highlights week 24

HIGHLIGHTS

WEEK 24

VIEWERS TURN TO TV ONE TO SUPPORT NZ AT THE FIFA WORLD

CUP

Source: Nielsen TAM. 15/06/2010.

FIFA World Cup 2010 - NZ vs Slovakia15th June 2010 - 11.30 pm

2.5

4.5

3.6

8.8

10.49.6

0

2

4

6

8

10

12

AP 5+ AP 18-39 AP 25-54

Ave

rag

e A

ud

ien

ce (

%)

TV ONE Sky Sport 2 (Digital)

VIEWERS TURN TO TV ONE TO SUPPORT NZ AT THE FIFA WORLD

CUP

Source: Nielsen TAM. 21/06/2010.

FIFA World Cup 2010 - NZ vs Italy21st June 2010 - 2am

1.8

2.2 2.1

5.15.1

6.0

0

1

2

3

4

5

6

AP 5+ AP 18-39 AP 25-54

Ave

rag

e A

ud

ien

ce (

%)

TV ONE Sky Sport 2 (Digital)

Source: Netratings: Site Census – Football (Soccer) channel. 16/06/10 – NZ vs Slovakia Game, 21/06/10 – NZ vs Italy Game

FIFA WORLD CUP FANS ALSO HEAD TO TVNZ.CO.NZ & TVNZ

ONDEMANDFootball Performance on tvnz.co.nz and TVNZ Ondemand

0

20000

40000

60000

80000

100000

120000

140000

160000

08/0

6/10

09/0

6/10

10/0

6/10

11/0

6/10

12/0

6/10

13/0

6/10

14/0

6/10

15/0

6/10

16/0

6/10

17/0

6/10

18/0

6/10

19/0

6/10

20/0

6/10

21/0

6/10

Pag

e Im

pre

ssio

ns

& U

niq

ue

Bro

wse

rs

0

4000

8000

12000

16000

20000

24000

28000

32000

Str

eam

Vie

ws

Stream Views Page Impressions Unique Browsers

TV ONE’S BREAKFAST CONTINUES TO GROW AUDIENCES WOW & YOY

Source: Nielsen TAM. Same Week Last Year W/C 14/06/09. Previous Four Weeks W/C 16/05/10- WC 06/06/10. 06:30 – 08:59 Mon-Fri

Breakfast, TV ONE Weekdays 6.30amAverage Audience

4.2 4.2

3.6

4.44.6

4.1

0.1 0.1 0.2

3.3

3.7

3.1

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

5.0

AP 5+ AP 25-54 AP 18-49

Ave

rag

e A

ud

ien

ce (

%)

Same Week Last Year Previous Four Weeks

TV ONE - W/C 13th June 2010 TV3 - W/C 13th June 2010

HIGHEST WEEK 24 VIEWING LEVELS IN AT LEAST 12 YEARS

Source: TV MAP, Based on Week 24. Highest PUT’s for AP 5+, AP 18-39 and AP 18-49 since 1998. AP 25-54 & HHS with Kids since before 1992 *PUT’s data not available prior to 1992

Peak PUTs for Week 24

30

35

40

45

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

Pe

ak

PU

Ts

AP 5+ AP 18-39 AP 25-54 AP 18-49 HHS with Kids 0-14

WEDNESDAY NIGHTS ON TV ONE

GROWS AUDIENCES WOW & YOY AGAINST AP 25-54

TV ONE Wednesdays, Packed to the Rafters, Real Life and TonightAverage Audience - AP 25-54

12.011.4

6.0

13.5

11.7

6.8

5.7

10.210.0

0

2

4

6

8

10

12

14

20:30 - 21:29 21:30 - 22:29 22:30 - 22:59

Ave

rag

e A

ud

ien

ce (

%)

Same Week Last Year Previous Four Weeks TV2 - Wednesday 16th June 2010

Source: Nielsen TAM. Same Week Last Year W/C 14/06/09. Previous Four Weeks W/C 16/05/10- WC 06/06/10

TV2’S PRIVATE PRACTICEGROWS AUDIENCES WOW AND YOY ACROSS THE KEY DEMOGRAPHICS


Private Practice, TV2 Tuesdays 8.30pm Average Audience

10.4

13.0

10.3

12.1

15.3

11.7

9.9

11.6

8.2

9.0

14.3

9.0

0

2

4

6

8

10

12

14

16

18

AP 18-39 HHS w/Kids 0-14 AP 18-49

Ave

rag

e A

ud

ien

ce (

%)


TV2 - Tuesday 15th June 2010 TV3 - Tuesday 15th June 2010

TV2’S TWO AND A HALF MENON WEDNESDAY NIGHT GROWS AUDIENCES WOW AND YOY

ACROSS THE KEY DEMOGRAPHICS


Two and A Half Men, TV2 Wednesdays 7.30pm Average Audience

19.3

20.7

18.1

22.921.7

20.9

6.2 6.5

8.0

19.619.2

17.6

0

2

4

6

8

10

12

14

16

18

20

22

24

AP 18-39 HHS w/Kids 0-14 AP 18-49

Ave

rag

e A

ud

ien

ce (

%)


TV2 - Wednesday 16th June 2010 TV3 - Wednesday 16th June 2010

TV2’S COUGAR TOWNALSO GROWS AUDIENCES WOW AND YOY ON WEDNESDAY NIGHTS


Cougar Town, TV2 Wednesdays 8pm Average Audience

16.0 15.7

17.4

16.1

6.9

8.6

13.8

15.9

0

2

4

6

8

10

12

14

16

18

AP 18-39 AP 18-49

Ave

rag

e A

ud

ien

ce (

%)




THE SEASON FINALE OF GO GIRLS PULLS IN LARGE

AUDIENCESGo Girls Average Audience

14.5

19.3

14.0

15.9

23.5

16.2

6.0

4.1

5.9

8.3

13.5

8.2

0

2

4

6

8

10

12

14

16

18

20

22

24

AP 18-39 HHS w/Kids 0-14 AP 18-49

Ave

rag

e A

ud

ien

ce (

%)


TV2 - Thursday 17th June 2010 TV3 - Thursday 17th June 2010

GO GIRLS GROWS AUDIENCES SEASON ON SEASON

Go Girls Season Performance YOY

14.0

17.2

13.0

10.3

15.0

11.2

0

2

4

6

8

10

12

14

16

18

AP 18-39 HHS w/Kids 0-14 AP 18-49

Ave

rag

e A

ud

ien

ce (

%)

Season 1 2009 Season 2 2010

Source: Nielsen TAM

Source: Nielsen TAM

ONE NEWS CONTINUES TO PERFORM STRONGLY WOW

AGAINST AP 25-54

ONE News, TV ONE, 6.00 pmAverage Audience - AP 25-54

0

2

4

6

8

10

12

14

Wee

k 1

Wee

k 2

Wee

k 3

Wee

k 4

Wee

k 5

Wee

k 6

Wee

k 7

Wee

k 8

Wee

k 9

Wee

k 10

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k 11

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k 12

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k 13

Wee

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k 15

Wee

k 16

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k 20

Wee

k 21

Wee

k 22

Wee

k 23

Wee

k 24

Ave

rag

e A

ud

ien

ce (

%)

TV2’S OFF PEAK SHOW SUPERNATURAL

GROWS AUDIENCES WOW AND YOY ACROSS THE KEY DEMOGRAPHICS


Supernatural, TV2 Wednesdays 10.30pm Average Audience

5.0

6.2

5.5

6.8

4.4

3.3

5.8

5.1

0

2

4

6

8

AP 18-39 HHS w/Kids 0-14

Ave

rag

e A

ud

ien

ce (

%)



Source: Netratings: Site Census. Stream Views. Please note that a small number of News Steams are included. Weekly Report is Monday to Sunday inclusive. April 2009 Streams are abnormally high due to a reporting discrepancy which counted each individual dance in Dancing with the Stars as a separate stream

STREAM VIEWS GROW BY 27% YOY ON TVNZ Ondemand

Stream Views on tvnz.co.nz Entertainment

0

50000

100000

150000

200000

250000

300000

350000

400000

450000

500000

Wee

k 1

Wee

k 2

Wee

k 3

Wee

k 4

Wee

k 5

Wee

k 6

Wee

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Wee

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Wee

k 16

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Wee

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Wee

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Wee

k 24

Str

ea

m V

iew

s

2009 2010

highlights week 24

Documents

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