highlights week 26

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HIGHLIGHTS WEEK 26

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HIGHLIGHTS WEEK 26. TV ONE’S NEW SHOW SUPERSWARM CONTINUES TO GROW AUDIENCES WOW & YOY ACROSS ALL KEY DEMOGRAPHICS. Source: Nielsen TAM. Same Week Last Year W/C 28/06/09. Previous Four Weeks W/C 23/05/10- WC 13/06/10. SuperSwarm Episode 1 – 22/06/2010. Episode 2 – 29/06/2010. - PowerPoint PPT Presentation

TRANSCRIPT

Page 1: HIGHLIGHTS WEEK 26

HIGHLIGHTS

WEEK 26

Page 2: HIGHLIGHTS WEEK 26

TV ONE’S NEW SHOW SUPERSWARM

CONTINUES TO GROW AUDIENCES WOW & YOY ACROSS ALL KEY DEMOGRAPHICS

Source: Nielsen TAM. Same Week Last Year W/C 28/06/09. Previous Four Weeks W/C 23/05/10- WC 13/06/10. SuperSwarm Episode 1 – 22/06/2010. Episode 2 – 29/06/2010

SuperSwarm, TV ONE Tuesdays 8.30pmAverage Audience

11.6 11.7

10.0

13.914.8

13.2

6.8

5.66.4

9.3

8.7 8.4

0.0

2.0

4.0

6.0

8.0

10.0

12.0

14.0

16.0

AP 25-54 HHS w/Kids 0-14 AP 18-49

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Previous Four Weeks Superswarm Episode 1

Superswarm Episode 2 TV3 - Tuesday 29th June 2010

Page 3: HIGHLIGHTS WEEK 26

SUNDAY NIGHTS ON TV ONE CONTINUE TO GROW AUDIENCES WOW & YOY AGAINST AP 25-54

Source: Nielsen TAM. Same Week Last Year W/C 05/07/09. Previous Four Weeks W/C 06/06/10- WC 27/06/10

TV ONE Sunday, ONE News, Wild Vets, Sunday and Criminal MindsAverage Audience - AP 25-54

10.6

15.2

11.3 11.610.9

17.8

14.614.1

11.4

13.2

9.08.0

9.4

13.512.9

12.2

0

2

4

6

8

10

12

14

16

18

18:00 - 18:59 19:00 - 19:29 19:30 - 20:29 20:30 - 21:29

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Same Week Last Year Previous Four Weeks

TV ONE - Sunday 4th July 2010 TV3 - Sunday 4th July 2010

Page 4: HIGHLIGHTS WEEK 26

SUNDAY NIGHTS ON TV ONE CONTINUE TO GROW AUDIENCES WOW & YOY AGAINST HHS WITH KIDS 0-

14

Source: Nielsen TAM. Same Week Last Year W/C 05/07/09. Previous Four Weeks W/C 06/06/10- WC 27/06/10

TV ONE Sunday, ONE News, Wild Vets, Sunday and Criminal MindsAverage Audience - HHS with Kids 0-14

7.0

11.2

8.4 8.59.3

13.413.9

12.6

10.1

11.9

7.1

6.0

10.3

9.0

11.5

12.4

0

2

4

6

8

10

12

14

18:00 - 18:59 19:00 - 19:29 19:30 - 20:29 20:30 - 21:29

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Same Week Last Year Previous Four Weeks

TV ONE - Sunday 4th July 2010 TV3 - Sunday 4th July 2010

Page 5: HIGHLIGHTS WEEK 26

SUNDAY NIGHTS ON TV ONE CONTINUE TO GROW AUDIENCES WOW & YOY AGAINST AP 18-49

Source: Nielsen TAM. Same Week Last Year W/C 05/07/09. Previous Four Weeks W/C 06/06/10- WC 27/06/10

TV ONE Sunday, ONE News, Wild Vets, Sunday and Criminal MindsAverage Audience - AP 18-49

8.7

12.4

8.9 9.1 9.2

14.4

11.5 11.4

10.2

13.4

10.0

8.47.6

10.2 10.69.7

0

2

4

6

8

10

12

14

16

18:00 - 18:59 19:00 - 19:29 19:30 - 20:29 20:30 - 21:29

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Same Week Last Year Previous Four Weeks

TV ONE - Sunday 4th July 2010 TV3 - Sunday 4th July 2010

Page 6: HIGHLIGHTS WEEK 26

Source: Nielsen TAM

ONE NEWS GROWS AUDIENCES YOY

FOR THE MONTH OF JUNE AGAINST AP 25-54

ONE News vs 3 NewsAverage Audience Growth for June YOY

AP 25-54

13.612.7

13.2 13.8

0

2

4

6

8

10

12

14

ONE NEWS 3 NEWS

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Jun-2009 Jun-2010

Page 7: HIGHLIGHTS WEEK 26

TV ONE’S REAL CRIME ON TUESDAY NIGHTS GROWS AUDIENCES WOW & YOY

Source: Nielsen TAM. Same Week Last Year W/C 28/06/09. Previous Four Weeks W/C 30/05/10- WC 20/06/10.

Real Crime Gangs of Oz, TV ONE Tuesdays 9.30pmAverage Audience

10.9

9.8

11.911.1

4.65.2

10.8

9.1

0.0

2.0

4.0

6.0

8.0

10.0

12.0

AP 25-54 AP 18-49

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Same Week Last Year Previous Four Weeks

TV ONE - Tuesday 29th June 2010 TV3 - Tuesday 29th June 2010

Page 8: HIGHLIGHTS WEEK 26

SHORTLAND STREETS WINTER SEASON GROWS AUDIENCES ON MONDAY NIGHTS

Source: Nielsen TAM. Same Week Last Year W/C 28/06/09. Previous Four Weeks W/C 30/05/10- WC 20/06/10.

Shortland Street, TV2 Mondays Winter Hour, 7pmAverage Audience

19.6

22.7

18.5

22.3

25.1

20.0

6.98.3

7.4

18.1

24.0

21.1

0

2

4

6

8

10

12

14

16

18

20

22

24

26

AP 18-39 HHS w/Kids 0-14 AP 18-49

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Same Week Last Year Previous Four Weeks

TV2 - Monday 28th June 2010 TV3 - Monday 28th June 2010

Page 9: HIGHLIGHTS WEEK 26

TV2’S GREY’S ANATOMY CONTINUES TO GROW AUDIENCES WOW AND YOY

ACROSS THE KEY DEMOGRAPHICS

Grey's Anatomy, TV2 Tuesdays 8.30pm Average Audience

13.8

17.9

14.1

16.6

20.6

15.7

6.25.6

6.4

10.812.4

9.0

0

2

4

6

8

10

12

14

16

18

20

22

AP 18-39 HHS w/Kids 0-14 AP 18-49

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Same Week Last Year Previous Four Weeks

TV2 - Tuesday 29th June 2010 TV3 - Tuesday 29th June 2010

Source: Nielsen TAM. Same Week Last Year W/C 28/06/09. Previous Four Weeks W/C 30/05/10- WC 20/06/10.

Page 10: HIGHLIGHTS WEEK 26

TV2’S COUGAR TOWN PERFORMS STRONGLY

GROWING AUDIENCES WOW AND YOY

Source: Nielsen TAM. Same Week Last Year W/C 28/06/09. Previous Four Weeks W/C 30/05/10- WC 20/06/10.

Cougar Town, TV2 Wednesdays 8pm Average Audience

16.2

13.7

18.0

15.3

12.6

10.5

12.9 12.7

0

2

4

6

8

10

12

14

16

18

HHS w/Kids 0-14 AP 18-49

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Same Week Last Year Previous Four Weeks

TV2 - Wednesday 30th June 2010 TV3 - Wednesday 30th June 2010

Page 11: HIGHLIGHTS WEEK 26

TV2’S FRIDAY NIGHTCOMEDY HOUR

GROWS AUDIENCES WOW AND YOY AGAINST AP 18-39

Source: Nielsen TAM. Previous Four Weeks W/C 30/05/10- WC 20/06/10.

TV2 Fridays, Two and A Half Men and Gary UnmarriedAverage Audience - AP 18-39

17.4

13.8

6.7

8.3

10.9

13.9

0

2

4

6

8

10

12

14

16

18

19:30 - 19:59 20:00 - 20:29

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Previous Four Weeks TV2 - Friday 2nd July 2010 TV3 - Friday 2nd July 2010

Page 12: HIGHLIGHTS WEEK 26

TV2’S FRIDAY NIGHTCOMEDY HOUR

GROWS AUDIENCES WOW AND YOY AGAINST AP 18-49

Source: Nielsen TAM. Previous Four Weeks W/C 30/05/10- WC 20/06/10.

TV2 Fridays, Two and A Half Men and Gary UnmarriedAverage Audience - AP 18-49

16.4

13.1

7.98.8

12.7

10.2

0

2

4

6

8

10

12

14

16

18

19:30 - 19:59 20:00 - 20:29

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Previous Four Weeks TV2 - Friday 2nd July 2010 TV3 - Friday 2nd July 2010

Page 13: HIGHLIGHTS WEEK 26

TV2’S AMERICA’S FUNNIEST HOME VIDEOS PERFORMS

STRONGLYGROWING AUDIENCES WOW AND YOY AGAINST HHS WITH KIDS 0-14

Source: Nielsen TAM. Same Week Last Year W/C 28/06/09. Previous Four Weeks W/C 30/05/10- WC 20/06/10.

America's Funniest Home Videos, TV2 Saturdays 7pm Average Audience - HHS with Kids 0-14

11.1

16.5

5.1

13.8

0

2

4

6

8

10

12

14

16

18

HHS w/Kids 0-14

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Same Week Last Year Previous Four Weeks

TV2 - Saturday 3rd July 2010 TV3 - Saturday 3rd July 2010

Page 14: HIGHLIGHTS WEEK 26

Source: Netratings: Site Census. Stream Views. Please note that a small number of News Steams are included. Weekly Report is Monday to Sunday inclusive. April 2009 Streams are abnormally high due to a reporting discrepancy which counted each individual dance in Dancing with the Stars as a separate stream

STREAM VIEWS GROW BY 27% YOY ON TVNZ Ondemand

Stream Views on tvnz.co.nz Entertainment

0

50000

100000

150000

200000

250000

300000

350000

400000

450000

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Str

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2009 2010

Page 15: HIGHLIGHTS WEEK 26

TV3 VOD vs TVNZ ONDEMAND

Source: TV WORKS trade website - http://www.mediaworks.co.nz/Default.aspx?tabid=175 + Net Ratings for TVNZ Ondemand

•Despite TV3’s growth in VOD, TVNZ Ondemand still delivered 2.9 times more Unique Viewers and 3.6 times more Stream Views in June

•TVNZ Ondemand did have a small drop in June but this was of a record month in May and overall the growth of TV3 VOD seems to have growth the VOD market

Stream Views

0

200000

400000

600000

800000

1000000

1200000

1400000

1600000

1800000

2000000

April May June

TVNZ Stream Views TV3 Stream Views

Unique Viewers

0

50000

100000

150000

200000

250000

300000

350000

400000

450000

April May June

TVNZ Unique Viewers TV3 Unique Viewers