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HIGHLIGHTS WEEK 25

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HIGHLIGHTS WEEK 25. HIGHEST WEEK 25 VIEWING LEVELS IN AT LEAST 14 YEARS. Source: TV MAP, Based on Week 25. Highest PUT’s for AP 5+ and AP 25-54 since 1996. AP 18-39, AP 18-49 & HHS with Kids since before 1992 *PUT’s data not available prior to 1992. - PowerPoint PPT Presentation

TRANSCRIPT

Page 1: HIGHLIGHTS WEEK 25

HIGHLIGHTS

WEEK 25

Page 2: HIGHLIGHTS WEEK 25

HIGHEST WEEK 25 VIEWING LEVELS IN AT LEAST 14 YEARS

Source: TV MAP, Based on Week 25. Highest PUT’s for AP 5+ and AP 25-54 since 1996. AP 18-39, AP 18-49 & HHS with Kids since before 1992 *PUT’s data not available prior to 1992

Peak PUTs for Week 25

30

35

40

45

50

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

Pe

ak

PU

Ts

AP 5+ AP 18-39 AP 25-54 AP 18-49 HHS with Kids 0-14

Page 3: HIGHLIGHTS WEEK 25

VIEWERS TURN TO TV ONE TO SUPPORT NZ AT THE FIFA WORLD

CUP

Source: Nielsen TAM. 25/06/2010.

FIFA World Cup 2010 - NZ vs Paraquay25th June 2010 - 2am

6.7

2.3

3.53.0

6.2

7.3

8.5 8.4

0

1

2

3

4

5

6

7

8

9

AP 5+ AP 18-39 AP 25-54 AP 25-54 with Sky

Ave

rag

e A

ud

ien

ce (

%)

TV ONE Sky Sport 2 (Digital)

Page 4: HIGHLIGHTS WEEK 25

Source: Netratings: Site Census – Football (Soccer) channel. 16/06/10 – NZ vs Slovakia Game, 21/06/10 – NZ vs Italy Game, 25/06/10 – NZ vs Paraguay

FIFA WORLD CUP FANS ALSO HEAD TO TVNZ.CO.NZ & TVNZ

ONDEMANDFootball Performance on tvnz.co.nz and TVNZ Ondemand

0

20000

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Page 5: HIGHLIGHTS WEEK 25

MONDAY NIGHTS ON TV ONE GROWS AUDIENCES WOW & YOY AGAINST AP 25-54

Source: Nielsen TAM. Same Week Last Year W/C 21/06/09. Previous Four Weeks W/C 23/05/10- WC 13/06/10

TV ONE Mondays, ONE News, Close Up, Border Patrol and Rapid ResponseAverage Audience - AP 25-54

14.715.7

11.212.2

13.2

18.1

11.4

13.2

14.814.6

6.87.4 7.1

15.8

10.2

12.3

0

2

4

6

8

10

12

14

16

18

20

18:00 - 18:59 19:00 - 19:29 19:30 - 19:59 20:00 - 20:29

Ave

rag

e A

ud

ien

ce (

%)

Same Week Last Year Previous Four Weeks

TV ONE - Monday 21st June 2010 TV3 - Monday 21st June 2010

Page 6: HIGHLIGHTS WEEK 25

MONDAY NIGHTS ON TV ONE GROWS AUDIENCES WOW & YOY AGAINST HHS WITH KIDS 0-14

Source: Nielsen TAM. Same Week Last Year W/C 21/06/09. Previous Four Weeks W/C 23/05/10- WC 13/06/10

TV ONE Mondays, ONE News, Close Up, Border Patrol and Rapid ResponseAverage Audience - HHS with Kids 0-14

11.7

13.0

7.6

9.3

12.7

17.2

9.1

13.5

18.2

15.2

7.9

5.6 5.4

8.3

5.9

12.1

0

2

4

6

8

10

12

14

16

18

20

18:00 - 18:59 19:00 - 19:29 19:30 - 19:59 20:00 - 20:29

Ave

rag

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ud

ien

ce (

%)

Same Week Last Year Previous Four Weeks

TV ONE - Monday 21st June 2010 TV3 - Monday 21st June 2010

Page 7: HIGHLIGHTS WEEK 25

Source: Nielsen TAM

ONE NEWS CONTINUES TO PERFORM STRONGLY WOW

AGAINST AP 25-54

ONE News, TV ONE, 6.00 pmAverage Audience - AP 25-54

0

2

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Page 8: HIGHLIGHTS WEEK 25

TV ONE’S NEW SHOW SUPERSWARMS

GROWS AUDIENCES WOW & YOY AGAINST TV ONE’S KEY DEMOGRAPHICS

Source: Nielsen TAM. Same Week Last Year W/C 21/06/09. Previous Four Weeks W/C 23/05/10- WC 13/06/10

SuperSwarms, TV ONE Tuesdays 8.30pmAverage Audience

10.4 10.5

5.2

4.0

9.2

10.0

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

10.0

11.0

AP 25-54 HHS w/Kids 0-14

Ave

rag

e A

ud

ien

ce (

%)

Previous Four Weeks TV ONE - Tuesday 22nd June 2010

TV3 - Tuesday 22nd June 2010

Page 9: HIGHLIGHTS WEEK 25

TV ONE’S DANCING ON ICEGROWS AUDIENCES WOW & YOY ACROSS THE KEY DEMOGRAPHICS

Source: Nielsen TAM. Same Week Last Year W/C 21/06/09. Previous Four Weeks W/C 23/05/10- WC 13/06/10

Dancing On Ice, TV ONE Fridays 8.30pmAverage Audience

5.7

6.7

4.5

7.5

10.1

6.45.4

3.9

5.0

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

10.0

11.0

AP 25-54 HHS w/Kids 0-14 AP 18-49

Ave

rag

e A

ud

ien

ce (

%)

Same Week Last Year Previous Four Weeks TV ONE - Friday 25th June 2010

Page 10: HIGHLIGHTS WEEK 25

SUNDAY NIGHTS ON TV ONE GROWS AUDIENCES WOW & YOY AGAINST AP 25-54

Source: Nielsen TAM. Same Week Last Year W/C 28/06/09. Previous Four Weeks W/C 30/05/10- WC 20/06/10

TV ONE Sunday, ONE News,Wild Vets, Sunday and 50 Years of Television NewsAverage Audience - AP 25-54

9.3

14.1

10.5

11.7

7.4

16.3

13.1 13.2

10.811.6

9.58.8

7.1

11.010.7

11.4

0

2

4

6

8

10

12

14

16

18

18:00 - 18:59 19:00 - 19:29 19:30 - 20:29 20:30 - 22:44

Ave

rag

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ud

ien

ce (

%)

Same Week Last Year Previous Four Weeks

TV ONE - Sunday 27th June 2010 TV3 - Sunday 27th June 2010

Page 11: HIGHLIGHTS WEEK 25

TV2’S NEIGHBOURS AT WAR PERFORMS STRONGLY

GROWING AUDIENCES WOW AND YOY AGAINST THE KEY DEMOGRAPHICS

Source: Nielsen TAM. Same Week Last Year W/C 21/06/09. Previous Four Weeks W/C 23/05/10- WC 13/06/10

Neighbours At War, TV2 Mondays 8pm Average Audience

15.3 15.3

12.9

16.918.0

15.5

7.7

5.4

6.8

13.9

15.516.0

0

2

4

6

8

10

12

14

16

18

AP 18-39 HHS w/Kids 0-14 AP 18-49

Ave

rag

e A

ud

ien

ce (

%)

Same Week Last Year Previous Four Weeks

TV2 - Monday 21st June 2010 TV3 - Monday 21st June 2010

Page 12: HIGHLIGHTS WEEK 25

TV2’S GREY’S ANATOMY AND PRIVATE PRACTICE

GROWS AUDIENCES WOW AND YOY AGAINST AP 18-39

Source: Nielsen TAM. Same Week Last Year W/C 21/06/09. Previous Four Weeks W/C 23/05/10- WC 13/06/10

TV2 Tuesdays, Grey's Anatomy and Private PracticeAverage Audience - AP 18-39

14.2

10.5

15.514.5

5.0 5.3

6.4

10.0

0

2

4

6

8

10

12

14

16

20:30 - 21:29 21:30 - 22:29

Ave

rag

e A

ud

ien

ce (

%)

Same Week Last Year Previous Four Weeks

TV2 - Tuesday 22nd June 2010 TV3 - Tuesday 22nd June 2010

Page 13: HIGHLIGHTS WEEK 25

TV2’S GREY’S ANATOMY AND PRIVATE PRACTICE

GROWS AUDIENCES WOW AND YOY AGAINST HHS WITH KIDS 0-14

Source: Nielsen TAM. Same Week Last Year W/C 21/06/09. Previous Four Weeks W/C 23/05/10- WC 13/06/10

TV2 Tuesdays, Grey's Anatomy and Private PracticeAverage Audience - HHS with Kids 0-14

18.6

13.1

20.3

17.1

3.9 4.1

12.2

7.0

0

2

4

6

8

10

12

14

16

18

20

22

20:30 - 21:29 21:30 - 22:29

Ave

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ud

ien

ce (

%)

Same Week Last Year Previous Four Weeks

TV2 - Tuesday 22nd June 2010 TV3 - Tuesday 22nd June 2010

Page 14: HIGHLIGHTS WEEK 25

TV2’S GREY’S ANATOMY AND PRIVATE PRACTICE

GROWS AUDIENCES WOW AND YOY AGAINST AP 18-49

Source: Nielsen TAM. Same Week Last Year W/C 21/06/09. Previous Four Weeks W/C 23/05/10- WC 13/06/10

TV2 Tuesdays, Grey's Anatomy and Private PracticeAverage Audience - AP 18-49

14.3

10.4

15.5

12.5

4.65.0

5.6

9.3

0

2

4

6

8

10

12

14

16

20:30 - 21:29 21:30 - 22:29

Ave

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%)

Same Week Last Year Previous Four Weeks

TV2 - Tuesday 22nd June 2010 TV3 - Tuesday 22nd June 2010

Page 15: HIGHLIGHTS WEEK 25

Source: Netratings: Site Census. Stream Views. Please note that a small number of News Steams are included. Weekly Report is Monday to Sunday inclusive. April 2009 Streams are abnormally high due to a reporting discrepancy which counted each individual dance in Dancing with the Stars as a separate stream

STREAM VIEWS GROW BY 27% YOY ON TVNZ Ondemand

Stream Views on tvnz.co.nz Entertainment

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2009 2010