highlights week 27
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HIGHLIGHTS WEEK 27. TV ONE IS THE MOST COST EFFICIENT CHANNEL IN AUCKLAND 53% cheaper than TV3 when measured against AP 25-54 HO Akl. - PowerPoint PPT PresentationTRANSCRIPT
HIGHLIGHTSWEEK
27
TV ONE IS THE MOST COST EFFICIENT CHANNEL IN AUCKLAND
53% cheaper than TV3 when measured against AP 25-54 HO Akl
Source: Nielsen (TAM / TVMap). Average monthly CPTs Jan-Jun 2011. TV ONE 50% of national rate, TV3 35% of national rate, Prime 65% of national rate. Initial rates, net of discounts and commission. TV ONE and Prime audiences include digital audiences due to both being available on the SKY/Digital platform. TV3 digital audience has been excluded due to their loss of digital audience
SUNDAY THEATRE GROWING WEEK ON WEEK
When measured against AP40-64 year olds
Source: Nielsen TAM. TV3* average TARPs over the two hour zone 05/06/11-03/07/11. 20:30-22:29, Sunday only
THE HOUSEWIVES OF WISTERIA LANE KEEP DELIVERING DOUBLE DIGIT RATINGS
When measured against AP 18-49
Source: Nielsen TAM. Week 23 – 27, 05/06/11-03/07/11. 20:30-21:29, Monday only
VIEWERS ARE HOOKED ON THE FINAL SERIES OF THE WALKER FAMILY
Source: Nielsen TAM. Previous Four Weeks W/C 05/06/2011-02/07/2011. 21:30-22:29, Monday only