hmd credentials

8/4/2019 HMD Credentials

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wecreateyour business


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EYE-CATCHINGCREATIONS THAT

ATTRACT ATTENTION.

Hopping Mad Designs is a leading Sydney web

design and graphic design agency. Knownfor combining creativity and innovation, with

functional and user-friendly design, we

understand that talented designers create

design solutions, not just attractive artwork.

Our Designs Are:

unique,strongandstylish

fresh,clearanduser-friendly

alwaysontime,briefandbudget

DISTINCT DESIGNSTHAT DElIvER STuNNING

RESulTS.

About Us

Web design, graphic design, print designor 15 years, Hopping

Mad Designs has been creating innovative and eye-catching designs

that have brought to lie many brands in Sydney, and across Australia.

Having injected resh creativity into established corporations, as

well as having helped many new businesses build and develop their

brand, Hopping Mad Designs has both the talent and the experience

to create designs that truly deliver results.

Our History

Originally a niche design agency, Hopping Mad Designs rapidly

grew to become the web design and graphic design specialists that

both big and small business turn to when they need quality design

solutions.

Founded by the talented design duo o Steven Waldberg and Joanna

Basile, the agency has now expanded to include a larger design team

who work closely under their guidance, to ensure high-quality design

work is delivered on time, on brie and on budget.

At Hopping Mad Designs, we pride ourselves on building strong

relationships with our clients. While we have grown signifcantly, weve

always maintained the ocus and values o a small business at heart.

We still believe it is important to really understand your needs, so we

dont just meet, but exceed your expectations.


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Brand Development & Strategy

Working closely with our clients, we take

the time to get to know your product and

your market, so we can create brand-

building designs and design strategy

that aim to creatively communicate and

enhance your corporate message.

Graphic Design

Advertisements, Logos, Annual Reports,

Business Cards, Artwork and more

Hopping Mad Designs has the experience

and originality required to help truly

conceptualise and develop your brand. Our

visual designs are eye-catching and able to

clearly communicate your message.

WebDesign

Known or our simple, yet stunning

interaces, our website designs are

created with user-engagement in mind.

We integrate the latest Search Engine

Optimisation (SEO) techniques, as well as

acilitate optimal social media linkages, to

create multi-unctional websites that work

or your business.

SEO

SEO stands or Search Engine

Optimisation. By adopting SEO into your

website design, you will increase your

search ranking or major search engines,

such as Google and Yahoo, thus increasing

your exposure to potential clients. Hopping

Mad Designs oers simple, yet aordable

SEO solutions, tailored to improve your

search engine rankings.

Social Media

Whether youre looking to enter the

social media realm in style, or to add a

proessional look and eel to a corporate

blog or networking page, Hopping

Mad Designs can create sophisticated

design that will give your social media a

proessional edge.

OuR SERvICES.YOuR DESIGN SOluTIONS.


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WORK SAMPLES Page 1

Client: AIFS

Project: Family Matters Journal

Brie: Hopping Mad was commissioned to re-design the look o the agship

publication or the Australian Institute o Family Studies. Hopping Mad

was responsible or typesetting and design o each issue every quarter.

Client: ACMA

Project: Cybersaety brochure suite

Brie: A series o DL brochures addressing cyber saety were re-designed by HMD

or ACMA. The brochures contained custom illustrated characters and were

colour coded according to topic.


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WORK SAMPLES Page 2

Client: Australian Museum Eureka Prizes

Project: Award Collateral

Brie: Award collateral or the 2010 Eureka Prizes. HMD has been responsible or the

creation o a visual theme and its development and application to all collateral since

2008 - helping to boost Prize popularity and participation.

Client: Australian Hotels Association (AHA)Project: Accomodation Award or Excellence Collateral

Brie: Award collateral or the 2010 Eureka Prizes. HMD has been responsible or the

creation o a visual theme and its development and application to all collateral since

2008 - helping to boost Prize popularity and participation.


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WORK SAMPLES Page 3

Client: SBS

Project: Annual Report 2010

Brie: SBS again returned to HMD to create and produce their annual report. This year the

design was evolved and developed urther - in keeping with the style and branding

guidelines. The theme o the report ocussed on the World Cup.

Client: CSIRO

Project: Greenhouse 2011 Conerence

Brie: CSIRO commissioned HMD to develop a new look or the Greenhouse Conerenceor 2011, and apply it to all collateral. A website, yers, program, handbook and

promitional usbs were all produced.


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WORK SAMPLES Page 4

Client: FACHSIA

Project: Fact sheets

Brie: The design o Fact sheets covering Whole-o-Township Leasing or the Aboriginal

community. The act sheets needed to ft with the Closing the Gap style guide.

Client: IMPACT GroupProject: Newsletter templates

Brie: A template or a quarterly was developed or the Impact Group. HMD is responsible

or the design and production o each issue.


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WORK SAMPLES Page 5

Client: Lexis Nexis

Project: Online Marketing Collateral

Brie: Hopping Mad is responsible or the design and construction o a variety o online

marketing collateral or Lexis Nexis, promoting new products and communicating

with clients. Collateral includes eDMs and online ads.

Client: TLC MarketingProject: Seagate promotion

Brie: Campaign collateral or a promotion or Seagate. Items included posters, shel

wobblers and stickers.


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WORK SAMPLES Page 6

Client: Moss CapitalProject: Biomass Fund Report

Brie: Moss Capital asked HMD to design and produce a report document or them.

The square ormat and strong imagery work to create a catchy and visually

appealing product.

Client: Smartline

Project: Marketing Collateral

Brie: HMD has worked with Smartline or over 10 years, developing campaign

themes and implementing designs or advertisements, eDMs, yers and postcards.

I you decide

to buy a property

in Australia and

need fnance tound the purchase,

there is much to consider and a lot

that can be conusing.

Aquality mortgageadviserwill domuch more

than help you tosecure yourhome loan.

They areabletoaccessdatathatcan giveyou

extensiveactual inormation abouta particular

property you may beconsideringbuying, as

well as its sales history.They can alsohelpyou giveyou an ideao whatshappening

with propertyin specifcareas you mightbe

interested in livingin, assistingyou tomakean

inormed decision.

They will alsobeabletoputyou in contactwith

theirnetwork o trusted reerral partners such

asreal estateagents, conveyancers/solicitors,

builders and accountants whocan assistyou

with yourvariousproperty needs.

Call today on 1800 020 066

www.smartline.com.au

MORETHANJUSTHOMELOANADVICE

WHY

SMARTLINE?

Over70,000

happyclients

Multi awardwinning

company

98%ofour clients

would useusaga

in

orreferfriends.

12

3


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WORK SAMPLES Page 7

Client: ADMA

Project: ADMA Awards Book

Brie: HMD was responsible or the design and production o the ADMA Award book

or over 5 years. The books needed to tie in with the theme each year and

showcase entry work clearly.

Client: The MAC Group

Project: MAC-A-ZINE

Brie: The Mac Group produces a magazine each quarter to distribute to sta and

suppliers. HMD is responsible or the design and production.


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WORK SAMPLES Page 8

Client: INVESTA

Project: Quarterly report documents

Brie: HMD has taken over the layout and tyepsetting o the Investa quartely

investment reports. Each report requires the creation o charts and graphs.

Client: Security 365Project: Product Catalogue

Brie: HMD created the identity or Security 365, and then designed and produced

an extensive product catalogue that required technical line drawings and

specifcation charts.


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WORK SAMPLES Page 9

20 SBS Corporate plan | 2007-2012 21SBS Corporate plan | 2007-2012

Strategies

As ashareho lderand working with PAN TV,investigate

audience requirements to identifypotential program

markets.

Continuallyreview television and audio-visualtechnolo gy

developments foraudience program deliveryservices.

Use available audience information to identify

complementaryservices.

Performance Indicators

Potential program markets identied and reviewed every

12months.

Newaudio-visual,technology developments identied.

Revelations of audience research and information.

2.RE SOURCE MANAGEMENT

MSTL willwork to improve the qualityof specialin terestservices.

Itwill continue to ensure the efcient,effective and accountable

use of SBS resources.MSTL willendeavourto complementSBSs

research,developmentand exploitation of newtechnologies.

Strategies

As a shareholderin PAN TV,ensure PAN TVs facilities and

expertise are maximised in the contextof theirefciency and

marketing potential.

Maximise the return on investmentto SBS.

Complywi th the reporting,disclosure and charging

requirements of the MinisterialApproval provided under

subsection 52(3) of the SBS Act.

Performance Indicators

Level of return to MSTL from PAN TV operations.

The provision of quarterlynancial statements to the

SBS Board.

The provision of six-monthlyactivity reports to the SBS Board.

3.BUSINESSACTIVITIES

MSTL willcontinue to explore and develop commercial,business

activities related to its Charter.Itwillalso work to maintain

and enhance SBSs abilityto provide programs and services by

protecting sources and achieving savings in the acquisition of

programming forSBSs free-to-airservices.

Strategies

Working with PAN TV,explore the development of new

program channels,which complementexisting services.

Investigate furtherequity involvementin othermediaand

audio-visualactiv ities.

Maximise the use of expertise and resources made

available through SBS to develop complementary

business opportunities.

PerformanceIndicators

The number of products and services in which MSTL

has an interest.

Levelof interestfrom paytelevision operators/

broadcasters/producers/program makers and otherparties

in co-productions and collaboration.

Regularrevi ews undertaken to identifycomplementary

expertise and resources within SBS.

*Broadcastingpaytelevisionservicesmeansthe following:(i)subscription

televisionbroadcastingservicesofa commercial multilingual or multiculturalnature;(ii)activitiesdirectlyrelatedto,or incidental to,subscriptiontelevisionbroadcastingservicesofa commercial multilingual or multicultural nature,includingtheprovision ofprogrammingservicestoholders oflicencestoprovidesubscriptiontelevisionbroadcasting servicesor subscriptiontelevisionnarrowcastingservicesgrantedunder the BroadcastingServicesAct 1992.

SBS TeleviSion

SBS Television broadcasts aunique mix of Australian and

internationalprograms drawn from over600 nationaland

internationalsources, arange unrivalled byany othertelevision

network in the world.Itattracts aweekly audience of more than

seven million Australians.

Half of its programs are in alanguage otherthan English, around

60languages. Mostof SBS Televisions non-English language

programming is made accessible to allAustralians through

English subtitles.

Programming genres include news and currentaffairs,

sport,documentaries,lms, drama,arts,comedy,animation,

entertainmentand education.

SBS produces,acquires and commissions documentaries,dramas,

feature lms,comedies,news,currentaffairs and sportbringing

to Australian audiences the unique stories,issues and characters

of multiculturalAustralia.

SBS transmits its programming in analogue and digitalmode.

The analogue service is delivered via250 terrestrialtransmitters,

470self-help transmitters and foursatellite services,reaching

96per centof allAustralians.The digitalservice is delivered via

fourdigital television satellite services and 189digitalterrestrial

transmitters,reaching an estimated 90percentof Australias

population.The rolloutis underwayto reach 93%of the

population

SBS Radio

SBS Radio is the worlds mostlinguistically diverse radio

network,broadcasting programs in approximately70 languages,

thatare heard by more than three million Australians.

Each language program presents listeners with awide range

of contentcovering local,nationaland international news and

currentaffairs,sport ,interviews,features,talkback, community

information and music.

SBS Radios service is broadcaston anetwork of 15 terrestrial

radio transmitters and 56self-help transmitters eitheron air

orunder construction,reaching allcapital cities and majorregionalcentres

SBS online

SBS Online extends and enhances SBS Television and SBS Radio

programming.The SBS website,www.sbs.com.au,incorporates

more than 130individual websites and records around six

million page impressions each month making available audio

and video downloads and podcastfeeds.SBS Online also creates

and commissions innovative contentand interactivitythatisexclusive to the web.

SBS Online creates websites to supportlocally produced

programs shown on SBS Television providing information and

otherfeatures thatadd to the viewing experience.Videos,

transcripts,updates and newsletters are available on the

websites of SBS Televisions news and currentaffairs programs.

The SBS Radio website features audio streaming of SBS Radios

68language programs.Each language program website also

carries archived news and otherreports.

Complementing these Television and Radio sites,SBS Online

creates additionalwebsites thatcombine innovative audio,

visualand textformats and extend interactivityand originality

into newgenres

8 Overview Of SBS ServiceS

Client: SBS

Project: Corporate Plan document

Brie: SBS requested Hopping Mad design and produce a Corporate Plan document to be

used as a marketing and inormation tool to clients and advertising sponsors. The

docuement wasnt too ollow a branding styleguide, but be a stand alone piece.

Client: Football NSWProject: Annual Report 2009 + 2010

Brief: Football NSW had never had an annual report proessionally created - it had al-

ways been something they had done in-house. The decision to have HMD design

and produce the annual report was based on a design to have a more proes-

sional document that could be used as a marketing tool and boost the image o

the company. HMD was invited back to produce the 2010 report as well.


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WORK SAMPLES Page 10

Client: The Committee or Sydney

Project: Global Sydney Benchmark Report

Brie: HMD designed, typeset and produce this extensive benchmark report

document or The Committee or Sydney.

Client: Asia Pacifc Business Coalition on AidsProject: Toolkit or a Smart Workplace

Brie: HMD was responsible or the design, tyepsetting and production o a series o

Word document reports or ABCA. Each document had links and bookmarks

to each other as well as external reerences.


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Client: Centennial Park and Moore Park Trust

Project: Moore Park Gol logo

Brie: The design o a new logo and brand identity or Moore Park Gol. HMD

designed stationery, signage, brochures and a branding style guide.

Client: CanHelpProject: Logo

Brie: Canhelp is a not or proft organisation helping communities in Cambodia and

Nepal.


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Client: National AccousticsProject: Website

Brief: The design and implementation o a CMS website or National Acoustic Laboratory.

The design needed to sit within very specifc guidelines.

Client: Active Occupational Health Services

Project: WebsiteBrief: The design and construction o a CMS website or a company providing

workplace rehabilitation, injury management, return to work, occupational

health and saety and training services.


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Client: Wollondilly LibraryProject: Wollondilly Library Website

Brief: HMD was commissioned to design and construct a CMS website or Wollondilly

Library. The site had several sections that needed custom ash banners created.

Client: TompkinsMDA ArchitectsProject: Website

Brief: A stylish, corporate website or an architectural frm, with CMS to enable to client to

update their portolio and content. Minimal clean design to match their corporate style.


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Client: UNSW Faculty of LawProject: Website

Brief: HMD was commissioned to design a new website or the Faculty o Law that sat

within the University brandlines but gave the Faculty an identity o its own.

Client: The Rigging ShopProject: WebsiteBrief: The design and construction o an e-commerce, CMS website or a company

providing rigging products. HMD also created the logo and identity.

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