women in the World
bull Gender Identity in the
Workplace
bull Engaging Men
Country Overviewsbull India
bull Mexico
copy Catalyst 20157
Insight Knowledge Products
Products in Process =
cleaned up reference
requests for reuse Topics
include
bull Unconscious Bias
bull Guide to Benchmarking
bull Origins of ldquoGlass Ceilingrdquo
bull Analysis of the Current
State of the ldquoOpt-Outrdquo
Story
copy Catalyst 20158
Insight Knowledge Products
Visualizations
The IC is converting some
of its
most popular
knowledge products
into visualizations
copy Catalyst 20159
We Measure Usage of
Knowledge Products
copy Catalyst 201510
Just Because You Can Doesnrsquot
Mean You Should
Have a strategic plan in place before embarking on any
product development
copy Catalyst 201511
How do we choose what
becomes a knowledge product
bull Benefit the mission
bull Benefit the Information Center
bull Benefit our work flow
bull Benefit the users And which users
bull Are people asking for it
copy Catalyst 201512
If You Are Going To Do It
Do It Well
Credibility depends on accuracy
bull Involve an editor (or second reader)
bull Fact check
bull Proofread
copy Catalyst 201513
Know How You Will Measure
Success
How do you measure success
bull Page views and downloads
bull Media usage
bull Brand awareness of IC
bull Comments
copy Catalyst 201514
Social Media
bull Social media is sometimes made up of a series of
knowledge products
bull Graphics quotes stats and tweets engage potential
knowledge users in different ways
copy Catalyst 201515
Whatrsquos Next
Figuring out what knowledge products serve what purposebull Figuring out how to make knowledge products that go viral on
social media
Anticipating what users want next
Determining how to spread the Catalyst mission beyond
current Catalyst users
copy Catalyst 201516
Go Knowledge
Knowledge Products are a Win-Win
bull Increased visibility for a special library
bull Support service
bull Support mission
bull Itrsquos a value add
bull Spread message beyond your immediate audience
copy Catalyst 2015 1
7
Resources
Catalyst Information Center Resources
bull Quick Takes
bull First Steps
bull Infographics
bull Charts
Image Sourcesbull Slide 4 Gluehlampe 01 KMJ by KMJ - dewikipedia original upload 26 Jun 2004 by deBenutzerKMJ Licensed under CC BY-SA 30 via
Wikimedia Commonsbull Slide 11 By ProjectManhattan (Own work) [CC BY-SA 30] via Wikimedia Commonsbull Slide 12 By AlphaZeta (Own work) [CC0] via Wikimedia Commonsbull Slide 13 Metre pliant 500px Licensed under CC BY-SA 30 via Wikimedia Commons
copy Catalyst 201518
Questions
Amelia Costigan
acostigancatalystorg
costigana
Cheryl Yanek
cyanekcatalystorg
cherylkathleen
copy Catalyst 20155
Data Knowledge Products
copy Catalyst 20156
Insight Knowledge Products
First Steps
bull Diversity Councils
bull Women in the World
bull Gender Identity in the
Workplace
bull Engaging Men
Country Overviewsbull India
bull Mexico
copy Catalyst 20157
Insight Knowledge Products
Products in Process =
cleaned up reference
requests for reuse Topics
include
bull Unconscious Bias
bull Guide to Benchmarking
bull Origins of ldquoGlass Ceilingrdquo
bull Analysis of the Current
State of the ldquoOpt-Outrdquo
Story
copy Catalyst 20158
Insight Knowledge Products
Visualizations
The IC is converting some
of its
most popular
knowledge products
into visualizations
copy Catalyst 20159
We Measure Usage of
Knowledge Products
copy Catalyst 201510
Just Because You Can Doesnrsquot
Mean You Should
Have a strategic plan in place before embarking on any
product development
copy Catalyst 201511
How do we choose what
becomes a knowledge product
bull Benefit the mission
bull Benefit the Information Center
bull Benefit our work flow
bull Benefit the users And which users
bull Are people asking for it
copy Catalyst 201512
If You Are Going To Do It
Do It Well
Credibility depends on accuracy
bull Involve an editor (or second reader)
bull Fact check
bull Proofread
copy Catalyst 201513
Know How You Will Measure
Success
How do you measure success
bull Page views and downloads
bull Media usage
bull Brand awareness of IC
bull Comments
copy Catalyst 201514
Social Media
bull Social media is sometimes made up of a series of
knowledge products
bull Graphics quotes stats and tweets engage potential
knowledge users in different ways
copy Catalyst 201515
Whatrsquos Next
Figuring out what knowledge products serve what purposebull Figuring out how to make knowledge products that go viral on
social media
Anticipating what users want next
Determining how to spread the Catalyst mission beyond
current Catalyst users
copy Catalyst 201516
Go Knowledge
Knowledge Products are a Win-Win
bull Increased visibility for a special library
bull Support service
bull Support mission
bull Itrsquos a value add
bull Spread message beyond your immediate audience
copy Catalyst 2015 1
7
Resources
Catalyst Information Center Resources
bull Quick Takes
bull First Steps
bull Infographics
bull Charts
Image Sourcesbull Slide 4 Gluehlampe 01 KMJ by KMJ - dewikipedia original upload 26 Jun 2004 by deBenutzerKMJ Licensed under CC BY-SA 30 via
Wikimedia Commonsbull Slide 11 By ProjectManhattan (Own work) [CC BY-SA 30] via Wikimedia Commonsbull Slide 12 By AlphaZeta (Own work) [CC0] via Wikimedia Commonsbull Slide 13 Metre pliant 500px Licensed under CC BY-SA 30 via Wikimedia Commons
copy Catalyst 201518
Questions
Amelia Costigan
acostigancatalystorg
costigana
Cheryl Yanek
cyanekcatalystorg
cherylkathleen
copy Catalyst 20156
Insight Knowledge Products
First Steps
bull Diversity Councils
bull Women in the World
bull Gender Identity in the
Workplace
bull Engaging Men
Country Overviewsbull India
bull Mexico
copy Catalyst 20157
Insight Knowledge Products
Products in Process =
cleaned up reference
requests for reuse Topics
include
bull Unconscious Bias
bull Guide to Benchmarking
bull Origins of ldquoGlass Ceilingrdquo
bull Analysis of the Current
State of the ldquoOpt-Outrdquo
Story
copy Catalyst 20158
Insight Knowledge Products
Visualizations
The IC is converting some
of its
most popular
knowledge products
into visualizations
copy Catalyst 20159
We Measure Usage of
Knowledge Products
copy Catalyst 201510
Just Because You Can Doesnrsquot
Mean You Should
Have a strategic plan in place before embarking on any
product development
copy Catalyst 201511
How do we choose what
becomes a knowledge product
bull Benefit the mission
bull Benefit the Information Center
bull Benefit our work flow
bull Benefit the users And which users
bull Are people asking for it
copy Catalyst 201512
If You Are Going To Do It
Do It Well
Credibility depends on accuracy
bull Involve an editor (or second reader)
bull Fact check
bull Proofread
copy Catalyst 201513
Know How You Will Measure
Success
How do you measure success
bull Page views and downloads
bull Media usage
bull Brand awareness of IC
bull Comments
copy Catalyst 201514
Social Media
bull Social media is sometimes made up of a series of
knowledge products
bull Graphics quotes stats and tweets engage potential
knowledge users in different ways
copy Catalyst 201515
Whatrsquos Next
Figuring out what knowledge products serve what purposebull Figuring out how to make knowledge products that go viral on
social media
Anticipating what users want next
Determining how to spread the Catalyst mission beyond
current Catalyst users
copy Catalyst 201516
Go Knowledge
Knowledge Products are a Win-Win
bull Increased visibility for a special library
bull Support service
bull Support mission
bull Itrsquos a value add
bull Spread message beyond your immediate audience
copy Catalyst 2015 1
7
Resources
Catalyst Information Center Resources
bull Quick Takes
bull First Steps
bull Infographics
bull Charts
Image Sourcesbull Slide 4 Gluehlampe 01 KMJ by KMJ - dewikipedia original upload 26 Jun 2004 by deBenutzerKMJ Licensed under CC BY-SA 30 via
Wikimedia Commonsbull Slide 11 By ProjectManhattan (Own work) [CC BY-SA 30] via Wikimedia Commonsbull Slide 12 By AlphaZeta (Own work) [CC0] via Wikimedia Commonsbull Slide 13 Metre pliant 500px Licensed under CC BY-SA 30 via Wikimedia Commons
copy Catalyst 201518
Questions
Amelia Costigan
acostigancatalystorg
costigana
Cheryl Yanek
cyanekcatalystorg
cherylkathleen
copy Catalyst 20157
Insight Knowledge Products
Products in Process =
cleaned up reference
requests for reuse Topics
include
bull Unconscious Bias
bull Guide to Benchmarking
bull Origins of ldquoGlass Ceilingrdquo
bull Analysis of the Current
State of the ldquoOpt-Outrdquo
Story
copy Catalyst 20158
Insight Knowledge Products
Visualizations
The IC is converting some
of its
most popular
knowledge products
into visualizations
copy Catalyst 20159
We Measure Usage of
Knowledge Products
copy Catalyst 201510
Just Because You Can Doesnrsquot
Mean You Should
Have a strategic plan in place before embarking on any
product development
copy Catalyst 201511
How do we choose what
becomes a knowledge product
bull Benefit the mission
bull Benefit the Information Center
bull Benefit our work flow
bull Benefit the users And which users
bull Are people asking for it
copy Catalyst 201512
If You Are Going To Do It
Do It Well
Credibility depends on accuracy
bull Involve an editor (or second reader)
bull Fact check
bull Proofread
copy Catalyst 201513
Know How You Will Measure
Success
How do you measure success
bull Page views and downloads
bull Media usage
bull Brand awareness of IC
bull Comments
copy Catalyst 201514
Social Media
bull Social media is sometimes made up of a series of
knowledge products
bull Graphics quotes stats and tweets engage potential
knowledge users in different ways
copy Catalyst 201515
Whatrsquos Next
Figuring out what knowledge products serve what purposebull Figuring out how to make knowledge products that go viral on
social media
Anticipating what users want next
Determining how to spread the Catalyst mission beyond
current Catalyst users
copy Catalyst 201516
Go Knowledge
Knowledge Products are a Win-Win
bull Increased visibility for a special library
bull Support service
bull Support mission
bull Itrsquos a value add
bull Spread message beyond your immediate audience
copy Catalyst 2015 1
7
Resources
Catalyst Information Center Resources
bull Quick Takes
bull First Steps
bull Infographics
bull Charts
Image Sourcesbull Slide 4 Gluehlampe 01 KMJ by KMJ - dewikipedia original upload 26 Jun 2004 by deBenutzerKMJ Licensed under CC BY-SA 30 via
Wikimedia Commonsbull Slide 11 By ProjectManhattan (Own work) [CC BY-SA 30] via Wikimedia Commonsbull Slide 12 By AlphaZeta (Own work) [CC0] via Wikimedia Commonsbull Slide 13 Metre pliant 500px Licensed under CC BY-SA 30 via Wikimedia Commons
copy Catalyst 201518
Questions
Amelia Costigan
acostigancatalystorg
costigana
Cheryl Yanek
cyanekcatalystorg
cherylkathleen
copy Catalyst 20158
Insight Knowledge Products
Visualizations
The IC is converting some
of its
most popular
knowledge products
into visualizations
copy Catalyst 20159
We Measure Usage of
Knowledge Products
copy Catalyst 201510
Just Because You Can Doesnrsquot
Mean You Should
Have a strategic plan in place before embarking on any
product development
copy Catalyst 201511
How do we choose what
becomes a knowledge product
bull Benefit the mission
bull Benefit the Information Center
bull Benefit our work flow
bull Benefit the users And which users
bull Are people asking for it
copy Catalyst 201512
If You Are Going To Do It
Do It Well
Credibility depends on accuracy
bull Involve an editor (or second reader)
bull Fact check
bull Proofread
copy Catalyst 201513
Know How You Will Measure
Success
How do you measure success
bull Page views and downloads
bull Media usage
bull Brand awareness of IC
bull Comments
copy Catalyst 201514
Social Media
bull Social media is sometimes made up of a series of
knowledge products
bull Graphics quotes stats and tweets engage potential
knowledge users in different ways
copy Catalyst 201515
Whatrsquos Next
Figuring out what knowledge products serve what purposebull Figuring out how to make knowledge products that go viral on
social media
Anticipating what users want next
Determining how to spread the Catalyst mission beyond
current Catalyst users
copy Catalyst 201516
Go Knowledge
Knowledge Products are a Win-Win
bull Increased visibility for a special library
bull Support service
bull Support mission
bull Itrsquos a value add
bull Spread message beyond your immediate audience
copy Catalyst 2015 1
7
Resources
Catalyst Information Center Resources
bull Quick Takes
bull First Steps
bull Infographics
bull Charts
Image Sourcesbull Slide 4 Gluehlampe 01 KMJ by KMJ - dewikipedia original upload 26 Jun 2004 by deBenutzerKMJ Licensed under CC BY-SA 30 via
Wikimedia Commonsbull Slide 11 By ProjectManhattan (Own work) [CC BY-SA 30] via Wikimedia Commonsbull Slide 12 By AlphaZeta (Own work) [CC0] via Wikimedia Commonsbull Slide 13 Metre pliant 500px Licensed under CC BY-SA 30 via Wikimedia Commons
copy Catalyst 201518
Questions
Amelia Costigan
acostigancatalystorg
costigana
Cheryl Yanek
cyanekcatalystorg
cherylkathleen
copy Catalyst 20159
We Measure Usage of
Knowledge Products
copy Catalyst 201510
Just Because You Can Doesnrsquot
Mean You Should
Have a strategic plan in place before embarking on any
product development
copy Catalyst 201511
How do we choose what
becomes a knowledge product
bull Benefit the mission
bull Benefit the Information Center
bull Benefit our work flow
bull Benefit the users And which users
bull Are people asking for it
copy Catalyst 201512
If You Are Going To Do It
Do It Well
Credibility depends on accuracy
bull Involve an editor (or second reader)
bull Fact check
bull Proofread
copy Catalyst 201513
Know How You Will Measure
Success
How do you measure success
bull Page views and downloads
bull Media usage
bull Brand awareness of IC
bull Comments
copy Catalyst 201514
Social Media
bull Social media is sometimes made up of a series of
knowledge products
bull Graphics quotes stats and tweets engage potential
knowledge users in different ways
copy Catalyst 201515
Whatrsquos Next
Figuring out what knowledge products serve what purposebull Figuring out how to make knowledge products that go viral on
social media
Anticipating what users want next
Determining how to spread the Catalyst mission beyond
current Catalyst users
copy Catalyst 201516
Go Knowledge
Knowledge Products are a Win-Win
bull Increased visibility for a special library
bull Support service
bull Support mission
bull Itrsquos a value add
bull Spread message beyond your immediate audience
copy Catalyst 2015 1
7
Resources
Catalyst Information Center Resources
bull Quick Takes
bull First Steps
bull Infographics
bull Charts
Image Sourcesbull Slide 4 Gluehlampe 01 KMJ by KMJ - dewikipedia original upload 26 Jun 2004 by deBenutzerKMJ Licensed under CC BY-SA 30 via
Wikimedia Commonsbull Slide 11 By ProjectManhattan (Own work) [CC BY-SA 30] via Wikimedia Commonsbull Slide 12 By AlphaZeta (Own work) [CC0] via Wikimedia Commonsbull Slide 13 Metre pliant 500px Licensed under CC BY-SA 30 via Wikimedia Commons
copy Catalyst 201518
Questions
Amelia Costigan
acostigancatalystorg
costigana
Cheryl Yanek
cyanekcatalystorg
cherylkathleen
copy Catalyst 201510
Just Because You Can Doesnrsquot
Mean You Should
Have a strategic plan in place before embarking on any
product development
copy Catalyst 201511
How do we choose what
becomes a knowledge product
bull Benefit the mission
bull Benefit the Information Center
bull Benefit our work flow
bull Benefit the users And which users
bull Are people asking for it
copy Catalyst 201512
If You Are Going To Do It
Do It Well
Credibility depends on accuracy
bull Involve an editor (or second reader)
bull Fact check
bull Proofread
copy Catalyst 201513
Know How You Will Measure
Success
How do you measure success
bull Page views and downloads
bull Media usage
bull Brand awareness of IC
bull Comments
copy Catalyst 201514
Social Media
bull Social media is sometimes made up of a series of
knowledge products
bull Graphics quotes stats and tweets engage potential
knowledge users in different ways
copy Catalyst 201515
Whatrsquos Next
Figuring out what knowledge products serve what purposebull Figuring out how to make knowledge products that go viral on
social media
Anticipating what users want next
Determining how to spread the Catalyst mission beyond
current Catalyst users
copy Catalyst 201516
Go Knowledge
Knowledge Products are a Win-Win
bull Increased visibility for a special library
bull Support service
bull Support mission
bull Itrsquos a value add
bull Spread message beyond your immediate audience
copy Catalyst 2015 1
7
Resources
Catalyst Information Center Resources
bull Quick Takes
bull First Steps
bull Infographics
bull Charts
Image Sourcesbull Slide 4 Gluehlampe 01 KMJ by KMJ - dewikipedia original upload 26 Jun 2004 by deBenutzerKMJ Licensed under CC BY-SA 30 via
Wikimedia Commonsbull Slide 11 By ProjectManhattan (Own work) [CC BY-SA 30] via Wikimedia Commonsbull Slide 12 By AlphaZeta (Own work) [CC0] via Wikimedia Commonsbull Slide 13 Metre pliant 500px Licensed under CC BY-SA 30 via Wikimedia Commons
copy Catalyst 201518
Questions
Amelia Costigan
acostigancatalystorg
costigana
Cheryl Yanek
cyanekcatalystorg
cherylkathleen
copy Catalyst 201511
How do we choose what
becomes a knowledge product
bull Benefit the mission
bull Benefit the Information Center
bull Benefit our work flow
bull Benefit the users And which users
bull Are people asking for it
copy Catalyst 201512
If You Are Going To Do It
Do It Well
Credibility depends on accuracy
bull Involve an editor (or second reader)
bull Fact check
bull Proofread
copy Catalyst 201513
Know How You Will Measure
Success
How do you measure success
bull Page views and downloads
bull Media usage
bull Brand awareness of IC
bull Comments
copy Catalyst 201514
Social Media
bull Social media is sometimes made up of a series of
knowledge products
bull Graphics quotes stats and tweets engage potential
knowledge users in different ways
copy Catalyst 201515
Whatrsquos Next
Figuring out what knowledge products serve what purposebull Figuring out how to make knowledge products that go viral on
social media
Anticipating what users want next
Determining how to spread the Catalyst mission beyond
current Catalyst users
copy Catalyst 201516
Go Knowledge
Knowledge Products are a Win-Win
bull Increased visibility for a special library
bull Support service
bull Support mission
bull Itrsquos a value add
bull Spread message beyond your immediate audience
copy Catalyst 2015 1
7
Resources
Catalyst Information Center Resources
bull Quick Takes
bull First Steps
bull Infographics
bull Charts
Image Sourcesbull Slide 4 Gluehlampe 01 KMJ by KMJ - dewikipedia original upload 26 Jun 2004 by deBenutzerKMJ Licensed under CC BY-SA 30 via
Wikimedia Commonsbull Slide 11 By ProjectManhattan (Own work) [CC BY-SA 30] via Wikimedia Commonsbull Slide 12 By AlphaZeta (Own work) [CC0] via Wikimedia Commonsbull Slide 13 Metre pliant 500px Licensed under CC BY-SA 30 via Wikimedia Commons
copy Catalyst 201518
Questions
Amelia Costigan
acostigancatalystorg
costigana
Cheryl Yanek
cyanekcatalystorg
cherylkathleen
copy Catalyst 201512
If You Are Going To Do It
Do It Well
Credibility depends on accuracy
bull Involve an editor (or second reader)
bull Fact check
bull Proofread
copy Catalyst 201513
Know How You Will Measure
Success
How do you measure success
bull Page views and downloads
bull Media usage
bull Brand awareness of IC
bull Comments
copy Catalyst 201514
Social Media
bull Social media is sometimes made up of a series of
knowledge products
bull Graphics quotes stats and tweets engage potential
knowledge users in different ways
copy Catalyst 201515
Whatrsquos Next
Figuring out what knowledge products serve what purposebull Figuring out how to make knowledge products that go viral on
social media
Anticipating what users want next
Determining how to spread the Catalyst mission beyond
current Catalyst users
copy Catalyst 201516
Go Knowledge
Knowledge Products are a Win-Win
bull Increased visibility for a special library
bull Support service
bull Support mission
bull Itrsquos a value add
bull Spread message beyond your immediate audience
copy Catalyst 2015 1
7
Resources
Catalyst Information Center Resources
bull Quick Takes
bull First Steps
bull Infographics
bull Charts
Image Sourcesbull Slide 4 Gluehlampe 01 KMJ by KMJ - dewikipedia original upload 26 Jun 2004 by deBenutzerKMJ Licensed under CC BY-SA 30 via
Wikimedia Commonsbull Slide 11 By ProjectManhattan (Own work) [CC BY-SA 30] via Wikimedia Commonsbull Slide 12 By AlphaZeta (Own work) [CC0] via Wikimedia Commonsbull Slide 13 Metre pliant 500px Licensed under CC BY-SA 30 via Wikimedia Commons
copy Catalyst 201518
Questions
Amelia Costigan
acostigancatalystorg
costigana
Cheryl Yanek
cyanekcatalystorg
cherylkathleen
copy Catalyst 201513
Know How You Will Measure
Success
How do you measure success
bull Page views and downloads
bull Media usage
bull Brand awareness of IC
bull Comments
copy Catalyst 201514
Social Media
bull Social media is sometimes made up of a series of
knowledge products
bull Graphics quotes stats and tweets engage potential
knowledge users in different ways
copy Catalyst 201515
Whatrsquos Next
Figuring out what knowledge products serve what purposebull Figuring out how to make knowledge products that go viral on
social media
Anticipating what users want next
Determining how to spread the Catalyst mission beyond
current Catalyst users
copy Catalyst 201516
Go Knowledge
Knowledge Products are a Win-Win
bull Increased visibility for a special library
bull Support service
bull Support mission
bull Itrsquos a value add
bull Spread message beyond your immediate audience
copy Catalyst 2015 1
7
Resources
Catalyst Information Center Resources
bull Quick Takes
bull First Steps
bull Infographics
bull Charts
Image Sourcesbull Slide 4 Gluehlampe 01 KMJ by KMJ - dewikipedia original upload 26 Jun 2004 by deBenutzerKMJ Licensed under CC BY-SA 30 via
Wikimedia Commonsbull Slide 11 By ProjectManhattan (Own work) [CC BY-SA 30] via Wikimedia Commonsbull Slide 12 By AlphaZeta (Own work) [CC0] via Wikimedia Commonsbull Slide 13 Metre pliant 500px Licensed under CC BY-SA 30 via Wikimedia Commons
copy Catalyst 201518
Questions
Amelia Costigan
acostigancatalystorg
costigana
Cheryl Yanek
cyanekcatalystorg
cherylkathleen
copy Catalyst 201514
Social Media
bull Social media is sometimes made up of a series of
knowledge products
bull Graphics quotes stats and tweets engage potential
knowledge users in different ways
copy Catalyst 201515
Whatrsquos Next
Figuring out what knowledge products serve what purposebull Figuring out how to make knowledge products that go viral on
social media
Anticipating what users want next
Determining how to spread the Catalyst mission beyond
current Catalyst users
copy Catalyst 201516
Go Knowledge
Knowledge Products are a Win-Win
bull Increased visibility for a special library
bull Support service
bull Support mission
bull Itrsquos a value add
bull Spread message beyond your immediate audience
copy Catalyst 2015 1
7
Resources
Catalyst Information Center Resources
bull Quick Takes
bull First Steps
bull Infographics
bull Charts
Image Sourcesbull Slide 4 Gluehlampe 01 KMJ by KMJ - dewikipedia original upload 26 Jun 2004 by deBenutzerKMJ Licensed under CC BY-SA 30 via
Wikimedia Commonsbull Slide 11 By ProjectManhattan (Own work) [CC BY-SA 30] via Wikimedia Commonsbull Slide 12 By AlphaZeta (Own work) [CC0] via Wikimedia Commonsbull Slide 13 Metre pliant 500px Licensed under CC BY-SA 30 via Wikimedia Commons
copy Catalyst 201518
Questions
Amelia Costigan
acostigancatalystorg
costigana
Cheryl Yanek
cyanekcatalystorg
cherylkathleen
copy Catalyst 201515
Whatrsquos Next
Figuring out what knowledge products serve what purposebull Figuring out how to make knowledge products that go viral on
social media
Anticipating what users want next
Determining how to spread the Catalyst mission beyond
current Catalyst users
copy Catalyst 201516
Go Knowledge
Knowledge Products are a Win-Win
bull Increased visibility for a special library
bull Support service
bull Support mission
bull Itrsquos a value add
bull Spread message beyond your immediate audience
copy Catalyst 2015 1
7
Resources
Catalyst Information Center Resources
bull Quick Takes
bull First Steps
bull Infographics
bull Charts
Image Sourcesbull Slide 4 Gluehlampe 01 KMJ by KMJ - dewikipedia original upload 26 Jun 2004 by deBenutzerKMJ Licensed under CC BY-SA 30 via
Wikimedia Commonsbull Slide 11 By ProjectManhattan (Own work) [CC BY-SA 30] via Wikimedia Commonsbull Slide 12 By AlphaZeta (Own work) [CC0] via Wikimedia Commonsbull Slide 13 Metre pliant 500px Licensed under CC BY-SA 30 via Wikimedia Commons
copy Catalyst 201518
Questions
Amelia Costigan
acostigancatalystorg
costigana
Cheryl Yanek
cyanekcatalystorg
cherylkathleen
copy Catalyst 201516
Go Knowledge
Knowledge Products are a Win-Win
bull Increased visibility for a special library
bull Support service
bull Support mission
bull Itrsquos a value add
bull Spread message beyond your immediate audience
copy Catalyst 2015 1
7
Resources
Catalyst Information Center Resources
bull Quick Takes
bull First Steps
bull Infographics
bull Charts
Image Sourcesbull Slide 4 Gluehlampe 01 KMJ by KMJ - dewikipedia original upload 26 Jun 2004 by deBenutzerKMJ Licensed under CC BY-SA 30 via
Wikimedia Commonsbull Slide 11 By ProjectManhattan (Own work) [CC BY-SA 30] via Wikimedia Commonsbull Slide 12 By AlphaZeta (Own work) [CC0] via Wikimedia Commonsbull Slide 13 Metre pliant 500px Licensed under CC BY-SA 30 via Wikimedia Commons
copy Catalyst 201518
Questions
Amelia Costigan
acostigancatalystorg
costigana
Cheryl Yanek
cyanekcatalystorg
cherylkathleen
copy Catalyst 2015 1
7
Resources
Catalyst Information Center Resources
bull Quick Takes
bull First Steps
bull Infographics
bull Charts
Image Sourcesbull Slide 4 Gluehlampe 01 KMJ by KMJ - dewikipedia original upload 26 Jun 2004 by deBenutzerKMJ Licensed under CC BY-SA 30 via
Wikimedia Commonsbull Slide 11 By ProjectManhattan (Own work) [CC BY-SA 30] via Wikimedia Commonsbull Slide 12 By AlphaZeta (Own work) [CC0] via Wikimedia Commonsbull Slide 13 Metre pliant 500px Licensed under CC BY-SA 30 via Wikimedia Commons
copy Catalyst 201518
Questions
Amelia Costigan
acostigancatalystorg
costigana
Cheryl Yanek
cyanekcatalystorg
cherylkathleen
copy Catalyst 201518
Questions
Amelia Costigan
acostigancatalystorg
costigana
Cheryl Yanek
cyanekcatalystorg
cherylkathleen